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2.0 - 6.0 years

0 Lacs

kollam, kerala

On-site

As a Marketing Analyst/Marketing Manager at our company based in Kollam, Kerala, you will be responsible for leveraging your Bachelor's/Master's degree in Marketing, Business Analytics, or a similar field to drive insightful marketing strategies. Ideally, you hold a BTech with an MBA in Marketing, which is a preferred qualification for this role. With 2 to 5 years of experience in roles such as Marketing Analyst or Digital Marketing Analyst, particularly within the EdTech or online education sector, you are well-equipped to excel in this position. Your key responsibilities will include data collection and analysis from various sources such as Google Analytics, CRM, ad platforms, and social media. By conducting thorough market research, competitor analysis, and consumer behavior studies, you will identify trends and opportunities to enhance our marketing strategies. Developing and maintaining comprehensive dashboards and reports to monitor key marketing KPIs across all channels will be crucial for tracking performance metrics like website traffic, conversion rates, cost per acquisition, and organic search performance. Furthermore, you will play a pivotal role in defining and evolving our brand positioning at Amrita Online, identifying differentiation opportunities, and leading integrated brand campaigns across digital channels. Monitoring organic search performance, analyzing website crawlability, and providing recommendations for SEO improvements will be essential to boost organic visibility and traffic. By leveraging your insights from data, you will optimize digital marketing campaigns and contribute to forecasting and budget allocation based on robust analysis. To excel in this role, you should possess proficiency in web analytics tools such as Google Analytics 4 and Google Search Console, as well as expertise in Microsoft Excel, including advanced functions and pivot tables. Experience with data visualization tools like Tableau and Power BI, familiarity with marketing automation and CRM platforms, and a good understanding of SEO tools and principles are required. Additionally, basic knowledge of SQL is considered a plus. If you are passionate about driving data-focused marketing strategies, optimizing digital campaigns, and contributing to brand development in a dynamic environment, we encourage you to apply for this non-teaching position before the deadline on July 26, 2025.,

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5.0 - 9.0 years

0 Lacs

pune, maharashtra

On-site

The Faculty of Business at FLAME University in Pune, India is seeking highly research-active candidates for full-time positions in Marketing. The university, known for its focus on liberal education and interdisciplinary research, offers undergraduate and postgraduate programs in areas such as Entrepreneurship, Finance & Accounting, Human Resources, Marketing, and Operations & Analytics. The Faculty of Business values intellectual freedom, curiosity, and academic integrity. We are particularly interested in applicants with expertise in areas such as Services Marketing and Customer Relationship Management, Luxury Branding, New Products Development, User Experience and User Interface for Product Development, Integrated Marketing Communication, Consumer and Marketing Analytics, among others. Candidates at all levels (Professor/Associate Professor/Assistant Professor) are encouraged to apply, with preference given to those with experience in both academia and industry. A Ph.D. is mandatory at the time of application. Responsibilities of the faculty members include teaching, advising students, participating in faculty colloquia, and academic administration. Successful applicants will be expected to conduct independent, high-quality research and collaborate with existing members to build a strong interdisciplinary community of scholars. They should also demonstrate an ability to translate research findings into evidence-based practices, programs, and policies. Excellence in teaching is a core value at FLAME University, and faculty are encouraged to adopt creative pedagogies that promote cultures of inclusion and diversity. Interested candidates should submit their curriculum vitae, a letter of application including statements of teaching philosophy and research, and copies of two recent peer-reviewed publications. Three references will be required during the review process. Applications will be reviewed until the position is filled. For any informal enquiries, please contact us at careers@flame.edu.in.,

