Marketing Lead

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Company Overview

Webmob Software Solutions

Webmob

Experience:

About the Role

Marketing Lead

Key Responsibilities Strategy & Planning

· Own and execute the overall marketing strategy aligned with business goals

· Develop quarterly/annual plans across channels—organic, paid, and partnerships

· Identify key growth levers and run experiments to optimize ROI

Brand & Content

·  Shape the brand narrative across digital and offline touchpoints

·  Oversee content planning: blogs, social media, email, and video

·  Manage external agencies or freelance content creators if required

Performance Marketing

·  Plan and execute paid campaigns (Google, Meta, LinkedIn, etc.)

·  Monitor CAC, CPL, and conversion metrics; manage the marketing budget

·  Continuously optimize campaigns through A/B testing and audience segmentation

Product & Lifecycle Marketing

· Work with product and sales teams to support launches, upsell/cross-sell, and retention

· Build and manage email/CRM workflows for lead nurturing and engagement

Community & Events

· Grow online/offline communities around the brand

·  Organize or participate in events, webinars, and industry roundtables

Data & Reporting

· Track KPIs across funnels (traffic, leads, MQLs, SQLs, etc.)

· Generate insights and reports for leadership on campaign performance and pipeline impact

What We’re Looking For

· 5+ years of marketing experience, with a proven track record in growth and brand- building

· Hands-on experience with tools like Google Ads, Meta Business Suite, HubSpot, SEMrush, Canva, etc.

· Strong written and verbal communication skills

· Analytical mindset with the ability to turn data into strategy

· Experience working in startup or fast-paced environments

Benefits:

- Amazing workplace and colleagues in the IT corridor of Mohali

- Competitive salary with the best in the industry.

- Immense exposure to new technologies.

- 5 days work week.

- Employee Friendly Policies.

- International Travel.