644 Marketing Analytics Jobs - Page 10

"Overview Location Hyderabad, Chennai, Coimbatore, Bangalore Experience 6-7 years Skills DV360/TTD/Amazon DSP, Deals, RTB, having end to end campaign knowledge. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks BBDO, DDB and TBWA; three of the world s premium media services under Omnicom Media Group OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together. Responsibilities Successfully managing day-to-day performance of campaigns across different DSPs and related platforms Coordinate campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders. Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.) Working with agency team to develop best-in-class solutions based on available tech. Oversee media tracking and analytics set up and implementation. Communicates day-to-day format, screen, inventory performance to clients and agencies as needed. Understand and describe bottom-up planning, how client goals and KPI s to platform activation strategies/tactics across the funnel. Qualifications A full-time graduate degree (Mandatory) 6 to 7 years of relevant experience in managing programmatic campaigns for large clients. Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred. Working knowledge of the holistic digital landscape video, display, social, programmatic, and marketing analytics Able to proficiently describe all possible KPIs and how they fit into the customer journey. Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment. Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.location_nameAnnalect Indiastreet_addressPrestige Technostar, 8th Floor, B2 BuildingDoddanakundi Industrial Area, Phase 1 Bengaluru, Karnataka

Job Summary: We are looking for a smart and enthusiastic Marketing Analyst (Fresher) to join our remote team. This is an excellent opportunity for someone looking to kickstart their career in marketing and analytics. You'll work closely with our marketing and growth teams to help track performance metrics, generate insights, and support data-backed decision-making. If you're curious, detail-oriented, and eager to learn, we'd love to work with you. Key Responsibilities: Assist in analyzing campaign data across digital marketing channels (email, paid ads, SEO, social media, etc.) Support in preparing weekly/monthly reports and performance dashboards Track key marketing metrics like CTR, conversion rates, CAC, ROAS, etc. Help identify trends, gaps, and opportunities using data Collaborate with the marketing team to support A/B testing and funnel analysis Perform market and competitor research to support strategic decisions Maintain clean and organized marketing data for reporting

Overview About Us We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Qualifications Our global marketing agency teams. You will also be closely collaborating with Manager and colleagues within the Data Operations & Reporting function. 6-9 years experience in data management and analytics in Marketing or relevant domains with strong problem-solving ability. 6-9 years experience producing deliverables with Python and/or SQL, ETL, Boolean scripts 6-9 years experience applying advanced statistical analysis and understanding marketing fundamentals to produce work deliverables 6-9 years experience explaining complex topics to a non-technical audience Knowledge in S3, Docker, AWS and SQL is desirable. Strong working knowledge of Excel is mandatory. Strong knowledge on media metrics, custom calculations, and metrics co-relation

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Should be able to drive conversation with team, client and business stake holders Qualifications 6-9 years experience in data management and analysis in Media or relevant domains with strong problem-solving ability. MMM, SQL, R/Python is must have Understanding of Marketing Analytics is good to have Prior experience in digital marketing & analytics (Google/Adobe), Client and Delivery Management Strong knowledge on media metrics, custom calculations, and metrics co-relation Ability to identify and help determine key performance indicators for the clients. Strong written and verbal communication skills. Led delivery teams and projects to successful implementations Familiarity working with large data sets and creating cohesive stories. Able to work and lead successfully with teams, handling multiple projects and meeting timelines. Maintaining positive client and vendor relationships. Presentation skills using MS Power Point or any presentation platforms

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resource. Understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing Developing and executing attribution and measurement projects. Ensuring timely follow through on all scheduled and ad hoc deliverables. With the leaders of the functional specialty teams, keeping track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality. Development of presentations to clients, including the results of attribution and modelling projects in a clear and insightful narrative, digestible by a lay person. Qualifications Bachelor’s degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields. Masters preferred. 1 to 2 years of experience in a quantitative data driven field, media, or equivalent coursework or academic projects Good working knowledge and understanding of MMM, SQL, R/Python is a must have skill. Good to have Marketing analytics techniques. Excellent communication skills. Good to have Prior agency experience Good to have Familiarity with digital marketing and media concepts & tools and web analytics (Google DCM, Adobe Analytics, Google Analytics etc.) Good to have Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc)

