Marketing Manager

Job Responsibility

• Develop and implement a comprehensive annual marketing plan aligned with organizational goals (volume growth, brand positioning, new service launches, geographic reach, etc.)
• Service‑launch marketing:
• Digital marketing & online presence: website, SEO, social media, Google Business listing, online advertising, e‑mail marketing, patient‑care portals.
• Offline marketing & community outreach: health‑check camps, tie‑ups with clinics/hospitals, corporate wellness tie‑ups, local community events.
• Referral network management: build and maintain relationships and marketing partnerships with doctors, clinics, hospitals, other healthcare providers and diagnostic centres.
• Brand & image management: ensure consistent brand messaging, maintain the reputation of Aswini as a high‑quality, NABL accredited diagnostic laboratory.
• Collateral & promotional materials: brochures, flyers, signage, packaging of health‑check packages, banners, digital assets.
• Budgeting & tracking ROI: define budgets for campaigns, track metrics (lead generation, conversion rates, test volume growth, brand awareness metrics, cost per acquisition, etc.).
• Market research & competitive intelligence:
• Pricing & packaging input (in conjunction with operations/management) to ensure marketing‑friendly packages.
• Manage the public image of the laboratory: press releases, media liaison, CSR/community health‑awareness programs.
• Organize and oversee health‑awareness events
• Internal communications: ensure staff awareness of marketing promotions, brand guidelines, community initiatives.
• Crisis communications: address any public‑relation issues (e.g., service delays, feedback management, negative reviews) swiftly and professionally.
• Customer feedback & reputation management: monitor online reviews, patient feedback (Aswini has many online reviews) and ensure appropriate responses, improvement initiatives.
• Qualification

MBA with Marketing discipline

Experience

2 Year to 5 year

Job Type: Full-time

Work Location: In person