Marketing Executive

30 years

0 Lacs

Posted:21 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About Prasuma & Meatigo

Prasuma is one of India’s most loved premium food brands, known for revolutionizing the ready-to-eat and frozen food space with its iconic Momos, Bao Buns, and Deli Meats. With over 30 years of legacy, Prasuma continues to deliver unmatched taste, freshness, and quality — now expanding aggressively across Q-Commerce and D2C channels.Meatigo, our direct-to-consumer brand, brings India’s finest meats, cold cuts, and ready-to-cook products directly to customers’ doorsteps through its app and website. Together, Prasuma and Meatigo are reshaping India’s modern food experience — combining taste, technology, and trust in every bite.Role SummaryWe are looking for a proactive Marketing Executive to support end-to-end marketing execution across digital and offline channels for Prasuma & Meatigo. You will plan and run campaigns, coordinate with internal teams and partners, manage marketing calendars, and track performance to drive consistent growth and brand impact—especially across Q-Commerce and D2C.Key Responsibilities (KRAs)
  • Support planning and execution of marketing campaigns across social, content, CRM and performance channels.
  • Coordinate with Design/Content/Sales/Product teams to ensure timely delivery of creatives and communications.
  • Maintain marketing calendars, trackers and documentation (briefs, approvals, learnings).
  • Support Q-Commerce and D2C campaign execution (promo calendars, banners/creatives, listing hygiene and coordination).
  • Support social media publishing and basic community/ORM coordination (where applicable).
  • Assist with CRM/WhatsApp/Email communication execution and segmentation support (where applicable).
  • Track campaign performance (reach, engagement, leads, conversions, ROI) and share actionable insights.
  • Support market/competitor research and help improve messaging and campaign effectiveness.
  • Coordinate with vendors/partners for activations, sampling, events or influencer tie-ups (as required).
Key Skills & Keywords (ATS)Marketing execution, Campaign management, Digital marketing, Content marketing, Social media marketing, Brand communication, Market research, Reporting & analytics, Stakeholder management, Vendor coordination, Q-Commerce marketing, D2C marketing, Promotion planning, Excel/Google Sheets, Presentation skills, GA4 (preferred), Meta/Google Ads (preferred), Canva (preferred), UTM tracking (preferred), Looker Studio (preferred), CRM/Lifecycle (MoEngage/Clevertap/WebEngage – optional).

Qualifications

  • Graduate/Postgraduate in Marketing, Business, Communications or related field.
  • relevant experience in marketing (digital, brand, CRM, social, or marketing operations).
  • Strong written and verbal communication; ability to coordinate and close tasks with ownership.
  • Comfortable working with data, trackers, and timelines in a fast-paced environment.
What We Offer
  • High-ownership role with exposure to Q-Commerce and D2C growth initiatives.
  • Collaborative, fast-moving team environment with strong learning opportunities.
  • Growth opportunities based on performance and impact.
Skills: digital,campaigns,commerce,communications,marketin executive

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