Skill required: Delivery - Adobe Analytics Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do So how do organizations sustain themselvesThe key is a new operating modelone that s anchored around the customer and propelled by intelligence to deliver outstanding experiences across the enterprise at speed and at scale. Adobe Analytics is a solution for applying real-time analytics and detailed segmentation across all marketing channels. It gathers structured and unstructured customer data from online and offline sources, applies real-time analytics, and shares insights across an organization. It provides the capabilities of Web & Mobile Analytics, Marketing Analytics, Predictive Analytics. What are we looking for Adobe Analytics & Looker Minimum 4 years of experience in digital analytics. Must have a good understanding of digital marketing landscape and relevant tools Extensive working experience in Adobe Analytics & Looker products Reporting & Analytics, Ad hoc Analysis, Workspace Experience in SQL and Snowflake/GCP Ability to translate the business trends to simple actions visuals Experience in Beatty/CPG/Retail Adaptable and flexible Ability to work well in a team Agility for quick learning Commitment to quality Written and verbal communication Roles and Responsibilities: Identify relevant data sources and determine effective methods for data analysis Transform the raw data from data sources to aggregate/consumable data for visualization tool and build appropriate schema/relation Design, develop, and maintain user-friendly data visualizations that align with project objectives Collaborate with cross-functional teams to understand project requirements and establish data-related project briefs Deployment of dashboard to productions and track for regular refresh Set-up alters and appropriate access controls for dashboards Ability to track and report where data not captured appropriately especially when there are tagging gaps Update, create, and support databases and reports, incorporating key metrics critical for guiding strategic decisions Ensure data accuracy, completeness, and reliability in all reporting activities Continuously refine and improve existing dashboards for optimal performance and user experience Implement user feedback and conduct usability testing to enhance dashboard effectiveness Stay abreast of industry developments and incorporate innovative techniques into visualization strategies Drive adoption of reports Qualification Any Graduation

Management Level: - Ind & Func AI Decision Science Consultant Level 9 Location: Gurgaon / Bangalore / Mumbai / Hyderabad Must-have skills: Marketing Analytics, Data Driven Merchandizing (Pricing/Promotions/Assortment Optimization), Statistical Timeseries Models, Store Clustering Algorithms, Descriptive Analytics, State Space Modeling, Mixed Effect Regression, NLP Techniques, Large Language Models, Azure ML Tech Stack, SQL, R, Python, AI/ML Model Development, Cloud Platform Experience (Azure/AWS/GCP), Data Pipelines, Client Management, Insights Communication Good to have skills: Non-linear Optimization, Resource Optimization, Cloud Capability Migration, Scalable Machine Learning Architecture Design Patterns, Econometric Modeling, AI Capability Building, Industry Knowledge:CPG, Retail Job Summary As part of our Data & AI practice, you will join a worldwide network of smart and driven colleagues experienced in leading statistical tools, methods, and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance. Roles & Responsibilities: Working through the phases of project Define data requirements for Data Driven Growth Analytics capability. Clean, aggregate, analyze, interpret data, and carry out data quality analysis. Knowledge of market sizing, lift ratios estimation. Experience in working with non-linear optimization techniques. Proficiency in Statistical Timeseries models, store clustering algorithms, descriptive analytics to support merch AI capability. Hands on experience in state space modeling and mixed effect regression. Development of AI/ML models in Azure ML tech stack. Develop and Manage data pipelines. Aware of common design patterns for scalable machine learning architectures, as well as tools for deploying and maintaining machine learning models in production. Knowledge of cloud platforms and usage for pipelining and deploying and scaling elasticity models. Working knowledge of resource optimization Working knowledge of NLP techniques, Large language models. Manage client relationships and expectations and communicate insights and recommendations effectively. Capability building and thought leadership. Logical Thinking Able to think analytically, use a systematic and logical approach to analyze data, problems, and situations. Notices discrepancies and inconsistencies in information and materials. Task Management Advanced level of task management knowledge and experience. Should be able to plan own tasks, discuss and work on priorities, track, and report progress . Client Relationship Development Manage client expectations and develop trusted relationships Maintain strong communication with key stakeholders Act as a strategic advisor to clients on their data-driven marketing decisions Professional & Technical Skills: Must have at least 4+ years of work experience in Marketing analytics with a reputed organization. 3+ years of experience in Data Driven Merchandizing which involves work experience in Pricing/Promotions/Assortment Optimization capabilities across retail clients. Strong understanding of econometric/statistical modeling:regression analysis, hypothesis testing, multivariate analysis, time series, optimization Expertise in Azure ML, SQL, R, Python, PySpark Proficiency in non-linear optimization and resource optimization Familiarity with design patterns for deploying and maintaining ML models in production Strong command over marketing data and business processes in Retail and CPG Hands-on with tools like Excel, Word, PowerPoint for communication and documentation Additional Information: Bachelor/Masters degree in Statistics/Economics/ Mathematics/ Computer Science or related disciplines with an excellent academic record Knowledge of CPG, Retail industry. Proficient in Excel, MS word, PowerPoint, etc. Strong client communication. About Our Company | Accenture Qualification Experience: Must have at least 4+ years of work experience in Marketing analytics with a reputed organization. 3+ years of experience in Data Driven Merchandizing which involves work experience in Pricing/Promotions/Assortment Optimization capabilities across retail clients. Educational Qualification: Bachelor/Masters degree in Statistics/Economics/Mathematics/Computer Science or related disciplines. Preferred advanced degrees include M.Tech, M.Phil/Ph.D in Statistics/Econometrics or related field from reputed institutions.

