Marketing Data Analyst

The House of Abhinandan Lodha

2 - 3 years

0 Lacs

mumbai metropolitan region

Posted:1 day ago| Platform:

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Skills Required

marketing data support analyze crm analytics reports strategy segmentation targeting monitoring compliance technology engineering statistics mathematics analysis sql python visualization power tableau ads hubspot storytelling communication collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

Marketing Data Analyst

Key Responsibilities:

Collect, analyze, and interpret data from multiple marketing channels (digital campaigns, CRM, web analytics, etc.).
Build dashboards and reports to track KPIs, campaign performance, and customer behavior.
Identify trends, patterns, and insights to support marketing strategy and decision-making.
Work closely with marketing, sales, and product teams to align data insights with business objectives.
Develop predictive models and segmentation to enhance targeting and personalization.
Optimize campaign performance through continuous monitoring and data-backed recommendations.
Ensure data accuracy, hygiene, and compliance with organizational standards.
Stay updated on analytical tools, marketing technology, and industry best practices.

Qualifications & Skills Needed

Education:
Bachelor’s degree in engineering, Technology, Statistics, Mathematics or a related field
Experience:
Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
Strong knowledge of data analysis tools such as SQL, Python, R, or Excel.
Proficiency in visualization tools such as Power BI, Tableau, or Google Data Studio.
Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
Excellent problem-solving, analytical thinking, and storytelling skills with data.
Strong communication and collaboration abilities to work across teams.
Ability to handle large datasets and deliver actionable insights within deadlines.

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