Marketing Business Analyst

As a Business Analyst Associate Manager, you will be responsible for leading a team of business analysts, analyzing business processes, gathering requirements, and providing actionable insights to support decision-making. Your role will involve collaborating with key stakeholders to ensure successful project delivery and optimal business performance. You will lead and manage a team of business analysts, providing mentorship and guidance to support their professional development. It will be essential to allocate resources effectively to ensure timely delivery of high-quality analysis. Additionally, collaborating with senior management to align business strategies with analytical initiatives will be a key aspect of your role. Working closely with stakeholders, you will understand business needs, objectives, and challenges to gather, analyze, and document business requirements. Translating these requirements into technical specifications for IT teams will be crucial for project success. Identifying opportunities for process improvement, conducting data analysis, and developing strategies for enhanced operational efficiency will also be part of your responsibilities. You will lead business process mapping, data flow analysis, and assist in executing business strategies by identifying key metrics, trends, and insights. Furthermore, you will be responsible for conducting in-depth data analysis, interpreting trends, and delivering meaningful insights to guide decision-making. Developing comprehensive reports, dashboards, and presentations for senior leadership and ensuring data accuracy and consistency will be essential tasks. In terms of project management, you will lead and support business projects, ensuring alignment of business analysis activities with project goals. Coordinating with cross-functional teams and managing project timelines, resources, and deliverables will also fall within your scope of responsibilities. Building strong relationships with internal and external stakeholders and effectively communicating findings, project progress, and issues at various organizational levels will be crucial for success. To qualify for this role, you should have a Bachelor's degree in Business, Finance, Computer Science, or a related field, along with 4-6 years of experience as a Business Analyst, including 1-2 years in a leadership role. Strong knowledge of business analysis techniques, process mapping, data analysis, and reporting tools is required. Excellent communication skills and proficiency in tools like Microsoft Excel, Power BI, Tableau, and other business intelligence software are essential. Preferred qualifications include a Master's degree in Business Administration, experience with Agile and Scrum methodologies, certifications in Business Analysis or Project Management, and familiarity with industry-specific tools or technologies. Key skills for this role include leadership, team management, business process analysis, data analysis, problem-solving, communication, project management, and stakeholder engagement.,