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Digital Mktg Advisory Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years Language - Ability: English(International) - Proficient About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designEncompasses a set of technologies that enable the process of collecting & analyzing user behavioral activities with different marketing touch points, to reach on a web site or a mobile app with the ultimate aim of enhancing the targeted business goals. It comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives, by measuring performance. What are we looking for Google AdsDigital MarketingDigital Marketing CampaignsCampaign ManagementCampaign OptimizationsAbility to establish strong client relationshipAbility to manage multiple stakeholdersCommitment to qualityStrong analytical skillsDetail orientation Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

We are looking for a Marketing Business Data Analyst (Remote) with a strong background in marketing analytics to help us monitor campaign performance, investigate anomalies, and provide actionable insights to the marketing team. Key Responsibilities Performance Analysis & Reporting: Gather and analyze daily, weekly, and monthly performance metrics across various marketing channels (Facebook, Google, TikTok, YouTube, and other ad platforms). Track backend conversions and correlate them with front-end marketing data to identify trends and optimization opportunities. Build and maintain dashboards, reports, and presentations for campaign managers to drive data-driven decisions. Anomaly Detection & Troubleshooting: Investigate data discrepancies , missing conversions, or irregularities in marketing performance. Collaborate with data analysts, engineers, and other stakeholders to resolve tracking, attribution, or reporting issues. Identify any drop-offs in lead flow, data mismatches , or technical issues impacting performance. Campaign Insights & Optimization: Provide actionable insights to campaign managers on lead quality, cost per lead (CPL), return on ad spend (ROAS), and other key performance indicators (KPIs). Analyze audience behavior, ad performance, and backend conversion rates to recommend targeting and bidding strategy changes. Monitor A/B tests and experiments, sharing insights on creative, audience, and landing page performance. Collaboration & Process Improvement: Work closely with media buyers, marketing managers, and sales teams to align campaign goals with backend performance. Assist in data tracking, attribution modeling , and integrating multiple data sources for a unified view of campaign success. Continuously improve reporting processes and automation for efficiency. Requirements Experience: 3+ years of experience as a Marketing Data Analyst / Business Analyst / Data Analyst in a marketing, digital advertising, or performance marketing environment . Hands-on experience with Facebook Ads Manager, Google Ads, TikTok Ads, Google Analytics, and other ad platforms . Strong understanding of lead funnels, backend conversions, attribution models, and tracking pixels . Should be comfortable working from 7am IST Technical Skills: Proficiency in Excel/Google Sheets (pivot tables, formulas, data manipulation) . Experience with SQL, Python, or R for data extraction and analysis (preferred but not required). Familiarity with Tableau, Power BI, or other data visualization tools . Knowledge of UTM parameters, tracking tools, and marketing automation platforms is a plus. Analytical & Problem-Solving Skills: Strong ability to identify trends, spot anomalies, and translate data into actionable insights . Comfortable troubleshooting data discrepancies and working with teams to resolve tracking issues. Ability to break down complex datasets and tell a compelling data-driven story . Soft Skills: Excellent communication and collaboration skills to effectively present insights to marketing teams. Ability to work independently in a fast-paced, performance-driven environment . A proactive approach to improving reporting processes and automation. Nice to Have Experience in lead generation, mass tort, SSD, or other legal marketing campaigns . Understanding of Facebooks Conversions API, Google Tag Manager, and first-party data tracking . Prior experience with marketing mix modeling or incrementality testing . What We Offer Opportunity to make a significant impact in a growing company Remote work flexibility Competitive salary and benefits package Continuous learning and professional development opportunities Collaborative and innovative work environment

Job Description We are seeking an experienced Marketing Analyst to drive strategic marketing initiatives with ownership over content strategy, digital campaigns, and lead generation. This is a WORK FROM OFFICE opportunity with a NIGHT SHIFT. Only apply if you are comfortable for face-to-face round of interview. Designation: Marketing Analyst Experience: 5+ Shift: US Shift (7:30PM-4:30AM IST) Location: Sector-68, Noida, UP, India (On-Site) Qualification Required: Bachelors degree in Marketing, Communications, or Business ; MBA preferred Package: Best in the market with both side cab. Position Summary This role requires a seasoned professional who can work closely with US-based teams and efficiently manage implementation of marketing projects. Key Responsibilities Execute comprehensive content strategies including whitepapers, case studies, thought leadership articles, and web copy that position Acro as an industry leader Lead multi-channel lead generation campaigns that support sales objectives and drive qualified prospects through the marketing funnel Optimize social media presence across LinkedIn, Twitter, and YouTube to grow engagement, reach, and brand awareness Maintain website to align with strategy, ensuring optimal user experience and lead conversion Manage customer communication programs including email campaigns, newsletters, and targeted outreach initiatives Lead event marketing efforts from planning through execution, including trade shows, webinars, and industry conferences Collaborate with US Customer Success team to align marketing strategies with customer retention and expansion goals Analyze and report on marketing performance , providing insights and recommendations for campaign optimization Manage marketing calendar and campaign milestones , ensuring timely delivery and budget adherence Support sales enablement through creation of sales tools, presentations, and competitive intelligence. KRAs for this role: Strategic customer engagement and lead nurturing programs Prospect database management and segmentation End-to-end event management and execution Website conversion improvement. Required Qualifications 5+ years of progressive B2B marketing experience with demonstrated results in lead generation and campaign management Proven expertise in content marketing and ability to create compelling, industry-relevant content independently Strong digital marketing skills including social media strategy, email marketing, SEO, and marketing automation Product marketing experience with ability to develop messaging, positioning, and go-to-market initiatives CRM proficiency (HubSpot preferred) and experience with marketing analytics platforms Excellent project management skills with ability to manage multiple campaigns simultaneously Superior written and verbal English communication skills with ability to create executive-level content Experience working with US-based teams and understanding of American business culture and practices. Preferred Qualifications Experience in staffing, HR technology, or workforce solutions industries strongly preferred Familiarity with government contracting and proposal support processes Experience with strategic partner co-branding campaigns Bachelors degree in Marketing, Communications, or Business ; MBA preferred Experience with marketing attribution and ROI measurement Knowledge of B2B sales processes and customer success methodologies. Interested candidates can connect with me at or can share their resume at https://www.linkedin.com/in/priyanka-rani-jha-848ba4220/ or at priyanka.jha@acrocorp.com