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8.0 - 12.0 years

0 Lacs

karnataka

On-site

About MetaMorph: MetaMorph empowers startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring coverage from every angle. About Our Client: Our client is a technology-driven platform revolutionizing frontline workforce recruitment by leveraging intelligent automation. Focused on streamlining the hiring process for large enterprises, the platform bridges the gap between employers and job seekers through data-driven outreach, efficient screening, and end-to-end hiring workflows enabling organizations to scale their workforce quickly and effectively. About the Role: As a Marketing Generalist, you will be at the heart of the client's marketing efforts, driving initiatives that span across digital, ATL (Above The Line), and BTL (Below The Line) activities. You will manage and execute integrated marketing campaigns that combine mass media tactics with grassroots, on-ground initiatives to ensure comprehensive brand visibility, engagement, and growth. This role is initially an individual contributor position, with the potential to evolve into a leadership role as the marketing function scales. Key Responsibilities: - Digital & Performance Marketing: Develop, execute, and optimize digital campaigns across SEM, social, and display channels to drive user acquisition and engagement. - ATL Campaigns: Plan and execute mass media advertising strategies including TV, radio, print, and outdoor campaigns to build brand awareness on a large scale. - BTL Activities: Drive on-ground activations, experiential marketing, direct engagement campaigns, and community outreach programs to foster personal connections with our audience. - Content & Creative Strategy: Craft compelling narratives and creative content that resonate with our diverse audience and reinforce the client's brand identity. - Social Media & Community Engagement: Manage and grow our social media presence, ensuring active engagement and a positive brand sentiment. - Event & Partnership Marketing: Plan and coordinate marketing initiatives for events, webinars, and strategic partnerships that amplify our brand reach. - Marketing Analytics & Optimization: Monitor key performance metrics, derive actionable insights, and continuously refine marketing strategies based on data. - Cross-functional Collaboration: Work closely with Product, Sales, and Customer Experience teams to ensure integrated and impactful marketing campaigns. - Innovation & Process Improvement: Stay abreast of market trends and emerging tools to drive innovative marketing approaches and maximize effectiveness. Requirements: - 8-12 years of experience in a full-stack marketing role, covering ATL and BTL initiatives. - Experience in building and managing small teams, with a passion for mentoring and scaling marketing functions. - A strategic thinker with strong execution capabilities, balancing creative storytelling with analytical decision-making. - Strong grasp of digital marketing, performance marketing, and brand-building strategies. - Exceptional stakeholder management skills, collaborating across teams to align marketing efforts with business goals. - Share our commitment to transforming the blue-collar recruitment landscape in India and making a real impact. Benefits: - Unlimited PTO: Flexibility and trust to manage your work-life balance. - Comprehensive Medical Insurance: Robust healthcare plans for you and your family. - Monthly Wellness Leaves: Regular time off to recharge and focus on well-being. - Growth & Learning Opportunities: A dynamic environment where you can advance your career as you shape our marketing function.,

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14.0 - 18.0 years

0 Lacs

maharashtra

On-site

As an Assistant Vice President (AVP) of Marketing at our Insurance company based in Lower Parel, Mumbai, you will play a pivotal role in leading the planning and execution of integrated marketing campaigns, brand-building initiatives, and communications. With over 14 years of experience in marketing, ideally within the BFSI or insurance sector, you will bring a dynamic and strategic approach to drive brand visibility and customer engagement through impactful marketing programs. Your key responsibilities will include developing and managing 360-degree marketing campaigns across various channels such as digital, print, OOH, and BTL, aligning marketing plans with business goals and product launches, and collaborating with cross-functional teams to adapt campaigns based on regional needs. You will also be responsible for defining and refining the company's brand strategy, voice, and visual identity across touchpoints, ensuring brand consistency in messaging and visual representation, and conducting regular brand audits to monitor brand health metrics. In addition, you will lead the PR strategy, manage media relationships, oversee press releases and external communications, position the company and leadership as thought leaders through various opportunities, and manage crisis communications and reputational risk in alignment with compliance and legal requirements. Your role will involve overseeing the development of engaging content for campaigns, brochures, newsletters, and digital assets, crafting executive messaging, internal communications, and corporate announcements in collaboration with HR and leadership teams. Furthermore, you will be responsible for managing and coordinating with creative, media, and PR agencies to ensure timely and cost-effective execution, negotiate contracts, track deliverables, and maintain quality standards. To qualify for this role, you should hold an MBA in Marketing, Communications, or a related field, have over 14 years of experience in marketing with at least 5 years in the insurance or BFSI sector, demonstrate a proven track record in leading multi-channel marketing campaigns and brand initiatives, possess a strong understanding of PR, corporate communications, and media strategy, and exhibit excellent written and verbal communication skills. Additionally, you should have the ability to manage budgets and multiple external stakeholders effectively. Preferred attributes for this role include a data-driven mindset with a strong grasp of marketing analytics and campaign ROI, creativity with a keen aesthetic sense and attention to detail, and agile and collaborative team leadership skills with the ability to influence senior stakeholders effectively.,

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4.0 - 6.0 years

13 - 17 Lacs

Noida, Gurugram

Work from Office

Campaign Operations -Manager - General Trade QR Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team: Paytm is experiencing significant growth across its platform, driven by increased adoption of multiple products. A key factor in our success is our ability to understand customer pain points and provide data-driven solutions. A person in this role will work on solving Merchant growth and monetisation on the Paytm for Bu app. About the role: We are looking for a Campaign Operations Manager for accelerating the core growth metrics and user numbers for the Merchant business lines. The role specifically focuses on initiatives planned through CRM channels – Push, Whatsapp, SMS, Email, In-app. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you! Expectations/ Requirements : Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar Work with a central design and marketing team to create highly engaging creative and content to optimize CTR and conversions. Designing and carry out experiments and A/B testing, to optimize conversion across the user funnel Analyze and report campaign performance metrics using marketing analytics tools Work closely with cross-functional teams, including design, traffic and business, to ensure alignment and effective execution Superpowers/ Skills that will help you succeed in this role: - 4 to 6 years’ experience with marketing and web analytics tools like CleverTap, Moengage, Mix panel or in-house tools Advanced knowledge of Clevertap or similar tools and its features like Journeys, Recurring campaigns, event based triggers Experience in marketing automation and communication personalisation Understanding of marketing analytics and metrics of campaign performance including concepts like impression, CTR, UTM, attribution, conversion funnels and control groups Experience working with content teams to draft effective and engaging communications. Strong communication and interpersonal skills Why Join us Bragging rights to be behind the largest fintech lending play in India A fun, energetic and a once-in-a-lifetime environment that enables you to achieve your best possible outcome in your career With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

