Marketing Business Analyst

Job Overview:

We are seeking a highly skilled and motivated Business Analyst Associate Manager to join our dynamic team. The ideal candidate will be responsible for overseeing the analysis of business processes, gathering requirements, and supporting decision-making with actionable insights. You will lead a team of business analysts and work closely with key stakeholders to ensure successful project delivery and optimal business performance.

Key Responsibilities:

Leadership & Management:

Lead and manage a team of business analysts, providing mentorship, guidance, and support in their professional development.

Allocate resources effectively, ensuring the team delivers high-quality analysis on time.

Collaborate with senior management to align business strategies and objectives with analytical initiatives.

Business Analysis & Requirement Gathering:

Work with stakeholders to understand business needs, objectives, and challenges.

Gather, analyze, and document business requirements to create clear and actionable business specifications.

Translate business requirements into technical specifications for IT teams.

Process Improvement & Strategy:

Identify opportunities for process improvement and recommend solutions to enhance business performance.

Lead business process mapping, data flow analysis, and develop strategies for improved operational efficiency.

Assist in the development and execution of business strategies by identifying key metrics, trends, and insights.

Data Analysis & Reporting:

Conduct in-depth data analysis, interpret trends, and deliver meaningful insights to help guide decision-making.

Develop and present comprehensive reports, dashboards, and presentations to senior leadership.

Ensure data accuracy, integrity, and consistency across reports and deliverables.

Project Management:

Lead and support business projects by ensuring the alignment of business analysis activities with project goals.

Coordinate with cross-functional teams to ensure timely and successful project delivery.

Assist with managing project timelines, resources, and deliverables.

Stakeholder Management:

Build and maintain strong relationships with internal and external stakeholders.

Communicate findings, project progress, and issues to stakeholders at various levels of the organization.

Required Qualifications:

Bachelors degree in Business, Finance, Computer Science, or related field.

4-6 years of experience as a Business Analyst, with at least 1-2 years in a leadership or supervisory role.

Strong knowledge of business analysis techniques and methodologies.

Proven experience in process mapping, business requirements gathering, and documentation.

Solid understanding of data analysis, data visualization, and reporting tools.

Excellent communication skills with the ability to convey complex information to both technical and non-technical stakeholders.

Proficient in tools such as Microsoft Excel, Power BI, Tableau, and other business intelligence software.

Preferred Qualifications:

Masters degree in Business Administration (MBA) or related field.

Experience with Agile and Scrum methodologies.

Certification in Business Analysis (e.g., CBAP, CCBA) or Project Management (PMP).

Experience in [industry-specific tools or technologies, e.g., Salesforce, SAP, etc.].

Key Skills:

Leadership and Team Management

Business Process Analysis and Improvement

Data Analysis and Reporting

Requirements Gathering and Documentation

Problem-Solving and Critical Thinking

Strong Communication and Presentation Skills

Project Management

Stakeholder Engagement