Human Ressources Intern About HoABL:We are the House of Abhinandan Lodha. We are a consumer tech brand that disrupts by leveraging technology to make land more accessible, flexible, and secure. We’re breaking old traditions and bringing land ownership into the 21st century, making an age-old asset young again, for now and for generations to come. We are on a mission to create intergenerational wealth for our consumers. We are not just reinventing land buying. We are taking every transaction, every experience, every ownership with it into the new. New Generation Land is how we bridge the gap and bring people closer to their dreams. Our Corporate Philosophy:We believe in a consumer’s right to reimagine land buying as a positive and simple process. We believe in befriending the planet by giving back what we take it from it. Starting from our blueprint level. We believe in complete transparency in every process. Be it a homeowner, an investor or even a real estate professional. For HoABL, it is not just a piece of land, we believe in the Peace of Land. All our curated developments will be self-sustaining ecosystems built and maintained using sustainable forms of development. Transparency and fairness are the core of all our dealings with local people and resources. HoABL is aware of its ecological, economic, and social responsibility. We ensure the responsible use of natural resources and act in a socially responsible way. We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible and offering lifestyle enhancing amenities that will be a game-changer in the industry. Our Vision:To make land amazing again, by democratising its ownership. We do this by making it a younger, nimbler and a more viable asset for Indians everywhere. Our Mission:We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible. By covering amenities that will reimagine an industry. We are currently hiring a Recruitment Specialist to manage end-to-end hiring needs for technical verticals (such as EPC & Design). This role will be responsible for hiring top talent in a timely, efficient & cost-effective manner while promoting diverse & inclusive hiring practices. Job Description:• Job Analysis: Work with hiring managers to understand the specific requirements of a job, including the skills, qualifications, experience, and other attributes needed for success in the role.• Sourcing Candidates: Actively search for potential candidates through various channels, such as job boards, social media, networking events, and professional organizations.• Screening & Interviewing: Review resumes and applications to shortlist candidates who meet the job requirements. Followed by conducting initial interviews to evaluate candidates' skills, experience, and cultural fit with the organization.• Candidate Relationship Management: Responsible for maintaining regular communication with candidates throughout the hiring process, providing updates on their application status and guiding them through the process.• Coordinating Interviews: Act as SPOC for both internal stakeholders and candidates for undertaking end-to-end interview process.• Reference Checks: Verify candidates' references to validate their work history and skills, helping to ensure the accuracy of the information provided.• Negotiation and Offer Management: responsible for building offer comparison followed by concluding offer negotiation and acceptance by candidate• Onboarding: Handhold candidates until the onboarding process is concluded.• Communication: Communicate regularly with HR leadership to get a clear view of the company’s hiring needs and organizational goals. Followed by partnering with leaders within the organization to track the ongoing hiring needs• Market Insights: well aware of RE industry trends, job market conditions, and changes in hiring practices to provide valuable insights to both candidates and the Organization.• Employer Branding: Act as the face of the organization by representing the company professionally to candidates and ensuring a positive candidate experience.• Data Management: must have desirable experience in terms of maintaining accurate records of candidate interactions, applications, and other relevant information which interns help the management to review and make required decision• Diversity and Inclusion: Recruiters may focus on strategies to attract a diverse pool of candidates, contributing to the organization's efforts to foster an inclusive workplace. Skill / Specifications:• A roll-up-your-sleeves and get-it-done leadership style marked by a high level of energy and attention to detail• Comfortable operating in a matrix and constantly changing environment• Proven teamwork skills with demonstrated abilities to work collaboratively and able to influence those with whom no formal hierarchical relationship exists.• Strong communication, interpersonal, relationship-building, consulting, teamwork and leadership skills• Ability to manage numerous mandates simultaneously with tight time frames• Strong analytical thinking and ability to analyze trends and propose recommendations

The Sales Manager at HoABL will be responsible for driving property sales through direct and channel partner networks, managing client relationships, and expanding into new markets across India and internationally. The role requires strong strategic planning, market insights, and consistent revenue delivery. It offers the opportunity to work in a dynamic, tech-driven environment that is redefining the real estate landscape. Key Role/Responsibilities To drive sales through various marketing initiatives. Drive the channel partners assigned to achieve the sales target. Ensure smooth registration, training, certification & commission disbursal for channel partners Ensure more revenues from the performing category & motivate the non-performing ones Develop a healthy investor database through channel partners Ensure regular product & price updates to channel partners Tap potential markets for direct clients across India and abroad. Define strategies for the sale of all properties. Responsible for handling direct enquiries from advertising & hoardings. Making sales presentations to key decision makers effectively selling the capabilities & service offerings of the property. Responsible for handling Prospective Clients/ Corporate houses/MNCs Negotiating & Finalizing of sales transactions with interested clientele Managing extensive client relation exercises, liasioning deals between the organization and clients, while cultivating networks to ensure consistent business leads, and repeat business. Required to be constantly updated with the real estate market, gather market Intelligence Responsible for achieving targets set by the organization. What are we looking for? MBA (mandatory) with 1–4 years of relevant post-qualification sales experience Proven ability to manage channel partners and direct sales operations Strong communication, negotiation, and relationship-building skills Understanding of market trends and ability to gather real estate intelligence High drive for performance in a fast-paced, innovation-focused organization Job Type: Full-time Pay: ₹700,000.00 - ₹900,000.00 per year Benefits: Flexible schedule Health insurance Paid time off Provident Fund Schedule: Day shift Supplemental Pay: Commission pay Performance bonus Quarterly bonus Application Question(s): What is your current CTC in Lakhs per annum? What is your expected CTC in Lakhs per annum? What is your notice period? How many years of experience do you have in Channel Partner Management? How many years of experience do you have in Direct Sales? How many years of experience do you have in Market Analysis? How many years of experience do you have in Real Estate Sales? Location: Gurugram, Haryana (Required) Work Location: In person Speak with the employer +91 9100000000