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2.0 - 5.0 years

7 - 9 Lacs

Pune

Work from Office

Essential Hiring Skills Strong analytical and quantitative skills. Proficiency in data analysis tools and software (e.g., Excel, SQL, Tableau). Excellent communication and interpersonal skills. Ability to learn and understand demand forecasting concepts and apply knowledge on the job with strong analytical skills. Ability to effectively operate in a fast-paced, business-decision driving analytical environment. Ability to demonstrate intermediate skill level in MS Excel, including formulating pivot tables, if statements, vlookup statements, etc. Good to have Hiring Skills Passionate about working with business partners to identify opportunities, driving business decisions with data and analysis. Proactive, self-directed, strategic, and tactical with an intellectual curiosity for analyzing and interpreting information. Strong communication skills with the ability to interact collaboratively and influence others without authority. Functional knowledge of Inventory Management principles and KPIs of OTB, sell through and inventory turn rates, COGS variance, WOS, etc. Responsibilities Collaboration for product life cycle within functions Demand Forecasting: Read and analysis and updating of demand forecasts Inventory Management: Understand concept and make business decision on inventory management for seasons Data Interpretation: Utilize Tableau to generate and interpret exception reports for inventory management Trend Analysis: Be part of weekly projections on moving parts for analysis on Inventory planning Performance Review: Analyze the Demand Analysis report to assess sales trends and item performance, making strategic recommendations for future media and marketing initiatives. Operational Efficiency: Review & Evaluate stock levels to provide insights on backorders, cancellations, etc. Cross-Departmental Coordination: Collaborate with the production department on reorder placements, actively monitoring purchase order (PO) shipping statuses and delivering timely updates to senior management. Backorder Management: Track and prioritize top backorder and anticipated backorder items Overstock Strategy: Identify overstocks and develop actionable strategies & inputs of promotions Liquidation Oversight: Maintain overstock disposition codes and identify end-of-season overstocks as reporting KPI Achievement: Drive efforts to meet service KPI goals related to backorders and cancellations Perks and Benefits 5 days WFO with 2 Rotational days-off. Rotational 24*7 Shift US client exposure. One-way cab facility.

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0.0 - 3.0 years

4 - 7 Lacs

Bengaluru

Work from Office

we're looking for a motivated and detail-oriented SEO Intern to join our digital marketing team. This role is ideal for BE/BTech students with a keen interest in digital marketing and a fair grasp of SEO fundamentals. An MBA or coursework in marketing/analytics would be a strong plus. Key Responsibilities Assist in implementing on-page and off-page SEO strategies Conduct keyword research and competitor analysis. Support the team in performing site audits and optimizing web pages. Collaborate with content and tech teams to ensure SEO best practices are followe'd. Track and report performance using tools like Google Analytics, Search Console, and SEMrush/Ahrefs. Stay updated on search engine algorithm updates and industry trends. Eligibility & Preferred Background: BE/BTech degree (mandatory); MBA (Marketing/Analytics) is a strong plus. Strong analytical mindset with a genuine interest in SEO and digital marketing. Skills & Tools Required: Basic understanding of search engine algorithms, ranking factors, and SEO tools. Familiarity with Google Search Console, Google Analytics, and tools like SEMrush, Ahrefs, Moz, etc Good command over Excel/Sheets and data interpretation. Excellent verbal and written communication skills. Knowledge of HTML/CSS basics is a plus.

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5.0 - 9.0 years

27 - 32 Lacs

Bengaluru

Remote

Mid-level MMM candidate with 6-8 years overall experience - 6-8 years of experience in Data Science with at least 4 years hands-on experience in Marketing Mix Modelling (having brand equity modelling experience would be beneficial) Experienced in end-to-end MMM solution development - Gathering requirements, Data Processing, EDA, Modelling (both Short Term & Long Term), Optimization etc. Good knowledge of Marketing domain, ATL/BTL marketing and clear understanding of concepts like adstock/carryover, saturation etc. Deep understanding of various algorithms applicable in MMM (additive and multiplicative models, Bayesian Regression etc.) Familiar with open source MMM packages like PyMC, Robyn, Meridian etc. Well versed with optimization techniques and prior experience of solving media budget optimization problems in Python/R Strong coding skills in Python is a must. Ability to develop production level codes with best coding practices. Experience with Git. Must have good stakeholder management skills and independently drive day to day engagements

