Marketing Associate

Digital Marketing & Content (40%)

• Develop and execute multi-channel digital marketing strategies across LinkedIn, blog, email, and paid campaigns
• Create compelling content that resonates with startup founders, CFOs, and finance leaders
• Manage content calendar and ensure consistent brand messaging across all platforms
• Coordinate with external designers and video editors to produce high-quality visual content
  

Brand Building & Positioning (30%)

• Strengthen Unreconciled’s position as a thought leader in fractional finance services
• Develop and maintain brand guidelines and ensure consistency across all touchpoints
• Create narratives that showcase our expertise in serving tech startups, creative agencies, and Web3 companies
• Build strategic partnerships to enhance brand visibility
  

Campaign Management & Analytics (20%)

• Plan, execute, and optimize paid advertising campaigns across Google, LinkedIn, and other platforms
• Monitor campaign performance using Google Analytics, HubSpot, and other tools
• Provide monthly reports on marketing metrics, ROI, and recommendations
• Implement SEO/SEM strategies to improve organic visibility
  

Events & Talent Marketing (10%)

• Plan and execute webinars, virtual events, and thought leadership sessions
• Develop employer branding content to attract top finance talent
• Support recruitment marketing efforts to position Unreconciled as an employer of choice
  

Essential

• 1-2 years of experience in B2B marketing, preferably in finance, accounting, or tech sectors
• MBA in Marketing or equivalent qualification
• Proficiency in marketing tools: HubSpot, Google Analytics, Canva, and social media management platforms
• Strong SEO/SEM knowledge and hands-on experience with paid campaigns
• Excellent written and verbal communication skills
• Data-driven mindset with ability to analyze metrics and optimize accordingly
  

Preferred

• Understanding of startup ecosystem and financial services
• Experience marketing to C-suite executives
• Knowledge of content marketing best practices
• Project management skills with ability to handle multiple campaigns
• Quick Learner: Ability to grasp complex financial concepts and translate them into compelling marketing messages
• Excellent Decision Maker: Can independently prioritize tasks and make strategic choices
• Creative Thinker: Brings fresh ideas to cut through the crowded finance content space
• Results-Oriented: Focused on metrics that matter – brand awareness and talent attraction
• Collaborative: Works seamlessly with external vendors and internal teams
• Hours: 12:30 PM – 10:00 PM IST (aligns with global clients)
• Location: Ahmedabad office (in-person role)
• Travel: Occasional travel to Kochi office (2 times per year)
• Career Path: Opportunity to grow into Marketing Manager role
• UK Work Culture: Be part of a collaborative environment inspired by the best of UK work culture.
• 12 Fixed Holidays Per Year: Enjoy a generous holiday package.
• 18 Casual Leaves Per Year: Take time off for personal matters when needed.
• 14 Work from Home Days Per Year: Flexibility to work from home.
• Pantry with Hot Snacks: Enjoy snacks to fuel your day.
• Best in Class Infrastructure: Work in a top-tier office with excellent facilities.
• Dinner Is On Us: We treat the team to a meal!
• Competitive salary based on experience.
• Professional development opportunities, including certifications.
• A dynamic, supportive team environment.