Key Account Management Cell In this role, the incumbent will act as the primary relationship manager for booked customers, ensuring they receive an exceptional experience throughout their journey with HOABL. This role is crucial in driving brand advocacy, customer engagement, and revenue generation through repurchases and referrals . Key Role/Responsibilities Build and nurture relationships with an assigned base of booked customers Meet customers at regular intervals to enhance brand advocacy and trust Assist clients in addressing any ongoing or potential concerns in their purchase lifecycle Drive repurchase and referral-based sales (75% of KRA) Maintain high-quality customer engagement and satisfaction Travel as required to meet customers at their preferred locations What are we looking for? Experience in loyalty sales/account management within real estate or similar domains Background in Real estate is preferable 5+ years of experience in customer-facing roles Freshers with strong interpersonal skills and a customer-first mindset are welcome Excellent communication and negotiation skills Ability to build long-term client relationships and drive revenue through referrals

1. Guest Service: - Greet guests warmly and assist them with seating arrangements. - Present menus and take food and beverage orders accurately. - Serve food and beverages promptly, ensuring that orders are delivered as requested. - Respond to guest inquiries, concerns, and complaints promptly and professionally. 2. Food & Beverage Handling: - Maintain a thorough knowledge of the menu, including ingredients, preparation methods, and special offerings. - Upsell food and beverage items by making recommendations based on guest preferences. - Ensure that all food and beverages are served in compliance with safety and hygiene standards. - Assist with the preparation and setup of dining areas, including table settings and buffet arrangements. 3. Operational Support: - Assist in the daily operations of the F&B department, including inventory management and stock replenishment. - Maintain cleanliness and organization of workstations, dining areas, and storage spaces. - Collaborate with kitchen staff to ensure timely and accurate order preparation. - Handle cash transactions and operate the point-of-sale (POS) system as needed. 4. Team Collaboration: - Work closely with colleagues to ensure smooth and efficient service delivery. - Participate in team meetings and training sessions to stay updated on company policies and procedures. - Assist in special events, banquets, and other F&B-related activities as required. Qualification:- Hotel Management Degree or equivalent Previous experience in food and beverage service of 2-3 years in a 5 star hotel such Taj, Oberoi, Marriott, ITC etc. Strong communication and interpersonal skills. Flexible schedule, including availability to work weekends, holidays, and evenings.

Guest Services Management : Develop and implement strategies to enhance the overall guest experience. Manage guest inquiries, requests, and feedback with a focus on satisfaction and retention. Coordinate and supervise customer visits on site, ensuring seamless execution and client satisfaction. Create and maintain a culture of exceptional customer service, ensuring all team members prioritize guest satisfaction. Property Operations Management : Take complete handover of the project plots, amenities, infrastructure, and other areas within. Oversee the day-to-day operations of the hospitality services within the project. Ensure the smooth functioning of amenities, common areas, and recreational facilities. Collaborate with maintenance teams to uphold property standards and address any issues promptly. Financial Management : Prepare and manage budgets for hospitality operations. Monitor expenses, revenue generation, and financial performance. Implement cost-effective measures without compromising service quality. Oversee revenue management strategies to optimize occupancy and profitability. Manage the property's P&L, ensuring financial goals are met or exceeded. Team Leadership : Recruit, train, and manage a dedicated hospitality team. Foster a positive and collaborative work environment. Conduct regular performance evaluations and provide constructive feedback. Compliance and Regulations : Stay informed about local regulations and ensure compliance. Implement and maintain safety and security protocols for the property.

Key Responsibilities: 1. Manage and oversee the kitchen operations, ensuring high standards of food preparation and presentation. 2. Prepare ingredients and cook dishes according to the menu and the chef's specifications. 3. Ensure that all food production meets quality and safety standards, maintaining a clean and organized work area. 4. Train and mentor junior kitchen staff, ensuring they follow proper procedures and techniques. 5. Collaborate with the Sous Chef and Executive Chef to develop new menu items and improve existing ones. 6. Monitor stock levels and ensure timely reordering of ingredients to avoid shortages. 7. Maintain consistency in food quality and portion sizes, minimizing waste and controlling costs. Key Skills and Attributes: 1. Excellent cooking skills with a focus on quality and presentation. 2. Strong organizational skills and the ability to manage multiple tasks in a fast-paced environment. 3. Ability to work efficiently under pressure while maintaining high standards. 4. Effective communication and leadership skills, with a positive attitude towards teamwork. 5. Flexibility to work evenings, weekends, and holidays as required.

At House of Abhinandan Lodha , we’re transforming land ownership in India by democratising land buying — and you can help lead the financial revolution that powers it. We’re looking for a strategic, entrepreneurial leader to lead and drive our Loans Division — someone who can not only grow our mortgage portfolio but also deepen partnerships with leading financial institutions, simplify processes, create value propositions and deliver seamless customer experiences. What You’ll Own: Strategically grow the loan book by tapping into our fast-expanding HoABL customer base. Build and nurture relationships at an abstract level for the Brand with financial institutions Deep understanding of the sector and products that could be created for this category Clearances and processes for the entire project and customer lifecycle from a banking perspective Simplify the banking journey across the value chain — from project approvals to customer disbursals. Drive and manage end-to-end home loan operations, ensuring tight TATs and efficient collections. Increase the penetration of banking products to the existing customer base Create your own profit centre – aid in buying land and constructing homes Create scalable systems that minimize fraud, reduce escalation, and improve service. Champion key consulting-led projects aligned with company growth. Why You Should Join Us: Build with the Best: Join India’s largest land developer, with access to the best of real estate and financial networks. HoABL is the pioneer in this category Be a Growth Catalyst: Work at the intersection of two major industries — banking and real estate — influencing business decisions at scale. Own Your Impact: Be part of the leadership core driving national expansion, not just incremental growth. Experience Deep Trust: A values-led, target-aware (not target-chasing) culture focused on sustainability, not sprints. Enjoy Industry-Leading Perks: From high autonomy to best-in-class benefits, we’re designed to support exceptional talent. Shape a Legacy Brand: Play a foundational role in building one of India’s most ambitious real estate brands — and see your work impact thousands of lives. Qualities and education : A Graduate/Postgraduate degree 10-12 years in banking, home loans, or the mortgage industry (LAP, secured assets etc.) Strong experience in team and relationship management A bias for execution, process excellence, and customer-centricity Who you are: Personal preferences Values Ethical Transparent Entrepreneurial mindset Preferred management style Relationship oriented Innovation mindset Problem solver Solution oriented in complex scenarios Behaviour Spending your time Day in day out with Bankers and senior executives at financial institutions Weekly/monthly meeting with top management of both organizations (institutions and HoABL) - introduce/align/absorb land as a category Create products that are specific to the category and project Learning about work Creating material that educates bankers about the category Deriving from RBI & RERA guidelines to aid in creation of category Educate the stakeholders to effectively leverage the financial products Gets invited by Banks to conferences, events, workshops etc. Looking for jobs Primarily through network

