Job Description

Senior Marketing Manager – Real Estate Job Summary: Aakruthi Properties, a prominent real estate developer in Bangalore, is seeking a seasoned professional with 8-12 years of experience to lead our residential project marketing and branding initiatives. The ideal candidate should have experience in residential real estate marketing in Bengaluru real estate should have a proven track record in budgeting, conceptualization, market analysis, strategic marketing, project launches, and end-to-end branding strategies. Key Responsibilities: Develop and Execute Marketing Strategy: Lead the development and execution of comprehensive marketing strategies to drive business growth and achieve project-specific objectives. Define target audiences, positioning, and messaging strategies aligned with project goals. Ensure integration of offline and online marketing efforts to maximize reach and effectiveness. Project Marketing: Oversee all aspects of marketing for residential projects, from initial planning through to successful execution and ongoing promotion. Collaborate with design and sales teams to develop compelling project narratives and marketing collateral. Manage project positioning, pricing strategies, and sales projections based on market analysis. Brand Development and Management: Manage the brand identity and ensure consistency across all marketing channels and communications. Develop brand guidelines and standards for project-specific marketing materials. Implement strategies to enhance brand equity and market presence across digital and traditional platforms. Market Analysis: Conduct thorough market analysis, including competitor benchmarking and consumer insights, to inform strategic marketing decisions. Monitor industry trends, economic indicators, and demographic shifts to identify market opportunities and risks. Utilize data-driven insights to optimize marketing campaigns and improve customer acquisition strategies. Campaign Management: Plan and execute marketing campaigns across various channels such as digital, print, and events to generate leads and enhance brand visibility. Coordinate with advertising agencies, media partners, and vendors to execute campaigns on time and within budget. Analyze campaign performance metrics and adjust strategies as needed to achieve KPIs and ROI targets. Budget Management: Manage and optimize the marketing budget effectively, ensuring maximum ROI and adherence to financial guidelines. Forecast marketing expenses, monitor expenditures, and provide regular budgetary updates to senior management. Implement cost-saving initiatives without compromising on campaign effectiveness or brand positioning. Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture. Set clear objectives, provide ongoing feedback, and conduct performance evaluations to drive team productivity and development. Foster cross-functional collaboration with sales, design, and finance teams to align marketing strategies with overall business goals. Required Skills and Experience: Bachelor’s degree in Marketing, Business Administration, or a related field. 8-12 years of progressive experience in residential real estate marketing, with a focus on project marketing and branding in Bengaluru real estate. Proven track record of successful project launches and brand building in the real estate sector. Strong analytical skills and ability to interpret market trends and competitive intelligence. Excellent leadership and communication skills, with the ability to influence and collaborate effectively at all levels. Strategic thinker with a creative mindset and a passion for delivering innovative marketing solutions. Experience in managing marketing budgets and optimizing resources for maximum efficiency. Proficiency in digital marketing tools and platforms, including SEO, SEM, social media, Artificial Intelligence (AI) and CRM systems. Remuneration Package: Salary: 10 to 12 Lakhs PA. Promotions and incentives, perks will be given as per performance. Attractive perks and benefits as per company standards. Immediate joiners are welcome.