Marketing Content Manager

Company Description

Job Overview

The Content Marketing Manager is responsible for developing and executing a comprehensive content strategy that drives brand awareness, audience engagement, and lead generation for Transcell Biologics & Biosciences. This role oversees all content planning, production, distribution, and performance tracking across digital channels to ensure consistent messaging and measurable business impact.

Key Responsibilities

Content Strategy & Planning

• Develop and implement a data-driven content marketing strategy aligned with business objectives.
• Create and maintain a content calendar covering blogs, social media, email campaigns, website content, and thought-leadership assets.
• Identify relevant industry topics, trends, and themes to shape content direction.

Content Creation & Management

• Write, edit, and supervise high-quality content including articles, whitepapers, case studies, newsletters, scripts, and marketing collateral.
• Manage external writers, agencies, and creative partners when required.
• Ensure consistency in brand voice, tone, and messaging across all platforms.

Digital Marketing & SEO

• Optimize web content for search engines to improve organic traffic and ranking.
• Collaborate with SEO and performance marketing teams to align content with keyword strategies and campaign goals.
• Maintain and enhance digital presence across blogs, social platforms, and owned media.

Campaign Execution

• Support product launches, marketing campaigns, and lead-generation activities with tailored content.
• Work with sales teams to create impactful customer-facing materials.
• Repurpose long-form content into short-form assets for cross-channel distribution.

Analytics & Reporting

• Monitor content performance using analytics tools.
• Track KPIs such as website traffic, engagement, lead quality, and conversion rate
• Prepare monthly performance reports and recommend improvements.

Qualifications

• Master's degree in Marketing, Communications, or a related field.
• 5–8 years of experience in content marketing, digital marketing, or editorial roles.
• Strong writing, editing, and storytelling skills.
• Experience with SEO, content management systems (CMS), social media tools, and analytics platforms.
• Ability to manage multiple projects, meet deadlines, and work cross-functionally.

Preferred Skills

• Understanding of marketing automation and CRM tools (HubSpot, Zoho, Salesforce, etc.).
• Basic design knowledge (Canva, Adobe Suite).
• Experience in B2B, SaaS, biotech, or technology sectors.
• Familiarity with growth marketing and performance metrics.

Key Attributes

• Creative mindset with strong attention to detail.
• Excellent communication and collaboration skills.
• Self-driven, organized, and proactive.
• Ability to translate complex topics into clear, engaging content.

hr@tran-scell.com.

Location : Hyderabad, Telangana