Key Responsibilities : Guest Reception : Greet and welcome all guests and visitors, ensuring a smooth check-in and check-out process. Reservation Management : Manage reservations and room allocations using our property management systems. Customer Service : Address guest inquiries, provide information about the property, amenities, and services, and resolve any guest issues promptly. Administrative Tasks : Handle calls, emails, and front desk correspondence. Maintain accurate guest records and reports. Billing and Payments : Process guest payments, handle billing queries, and ensure the accuracy of transactions. Team Collaboration : Work closely with the housekeeping and maintenance teams to coordinate guest needs and room readiness. Security and Safety : Ensure the safety and security of guests by following established protocols.

At HOABL, we are transforming land ownership by making it Easy, Transparent, Secure, and Liquid through technology and innovation. Be part of a team that is redefining the industry! Role: Key Account Manager (KAM) Location: Delhi, Gurugram Key Responsibilities: Build and nurture relationships with a base of booked customers Meet clients regularly to enhance engagement and brand advocacy Assist customers with any issues in their purchase lifecycle Drive sales growth - focused on repurchase & referral generation Travel as required to meet clients at their preferred locations Who Should Apply Professionals with experience in Loyalty Sales, Closing Management in real estate Candidates with 2+ years of experience in Real Estate,

About The House of Abhinandan Lodha: We are the House of Abhinandan Lodha. We are a consumer tech brand that disrupts by leveraging technology to make land more accessible, flexible, and secure. We're breaking old traditions and bringing land ownership into the 21st century, making an age-old asset young again, for now and for generations to come. We are on a mission to create intergenerational wealth for our consumers. We are not just reinventing land buying. We are taking every transaction, every experience, every ownership with it into the new. New Generation Land is how we bridge the gap and bring people closer to their dreams. Our Corporate Philosophy: We believe in a consumer's right to reimagine land buying as a positive and simple process. We believe in befriending the planet by giving back what we take it from it. Starting from our blueprint level. We believe in complete transparency in every process. Be it a homeowner, an investor or even a real estate professional. For HoABL, it is not just a piece of land, we believe in the Peace of Land. All our curated developments will be self-sustaining ecosystems built and maintained using sustainable forms of development. Transparency and fairness are the core of all our dealings with local people and resources. HoABL is aware of its ecological, economic, and social responsibility. We ensure the responsible use of natural resources and act in a socially responsible way. We use technology to reinvent the way land is experienced. By digitizing its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible and offering lifestyle enhancing amenities that will be a game-changer in the industry. Our Vision: To make land amazing again, by democratizing its ownership. We do this by making it a younger, nimbler and a more viable asset for Indians everywhere. Our Mission: We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible. By covering amenities that will reimagine an industry Role & Responsibilities: - Business Liaison: Serve as the key interface between business teams and Salesforce delivery, translating business needs into actionable Salesforce initiatives - Value Delivery: Identify high-impact use cases, align Salesforce capabilities to business outcomes, and track return on investment (ROI) for platform initiatives - Change Management: Lead adoption strategies, drive process alignment, and manage communication to support the successful roll-out of new Salesforce capabilities - Request Intake & Prioritization: Evaluate and manage incoming Salesforce requests, assess business impact, and collaborate with functional leads to shape the roadmap. - Cross-Functional Collaboration: Work closely with the Platform Lead, Business Analysts, and Product Owners to ensure on-time, business-aligned delivery Key Requirements: - Experience Required: 3-5 years in SFDC Sales Cloud - Education: MBA from a Tier-1 institute - Proven experience in SFDC Sales Cloud implementation and management - Strong background in business engagement, change leadership, and Salesforce value realization - Exceptional communication and stakeholder management skills.

About the Company THE HOUSE OF ABHINANDAN LODHA (HOABL) We are a dynamic consumer tech brand that is disrupting land ownership by leveraging technology to make land, an age-old asset, young again. We’re breaking old traditions and bringing land ownership into the 21st century, for now, and for generations to come. New Generation Land for the New Generation of India. While we are in the business of enabling land transactions using technology, we see ourselves as a wealth-tech company, whose products are meant to drive returns for their buyers with the ease and peace of technology and trust. Peace of Land, Grounded in Technology Our brand name is amongst the most recognized and respected names in real estate. And our promise to make land ownership Easy, Transparent, Secure, and Liquid through ground-breaking technology ensure a fundamental change in land ownership in India. There are few things in life that match the joy of doing something that no one has been able to do before. The joy of being a trailblazer who sets a path for others to follow. Setting standards and charting a path ahead for all the rest to follow. Candidates with an entrepreneurial mindset who not just push past the established boundaries, but also who can also carry the light into the unknown, and who have the vision to create what does not exist. The last time land changed so much; our country became independent. Come join the Revolution and become a part of history. About the Role The Performance Marketing Manager is primarily responsible for the management of digital accounts and diversifying the channel mix using paid social channels. This role focuses on campaign-specific results and drives the marketing department’s commercial performance. Key Responsibilities Plan, run, and optimize campaigns across Meta, Google, YouTube, LinkedIn, and affiliate channels. Maintain 80%+ qualified leads while improving ROI and reducing CPC, CPL, and COA. Collaborate with brand, design, and copy teams for creative testing and performance scaling. Allocate and track budgets; recommend spend adjustments based on performance. Use tools like GA4, SEMrush, Search Console for insights on audience, SEO, and site health. Leverage automation platforms (CleverTap, MoEngage, WebEngage) for targeted, multi-channel engagement. Partner with agencies and presales to optimize campaign metrics and conversion quality. Test new channels, formats, and trends to support business growth and digital-first launches. Key Skills & Experience Required Experience : 4–5 years in digital marketing roles Hands-on experience managing digital campaigns across Meta, Google, YouTube, LinkedIn, and affiliate platforms Built and executed multi-channel strategies including SEO, PPC, social media, and affiliate marketing Strong command over tools like Google Analytics, GA4, SEMrush, Search Console for campaign insights and reporting Skilled in performance optimization — driving ROI and reducing CPC, CPL, and COA Experience collaborating with creative teams for A/B testing, ad copy effectiveness, and scaling performance Familiar with marketing automation tools like CleverTap, MoEngage, and WebEngage for lifecycle targeting Analytical mindset with the ability to translate data into clear insights and actions Goal-oriented, adaptable, and a problem-solver with strong communication skills

