Location:
Hyderabad / Pune
Experience:
6- 10 yearsDATAECONOMY is expanding its global marketing engine and seeking a high-impact
Marketing Communications & Lead Generation Specialist
to elevate our brand presence, amplify our thought leadership, and drive targeted lead-generation initiatives. This role requires a blend of digital marketing expertise, technical storytelling capability, and hands-on execution across social media, content, and campaign strategy—primarily focused on LinkedIn and other professional channels.This is a high-visibility role that works closely with leadership, sales, engineering, and product teams to position DATAECONOMY as a leading Data & AI consultancy and accelerator-driven innovation partner.Key Responsibilities2. Technical Content Creation & Thought Leadership3. Lead Generation & Customer Discovery4. Digital Campaigns & Employer Branding5. Analytics & Continuous Optimization
- Social Media & Brand Visibility
- Manage, scale, and optimize all corporate social channels (LinkedIn—primary, X/Twitter, Instagram, YouTube).
- Build and execute monthly content calendars aligned to strategic priorities, product launches, GTM themes, and hiring needs.
- Craft engaging corporate updates, client success stories, product spotlights, award announcements, and culture narratives.
- Ensure consistent brand voice, positioning, and visual identity across all digital touchpoints.
- Monitor industry trends, competitor activities, and market signals to inform content strategy.
- Produce premium-quality technical content from the technical writing/inputs form technology teams, including:
- Architecture insights and engineering best practices
- Data, Cloud, GenAI, Analytics, and Platform modernization topics
- Use cases, customer value stories, and solution deep dives
- Translate complex technical concepts into clear, compelling, and customer-friendly narratives.
- Partner with engineering, solution architects, and product owners to co-create:
- Blogs, whitepapers, case studies
- LinkedIn posts, infographics, carousels
- Short-form explainer videos and thought-leadership snippets
- Ensure SEO alignment, keyword optimization, and high content discoverability.
- Identify high-potential prospects using:
- Social engagement analytics
- LinkedIn Sales Navigator insights
- Competitor and market intelligence
- Build content-led lead funnels targeting CXOs, Directors, Architects, Data Leaders, and Engineering Buyers.
- Execute MQL-generating campaigns around our solutions, IP accelerators, and industry offerings.
- Design nurturing journeys that convert content readers into qualified prospects.
- Plan and execute digital campaigns for:
- Product and services awareness
- Webinars, tech-talks, industry events
- Community and ecosystem engagements
- Strengthen employer brand by showcasing our engineering culture, innovation programs, and DE Garage initiatives.
- Support recruitment marketing with targeted campaigns and culture-forward storytelling.
- Track campaign and content performance using analytics and social tools.
- Present insights and improvement recommendations to leadership.
- Optimize strategies for reach, engagement, conversion, and lead quality.
Requirements
Skills & Experience Requirements
- 6–10 years of experience in Digital Marketing, Marketing Communications, or Technical Content roles.
- Proven expertise in B2B technology marketing—preferably in Cloud, Data, AI, Engineering or related domains.
- Strong ability to create high-quality technical content for enterprise and professional audiences.
- Hands-on experience with:
- Social media management tools
- SEO and inbound marketing practices
- LinkedIn-focused campaigns
- Ability to collaborate deeply with engineering, sales, product, and leadership teams.
- Strong storytelling, writing, editing, and communication skills.
Good to Have
- Experience in IT Services, SaaS, or product-based organizations.
- Hands-on knowledge of CMS tools (WordPress, Webflow, HubSpot).
- Basic design/video-editing capabilities (Canva, Adobe, Figma).
- Familiarity with AI-assisted content tools (ChatGPT, Jasper, Claude, etc.).
- Experience running paid LinkedIn campaigns (Lead Gen, Message Ads, Sponsored Content).
What Makes This Role Exciting
- Opportunity to shape DATAECONOMY’s global digital brand at a defining moment of growth.
- Direct access to leadership and strategic decision-making.
- Work on cutting-edge topics across GenAI, Data Engineering, Cloud, Modernization, MDM, Platforms, and AIOps.
- Experiment, innovate, and lead marketing initiatives with autonomy and creative freedom.
Benefits
- Comprehensive Medical Coverage: Health insurance of INR 5.0 Lakhs for you and your family (up to 6 members), ensuring complete peace of mind.
- Robust Protection Plans: Group Personal Accident Insurance and Group Term Life Insurance to safeguard you and your loved ones.
- Retirement Benefits: PF and Gratuity provided as per standard government regulations.
- Flexible Work Options: Enjoy hybrid work arrangements & flexible working hours
- Generous Leave Policy: 21 days of annual leave, in addition to 10 company-declared holidays.
- Employee Well-being Spaces: Access to a dedicated break-out area with round-the-clock refreshments for relaxation and rejuvenation.
