Marketing Associate

About the Role: Unreconciled is seeking a dynamic Marketing Associate to drive our brand presence and talent attraction initiatives. This role combines strategic digital marketing with hands-on campaign execution, helping position Unreconciled as the leading fractional finance partner for startups and growing businesses globally. Key Responsibilities:  Digital Marketing & Content (40%) Develop and execute multi-channel digital marketing strategies across LinkedIn, blog, email, and paid campaigns Create compelling content that resonates with startup founders, CFOs, and finance leaders Manage content calendar and ensure consistent brand messaging across all platforms Coordinate with external designers and video editors to produce high-quality visual content Brand Building & Positioning (30%) Strengthen Unreconciled's position as a thought leader in fractional finance services Develop and maintain brand guidelines and ensure consistency across all touchpoints Create narratives that showcase our expertise in serving tech startups, creative agencies, and Web3 companies Build strategic partnerships to enhance brand visibility Campaign Management & Analytics (20%) Plan, execute, and optimize paid advertising campaigns across Google, LinkedIn, and other platforms Monitor campaign performance using Google Analytics, HubSpot, and other tools Provide monthly reports on marketing metrics, ROI, and recommendations Implement SEO/SEM strategies to improve organic visibility Events & Talent Marketing (10%) Plan and execute webinars, virtual events, and thought leadership sessions Develop employer branding content to attract top finance talent Support recruitment marketing efforts to position Unreconciled as an employer of choice Required Skills & Experience:Essential: 1-2 years of experience in B2B marketing, preferably in finance, accounting, or tech sectors MBA in Marketing or equivalent qualification Proficiency in marketing tools: HubSpot, Google Analytics, Canva, and social media management platforms Strong SEO/SEM knowledge and hands-on experience with paid campaigns Excellent written and verbal communication skills Data-driven mindset with ability to analyze metrics and optimize accordingly Preferred: Understanding of startup ecosystem and financial services Experience marketing to C-suite executives Knowledge of content marketing best practices Project management skills with ability to handle multiple campaigns Who You Are: Quick Learner: Ability to grasp complex financial concepts and translate them into compelling marketing messages Excellent Decision Maker: Can independently prioritize tasks and make strategic choices Creative Thinker: Brings fresh ideas to cut through the crowded finance content space Results-Oriented: Focused on metrics that matter - brand awareness and talent attraction Collaborative: Works seamlessly with external vendors and internal teams Work Environment: Hours: 12:30 PM - 10:00 PM IST (aligns with global clients) Location: Ahmedabad office (in-person role) Travel: Occasional travel to Kochi office (2 times per year) Career Path: Opportunity to grow into Marketing Manager role Company Perks: UK Work Culture : Be part of a collaborative environment inspired by the best of UK work culture. 12 Fixed Holidays Per Year : Enjoy a generous holiday package. 18 Casual Leaves Per Year : Take time off for personal matters when needed. 14 Work from Home Days Per Year : Flexibility to work from home. Best in Class Infrastructure : Work in a top-tier office with excellent facilities. Dinner Is On Us : We treat the team to a meal! Benefits Competitive salary based on experience. Professional development opportunities, including certifications. A dynamic, supportive team environment. Show more Show less