Job Location: Mumbai Abhinandan Ventures Abhinandan Ventures is a formidable collective of some of the best-of- breed, high-growth new-age businesses. We back highly ambitious ideas and turn them into category- disrupting businesses built to stand the test of time. We are a launchpad for nascent businesses that have the potential to become a part of our eclectic mix of businesses. We deploy unlevered and patient proprietary capital with a focus on value creation, unconstrained by the pressures of redemption. Our decentralized portfolio operates with independent CEOs and empowered leadership teams, fostering a performance-driven culture that sparks value creation. This ecosystem cultivates consumer-centric brands at the forefront of innovation, always pursuing excellence. Anchored in sound business practices, our businesses are poised for greatness, shaping industries as they grow. About The House of Abhinandan Lodha: We are the House of Abhinandan Lodha. We are a consumer tech brand that disrupts by leveraging technology to make land more accessible, flexible, and secure. We’re breaking old traditions and bringing land ownership into the 21st century, making an age-old asset young again, for now and for generations to come. We are on a mission to create intergenerational wealth for our consumers. We are not just reinventing land buying. We are taking every transaction, every experience, every ownership with it into the new. New Generation Land is how we bridge the gap and bring people closer to their dreams. Our Corporate Philosophy : We believe in a consumer’s right to reimagine land buying as a positive and simple process. We believe in befriending the planet by giving back what we take it from it. Starting from our blueprint level. We believe in complete transparency in every process. Be it a homeowner, an investor or even a real estate professional. For HoABL, it is not just a piece of land, we believe in the Peace of Land. All our curated developments will be self-sustaining ecosystems built and maintained using sustainable forms of development. Transparency and fairness are the core of all our dealings with local people and resources. HoABL is aware of its ecological, economic, and social responsibility. We ensure the responsible use of natural resources and act in a socially responsible way. We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible and offering lifestyle enhancing amenities that will be a game-changer in the industry. Our Vision: To make land amazing again, by democratising its ownership. We do this by making it a younger, nimbler and a more viable asset for Indians everywhere. Our Mission: We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible. By covering amenities that will reimagine an industry Role Summary: We seek a forward-thinking Performance Enhancement Lead who will drive data-driven marketing transformation by integrating MarTech capabilities with robust data analytics. This role will own the end-to-end marketing technology stack, performance marketing efficiency, and data insights to accelerate growth, customer engagement, and ROI. Role & Responsibilities: Define and lead the integrated MarTech and data analytics roadmap in alignment with business goals Drive performance marketing efficiency through the integration of Salesforce platforms and tools Lead implementation and optimization of Salesforce Marketing Cloud and Salesforce Data Cloud Build and manage marketing automation frameworks using CRM and customer data platforms Leverage analytics and BI tools such as Tableau and Google Analytics to deliver actionable insights Drive use of predictive analytics for lead scoring, customer segmentation, and churn prediction Oversee implementation of personalization engines, recommendation systems, and ML models Enable seamless integration of AdTech, CMS, and DXP platforms for unified marketing operations Collaborate with cross-functional teams to ensure data-driven marketing strategy and execution Monitor and report on marketing performance metrics and lead performance enhancement initiatives Key Requirements: 8–12 years of experience in MarTech, CRM, and Data Analytics roles. Proven expertise in Salesforce Marketing Cloud, Salesforce Data Cloud, and CDP platforms. Strong hands-on knowledge of marketing automation, web analytics (GA4), Tableau, and data storytelling. Experience working with ML models in marketing contexts: lead scoring, segmentation, and churn prediction. Understanding of AdTech integrations, CMS/DXP systems, and recommendation engines. Demonstrated ability to partner with business and tech teams to drive measurable outcomes. Key Attributes: Strategic and analytical thinker with strong execution capability High ownership and ability to work across functions in a fast-paced setup Excellent communication and stakeholder management skills Passion for marketing innovation and data-driven growth