Project Role : Application Designer Project Role Description : Assist in defining requirements and designing applications to meet business process and application requirements. Must have skills : Campaign Analytics & Reporting Good to have skills : NAMinimum 2 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Designer, you will assist in defining requirements and designing applications to meet business process and application requirements. A typical day involves collaborating with cross-functional teams to gather insights, analyzing user needs, and translating them into functional specifications. You will engage in discussions to refine application designs and ensure alignment with business objectives, while also participating in testing and validation processes to guarantee the quality and effectiveness of the applications developed. Roles & Responsibilities:- Expected to perform independently and become an SME.- Required active participation/contribution in team discussions.- Contribute in providing solutions to work related problems.- Collaborate with stakeholders to gather and analyze requirements for application design.- Participate in the testing and validation of applications to ensure they meet specified requirements. Professional & Technical Skills: - Must To Have Skills: Proficiency in Campaign Analytics & Reporting.- Strong analytical skills to interpret data and generate actionable insights.- Experience with reporting tools and techniques to present findings effectively.- Ability to design and implement effective campaign strategies based on data analysis.- Familiarity with data visualization techniques to enhance reporting. Additional Information:- The candidate should have minimum 2 years of experience in Campaign Analytics & Reporting.- This position is based at our Hyderabad office.- A 15 years full time education is required. Qualification 15 years full time education

Skill required: Delivery - Customer Insight & Marketing Analytics Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for Actionable Insights Minimum 4 years of experience in digital analytics. Must have a good understanding of digital marketing landscape and relevant tools Experience in SQL and Snowflake/GCP Exposure to Adobe Analytics & Looker products Must have worked on Marketing and Digital domain Must have worked on real life business cases involving, and not limited to, deep dives, ad-hoc, generating insights with actionable recommendations Knowledge of clickstream data Understanding of other Adobe Marketing Cloud products is a plus Ability to learn new tools and technologies as per the role requirement Adaptable and flexible Ability to work well in a team Agility for quick learning Commitment to quality Written and verbal communication Roles and Responsibilities: You will be responsible for making your insight actionable; explaining complex analytics to non-technical audiences and making clear recommendations on how stakeholders should be using the insight youre providing Develop and execute SQL scripts to conduct ad hoc analyses and generate actionable recommendations Having deep knowledge of marketing and digital to help analyses campaign performance and provide recommendation for upcoming campaigns Present findings and recommendations to senior stakeholders Develop strong relationships with a range of stakeholders. Your network of contacts will prove key to maximizing how you add value through insight Collaborate closely with client /stakeholders to gather requirements around digital analytics reporting and analyses Qualification Any Graduation

Project Role : Application Lead Project Role Description : Lead the effort to design, build and configure applications, acting as the primary point of contact. Must have skills : Campaign Analytics & Reporting Good to have skills : NAMinimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Lead, you will lead the effort to design, build, and configure applications, acting as the primary point of contact. Your typical day will involve collaborating with various stakeholders to gather requirements, overseeing the development process, and ensuring that the applications meet the specified needs. You will also engage in problem-solving discussions with your team, providing guidance and support to ensure successful project outcomes. Your role will require you to stay updated on industry trends and best practices to enhance application performance and user experience. Roles & Responsibilities:- Expected to perform independently and become an SME.- Required active participation/contribution in team discussions.- Contribute in providing solutions to work related problems.- Facilitate communication between technical teams and stakeholders to ensure alignment on project goals.- Mentor junior team members, providing guidance and support in their professional development. Professional & Technical Skills: - Must To Have Skills: Proficiency in Campaign Analytics & Reporting.- Strong analytical skills to interpret data and generate actionable insights.- Experience with data visualization tools to present findings effectively.- Ability to design and implement reporting frameworks that meet business needs.- Familiarity with campaign management software and tools. Additional Information:- The candidate should have minimum 3 years of experience in Campaign Analytics & Reporting.- This position is based at our Gurugram office.- A 15 years full time education is required. Qualification 15 years full time education