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5.0 - 9.0 years

0 Lacs

haryana

On-site

As a Senior Analytics Consultant in the banking sector, you will leverage your expertise in areas such as credit risk modeling, fraud detection, and marketing analytics to lead client-facing engagements. With over 5 years of experience, you will play a key role in designing and implementing advanced models, translating data insights into strategic recommendations, and ensuring compliance with regulatory standards. Your responsibilities will include leading and managing analytics projects focusing on credit risk, fraud analytics, and marketing analytics for banking clients. You will collaborate with clients to define business problems, develop analytic frameworks, build and validate statistical and machine learning models, and present complex analytical findings in a clear and business-friendly manner. Additionally, you will guide junior team members, contribute to knowledge sharing, and uphold regulatory standards in risk and fraud modeling. To excel in this role, you are required to have a Bachelor's or Master's degree in Statistics, Economics, Mathematics, Computer Science, or a related quantitative discipline. Your hands-on experience in banking analytics, proficiency in SQL and analytical programming languages such as Python, R, or SAS, strong understanding of statistical modeling techniques, and excellent communication skills will be essential. Preferred qualifications include prior consulting experience, familiarity with cloud-based analytics platforms, and exposure to regulatory model validation frameworks. Join us for high-impact projects with top banking institutions, a collaborative team culture, clear paths for career growth, and competitive compensation.,

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2.0 - 6.0 years

0 Lacs

kollam, kerala

On-site

As a Marketing Analyst/Marketing Manager at our company in Kollam, Kerala, you will be responsible for analyzing marketing data, conducting market research, and developing brand strategies. With a Bachelor's/Master's degree in Marketing, Business Analytics, or a BTech with an MBA in Marketing preferred, you should have 2 to 5 years of experience in a similar data-focused role, particularly in the EdTech or online education sector. Your key responsibilities will include collecting, cleaning, and analyzing marketing data from various sources such as Google Analytics, CRM, ad platforms, and social media. You will conduct market research, competitor analysis, and consumer behavior studies to identify trends and opportunities. Developing and maintaining comprehensive dashboards and reports to track key marketing KPIs across all channels will also be part of your role. You will define, articulate, and evolve our brand positioning, identifying differentiation opportunities and audience perceptions. Leading the conceptualization, planning, and execution of integrated brand campaigns across digital channels will be crucial for this position. Monitoring organic search performance, identifying ranking opportunities, and providing data-backed recommendations for SEO improvements will also be essential. Your expertise in web analytics tools like Google Analytics 4 and Google Search Console, proficiency in Microsoft Excel, and experience with data visualization tools such as Tableau and Power BI will be valuable. Familiarity with marketing automation and CRM platforms, SEO tools like SEMrush and Ahrefs, as well as a basic understanding of SQL, will further enhance your capabilities in this role. If you are passionate about data-driven marketing, brand strategy development, and optimizing digital marketing campaigns, we invite you to apply for this position before the deadline of July 26, 2025.,

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3.0 - 7.0 years

0 Lacs

chandigarh

On-site

As a Software Marketing Manager at our startup Software Company based in Chandigarh, you will play a critical role in developing and implementing cutting-edge marketing strategies. Your responsibilities will include analyzing market trends, generating leads, and optimizing sales performance. You will oversee end-to-end marketing projects, collaborate with various teams, and ensure successful achievement of marketing objectives. The ideal candidate for this position should possess strong expertise in Competitive Marketing Strategies and Marketing Analytics. Experience in Lead Generation, Sales, and Project Management are crucial. Excellent communication skills, the ability to work in a fast-paced environment, and a Bachelor's degree in Marketing, Business, or a related field are required. Prior experience in the software or healthcare industry would be advantageous.,

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5.0 - 9.0 years

0 Lacs

noida, uttar pradesh

On-site

As a Marketing Reporting Specialist at Monotype, you will play a pivotal role in visualizing the effectiveness of marketing initiatives through comprehensive reporting. Leveraging your experience with complex marketing data, you'll uncover valuable insights for key stakeholders, driving informed decisions. Your exceptional analytical skills and strategic mindset will empower you to identify and illustrate trends that uncover consumer behavior patterns. In this position, you will be integral to Monotype's marketing operations, collaborating closely with senior leaders to ensure data-driven decision-making. Responsibilities: Leverage marketing data sources to ensure an accurate, comprehensive view of all metrics, behavior data, and KPIs. Develop, build, and maintain marketing reports and dashboards using visualization tools and platforms to clearly present key metrics and trends. Garner actionable insights from complex datasets by identifying anomalies, patterns, and correlations that present opportunities for optimization and growth. Partner with multiple teams to interpret and translate their needs into compelling reports and presentations that communicate complex data insights in a clear and impactful way. Champion, create, and lead initiatives and methodologies to inform, optimize, and expand marketing reporting and analysis. Continuously learn and explore new marketing technologies and data analysis tools to stay ahead of the curve. What we're looking for: 5+ years of experience with BI, analytics tools, SQL, and insight delivery. Proficiency in SQL and data warehousing (AWS & Snowflake). Experience with marketing analytics platforms (e.g., Adobe Analytics, CJA, Marketo, Salesforce). Expertise in BI tools like Power BI and Tableau. Data Migration and Connection. Strong analytical thinking, problem-solving, and attention to detail. Excellent communication and presentation skills to engage diverse audiences. Process-driven mindset with a keen eye for data accuracy and consistency. Additional knowledge of Python and familiarity with general marketing tech stacks is a plus.,

