Marketing Associate

Dear Applicants,

We are looking for Marketing associate at our Head Office -Bangalore.

Interested candidate can go through the below job description and apply.

Key Responsibilities::

Brand Campaign Strategy & Planning

• Plan, execute, and scale digital branding campaigns across YouTube, DV360/Programmatic, Meta (Brand), OTT platforms (Hotstar, JioCinema, Zee5), and high-impact display channels.
• Own end-to-end brand media planning including audience selection, funnel design, frequency mapping, and platform-level budget allocations.
• Build full-funnel brand frameworks — Awareness → Consideration → Preference → Demand — aligned with monthly/quarterly brand objectives.

Execution & Optimization

• Run high-impact brand campaigns optimized for reach, frequency, video completions, brand lift, and engagement quality.
• Own campaign setup, pacing, optimization, creative rotation, and delivery quality across all platforms.
• Ensure brand safety, viewability, and inventory quality by working closely with DSP partners, ad networks, and publishers.

Analytics, Measurement & Brand Lift

• Track, measure, and report branding KPIs — View Rate, CPV, VTR, CPM, CTR (Upper-Funnel), Frequency, Reach, Brand Lift, Incrementality.
• Analyze platform insights, audience performance, geo performance, and content affinity to identify high-performing cohorts.
• Work with analytics tools (GA4, Appsflyer, Data Studio, MOAT, Nielsen, Kantar, etc.) to quantify brand impact on search uplift, organic traffic, remarketing pool growth, and assisted conversions.

Creative Strategy & Collaboration

• Work with creative, design, and production teams to ensure brand campaigns use the right hooks, formats, lengths and platform-native storytelling.
• Provide data-backed recommendations on creative direction, messaging, and ad sequencing.
• Build multi-creative experiments to identify the best-performing video/edit variants.

Cross-Functional Collaboration

• Coordinate with Product, Content, CRM, Offline Brand, and Performance teams to create unified brand + growth journeys.
• Partner with media agencies, DSP partners, and publisher teams for new solutions, beta features, and premium inventory opportunities.

Reporting & Insights

• Build weekly and monthly reporting dashboards with clear insights and recommendations.
• Present brand performance, learnings, and next steps to leadership.
• Maintain a central library of brand best practices and create standard operating frameworks for campaign execution.

Who Will Qualify

• 1+ years of experience in digital branding, video advertising, or programmatic media buying.
• Hands-on experience with YouTube Ads, DV360, Meta Brand Campaigns, and at least one OTT media buying ecosystem.
• Strong understanding of upper-funnel metrics, ad delivery mechanics, targeting layers, and brand measurement methodologies.
• Highly data-driven with the ability to interpret large datasets and turn them into actionable insights.
• Familiarity with GA4, Appsflyer, Brand Lift studies, MOAT, Nielsen/Kantar, or similar measurement tools.
• Ability to manage large budgets with disciplined planning, pacing, and reporting.
• Strong communication and storytelling skills — able to turn campaign results into compelling narratives.
• Self-driven, proactive, and comfortable working in a fast-moving startup environment.