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Tru Performance Inc
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Marketing Automation Specialist

Marketing Automation Specialist

Tru Performance Inc

6 years

0 Lacs

pune maharashtra india

Posted:2 months ago| Platform:

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Skills Required

marketing automation technology service learning marketo salesforce database data effectiveness communication pivot reporting management segmentation reports compliance certification html css customization

Work Mode

On-site

Job Type

Full Time

Job Description

Role: Marketing Automation Specialist – Tru Performance

Location

Type

Experience

Timings

About Us

Tru Performance is a technology-driven company partnering with Fortune 500 enterprises, SMEs, and IT service providers to scale and optimize their businesses. Headquartered in Pune with offices across four continents, we provide an environment of continuous learning, challenging projects, and client-facing opportunities.

Role Overview

Marketing Automation Specialist

Key Responsibilities

Build and manage automated campaigns in
Marketo
integrated with
Salesforce
.
Ensure
database accuracy and hygiene
through data cleaning and validation.
Use
Excel
(pivot tables, VLOOKUP, reporting) for data management and analysis.
Develop lead nurturing workflows, drip campaigns, and segmentation strategies.
Generate campaign reports and provide actionable insights.
Collaborate with sales and marketing teams to align automation with business goals.
Run A/B tests and ensure compliance with data protection regulations.

Qualifications

Bachelor’s degree in marketing, Business, or related field.
Proven experience in
Marketo
and
Salesforce CRM
.
Strong skills in
Excel
for data management.
Excellent verbal and written
communication skills
.
Marketo certification is a plus.
Basic knowledge of HTML/CSS for email customization preferred.

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