Marketing Specialist

Job Summary:

The Marketing Specialist will support the planning, development and execution of marketing initiatives to drive brand awareness, generate leads through marketing efforts and support sales efforts. This role requires a creative, proactive and detail-oriented individual with a strong understanding of various marketing channels.

Key Responsibilities:

Content Creation & Management:

• Develop engaging and relevant content for various platforms, including website, blog, social media, email campaigns, and marketing collateral (brochures, presentations, etc.).
• Ensure all content aligns with brand guidelines and marketing objectives.
• Assist in managing the content calendar and scheduling posts.

Digital Marketing:

• Support the execution of digital marketing campaigns across channels such as SEO, SEM, social media (e.g., LinkedIn, Facebook, Instagram, X), email marketing, and display advertising.
• Assist in managing website content updates and following SEO best practices.

Social Media Management:

• Manage and grow the company's social media presence across relevant platforms.
• Engage with the online community and respond to comments/messages.
• Stay updated on social media trends and best practices.

Email Marketing:

• Assist in developing and executing email marketing campaigns, including newsletter creation, promotional emails, and automated sequences.
• Segment email lists and analyse campaign performance.

Event Support:

• Assist in the planning and execution of marketing events, webinars, or trade shows.
• Coordinate logistics, promotional materials, and attendee engagement.

Collaboration & Communication:

• Work closely with the sales team to align marketing and sales efforts.
• Collaborate with internal teams to create integrated marketing campaigns.
• Maintain clear and effective communication with all stakeholders.

Administrative Support:

• Assist with budget tracking for marketing activities.
• Manage marketing collateral inventory.
• Perform other administrative tasks as required to support the marketing department.

Qualifications:

Education: Bachelor’s degree and Specialisation Courses in Marketing or Digital Marketing

Experience: 2 years of marketing experience, freshers with strong internships may be considered.

Skills:

• Strong understanding of digital marketing concepts (SEO, SEM, social media, email marketing).
• Excellent written and verbal communication skills.
• Proficiency in content creation and editing.
• Familiarity with marketing automation tools and CRM software is a plus.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Basic graphic design skills (e.g., Canva, Adobe Creative Suite) are a plus.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Highly organised with excellent attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

How to Apply:

Interested candidates are invited to submit their resumes to sonali.singh@privacypillar.com. Please include "Marketing Specialist Application - [Your Name]" in the subject line.