Marketing Associate

Company Overview

Purple Oak Advisors is a boutique management and strategy consulting firm specializing in growth strategy, business transformation and performance improvement solutions for mid market manufacturers. We help Indian family-run businesses scale faster through data-driven growth strategies, pricing excellence, and operational optimization.

Position Overview

Marketing Associate

Key Responsibilities

1. Lead Generation & Outreach

• Executed structured outreach campaigns (email, LinkedIn, event networking) targeting CXOs and business owners in the manufacturing sector.
• Coordinate with the leadership team to identify and nurture qualified leads for consulting engagements.
• Maintain and regularly update a CRM database of prospects, conversations, and outreach performance.

2. Brand & Communication

• Develop and implement marketing communication plans aligned with the firm’s growth goals.
• Draft and manage the creation of brochures, proposals, case studies, and client success stories.
• Support PR initiatives, media interactions, and publication placements to strengthen firm visibility.

3. Digital Presence & Content

• Manage the company’s LinkedIn page and social media calendar with consistent, high-quality posts.
• Work with internal teams to produce thought leadership content, newsletters, and visuals.
• Track engagement metrics and optimize content strategy for better reach and impact.

4. Events & Partnerships

• Identify, evaluate, and coordinate participation in relevant exhibitions, business conferences, and networking forums.
• Handle event logistics, branding, and post-event follow-ups to generate new conversations and visibility.
• Build partnerships with industry associations, chambers of commerce, and ecosystem players.

5. Research & Insights

• Conduct research on market trends, competitive positioning, and potential client segments.
• Generate insights that support targeted campaigns and positioning strategy.
• Prepare periodic marketing performance reports and recommend improvements.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 1–3 years of experience in B2B marketing, preferably in professional services or manufacturing sectors.
• Excellent written and verbal communication skills.
• Strong organizational skills, attention to detail, and ability to multitask.
• Proficiency in LinkedIn, Excel, PowerPoint, and marketing automation tools.
• Self-driven, proactive, and comfortable working in a dynamic, fast-paced environment.