Marketing Business Analyst

About CYBX

Cybersecurity Superapp with embedded insurance

Role Summary

hands-on Growth Analytics Manager

Key Responsibilities

Data Infrastructure & Integration

• Own the

  marketing data pipeline

  across Appsflyer, GA4, Firebase, CleverTap, and CRM systems.
• Define and maintain a

  marketing event taxonomy

  (installs, activations, subscriptions, renewals, claims).
• Ensure

  data integrity

  by validating events, postbacks, and attribution setups.
• Integrate offline activation data (QR codes, partner IDs, referral codes) into centralized dashboards.

Attribution & Analytics

• Configure and optimize

  Appsflyer

  (events, cohorts, Protect360, SKAN for iOS).
• Build

  customer journey funnels

  (CAC → Install → Trial → Paid → Renewal).
• Conduct

  cohort and retention analysis

  across subscription tiers (₹999, ₹2999, ₹4999).
• Develop

  ROI models

  by channel: social, website, referral, B2B2C, offline activations.

Dashboarding & Reporting

• Build and maintain

  executive dashboards in Power BI

  (CAC, ARPU, LTV, Churn, Partner Performance).
• Deliver

  weekly and monthly performance reviews

  for leadership.
• Automate reporting pipelines using APIs / ETL tools (Zapier, Segment, BigQuery).
• Provide

  real-time insights

  to optimize budget allocation across channels.

Business Partnering

• Work with

  marketing team

  to measure performance of campaigns and influencers.
• Partner with

  offline growth team

  to evaluate ROI of partnerships and activations.
• Collaborate with

  product team

  to analyze engagement and feature adoption.

Candidate Profile

Experience

• 3–6 years

  in

  marketing analytics, growth analytics, or BI

  in a consumer tech / fintech / e-commerce / gaming environment.
• Proven experience with

  Appsflyer (or Adjust/Singular)

  and

  CleverTap/MoEngage/WebEngage.

• Hands-on with

  GA4, Firebase, and CRM integrations.

• Advanced

  Power BI (or Tableau/Looker)

  dashboarding experience.
• Strong skills in

  SQL, APIs, and data integration.

Skills & Competencies

• Strong understanding of

  attribution models, CAC/LTV, cohort retention.

• Ability to integrate

  offline + online marketing performance.

• Excellent problem-solving and troubleshooting skills in martech stack.
• Ability to translate raw data into

  business recommendations.

Personal Traits

• Detail-oriented

  and process-driven.

• Business-first mindset

  – not just a data reporter, but an insights partner.
• Curious, proactive, and keeps up with

  new martech trends

  (Privacy Sandbox, SKAN 4, GA4 updates).
• Strong communicator who can present clearly to leadership.

Why Join Us?

• Build India’s first

  cybersecurity superapp growth intelligence system.

• End-to-end ownership of

  marketing analytics across online & offline channels.

• High visibility role with

  direct impact on revenue and subscriber growth.

• Work with a visionary leadership team on a mission to protect millions of Indians online.