Marketing Associate

Beckman Coulter

3 - 5 years

6 - 10 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

biotechnology sales networking analytical healthcare life sciences continuous improvement marketing associate marketing strategy solution architecting

Work Mode

Work from Office

Job Type

Full Time

Job Description

Execute the marketing strategy with regional customization and execution to maximize lead generation and lead to opportunity conversion to meet targets and activities for all product areas or marketing segments across the region to successfully achieve the targets.

Support the business needs of the India organization with focus on revenue impact and advance the segmentation of our strategically important Instruments & Services markets

Map the selling and buying journey for products within this segmentation inclusive of competitive landscape
Build out robust customer personas for the key sales touchpoints in the buying journey
Drive ROI by try, measure, learn and identifying the right (leading) indicators

The essential requirements of the job include:

Marketing and/or sales experience in Life Sciences industries or Biotechnology industry is a strong advantage
Professional Experience 3-5 years
Educational qualification with minimum Graduation or Bachelor s degree relevant with marketing.
Local network and knowledge of the key stakeholders in the market, including expertise with complex, multi-departmental skills are highly desired
Excellent communication skills including verbal and written, and presentation skills required, along with a strong financial and business acumen
Fluent in written and spoken English

Travel, Motor Vehicle Record & Physical/Environment Requirements:

Ability to travel of up to 20% including overnight stays within territory
Ability to lift, move or carry equipment up to 20kg

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