Abhinandan Ventures is a collective of high-growth new-age businesses that support ambitious ideas to create disruptive businesses. The company provides patient capital for value creation and fosters a culture of performance-driven leadership. They specialize in cultivating consumer-centric brands at the forefront of innovation, shaping industries with sound business practices. The House of Abhinandan Lodha, a consumer tech brand under Abhinandan Ventures, disrupts traditional land ownership by leveraging technology to make land more accessible, flexible, and secure. Their mission is to create intergenerational wealth for consumers by reinventing the land buying process and promoting sustainable development practices. As part of the corporate philosophy, The House of Abhinandan Lodha emphasizes transparency, sustainability, and social responsibility in all dealings. They use technology to digitize land ownership, simplify investments, and enhance lifestyle amenities, aiming to make land ownership a younger, nimbler, and more viable asset for all. The role of a Performance Enhancement Lead at The House of Abhinandan Lodha involves driving data-driven marketing transformation by integrating MarTech capabilities with robust data analytics. The selected candidate will be responsible for managing the marketing technology stack, enhancing marketing efficiency, and leveraging data insights to drive growth, customer engagement, and ROI. Key Responsibilities: - Define and lead the integrated MarTech and data analytics roadmap aligned with business goals - Drive performance marketing efficiency by integrating Salesforce platforms and tools - Implement and optimize Salesforce Marketing Cloud and Salesforce Data Cloud - Develop and manage marketing automation frameworks using CRM and customer data platforms - Utilize analytics tools like Tableau and Google Analytics for actionable insights - Implement predictive analytics for lead scoring, customer segmentation, and churn prediction - Oversee personalization engines, recommendation systems, and ML models - Ensure seamless integration of AdTech, CMS, and DXP platforms for unified marketing operations - Collaborate with cross-functional teams for data-driven marketing strategy - Monitor and report on marketing performance metrics, leading performance enhancement initiatives Key Requirements: - 8-12 years of experience in MarTech, CRM, and Data Analytics roles - Expertise in Salesforce Marketing Cloud, Salesforce Data Cloud, and CDP platforms - Hands-on knowledge of marketing automation, web analytics, Tableau, and data storytelling - Experience with ML models in marketing contexts and understanding of AdTech integrations - Ability to drive measurable outcomes through partnership with business and tech teams Key Attributes: - Strategic and analytical thinker with strong execution capability - Ownership and ability to work across functions in a fast-paced environment - Excellent communication and stakeholder management skills - Passion for marketing innovation and data-driven growth The Performance Enhancement Lead at The House of Abhinandan Lodha plays a crucial role in driving marketing transformation and accelerating business growth through technology and data-driven strategies.,

THE HOUSE OF ABHINANDAN LODHA (HOABL) We are a dynamic consumer tech brand that is disrupting land ownership by leveraging technology to make land, an age-old asset, young again. Were breaking old traditions and bringing land ownership into the 21st century, for now, and for generations to come. New Generation Land for the New Generation of India. Peace of Land, Grounded in Technology Our brand name is amongst the most recognized and respected names in real estate. And our promise to make land ownership Easy, Transparent, Secure, and Liquid through ground-breaking technology ensure a fundamental change in land ownership in India. There are few things in life that match the joy of doing something that no one has been able to do before. The joy of being a trailblazer who sets a path for others to follow. Setting standards and charting a path ahead for all the rest to follow. Candidates with an entrepreneurial mind-set who not just push past the established boundaries, but also who can also carry the light into the unknown, and who have the vision to create what does not exist. The last time land changed so much; our country became independent. Come join the Revolution and become a part of history. At The House of Abhinandan Lodha, we are always keen to innovate and explore innovative and newer strategies to drive brand and business growth. Given the significance of digital, we would like to set-up a very strong in-house digital function lead by a senior leadership. Summary: This is a key leadership role that is pivotal in driving the growth of the business. The role has the responsibility of sales strategy & execution using cutting-edge ideas, building & nurturing channel partner relationships, delivering profit margins by ensuring cost controls, understanding consumer behaviour, and influencing customer experience, and developing the sales systems and processes. Roles and Responsibilities: Lead the sales team to achieve & exceed business expectations. Set clear directions and goals for the team to be clear in its short-term and long-term objectives. Drive the sales strategy, increase revenue and improve customer relationships. Understand market trends & comparative analysis of these trends to formulate an effective way forward. Review the progress of the team and take necessary course corrections to achieve desired results. Focus on driving building blocks and be clear on required inputs to achieve the output. Build a distinctive selling organization capable of extending the reach and providing superior execution of customer/consumer programs. The objective would be to establish a high-growth market for the portfolio in a highly fragmented market with multiple unorganized players. Build strategic partnerships with all key customers and channel partners, educating current and potential channels on all opportunities to build brand awareness and eventually business. Create alternate channels for increasing the width of the distribution. Develop new opportunities, geographies, and areas to expand the business. Develop a robust pipeline of talent from within to grow into future senior leaders. Identify the learning and development need of the team members in sync with HR. Competencies: Consumer understanding and market feedback. Inputs in developing Sales strategies and campaigns Have track record of working on new business ideas, channels, and opportunities, sales systems, R&R opportunities. Must have handled sizable team, has experience of driving team training & Development of the team Qualifications: Programmed to deliver month-on-month sales rhythm MBA with at least 5 to 8 years of experience in sales of a consumer-facing business (Tier 1 institutes preferred) Clearly be able to differentiate right from wrong with a strong moral compass Adaptive to different / rapidly changing circumstances Should be a good leader with at least 5-6 years of experience in managing teams Should have a successful track record of delivering large impactful results Experience in developing new business and geographies would be added advantage Should not be more than 35 years of age Strong communication and public speaking ability