Entity :- Accenture Strategy & Consulting Team :- Global Network - Data & AI Practice :- Marketing Analytics Title :- Level 09 Ind & Func AI Decision Science Consultant Job location :- Gurgaon / Bangalore / Mumbai About Strategy & Consulting Global Network :- Accenture S&C Global Network - Data & AI practice help our clients grow their business in entirely new ways.Analytics enables our clients to achieve high performance through insights from data - insights that inform better decisions and strengthen customer relationships. From strategy to execution, Accenture works with organizations to develop analytic capabilities - from accessing and reporting on data to predictive modelling - to outperform the competition. WHATS IN IT FOR YOU As part of our Analytics practice, you will join a worldwide network of smart and driven colleagues experienced in leading statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance. In S&C GN - Data & AI you will understands the importance of sound analytical decision-making, relationship of tasks to the overall project, and executes projects in the context of a business performance improvement initiative. Accenture will continually invest in your learning and growth. You'll work with MMM experts, and Accenture will support you in growing your own tech stack and certificationsQualification What you would do in this role Working through the phases of project Define data requirements for creating a model and understand the business problem Clean, aggregate, analyze, interpret data and carry out quality analysis of it 3+ years of experience of Market Mix Modeling and related concepts of optimizing promotional channels and budget allocation Experience in working with nonlinear optimization techniques. Proficiency in Statistical and Probabilistic methods such as SVM, Decision-Trees, Bagging and Boosting Techniques, Clustering Hands on experience in python data-science and math packages such as NumPy, Pandas, Sklearn, Seaborne, Pycaret, Matplotlib Development of AI/ML models Develop and Manage data pipelines Develop and Manage Data within different layers of Snowflake Aware of common design patterns for scalable machine learning architectures, as well as tools for deploying and maintaining machine learning models in production. Knowledge of cloud platforms and usage for pipelining and deploying and scaling marketing mix models. Working along with the team and consultant/manager Looking for insight and creating a presentation to demonstrate these insights Supporting development and maintenance of proprietary marketing techniques and other knowledge development projects Basic level of task management knowledge and experience. Should be able to plan own tasks, discuss and work on priorities, track and report progress Who we are looking for 3+ years for consultant of work experience in consulting/analytics with reputed organization is desirable Master degree in Statistics/Econometrics/ Economics or B Tech/M Tech or Masters/M Tech in Computer Science or M.Phil/Ph.D in statistics/econometrics or related field from reputed college Must have knowledge of SQL language and at-least one cloud-based technologies (Azure, AWS, GCP) Must have good knowledge of Market mix modeling techniques and optimization algorithms and applicability to industry data Must have data migration experience from cloud to snowflake (Azure, GCP, AWS) Managing sets of XML, JSON, and CSV from disparate sources. Manage documentation of data models, architecture, and maintenance processes Have an understanding of econometric/statistical modeling and analysis techniques such as regression analysis, hypothesis testing, multivariate statistical analysis, time series techniques, optimization techniques, and statistical packages such as R, Python, Java, SQL, Spark etc. Working knowledge in Machine Learning algorithms like Random Forest, Gradient Boosting, Neural Network etc. Proficient in Excel, MS word, PowerPoint, etc. Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for 7- 10 years experience in digital or customer marketing, or digital analytics leadership with exposure to international clients Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques. Working knowledge of Adobe/Google Analytics/GTM Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decisionAbility to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teamsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Manage strategic marketing analytics engagements across digital marketing, customer analytics & social media Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients. Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations Develop deep functional & industry expertise Qualification Any Graduation

Skill required: Delivery - Adobe Analytics Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Adobe Analytics is a solution for applying real-time analytics and detailed segmentation across all marketing channels. It gathers structured and unstructured customer data from online and offline sources, applies real-time analytics, and shares insights across an organization. It provides the capabilities of Web & Mobile Analytics, Marketing Analytics, Predictive Analytics. What are we looking for Adobe Analytics & Looker Minimum 4 years of experience in digital analytics. Must have a good understanding of digital marketing landscape and relevant tools Extensive working experience in Adobe Analytics & Looker products Reporting & Analytics, Ad hoc Analysis, Workspace Experience in SQL and Snowflake/GCP Ability to translate the business trends to simple actions visuals Experience in Beatty/CPG/Retail Adaptable and flexible Ability to work well in a team Agility for quick learning Commitment to quality Written and verbal communication Roles and Responsibilities: Identify relevant data sources and determine effective methods for data analysis Transform the raw data from data sources to aggregate/consumable data for visualization tool and build appropriate schema/relation Design, develop, and maintain user-friendly data visualizations that align with project objectives Collaborate with cross-functional teams to understand project requirements and establish data-related project briefs Deployment of dashboard to productions and track for regular refresh Set-up alters and appropriate access controls for dashboards Ability to track and report where data not captured appropriately especially when there are tagging gaps Update, create, and support databases and reports, incorporating key metrics critical for guiding strategic decisions Ensure data accuracy, completeness, and reliability in all reporting activities Continuously refine and improve existing dashboards for optimal performance and user experience Implement user feedback and conduct usability testing to enhance dashboard effectiveness Stay abreast of industry developments and incorporate innovative techniques into visualization strategies Drive adoption of reports Qualification Any Graduation