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5.0 - 9.0 years

0 Lacs

pune, maharashtra

On-site

The Faculty of Business at FLAME University in Pune, India, is looking for highly research-active candidates to join their Marketing team on a full-time basis. The Faculty of Business at FLAME University is known for its focus on interdisciplinary research and teaching, with strengths in areas such as Entrepreneurship, Finance & Accounting, Human Resources, Marketing, and Operations & Analytics. FLAME University offers undergraduate and postgraduate programs that provide students with rigorous interdisciplinary training and opportunities to enhance their research activities, build networks, and advance their career goals. The Faculty of Business upholds values of intellectual freedom, curiosity, and academic integrity. We are particularly interested in candidates with expertise in various areas of Marketing, such as Services Marketing and Customer Relationship Management, Luxury Branding, New Products Development, User Experience and User Interface for Product Development, Integrated Marketing Communication, and Consumer and Marketing Analytics. Candidates at all levels (Professor/Associate Professor/Assistant Professor) are encouraged to apply, with preference given to those with a blend of academic and industry experience. The responsibilities of the faculty members include teaching, advising students, participating in faculty colloquia, and academic administration. A Ph.D. is mandatory at the time of application. Successful applicants will be expected to conduct independent high-quality research and collaborate with existing members to establish a strong interdisciplinary community dedicated to cutting-edge research and innovation. They should also be able to translate research findings into evidence-based practices, programs, and policies. Excellence in teaching is a core value at FLAME University, and faculty members are encouraged to adopt creative pedagogies that promote cultures of inclusion and diversity. To apply for this position, candidates are required to submit their curriculum vitae, a letter of application outlining their teaching philosophy and research statements, and copies of their two recent peer-reviewed publications. Following the initial review, three references will be requested. The review of applications will continue until the position is filled. For any informal inquiries, please contact us via email at careers@flame.edu.in.,

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14.0 - 18.0 years

0 Lacs

maharashtra

On-site

As an Assistant Vice President (AVP) of Marketing at our company located in Lower Parel, Mumbai, specializing in the insurance industry, particularly focusing on travel insurance, you will play a pivotal role in leading the planning and execution of integrated marketing campaigns, brand-building initiatives, and communications. With over 14 years of experience in marketing, preferably within the BFSI or insurance sector, you will bring a unique blend of strategic thinking, creativity, and industry knowledge to drive brand visibility and customer engagement through impactful marketing programs. Your key responsibilities will involve developing and managing 360-degree marketing campaigns across various channels such as digital, print, OOH, and BTL, aligning marketing plans with business objectives, product launches, and customer acquisition goals, as well as collaborating with cross-functional teams to tailor campaigns to regional needs. In addition to campaign strategy and execution, you will also be responsible for defining and refining our company's brand strategy, voice, and visual identity across different touchpoints, ensuring brand consistency in messaging, tone, and visual representation, and conducting regular brand audits to monitor brand health metrics. As the leader of PR and communications, you will oversee the PR strategy, manage media relationships, handle press releases and external communications, position the company and its leadership as thought leaders through various media opportunities, speaking engagements, and editorial content, and manage crisis communications and reputational risk in alignment with compliance and legal requirements. Furthermore, you will be tasked with overseeing the development of engaging content for campaigns, brochures, newsletters, and digital assets, crafting executive messaging, internal communications, and corporate announcements in collaboration with HR and leadership, as well as managing and coordinating with creative, media, and PR agencies to ensure the timely and cost-effective execution of marketing initiatives. To be successful in this role, you should hold an MBA in Marketing, Communications, or a related field, possess over 14 years of marketing experience with at least 5 years in the insurance or BFSI sector, demonstrate a proven track record in leading multi-channel marketing campaigns and brand initiatives, have a strong understanding of PR, corporate communications, and media strategy, and exhibit excellent written and verbal communication skills. Additionally, your ability to manage budgets, work with multiple external stakeholders, and leverage marketing analytics to drive campaign ROI will be crucial. If you are a creative thinker with a strong aesthetic sense, attention to detail, and an agile and collaborative team leader who can influence senior stakeholders, we invite you to apply for this challenging and rewarding position as our AVP of Marketing.,