About The House of Abhinandan Lodha : We are the House of Abhinandan Lodha. We are a consumer tech brand that disrupts by leveraging technology to make land more accessible, flexible, and secure. We’re breaking old traditions and bringing land ownership into the 21st century, making an age-old asset young again, for now and for generations to come. We are on a mission to create intergenerational wealth for our consumers. We are not just reinventing land buying. We are taking every transaction, every experience, every ownership with it into the new. New Generation Land is how we bridge the gap and bring people closer to their dreams. Our Corporate Philosophy : We believe in a consumer’s right to reimagine land buying as a positive and simple process. We believe in befriending the planet by giving back what we take it from it. Starting from our blueprint level. We believe in complete transparency in every process. Be it a homeowner, an investor or even a real estate professional. For HoABL, it is not just a piece of land, we believe in the Peace of Land. All our curated developments will be self-sustaining ecosystems built and maintained using sustainable forms of development. Transparency and fairness are the core of all our dealings with local people and resources. HoABL is aware of its ecological, economic, and social responsibility. We ensure the responsible use of natural resources and act in a socially responsible way. We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible and offering lifestyle enhancing amenities that will be a game-changer in the industry. Our Vision : To make land amazing again, by democratising its ownership. We do this by making it a younger, nimbler and a more viable asset for Indians everywhere. Our Mission : We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible. By covering amenities that will reimagine an industry Purpose of the Role As a Customer Experience Manager (CEM) , you are the face of HoABL to our customers — a strategic partner who balances empathy with execution, and service with sales. You’ll own the relationship across a portfolio of ~ 250 high-value customers , contributing to ₹120 Cr in collections and ₹30 Cr in new business generation annually. Key Responsibilities: Customer Engagement Manage lifecycle relationships with ~250 customers across allocated segments/projects. Deliver proactive engagement at key milestones and “moments of truth” to build trust and loyalty. Drive customer delight through responsiveness, personalisation, and high-touch service. Revenue Ownership Own a collections book of ₹120 Cr per year — driving timely and consistent follow-ups. Enable ₹30 Cr+ in new business annually through referrals, upgrades, and cross-sell conversations. Improve engagement and mindshare to unlock loyalty and renewal potential. Service Excellence Ensure query resolution within defined TATs; maintain a low complaint escalation rate. Standardize and elevate customer interactions across all touchpoints — calls, visits, emails, messages. Collaborate with internal teams to resolve issues, track complaints, and escalate systemic blockers. Process, Systems & Reporting Keep all CRM systems and trackers updated with accurate, real-time data. Maintain documentation hygiene across customer files, transaction records, and communication logs. Track customer satisfaction and share actionable insights for process enhancement. Culture & Contribution Represent HoABL’s values through respectful, professional, and customer-first behavior. Be flexible, adaptive, and solution-driven — especially in high-stakes or emotionally charged scenarios. Bring market intelligence and service innovation ideas from outside-in. Qualifications Education: MBA (Sales & Marketing preferred) Experience: 3–6 years in customer-facing or relationship management roles Skills & Traits: Strong English communication (verbal + written) Customer-obsessed, emotionally intelligent, and calm under pressure Proven ability to balance service delivery with business outcomes CRM-savvy and comfortable working with structured data

About The House of Abhinandan Lodha: We are the House of Abhinandan Lodha. We are a consumer tech brand that disrupts by leveraging technology to make land more accessible, flexible, and secure. We're breaking old traditions and bringing land ownership into the 21st century, making an age-old asset young again, for now and for generations to come. We are on a mission to create intergenerational wealth for our consumers. We are not just reinventing land buying. We are taking every transaction, every experience, every ownership with it into the new. New Generation Land is how we bridge the gap and bring people closer to their dreams. Our Corporate Philosophy: We believe in a consumer's right to reimagine land buying as a positive and simple process. We believe in befriending the planet by giving back what we take it from it. Starting from our blueprint level. We believe in complete transparency in every process. Be it a homeowner, an investor or even a real estate professional. For HoABL, it is not just a piece of land, we believe in the Peace of Land. All our curated developments will be self-sustaining ecosystems built and maintained using sustainable forms of development. Transparency and fairness are the core of all our dealings with local people and resources. HoABL is aware of its ecological, economic, and social responsibility. We ensure the responsible use of natural resources and act in a socially responsible way. We use technology to reinvent the way land is experienced. By digitizing its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible and offering lifestyle enhancing amenities that will be a game-changer in the industry. Our Vision: To make land amazing again, by democratizing its ownership. We do this by making it a younger, nimbler and a more viable asset for Indians everywhere. Our Mission: We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible. By covering amenities that will reimagine an industry The role involves requirement gathering, process design, in MM module expertise, testing, and end-user enablement to ensure efficient and compliant operations. Reports to: SAP Platform Lead Key Responsibilities: 1. Business Process Analysis & Documentation a) Collaborate with real estate business teams (e.g., procurement, material movements etc.) to understand business needs and translate them into SAP requirements. b) Analyse current “as-is” processes in property lifecycle management, space management, and liaise with SI for defining “to-be” solutions using SAP. c) Map business requirements to SAP MM functionalities (Procurement and Logistics). 2. SAP Functional Design (Real Estate Focus) a) Gather and document functional requirements for SAP Real Estate Management property master data. b) Design and validate SAP configurations related to: Cost allocation and budgeting for real estate projects, Work with technical teams to design necessary RICEFW components. 3. Project Implementation & Testing a) Support SAP implementations, upgrades, and rollouts specific to the real estate domain. Prepare functional test cases and coordinate integration and UAT testing with real estate and procurement and material movement users. b) Participate in data migration and validation related to real estate assets and contracts. 4. Reporting & Compliance a) Ensure SAP solution aligns with RERA (Real Estate Regulatory Authority) compliance, local statutory requirements. 5. Change Management & Training a) Develop training materials tailored to real estate roles: site managers, project accountants, etc. b) Conduct hands-on training and prepare SOPs for real estate operations using SAP. c) Assist in end-user adoption and resolve process-related issues post go-live. 6. Continuous Improvement & Support a) Act as SAP subject matter expert for ongoing real estate operations support. b) Work with real estate procurement and material handling teams to optimize usage of SAP MM and integrated modules. c) Identify opportunities for automation and system enhancements in the property lifecycle. Required Skills & Qualifications: 4 year Bachelor’s degree or MBA degree in Operation, or IT. 3–5 years of experience as a Business Analyst in SAP with direct experience in the real estate domain , with overall SAP experience of 5-8 years. Hands-on experience or strong functional knowledge of SAP MM. Familiarity with RERA . Excellent documentation, stakeholder communication, and analytical skills. Experience in SAP S/4HANA environment. Domain experience in a real estate development or property management company. Familiarity with tools like MS Visio, ARIS for process mapping.

