644 Marketing Analytics Jobs - Page 12

Job Description The Senior PM position is a critical role within the Freshworks Growth team. In this role, you will focus on strategically scaling our business. You will run experiments to unlock greater value and accelerate growth. Your primary responsibility will be to identify, define, and execute strategic initiatives across the CX product suite that directly influence critical business outcomes and fuel our continued success. What will the role entail? Take Ownership: Own and build modules for sustained differentiation and growth. Develop deep domain expertise and understand trends in the market. The role requires you to plan, build,release, and measure success for an end to end modules besides also being a leader for the team. Be a Customer Champion: Develop a sense of empathy with our customer base to build an understanding of various problems. The role is also a bridge between the customer and the engineering teams to ensure focus on solving customer needs & delivering continuous value. Practice Craftsmanship: Learn and Practice product craft. Create solutions with delightful user experiences and find the balance between solving the customer problem and shipping the right product solution. We take pride in releasing the smallest of features while iterating and shipping regularly. Play as One Team: The role needs you to communicate clearly to various stakeholders of Product development, Engineering, Marketing, Sales & Leadership teams and work together to bring your vision to life. Act with Urgency: Breakdown complex problems to phases to help the team make incremental progress while still keeping the bigger picture intact. You d evangelize the vision and ensure maximum customer value is achieved with the appropriate amount of work. Qualifications 5+ years of experience as Product Manager in a product-led company. Prior Growth experience would be an advantage. A strong track record of building data-backed business cases for new features and sub

Develop and deliver high-impact presentations for internal and external stakeholders Leverage technology to streamline marketing/finance processes and reporting Analyze data and trends to support business decisions

Roles & Responsibilities: Managing and driving the Business performance through various business analytical reports Liaising with product function of HDFC Bank (Parent company) Digitalising Product journeys and API integration with multiple empanelled vendors Handle communication for new product launch within the organization. Introduction and improvement of policies and processes with respect to existing product portfolio. Assist with analysis of MIS and prepare data and provide data analytics to Sales & Operations team and Management. Reconciliation of Payout MIS for the Business sourced Work closely with the L&D team to design training modules to enable the sales force on the new product variants to ensure better sourcing and business conversion. Liaison with stakeholders and drive towards sales force transformation. Analysis of market share data and provide inputs to the senior management and sales team to enhance and improve business performance Driving various initiatives with the objective of improving sales force efficiency. Assist sales team and drive business through performance trackers, marketing activities for sales team. Design enablers / new contests/campaigns to enhance the sales force productivity in the organization. Desired candidate: Candidates having prior experience with BFSI will be preferred. Excellent at written and verbal communication skills. Excellent Power point and Advanced Excel Skills preferred. Understanding of Liability products. Interested candidates can send their resume at kajal.kori@hdfcsales.co.in