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2.0 - 6.0 years

0 Lacs

lucknow, uttar pradesh

On-site

As an Email Marketing Specialist in Lucknow, you will play a pivotal role in developing and executing impactful email marketing campaigns. Your responsibilities will include creating and dispatching marketing emails, performing A/B testing, and evaluating campaign performance. Collaboration with the lead generation team is essential to ensure that email initiatives are in line with overarching marketing objectives. Furthermore, you will contribute to marketing automation processes to enhance efficiency. To excel in this role, you should possess proficiency in Email Marketing Software and Marketing Automation tools. A strong grasp of Marketing Analytics and data-driven marketing is crucial for making informed decisions. Your excellent communication and collaboration skills will be key in liaising with internal teams. Demonstrated expertise in Lead Generation via email campaigns is highly valued. Being detail-oriented with exceptional organizational abilities is imperative. Prior experience in a marketing capacity would be advantageous. The role demands the capacity to work autonomously and as part of a cohesive team. If you are ready to leverage your skills and experience in email marketing to drive impactful campaigns and contribute to the achievement of marketing goals, we encourage you to apply for this exciting opportunity.,

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2.0 - 6.0 years

0 Lacs

jaipur, rajasthan

On-site

You are an Indian marketing company known as MarConPra, specializing in driving business expansion and entering emerging markets for your clients. Your innovative strategies consistently attract new customers, leading to revenue growth and profitability through increased sales orders. You closely monitor product competition to ensure that your clients not only succeed but also maintain a competitive advantage in their industries. Your dedication to your clients" sustainability is evident in long-term planning and sustainable practices. This commitment positions MarConPra as a trustworthy partner for clients seeking to secure their future and thrive in today's dynamic market environment. As a Product Marketer based in Jaipur, you will play a key role in developing and implementing marketing strategies for clients" products. Your responsibilities will include market analysis, creating go-to-market strategies, managing product launches, and collaborating with sales and service teams to drive product success. Effective communication skills are essential for conveying product value, team management, and supporting business growth. The ideal candidate for this full-time, on-site position should possess expertise in Marketing Analytics and Go-to-Market Strategy, strong communication skills to collaborate effectively with sales teams, experience in Product Management, proficiency in Sales, the ability to adapt to changing market conditions and client needs, and preferably a Bachelor's degree in Marketing, Business, or a related field. Prior experience in a marketing role would be advantageous.,

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8.0 - 13.0 years

40 - 60 Lacs

Gurugram, Bengaluru

Hybrid

Exp: 8 to 15 years Location: Gurgaon/Bengalore Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools etc. Role and Responsibilities: - Primary day-to-day client contacts and often interact with C-level executives. - Is primary client day-to-day contact & ensures client needs are well understood, defined & met - Serves as the primary interface between senior client management and senior leadership (VPs and SVPs) - Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions and ensure client satisfaction with strong business driving results - Manages / leads 1-2 engagement/ projects with different team structures and service delivery models. Responsible for driving revenue generating from these accounts - Leads project teams of 3-6 consultants or more, and/ or Team Lead and Analysts in all aspects of project execution - Plays critical role in defining the problem, structuring the solution, and executing against it - Clearly defines project deliverables, timelines and methodology laying out the project plan - Owns the execution of the project, with on time delivery every time, ensuring all project goals are met - Manages team members, including definition of objectives, oversight of execution and evaluation of performance - Provides thought leadership and delivers business insights to identify and resolve complex issues critical to their clients' success - Candidate Profile: - 7+ years of experience comprising analytics service delivery, consulting, solution design and client management - Experience and strong knowledge of the analytics service industry with focus on B2C & Omni-channel retail across customer lifecycle and customer journey - Demonstrable leadership ability, superior problem solving and people management skills - Excellent listening, written communication and presentation skills - Experience / exposure to marketing, operations, sales, merchandizing and supply chain, retail strategy, project management, cost reduction, and business development for Retail and Media organizations - Master's degree in management, data science, economics, mathematics, operations research or related analytics areas; candidates with BA/BS degrees in the same fields from the top tier academic institutions are also welcome to apply

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5.0 - 8.0 years

4 - 7 Lacs

Gurugram

Work from Office

Skill required: Delivery - Customer Insight & Marketing Analytics Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for Customer Insights Analytics Insights Storytelling Insight generation and presentation Familiarity with BI Tools, Kantar Track Adaptable and flexible Agility for quick learning Commitment to quality Written and verbal communication Ability to work well in a team Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Qualification Any Graduation

