Marketing Director

Scope of Work

Overview

The Senior Marketing & Business Development Manager will lead marketing strategy and

business development initiatives across both digital and offline channels. This role is critical

to driving brand growth, service awareness, and revenue through creative marketing,

strategic partnerships, and operational excellence. The ideal candidate lives and breathes

wellness, brings a hands-on leadership style, and thrives in a purpose-driven,

high-performing team environment.

Key Responsibilities

Marketing Strategy & Execution

• Develop and execute comprehensive marketing strategies for existing services, new service launches, and seasonal promotions.
• Oversee brand messaging, visual identity, and campaign performance across all channels (web, email, social media, print, events).
• Lead the planning and promotion of wellness retreats, including content, advertising, influencer outreach, and sales funnels.
• Identify and implement marketing automation systems and workflows to improve efficiency and conversion.

Team Leadership

• Manage and mentor a small in-house or hybrid marketing team
• Set KPIs and accountability standards; lead by example through hands-on involvement in key initiatives.
• Collaborate cross-functionally with operations and client services to ensure brand consistency and customer experience.

Business Development & Partnerships

• Identify and secure B2B alliances with synergistic wellness, fitness, nutrition, hospitality, and lifestyle brands.
• Develop joint marketing campaigns, co-branded events, and referral systems to increase reach and brand credibility.
• Act as a brand ambassador in both online and offline networking environments.

System and Optimization

• Implement systems to track marketing ROI, lead generation, customer acquisition, and retention.
• Continuously refine strategies based on data, market trends, and audience behavior.
• Leverage CRM, marketing automation, and project management tools to keep workflows efficient and team communication clear.

Ideal Candidate Profile

• 5+ years experience in marketing/business development roles in wellness, lifestyle, or hospitality sectors.
• Proven track record of creating and executing successful marketing strategies across digital and physical channels.
• Experienced in building partnerships and driving collaborative campaigns with aligned brands.
• Strong understanding of marketing tech, analytics tools, and automation platforms.
• Personally aligned with wellness values and passionate about promoting health-conscious living.
• Excellent communicator, self-starter, and team player with a proactive mindset