Marketing Executive

Job Summary:

The Marketing Executive will be responsible for supporting the planning, development and execution of marketing initiatives to drive brand awareness, generate leads and support sales efforts. This role requires a creative, proactive and detail-oriented individual with a strong understanding of various marketing channels. 

Key Responsibilities:

Content Creation & Management:

• Develop engaging and relevant content for various platforms including website, blog, social media, email campaigns, and marketing collateral (brochures, presentations, etc.). 
• Ensure all content aligns with brand guidelines and marketing objectives. 
• Assist in managing the content calendar and scheduling posts. 

Digital Marketing:

• Support the execution of digital marketing campaigns across channels such as SEO, SEM, social media (e.g., LinkedIn, Facebook, Instagram), email marketing, and display advertising. 
• Assist in managing website content updates and ensuring SEO best practices are followed. 

Social Media Management:

• Manage and grow the company's social media presence across relevant platforms. 
• Engage with the online community and respond to comments/messages. 
• Stay updated on social media trends and best practices. 

Email Marketing:

• Assist in developing and executing email marketing campaigns, including newsletter creation, promotional emails, and automated sequences. 
• Segment email lists and analyze campaign performance. 

Event Support:

• Assist in the planning and execution of marketing events, webinars, or trade shows. 
• Coordinate logistics, promotional materials, and attendee engagement. 

Collaboration & Communication:

• Work closely with the sales team to ensure alignment between marketing and sales efforts. 
• Collaborate with internal teams to create integrated marketing campaigns. 
• Maintain clear and effective communication with all stakeholders. 

Administrative Support:

• Assist with budget tracking for marketing activities. 
• Manage marketing collateral inventory. 
• Perform other administrative tasks as required to support the marketing department. 

Qualifications:

Education:

Experience:

Skills:

• Strong understanding of digital marketing concepts (SEO, SEM, social media, email marketing). 
• Excellent written and verbal communication skills. 
• Proficiency in content creation and editing. 
• Familiarity with marketing automation tools and CRM software (e.g., HubSpot, Mailchimp, SendGrid) is a plus. 
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). 
• Basic graphic design skills (e.g., Canva, Adobe Creative Suite) are a plus. 
• Strong analytical and problem-solving skills. 
• Ability to work independently and as part of a team. 
• Highly organized with excellent attention to detail. 
• Ability to manage multiple projects and meet deadlines in a fast-paced environment. 

How to Apply:

Interested candidates are invited to submit their resume to sonali.singh@privacypillar.com Please include "Marketing Executive Application - [Your Name]" in the subject line.