Marketing Director – Demand Generation & Strategy (B2B Events)

Role Overview

We are looking for a Marketing Director to lead our marketing department and own the complete demand generation engine for our global B2B events portfolio. The ideal candidate brings deep expertise in digital and demand generation, understands modern SEO in the era of generative AI and LLMs, and has proven success with multi-channel paid advertising, go-to-market strategy, and team leadership. This role requires both strategic vision and hands-on execution to scale registrations, sponsorship ROI, and overall event visibility.

Key Responsibilities

Strategy & Demand Generation

• Build and oversee the complete demand generation stack — from awareness to conversion.
  

• Develop GTM strategies for new and existing events, aligned with business growth targets.
  

• Lead integrated campaigns across paid search, social, display, retargeting, email, content syndication, and ABM.
  

• Ensure SEO and content strategies reflect the latest trends in AI-driven and generative search.
  

Leadership & Department Oversight

• Manage and grow a high-performing marketing team across digital, content, and design.
  

• Set clear KPIs for demand generation, registrations, MQLs, and ROI.
  

• Drive cross-functional alignment with sales, production, and sponsorship teams.
  

Analytics & Performance

• Own marketing metrics such as CPL, conversion rate, MQL–SQL pipeline, and sponsor digital reach.
  

• Use advanced analytics, automation, and AI tools to optimize campaigns and improve outcomes.
  

• Report performance to leadership with actionable recommendations.
  

Innovation & Future-Proofing

• Stay ahead of evolving digital trends including LLM-based content strategies, AI-powered SEO, and marketing automation.
  

• Test and adopt new channels and technologies that can scale event impact and ROI.
  

at least 3 years leading demand generation for B2B events

● Proven success in scaling delegate acquisition and lead generation across global markets.

● Strong track record of building and managing marketing teams.

● Hands-on experience with CRM, automation, analytics platforms, and paid media buying.

● Strategic thinker with strong GTM and demand generation expertise.

● Deep knowledge of digital channels, SEO, SEM, paid social, and ABM.

● Familiarity with LLMs, generative AI search, and their impact on SEO/content.

● Analytical mindset with strong reporting and presentation skills.

● Excellent leadership, communication, and cross-functional collaboration.

● Prior leadership in marketing for international B2B conferences or summits.

● Exposure to Tech, BFSI, Manufacturing, or Luxury Event industries.

● Bachelor’s/Master’s in Marketing, Business, or related field.

● Advanced certifications (Google Ads, HubSpot, Salesforce, LinkedIn Ads, etc.) a plus.