The House of Abhinandan Lodha, Mumbai, Maharashtra, India (On-site) Summary: The role is for marketing professionals with a knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers. The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, and active coordination with the sales team to channel & implement marketing strategies. The incumbent shall be driving ATL, and BTL campaigns and shall be a guide to pre-sales to in-house digital. A bias for high-quality delivery with minimal will be key to success in this profile. The role also entails intensive work in New Product Development for projects with a turnover of a few hundred crores THE HOUSE OF ABHINANDAN LODHA (HOABL): We are a dynamic consumer tech brand that is disrupting land ownership by leveraging technology to make land, an age-old asset, young again. We're breaking old traditions and bringing land ownership into the 21st century, for now, and for generations to come. New Generation Land for the New Generation of India. Peace of Land, Grounded in Technology Our brand name is amongst the most recognized and respected names in real estate. And our promise to make land ownership Easy, Transparent, Secure, and Liquid through ground-breaking technology ensure a fundamental change in land ownership in India. There are few things in life that match the joy of doing something that no one has been able to do before. The joy of being a trailblazer who sets a path for others to follow. Setting standards and charting a path ahead for all the rest to follow. Candidates with an entrepreneurial mindset who not just push past the established boundaries, but also who can also carry the light into the unknown, and who have the vision to create what does not exist. The last time land changed so much; our country became independent. Come join the Revolution and become a part of history At The House of Abhinandan Lodha, we are always keen to innovate and explore innovative and newer strategies to drive brand and business growth. Given the significance of digital, we would like to set up a very strong in-house digital function lead by senior leadership. Base Location: Mumbai Reports to: CMO, The House of Abhinandan Lodha Roles and Responsibilities: Functional Mandate: - Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms) - To create an effective product portfolio for the business by understanding the present and future business opportunities - To create and manage world-class real estate brands using advertising and other marketing tools - Brand: To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity - To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis KRA / Success Measures: - Targeted Gross Contribution - in Value and %age terms as per business plan - Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project - Maximize brand valuation and maximize the capability to charge a price premium - Brand: a) % change in public perception of target brand attributes as measured by a third-party survey b) % increase in actual brand spend over target budget - Competitor pricing change and sales transaction information speed (Response time in the number of days) The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer. The group strongly believes in using 'brand' as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. We have invested in building a strong and professional team to meet challenges in an ever-evolutionary and dynamic environment and make a significant contribution at the brand, category, and company levels. The teams together comprise professionals from the best business schools including IIMs, ISB, XLRI, MDI and SP Jain. These professionals have been drawn from top FMCG, Automobile, and Consumer Durables companies. Education & Experience: MBA from a Tier 1 B-School Minimum 10 years of post-MBA experience in relevant brand, product, or marketing roles Key Competencies: Strong experience in building brand strategy and go-to-market plans Proven track record in new product development and effective consumer insighting Skilled in crafting and executing impactful brand communication Adept at managing multiple stakeholders and aligning cross-functional expectations with clarity and confidence Comfortable taking swift, effective decisions to address on-ground execution challenges Agile and adaptable to dynamic, fast-evolving environments Strong relationship management skills, with the ability to lead client conversations effectively

About The House of Abhinandan Lodha: We are the House of Abhinandan Lodha. We are a consumer tech brand that disrupts by leveraging technology to make land more accessible, flexible, and secure. We&aposre breaking old traditions and bringing land ownership into the 21st century, making an age-old asset young again, for now and for generations to come. We are on a mission to create intergenerational wealth for our consumers. We are not just reinventing land buying. We are taking every transaction, every experience, every ownership with it into the new. New Generation Land is how we bridge the gap and bring people closer to their dreams. Our Corporate Philosophy: We believe in a consumer&aposs right to reimagine land buying as a positive and simple process. We believe in befriending the planet by giving back what we take it from it. Starting from our blueprint level. We believe in complete transparency in every process. Be it a homeowner, an investor or even a real estate professional. For HoABL, it is not just a piece of land, we believe in the Peace of Land. All our curated developments will be self-sustaining ecosystems built and maintained using sustainable forms of development. Transparency and fairness are the core of all our dealings with local people and resources. HoABL is aware of its ecological, economic, and social responsibility. We ensure the responsible use of natural resources and act in a socially responsible way. We use technology to reinvent the way land is experienced. By digitizing its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible and offering lifestyle enhancing amenities that will be a game-changer in the industry. Our Vision: To make land amazing again, by democratizing its ownership. We do this by making it a younger, nimbler and a more viable asset for Indians everywhere. Our Mission: We use technology to reinvent the way land is experienced. By digitising its ownership. By using complete transparency in all aspects. By making investments simpler and more accessible. By covering amenities that will reimagine an industry The role involves requirement gathering, process design, in MM module expertise, testing, and end-user enablement to ensure efficient and compliant operations. Reports to: SAP Platform Lead Key Responsibilities: 1. Business Process Analysis & Documentation a) Collaborate with real estate business teams (e.g., procurement, material movements etc.) to understand business needs and translate them into SAP requirements. b) Analyse current as-is processes in property lifecycle management, space management, and liaise with SI for defining to-be solutions using SAP. c) Map business requirements to SAP MM functionalities (Procurement and Logistics). 2. SAP Functional Design (Real Estate Focus) a) Gather and document functional requirements for SAP Real Estate Management property master data. b) Design and validate SAP configurations related to: Cost allocation and budgeting for real estate projects, Work with technical teams to design necessary RICEFW components. 3. Project Implementation & Testing a) Support SAP implementations, upgrades, and rollouts specific to the real estate domain. Prepare functional test cases and coordinate integration and UAT testing with real estate and procurement and material movement users. b) Participate in data migration and validation related to real estate assets and contracts. 4. Reporting & Compliance a) Ensure SAP solution aligns with RERA (Real Estate Regulatory Authority) compliance, local statutory requirements. 5. Change Management & Training a) Develop training materials tailored to real estate roles: site managers, project accountants, etc. b) Conduct hands-on training and prepare SOPs for real estate operations using SAP. c) Assist in end-user adoption and resolve process-related issues post go-live. 6. Continuous Improvement & Support a) Act as SAP subject matter expert for ongoing real estate operations support. b) Work with real estate procurement and material handling teams to optimize usage of SAP MM and integrated modules. c) Identify opportunities for automation and system enhancements in the property lifecycle. Required Skills & Qualifications: 4 year Bachelors degree or MBA degree in Operation, or IT. 35 years of experience as a Business Analyst in SAP with direct experience in the real estate domain , with overall SAP experience of 5-8 years. Hands-on experience or strong functional knowledge of SAP MM. Familiarity with RERA . Excellent documentation, stakeholder communication, and analytical skills. Experience in SAP S/4HANA environment. Domain experience in a real estate development or property management company. Familiarity with tools like MS Visio, ARIS for process mapping. Show more Show less

