Job
Description
Job Summary: The Marketing Specialist will support the planning, development and execution of marketing initiatives to drive brand awareness, generate leads through marketing efforts and support sales efforts. This role requires a creative, proactive and detail-oriented individual with a strong understanding of various marketing channels. Key Responsibilities: Content Creation & Management: Develop engaging and relevant content for various platforms, including website, blog, social media, email campaigns, and marketing collateral (brochures, presentations, etc.). Ensure all content aligns with brand guidelines and marketing objectives. Assist in managing the content calendar and scheduling posts. Digital Marketing: Support the execution of digital marketing campaigns across channels such as SEO, SEM, social media (e.g., LinkedIn, Facebook, Instagram, X), email marketing, and display advertising. Assist in managing website content updates and following SEO best practices. Social Media Management: Manage and grow the company's social media presence across relevant platforms. Engage with the online community and respond to comments/messages. Stay updated on social media trends and best practices. Email Marketing: Assist in developing and executing email marketing campaigns, including newsletter creation, promotional emails, and automated sequences. Segment email lists and analyse campaign performance. Event Support: Assist in the planning and execution of marketing events, webinars, or trade shows. Coordinate logistics, promotional materials, and attendee engagement. Collaboration & Communication: Work closely with the sales team to align marketing and sales efforts. Collaborate with internal teams to create integrated marketing campaigns. Maintain clear and effective communication with all stakeholders. Administrative Support: Assist with budget tracking for marketing activities. Manage marketing collateral inventory. Perform other administrative tasks as required to support the marketing department. Qualifications: Education: Bachelor’s degree and Specialisation Courses in Marketing or Digital Marketing Experience: 2 years of marketing experience, freshers with strong internships may be considered. Skills: Strong understanding of digital marketing concepts (SEO, SEM, social media, email marketing). Excellent written and verbal communication skills. Proficiency in content creation and editing. Familiarity with marketing automation tools and CRM software is a plus. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Basic graphic design skills (e.g., Canva, Adobe Creative Suite) are a plus. Strong analytical and problem-solving skills. Ability to work independently and as part of a team. Highly organised with excellent attention to detail. Ability to manage multiple projects and meet deadlines in a fast-paced environment. How to Apply: Interested candidates are invited to submit their resumes to sonali.singh@privacypillar.com. Please include "Marketing Specialist Application - [Your Name]" in the subject line.