Entity :- Accenture Strategy & Consulting Team :- Strategy & Consulting Global Network Practice :- Marketing analytics Title :- Analyst/Consultant Job location :- Gurgaon About S&C - Global Network :- Accenture Applied Intelligence practice help our clients grow their business in entirely new ways. Analytics enables our clients to achieve high performance through insights from data - insights that inform better decisions and strengthen customer relationships. From strategy to execution, Accenture works with organizations to develop analytic capabilities - from accessing and reporting on data to predictive modelling - to outperform the competition. WHATS IN IT FOR YOU As part of our Analytics practice, you will join a worldwide network of over 20,000 smart and driven colleagues experienced in leading statistical tools, methods, and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance. Accenture will continually invest in your learning and growth. You'll work with Data Driven Merchandizing experts, and Accenture will support you in growing your own tech stack and certifications. In Applied intelligence you will understand the importance of sound analytical decision-making, relationship of tasks to the overall project, and executes projects in the context of a business performance improvement initiative. What you would do in this role Working through the phases of project Define data requirements for Data Driven Merchandizing capability. Clean, aggregate, analyze, interpret data, and carry out data quality analysis. 3+ years of experience in Data Driven Merchandizing which involves work experience in Pricing/Promotions/Assortment Optimization capabilities across retail clients. Knowledge of price/discount elasticity estimation. Experience in working with non-linear optimization techniques. Proficiency in Statistical Timeseries models, store clustering algorithms, descriptive analytics to support merch AI capability. Hands on experience in state space modeling and mixed effect regression. Development of AI/ML models in Azure ML tech stack. Develop and Manage data pipelines. Develop and Manage Data within different layers of Snowflake environment. Aware of common design patterns for scalable machine learning architectures, as well as tools for deploying and maintaining machine learning models in production. Knowledge of cloud platforms and usage for pipelining and deploying and scaling elasticity models. Working knowledge of Price/Promo optimization Working along with the team and consultant/manager Well versed with creating insights presentations and client ready decks. Should be able to mentor and guide junior resources. Should have strong communication skills. Logical Thinking Able to think analytically, use a systematic and logical approach to analyze data, problems, and situations. Notices discrepancies and inconsistencies in information and materials. Basic level of task management knowledge and experience. Should be able to plan own tasks, discuss and work on priorities, track, and report progress. Qualification Who we are looking for Analyst with 2+ years & Consultant with 4+ years of work experience in consulting/analytics with a reputed organization. Master degree in Statistics/Econometrics/ Economics or B Tech/M Tech or Masters/M Tech in Computer Science or M.Phil/Ph.D in statistics/econometrics or related field from reputed college Must have knowledge of SQL, R & Python language and at-least one cloud-based technology (Azure, AWS, GCP) Must have knowledge of building price/discount elasticity models and conduct non-linear optimization. Must have good knowledge of state space & mixed-effect modeling techniques and optimization algorithms and applicability to industry data. Must have AI capability migration experience from one cloud platform to another. Manage documentation of data models, architecture, and maintenance processes Have an understanding of econometric/statistical modeling and analysis techniques such as regression analysis, hypothesis testing, multivariate statistical analysis, time series techniques, optimization techniques, and statistical packages such as R, Python, SQL, PySpark. Proficient in Excel, MS word, PowerPoint, etc. Strong client communication. Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design. The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.Develop and execute social media strategies to increase brand awareness and engagement across platforms.Create, curate, and manage published content (images, video, written) that is consistent with the brand voice and strategy.Monitor, listen and respond to users in a "Social" way while cultivating leads and sales.Analyze key metrics and tweak strategy as needed.Implement SEO strategies to improve organic search rankings and drive website traffic.Conduct keyword research, competitive analysis, and technical SEO audits.Optimize website content, metadata, and structure to enhance visibility and user experience.Monitor and report on SEO performance and provide actionable insights.Analyze consumer data and generate insights to inform marketing strategies and decision-making.Prepare and present regular reports on campaign performance, consumer behavior, and market trends.Collaborate with cross-functional teams to leverage data-driven insights for continuous improvementManage and optimize CRM systems to nurture and retain customers.Develop and execute targeted email marketing campaigns to drive engagement and sales.Segment customer databases and personalize communication strategies.Track and analyze CRM metrics to measure campaign effectiveness and drive optimization. What are we looking for Design, implement, and manage customer loyalty programs to increase customer retention and lifetime value.Develop rewards and incentives that resonate with target audiences.Collaborate with marketing and sales teams to promote loyalty programsDevelop and execute D2C (Direct-to-Consumer) commerce strategies to drive online sales.Manage e-commerce platforms and optimize the user shopping experience.Coordinate promotional campaigns and product launches to maximize sales.Analyze sales data and customer feedback to identify opportunities for growth. Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Dealer Marketing Advisor is responsible for building strong, consultative relationships with dealership partners to optimize their marketing performance and brand alignment. This role serves as a strategic advisor and operational coordinator, helping dealers execute effective marketing campaigns, adopt best practices, and drive measurable business growth. The Dealer Marketing Advisor acts as a key liaison between the organizations marketing, sales, and operations teams and its dealer network. What are we looking for Proficiency in marketing platforms, CRM tools, and campaign management systems (e.g. Salesforce).Ability to interpret data and deliver actionable insights using tools like Excel, Google Analytics, or Power BI.Strong project management and organizational skills with the ability to manage multiple dealer accounts concurrently.Excellent verbal and written communication skills, with an emphasis on relationship-building and persuasion.Attention to detail and a passion for brand stewardship and marketing effectiveness.Adaptability in a fast-paced environment and a proactive approach to solving dealer marketing challenges.Collaborative mindset with a strong commitment to delivering value to both internal stakeholders and dealer partners.EducationBachelors degree in Marketing, Business, Communications, or a related field.Experience35 years of experience in marketing, account management, or partner advisory rolespreferably within a dealer, franchise, or retail network environment.Proven ability to manage external stakeholder relationships and deliver marketing strategies at scale.Strong understanding of digital marketing, campaign performance metrics, and customer engagement tactics. Roles and Responsibilities: Establish and maintain trusted relationships with dealer partners, serving as the primary contact for all marketing-related initiatives.Advise dealers on local marketing strategies, brand guidelines, digital presence, and campaign optimization.Coordinate marketing plans, promotions, and co-branded initiatives to align with business goals and dealer capabilities.Monitor and report on marketing campaign performance, providing insights and recommendations for improvement.Guide dealers in leveraging approved tools, platforms, and assets to enhance their local visibility and customer engagement.Identify and escalate issues affecting marketing performance, brand consistency, or dealer satisfaction.Collaborate with internal marketing, sales, and product teams to ensure cohesive execution of national and regional strategies at the dealer level.Support onboarding and training of new dealer partners in marketing systems, policies, and best practices.Champion continuous improvement by identifying opportunities to streamline dealer marketing operations and improve ROI. Qualification Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Planning and Promotions Lead is responsible for developing and executing high-impact promotional strategies that drive customer engagement, increase sales, and enhance brand visibility. This role requires a strategic thinker with a deep understanding of market trends, customer insights, and promotional mechanics. The Lead will collaborate closely with cross-functional teamsincluding marketing, sales, product, and operationsto design and execute promotional initiatives that align with business objectives. What are we looking for Technical Skills: Proficiency in marketing tools and platforms (e.g., CRM systems, campaign management software, Google Analytics, Tableau, or Power BI). Strong knowledge of digital marketing channels, promotional strategies, and customer engagement techniques. Expertise in sales enablement tools and conversion rate optimization. Core Competencies:Strategic Thinking:Ability to develop long-term promotional plans that align with business goals. Project Management:Strong ability to handle multiple campaigns, ensuring timely and effective execution. Analytical & Data-Driven Mindset:Skilled in interpreting data and leveraging insights to optimize promotional strategies. Creativity & Innovation:Ability to develop unique, engaging promotions that drive customer interest and business impact. Collaboration & Leadership:Strong interpersonal skills to influence cross-functional teams and stakeholders. Agility & Problem-Solving:Adaptable to fast-paced environments and capable of troubleshooting challenges in campaign execution. Experience:6-8 years of experience in promotions, campaign management, or marketing strategy roles. Proven track record in developing and executing successful promotional campaigns that drive business growth. Experience managing large-scale promotions within retail, e-commerce, or multinational organizations is preferred. Strong background in working cross-functionally with sales, marketing, and product teams. Education:Bachelors degree in Marketing, Business Administration, or a related field. A Masters degree (MBA) or additional certifications in digital marketing, project management (PMP), or CRM tools is a plus. Roles and Responsibilities: 1. Promotional Strategy & Execution:Develop and implement innovative, data-driven promotional strategies to drive sales and customer retention. Create and maintain a comprehensive promotional calendar aligned with business and marketing goals. Identify opportunities for strategic promotions based on consumer behavior, competitive landscape, and industry trends. 2. Campaign Development & Management:Lead the end-to-end execution of promotional campaigns, ensuring seamless implementation across digital and offline channels. Collaborate with marketing and creative teams to develop compelling promotional materials and messaging. Work with digital, CRM, and media teams to optimize promotions across customer touchpoints, including website, email, social media, and in-store experiences. 3. Performance Monitoring & Optimization:Define key performance indicators (KPIs) to measure campaign success and analyze ROI. Utilize analytics tools (e.g., Google Analytics, Tableau, Power BI) to track performance, generate insights, and optimize future campaigns. Continuously refine promotional strategies based on data-driven insights, customer feedback, and business priorities. 4. Budget & Resource Management:Develop and manage the promotional budget, ensuring cost efficiency and maximum return on investment. Coordinate with finance teams to track promotional expenses and align spending with business objectives. 5. Market & Competitive Analysis:Conduct in-depth research on market trends, consumer preferences, and competitor strategies. Leverage insights to identify new promotional opportunities and ensure differentiation in the marketplace. 6. Cross-Functional Collaboration & Stakeholder Management:Act as the central point of contact for all promotional initiatives, ensuring alignment across departments. Work closely with sales, operations, and supply chain teams to ensure smooth execution and delivery of promotional campaigns. Present strategic recommendations, campaign results, and insights to senior leadership. Qualification Any Graduation

