Transcell Biologics

Company Description Job Overview The Content Marketing Manager is responsible for developing and executing a comprehensive content strategy that drives brand awareness, audience engagement, and lead generation for Transcell Biologics & Biosciences. This role oversees all content planning, production, distribution, and performance tracking across digital channels to ensure consistent messaging and measurable business impact. Key Responsibilities Content Strategy & Planning Develop and implement a data-driven content marketing strategy aligned with business objectives. Create and maintain a content calendar covering blogs, social media, email campaigns, website content, and thought-leadership assets. Identify relevant industry topics, trends, and themes to shape content direction. Content Creation & Management Write, edit, and supervise high-quality content including articles, whitepapers, case studies, newsletters, scripts, and marketing collateral. Manage external writers, agencies, and creative partners when required. Ensure consistency in brand voice, tone, and messaging across all platforms. Digital Marketing & SEO Optimize web content for search engines to improve organic traffic and ranking. Collaborate with SEO and performance marketing teams to align content with keyword strategies and campaign goals. Maintain and enhance digital presence across blogs, social platforms, and owned media. Campaign Execution Support product launches, marketing campaigns, and lead-generation activities with tailored content. Work with sales teams to create impactful customer-facing materials. Repurpose long-form content into short-form assets for cross-channel distribution. Analytics & Reporting Monitor content performance using analytics tools. Track KPIs such as website traffic, engagement, lead quality, and conversion rate Prepare monthly performance reports and recommend improvements. Qualifications Master's degree in Marketing, Communications, or a related field. 5–8 years of experience in content marketing, digital marketing, or editorial roles. Strong writing, editing, and storytelling skills. Experience with SEO, content management systems (CMS), social media tools, and analytics platforms. Ability to manage multiple projects, meet deadlines, and work cross-functionally. Preferred Skills Understanding of marketing automation and CRM tools (HubSpot, Zoho, Salesforce, etc.). Basic design knowledge (Canva, Adobe Suite). Experience in B2B, SaaS, biotech, or technology sectors. Familiarity with growth marketing and performance metrics. Key Attributes Creative mindset with strong attention to detail. Excellent communication and collaboration skills. Self-driven, organized, and proactive. Ability to translate complex topics into clear, engaging content. For any further information, please send your resume to hr@tran-scell.com. Location : Hyderabad, Telangana