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1.0 - 2.0 years

4 - 5 Lacs

Hyderabad

Work from Office

Job Summary As a Market Research Analyst in the Marketing Operations team , you will be responsible for executing comprehensive market and contact research to support marketing and sales campaigns. Your work will focus on enriching existing records and mining net-new data on target accounts and contacts, ensuring high-quality, up-to-date information in our CRM and marketing automation platforms. You will be instrumental in identifying ICP-aligned companies and personas using advanced secondary research, data scraping, and profiling techniques. Key Responsibilities 1. Account Research & Enrichment Identify ICP-fit companies and create complete company profiles, including industry, sub-industry, size, revenue, region, subsidiaries, etc. Use trusted data sources (web, databases, reports) to validate and enrich firmographic details. 2. Contact Research & Profiling Identify relevant buyer personas and stakeholders from public web sources, LinkedIn, ZoomInfo, and other platforms. Enrich contact records with complete data: Name, Email, Phone, Title, LinkedIn URL, Location, Department, and seniority. 3. Marketing Database Hygiene & Audits Conduct data health audits to identify gaps, duplicates, or outdated information in the CRM or MAP. Run batch updates and manual/automated enrichment workflows for large data sets. Standardize and normalize fields to align with lead scoring and routing logic. 4. Data Uploads & CRM Quality Control Perform QC checks on team-delivered data before uploading into Salesforce/HubSpot. Maintain audit logs, tracking accuracy, completeness, and consistency of data fields. Prepare detailed reports and dashboards to communicate data integrity KPIs. Requirements Education : Bachelors degree in Marketing, Business, Data Analytics, or a related field. Experience : 1–3 years in Market/Contact Research, Data Mining, or Marketing/Sales Operations. Strong working knowledge of secondary research methods and internet-based data mining. Proficiency with Excel/Google Sheets (pivot tables, vlookups, data formatting, etc.) Hands-on experience with platforms like ZoomInfo , LinkedIn Sales Navigator , Apollo , Clearbit or similar tools. Familiarity with CRM (Salesforce) and/or Marketing Automation tools (HubSpot) is a strong plus. Detail-oriented, analytical, and passionate about data accuracy and process improvement. Nice to Have Experience in B2B SaaS or HR Tech environments Exposure to ICP-based segmentation and persona mapping Knowledge in SQL/VB Scripts is a plus

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10.0 - 14.0 years

12 - 16 Lacs

Mumbai

Work from Office

About The Role Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Analytics and Modeling Associate Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for 7- 10 years experience in digital or customer marketing, or digital analytics leadership with exposure to international clients Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques. Working knowledge of Adobe/Google Analytics/GTM Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decisionAbility to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teamsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Manage strategic marketing analytics engagements across digital marketing, customer analytics & social media Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients. Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations Develop deep functional & industry expertise Qualification Any Graduation

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4.0 - 8.0 years

0 Lacs

ahmedabad, gujarat

On-site

You will be responsible for managing marketing automation platforms, streamlining lead nurturing processes, and analyzing campaign data to optimize performance and improve marketing ROI. Your key responsibilities will include implementing and managing marketing automation tools such as ConvertKit or similar platforms, designing lead nurturing workflows and campaigns to convert prospects into customers, tracking and analyzing campaign performance to provide insights for optimization, managing audience segmentation, and personalizing marketing initiatives. Additionally, you will be expected to report on key metrics and recommend improvements for better results. To excel in this role, you should have 4-7 years of experience in marketing automation and analytics, with proficiency in HubSpot, Salesforce, Google Analytics, and other automation platforms. Strong analytical and reporting skills will be essential to succeed in this position.,

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1.0 - 5.0 years

0 Lacs

maharashtra

On-site

You will be responsible for supporting Bajaao in its digital marketing efforts by assisting in the planning, execution, and optimization of online marketing channels. The ideal candidate will possess a strong understanding of digital marketing concepts. Your main responsibilities will include utilizing marketing analytics techniques to collect important data from various sources such as social media, web analytics, and rankings. You will be expected to identify trends and insights based on the data gathered and measure the performance of digital marketing campaigns against set goals, including ROI and KPIs. Additionally, you will play a key role in planning and monitoring Bajaao's presence on social media platforms like Twitter, Instagram, and Facebook. This will involve engaging with customers on social media, forwarding leads to the relevant team, and monitoring customer interactions. You will also assist in creating and executing online newsletters, promotional emails, and marketing literature to enhance Bajaao's market presence. Collaboration with internal teams to develop landing pages, optimize user experience, and analyze consumer rating reports will be part of your day-to-day tasks. It is essential to stay updated on the latest trends and best practices in digital marketing and have a solid understanding of website analytics tools, such as Google Analytics. Experience in setting up and optimizing Google AdWords campaigns is preferred, along with strong analytical skills and a data-driven approach. If you have proven work experience in digital marketing, possess analytical abilities to evaluate customer experiences across various touchpoints, and are passionate about leveraging online marketing for business growth, we encourage you to apply for the role of Digital Marketing Executive at Bajaao.,