Sony India Software Centre Pvt Ltd is looking for Marketing Analyst to join our dynamic team and embark on a rewarding career journey Develop and implement marketing analysis solutions for the organization. Monitor and report on marketing analysis performance metrics. Conduct marketing analysis and reporting to support decision-making. Collaborate with cross-functional teams on marketing analysis projects. Prepare technical documentation and reports.

Job Description: About the Role: We are seeking a highly motivated and detail-oriented Marketing Automation Executive to join our dynamic and fast-growing marketing team. This is an exciting opportunity for freshers or early professionals who are passionate about digital marketing and mar-tech. You will be responsible for planning and executing multi-channel lead nurturing campaigns using tools like Salesforce , Mailchimp , Zapier , and others. The goal is to automate workflows, improve engagement, and support sales with conversion-focused marketing operations. Key Responsibilities: Plan, execute, and optimize communication workflows via Email, SMS, WhatsApp , and other digital platforms. Use automation tools like Salesforce, Zapier, Mailchimp , or similar to build and schedule campaigns. Track and analyze user behavior to trigger personalized communications based on lifecycle stages. Collaborate with content, design, and sales teams to deliver compelling messages that drive conversions. Monitor campaign performance (Open Rate, CTR, Conversion Rate) and make data-driven improvements. Maintain integrations between tools and automate repetitive marketing tasks. Keep the CRM and marketing databases clean, segmented, and up-to-date. What Were Looking For: Strong interest in marketing automation and digital campaigns . Basic understanding of CRM, email marketing , and automation tools. Strong attention to detail and ability to follow structured processes. Analytical and communication skills with a learner’s mindset. Team player who thrives in a fast-paced, results-driven environment . Nice to Have (Optional): Familiarity with tools like Salesforce, Mailchimp, Zapier, HubSpot , etc. Experience with Google Sheets, Excel , and basic HTML/CSS (for email formatting). Understanding of marketing funnels and lead nurturing concepts. Why Join Us? Be part of a high-impact, data-driven marketing team. Work on real campaigns with measurable outcomes. Fast-track your career in marketing automation and CRM – one of the hottest areas in digital marketing. Learn and grow in a collaborative, innovation-focused environment. Get hands-on with the latest marketing technologies and platforms. Company Name: TalentSprint – An Accenture Company Company Website: www.talentsprint.com About the Company: TalentSprint , an EdTech platform and a part of Accenture , delivers transformational programs for professionals in AI, Data Science, FinTech, Cybersecurity, and more, in collaboration with top-tier institutions like IITs and IIMs . Our programs are known for their academic rigor and industry relevance, empowering individuals and organizations to build future-ready careers. Company Address: Suite No G02, 101, 102, Sy No. 126 P, PSR Prime Tower, Gachibowli, Hyderabad, Telangana, India

What You'll Do As a Marketing Data Analyst, you will analyze data from multiple marketing channels to assess performance, identify trends, and develop relevant insights. You will create detailed reports and dashboards to track goals and segment audiences to tailor marketing strategies. Your role involves evaluating and optimizing campaign performance, designing testing strategies to enhance channel effectiveness, and providing business intelligence to support customer lifecycle management and Go-To-Market strategies. Additionally, you will collaborate with Sales, Marketing, and Strategy teams on various programs and deliver clear, data-driven recommendations to improve overall marketing efforts. What Your Responsibilities Will Be Analyze Marketing Data & Support Campaign Targeting : Collect, interpret, and analyze data from various marketing channels to identify trends, patterns, and actionable insights. Support marketing teams by providing different lists with the right targeting criteria for campaigns (outbound, digital, and email marketing). Collaborate with Teams : Work closely with Sales, Marketing, Strategy, and Customer Success teams to understand data needs and provide analytical solutions. Campaign Evaluation & Optimization : Evaluate marketing campaign performance, design testing strategies, and provide recommendations to improve effectiveness. Data Quality Assurance : Perform data validation and cleanup to ensure accuracy and reliability of data for reporting and analysis. Build Predictive Models : Develop machine learning algorithms and models (e.g., propensity and value models) to optimize marketing efforts across different products and geographies. Ad-Hoc Analysis & Business Intelligence : Conduct ad-hoc analysis to solve business problems, monitor performance trends, and provide actionable insights to support business decisions. Integrate 3rd Party Data & Fuzzy Matching : Integrate data from external sources and apply fuzzy matching techniques to compare and merge data for a more comprehensive view of customers and prospects. You will report to Director of Prospect Analytics with a team in India, and collaboration with the US team. What You'll Need to be Successful 5+ years of experience in Data Analysis. Experience in SQL , Snowflake , and Python on a daily basis. Ability in data analytics , creating relevant insights, and working with cross functional teams

Salary: 18 to 35 LPA Exp: 6 to 13 years Location: Bangalore/Gurgaon Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools, ETL etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and BI tools. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 6-13 years of experience in Marketing Analytics or related field with expertise in Banking Analytics, Campaign Analytics, Marketing Analytics, etc. . Strong proficiency in tools like Tableau for data visualization; Advance SQL knowledge preferred. Experience working with big data technologies like Hadoop ecosystem (Hive), Spark; familiarity with Python programming language required.

Responsibilities: * Manage reservations via phone, email & website *E-mail Marketing * Maintain accurate records & reports * Ensuring accuracy and a smooth experience. * Ensure customer satisfaction through timely communication. Provident fund Food allowance