You will be joining the House of Abhinandan Lodha, a consumer tech brand revolutionizing land ownership by leveraging technology to make it more accessible, flexible, and secure in the 21st century. Our mission is to create intergenerational wealth for our consumers by reinventing land buying and ownership while maintaining transparency and sustainability in all our dealings. As part of our Corporate Philosophy, we believe in simplifying the land buying process, befriending the planet through sustainable practices, and ensuring complete transparency in all transactions. We aim to create self-sustaining ecosystems with fairness and transparency at the core of our developments. Your role will involve collaborating with real estate business teams to understand their needs and translate them into SAP requirements. You will analyze current processes, map business requirements to SAP MM functionalities, and design solutions for SAP Real Estate Management. Additionally, you will support SAP implementations, upgrades, and rollouts, ensuring compliance with regulatory requirements. Key Responsibilities: 1. Business Process Analysis & Documentation a) Collaborate with real estate business teams to understand and translate business needs into SAP requirements. b) Analyze current processes and define solutions using SAP. c) Map business requirements to SAP MM functionalities. 2. SAP Functional Design (Real Estate Focus) a) Gather and document functional requirements for SAP Real Estate Management. b) Design SAP configurations related to real estate projects and work with technical teams for necessary components. 3. Project Implementation & Testing a) Support SAP implementations, upgrades, and rollouts. b) Prepare test cases, coordinate testing, and participate in data migration and validation. 4. Reporting & Compliance a) Ensure SAP solution aligns with regulatory compliance. 5. Change Management & Training a) Develop training materials tailored to real estate roles. b) Conduct training and prepare SOPs for real estate operations using SAP. c) Assist in end-user adoption and issue resolution post go-live. 6. Continuous Improvement & Support a) Act as an SAP subject matter expert for ongoing support. b) Optimize SAP MM usage and identify automation opportunities. Required Skills & Qualifications: - Bachelor's or MBA degree in Operations or IT. - 3-5 years of experience as a Business Analyst in SAP with 5-8 years of overall SAP experience. - Hands-on experience or strong knowledge of SAP MM. - Familiarity with RERA and SAP S/4HANA. - Domain experience in real estate development or property management. - Proficiency in tools like MS Visio and ARIS for process mapping. Join us at the House of Abhinandan Lodha and be a part of revolutionizing land ownership for generations to come.,

The House of Abhinandan Lodha, Mumbai, Maharashtra, India (On-site) Summary: The role is for marketing professionals with a knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers. The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, and active coordination with the sales team to channel & implement marketing strategies. The incumbent shall be driving ATL, and BTL campaigns and shall be a guide to pre-sales to in-house digital. A bias for high-quality delivery with minimal will be key to success in this profile. The role also entails intensive work in New Product Development for projects with a turnover of a few hundred crores THE HOUSE OF ABHINANDAN LODHA (HOABL): We are a dynamic consumer tech brand that is disrupting land ownership by leveraging technology to make land, an age-old asset, young again. We&aposre breaking old traditions and bringing land ownership into the 21st century, for now, and for generations to come. New Generation Land for the New Generation of India. Peace of Land, Grounded in Technology Our brand name is amongst the most recognized and respected names in real estate. And our promise to make land ownership Easy, Transparent, Secure, and Liquid through ground-breaking technology ensure a fundamental change in land ownership in India. There are few things in life that match the joy of doing something that no one has been able to do before. The joy of being a trailblazer who sets a path for others to follow. Setting standards and charting a path ahead for all the rest to follow. Candidates with an entrepreneurial mindset who not just push past the established boundaries, but also who can also carry the light into the unknown, and who have the vision to create what does not exist. The last time land changed so much; our country became independent. Come join the Revolution and become a part of history At The House of Abhinandan Lodha, we are always keen to innovate and explore innovative and newer strategies to drive brand and business growth. Given the significance of digital, we would like to set up a very strong in-house digital function lead by senior leadership. Base Location: Mumbai Reports to: CMO, The House of Abhinandan Lodha Roles and Responsibilities: Functional Mandate: - Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms) - To create an effective product portfolio for the business by understanding the present and future business opportunities - To create and manage world-class real estate brands using advertising and other marketing tools - Brand: To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity - To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis KRA / Success Measures: - Targeted Gross Contribution - in Value and %age terms as per business plan - Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project - Maximize brand valuation and maximize the capability to charge a price premium - Brand: a) % change in public perception of target brand attributes as measured by a third-party survey b) % increase in actual brand spend over target budget - Competitor pricing change and sales transaction information speed (Response time in the number of days) The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer. The group strongly believes in using &aposbrand' as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. We have invested in building a strong and professional team to meet challenges in an ever-evolutionary and dynamic environment and make a significant contribution at the brand, category, and company levels. The teams together comprise professionals from the best business schools including IIMs, ISB, XLRI, MDI and SP Jain. These professionals have been drawn from top FMCG, Automobile, and Consumer Durables companies. Education & Experience: MBA from a Tier 1 B-School Minimum 10 years of post-MBA experience in relevant brand, product, or marketing roles Key Competencies: Strong experience in building brand strategy and go-to-market plans Proven track record in new product development and effective consumer insighting Skilled in crafting and executing impactful brand communication Adept at managing multiple stakeholders and aligning cross-functional expectations with clarity and confidence Comfortable taking swift, effective decisions to address on-ground execution challenges Agile and adaptable to dynamic, fast-evolving environments Strong relationship management skills, with the ability to lead client conversations effectively Show more Show less