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8.0 - 13.0 years

20 - 25 Lacs

Mumbai

Work from Office

Join us for an exciting opportunity to elevate your career in marketing analytics. As a Performance Marketing Quant Analytics Associate Senior at JPMorgan Chase within the Data and Analytics Team, you will build data pipelines and intelligent dashboards driving strategic insights across marketing campaigns. Collaborate with business lines to deliver impactful analytics solutions. Job Responsibilities Plan, execute, and deliver performance marketing analytics projects. Identify attributes that describe shifts in performance. Create data assets from large disparate sources for unified marketing performance views. Conduct strategic analyses for campaigns, marketing, and personalization. Design dashboards to inform executives on critical operational business KPIs and strategic metrics. Become a trusted partner and thought leader in marketing data & analytics. Invent creative methods to answer key business questions using data assets. Build expertise on marketing data from all Chase lines of business. Synthesize analytical findings for senior business executives in both written and verbal formats. Required Qualifications, Capabilities, and Skills Strong academic background with a STEM Bachelors/Masters from a well-recognized university. 8+ years of advanced hands-on experience in SQL. 6+ years of advanced experience in data visualization, preferably in Tableau. 6+ years of advanced experience in data wrangling, preferably in Alteryx. 6+ years of advanced experience in data wrangling, preferably in ETL. 5+ years of advanced knowledge in MS Excel. Great presentation skills, both verbal and in MS PowerPoint. Preferred Qualifications, Capabilities, and Skills Experience with analytics suite and back-end data of Adobe Analytics, Salesforce Marketing Cloud, Persado, Harmony, or similar tools. Familiarity with cloud-based environments and developing production-level code.

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6.0 - 11.0 years

15 - 19 Lacs

Mumbai

Work from Office

Join us for an exciting opportunity to elevate your career in marketing analytics. As a Performance Marketing Quant Analytics Associate at JPMorgan Chase within the Data and Analytics Team, you will build data pipelines and intelligent dashboards driving strategic insights across marketing campaigns. Collaborate with business lines to deliver impactful analytics solutions. Job Responsibilities Plan, execute, and deliver performance marketing analytics projects. Identify attributes that describe shifts in performance. Create data assets from large disparate sources for unified marketing performance views. Conduct strategic analyses for campaigns, marketing, and personalization. Design dashboards to inform executives on critical operational business KPIs and strategic metrics. Become a trusted partner and thought leader in marketing data & analytics. Invent creative methods to answer key business questions using data assets. Build expertise on marketing data from all Chase lines of business. Synthesize analytical findings for senior business executives in both written and verbal formats. Required Qualifications, Capabilities, and Skills Strong academic background with a STEM Bachelors/Masters from a well-recognized university. 6+ years of advanced hands-on experience in SQL. 5+ years of advanced experience in data visualization, preferably in Tableau. 5+ years of advanced experience in data wrangling, preferably in Alteryx. 5+ years of advanced experience in data wrangling, preferably in ETL. 5+ years of advanced knowledge in MS Excel. Great presentation skills, both verbal and in MS PowerPoint. Preferred Qualifications, Capabilities, and Skills Experience with analytics suite and back-end data of Adobe Analytics, Salesforce Marketing Cloud, Persado, Harmony, or similar tools. Familiarity with cloud-based environments and developing production-level code.

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5.0 - 7.0 years

6 - 7 Lacs

Pune

Work from Office

JOB DESCRIPTION - • Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing. • Design and oversee the implementation of a loyalty program to foster long-term customer relationships. • Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment. • Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts. • Manage and mentor the marketing team, fostering an environment of continuous growth and learning. • Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery. • Possess a deep understanding of market trends and consumer behavior to drive branding efforts. • Act as the primary marketing contact, liaising with other department heads and stakeholders. • Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions. • Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance. • Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption. • Manage and champion the implementation of Little Italys Loyalty program and product enhancements • Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements. • Manage vendor relationships. • Build and Analyze brand strategy and consumer insights. • Manage a team of marketing people working on brand initiatives. • Lead and motivate the target audience to “take action”. • Measure and report performance of all marketing campaigns, and assess ROI and KPIs. • Monitor market trends, research consumer markets and competitors’ activities. • Devise innovative growth strategies. • Manage Vendor Relationships. • Drive Online and App Sales • Manages district operations by directing and coordinating activities consistent with goals, objectives and policies • Identify, develop, and execute partnership campaigns with existing and new vendor partners. • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. • Design, build and maintain our social media presence. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies. • Plan, execute, and measure experiments and conversion tests. • Collaborate with internal teams to create landing pages and optimize user experience. • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch point. • Instrument conversion points and optimize user funnels. • Collaborate with agencies and other vendor partners. • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Handling publications and updating of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc. • Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.). • Candidate must have strong analytical, organizational and multi-tasking skills. • Lead SEO/SEM and digital campaign efforts. REQUIREMENTS: • Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline. • 6+ years’ experience in marketing, database marketing or campaign management. • A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages. • Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands. • Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc. • Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map. • Experience with partnering with a creative agency for content and creative develop and strategy. • Able to relate results, insights and recommendations in a meaningful way to business partners. • Ability to mobilize, lead and influence a diverse team of internal and external stakeholders. • Proven working experience in digital marketing. • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. • Highly creative with experience in identifying target audiences and devising digital. • Campaigns that engage, inform and motivate. • Experience in optimizing landing pages and user funnels. • Experience with A/B and multivariate experiments. • Solid knowledge of website analytics tools. • Experience in setting up and optimizing Google AdWords campaigns.Role & responsibilities

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