Marketing Associate

About Valiance

NASSCOM AI GameChangers Award

Role Overview

hands-on, creative, and analytical marketer

You’ll work directly with leadership, delivery, and product teams to shape how the world perceives Valiance, communicate our impact through content, and drive visibility across digital and offline channels.

Key Responsibilities

Brand & Communication

• Define and maintain Valiance’s brand voice, messaging, and visual identity across all platforms.
• Develop compelling narratives around our products, projects, and partnerships (e.g., Google Cloud, NVIDIA).
• Manage the company website, social media channels, and ensure content is always updated and consistent.

Content & Campaigns

• Create engaging content across LinkedIn, Twitter, newsletters, email campaigns, infographics, and videos.
• Plan and execute integrated digital campaigns for product launches, client success stories, and thought leadership.
• Experiment with new formats using AI tools to improve creativity and productivity.

Product & Pre-Sales Marketing

• Collaborate with delivery and product teams to translate complex AI solutions into clear, customer-friendly messaging.
• Prepare pre-sales collateral such as decks, brochures, one-pagers, and case studies to support business development.
• Maintain a central repository of updated sales enablement material.

Employer Branding

• Partner with HR to build Valiance’s employer brand through culture posts, team highlights, hiring announcements, and thought-leadership content.
• Ensure the careers section and LinkedIn presence reflect life and growth opportunities at Valiance.

Events & Partnerships

• Represent Valiance at conferences, partner summits, and industry events—communicating our offerings confidently.
• Manage event-related marketing including presentations, booth collateral, and post-event follow-ups.

Analytics & Insights

• Monitor engagement metrics across all marketing channels and share actionable insights to refine content strategy.
• Track competitor activities, emerging AI market trends, and positioning opportunities for Valiance.

Skills & Experience

• Experience:

  1–3 years in B2B tech marketing, ideally within AI, data, or enterprise technology startups.

• Ownership:

  Go-getter attitude with strong sense of accountability and minimal supervision.

• Creativity & Storytelling:

  Excellent writing, communication, and presentation skills.

• Analytical Mindset:

  Comfortable interpreting engagement metrics and refining strategies based on data.

• Collaboration:

  Ability to work cross-functionally with leadership, tech, and delivery teams.

• Tools:

  PowerPoint, Canva, LinkedIn Campaign Manager, Twitter/X, ChatGPT, Gemini, Mailchimp/HubSpot, Google Analytics, and popular AI tools for marketers.

• Bonus:

  Working knowledge of SEO, basic video editing (CapCut/Descript), or design tools like Figma.

Why Join Valiance

• Be the single voice driving the brand narrative of a fast-growing deep-tech AI company.
• Collaborate directly with founders and leadership on high-visibility initiatives.
• Shape how India’s leading enterprises and PSUs perceive AI transformation.
• Work in a culture that values initiative, creativity, and impact over hierarchy.