Job Description: We are seeking an experienced and strategic Senior Marketing Manager to lead and execute comprehensive marketing strategies that drive brand growth, customer acquisition, and revenue. This role requires a creative thinker, a data-driven mindset, and hands-on experience managing multi-channel campaigns. Develop and implement marketing strategies tailored to the Indian market, ensuring alignment with Soctrip's global objectives. Conduct market research to identify trends, customer preferences, and competitor activities to refine marketing initiatives. Localize Soctrips marketing campaigns to align with regional cultural and consumer behaviours. Build strong relationships with local media, travel influencers, and key industry partners. Lead digital marketing initiatives across SEO, SEM, social media, paid advertising, and email marketing to drive traffic and conversions. Manage partnerships with Google, Meta, and other key advertising platforms for performance marketing campaigns. Optimize marketing spend to achieve customer acquisition cost (CAC) targets and maximize return on ad spend (ROAS). Work closely with KOLs (Key Opinion Leaders), influencers, and brand ambassadors to enhance Soctrips brand presence in India. Develop local branding initiatives, sponsorships, and PR activities to increase brand recognition. Manage social media channels, ensuring high engagement and customer interaction. Drive Soctrip’s community-building efforts, fostering user-generated content and engagement in travel communities. Identify and onboard local affiliates, travel agencies, and business partners to drive bookings and revenue. Develop co-marketing initiatives with key partners such as airlines, hotels, and travel service providers. Collaborate with the Partner Relations team to enhance supplier marketing efforts and joint promotions. Work closely with the Product, Revenue Management, and Partner Relations teams to ensure marketing campaigns are aligned with Soctrip’s business objectives. Support the sales team with marketing materials and lead generation initiatives. Track and analyse key marketing metrics, making data-driven decisions to improve campaign performance. Key Performance Indicators (KPIs) Brand Awareness: Growth in brand searches, media mentions, and social media engagement in India. Customer Acquisition: Increase in new user sign-ups and first-time bookings. Revenue Growth: Contribution of marketing efforts to overall GMV (Gross Merchandise Volume) in India. Marketing ROI: Optimization of marketing spend to achieve target ROAS and CAC. Community Engagement: Growth in user-generated content, online reviews, and influencer participation. Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. MBA preferred. 5+ years of experience in marketing with at least 2 years in a managerial or leadership role. Proven track record in driving successful B2C/B2B marketing campaigns. Expertise in digital marketing, analytics tools (Google Analytics, HubSpot, etc.), and CRM systems. Strong leadership, project management, and organizational skills. Excellent communication and presentation skills. Experience working in a fast-paced, high-growth environment.

Analyze campaign and funnel performance metrics including traffic, form fills, inquiries, AQLs, MQLs, and contribution to pipeline and revenue. Develop and maintain automated and manual feedback files to pass offline conversion and audience data into advertising platforms (Google, LinkedIn, Facebook). Build and maintain clear, interactive dashboards in Power BI to support marketing stakeholders. Write efficient SQL queries to support reporting and ad hoc investigations across marketing and sales data. Adjust and troubleshoot advertising tags (e.g., floodlight, LinkedIn Insight, Meta Pixel) deployed via Adobe Launch on Avalaras website. Collaborate with Marketing Ops to ensure proper tagging, campaign hierarchy, and data integrity. Validate and QA data across tools like Adobe Analytics, Salesforce, Marketo, and 6sense. Translate analysis into insights and recommendations for digital campaign optimizations and strategic decisions. What You’ll Need to Be Successful 3–5 years of experience in a marketing analytics, digital marketing, or marketing operations role. Deep understanding of B2B marketing funnels and metrics: website visitors, leads, form fills, inquiries, AQLs, MQLs, and opportunities. Proficiency with Power BI for building user-friendly dashboards and marketing performance reports. Strong SQL skills (intermediate to advanced), including experience with joins, filters, and aggregations across large datasets. Experience managing audience or conversion data uploads into ad platforms (Google Ads, LinkedIn Campaign Manager, Meta Ads Manager). Familiarity with tag management systems , especially Adobe Launch , to deploy or troubleshoot marketing pixels and tags. Ability to reconcile and clean data across marketing systems and deliver actionable business insights. Clear communicator who can collaborate cross-functionally with demand generation, ops, and digital teams.

Key Deliverables: Execute digital campaigns across social, email, and other platforms Support creation of branded content to drive audience engagement Analyze campaign performance and provide optimization insights Assist in coordination of daily marketing activities and promotions Role Responsibilities: Manage social media and digital presence with brand consistency Collaborate with marketing team to boost brand visibility Track and report on key marketing metrics and campaign results Use creative and analytical skills to support marketing strategy

As the Marketing Manager, you will play a pivotal role in shaping and executing our marketing strategy. You will be responsible for building brand awareness, driving customer acquisition, and fostering customer loyalty. This role requires a strategic thinker with a hands-on approach, capable of leading marketing initiatives and collaborating with cross-functional teams to achieve business goals. Key Responsibilities: 1. Develop and Implement Marketing Strategy: Create and execute comprehensive marketing plans to achieve business objectives. Identify target markets and customer segments to tailor marketing efforts. 2. Brand Management: Build and maintain a strong brand presence across all channels. Develop brand guidelines and ensure consistent messaging. 3. Digital Marketing: Oversee digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing. Analyze and optimize digital performance metrics to maximize ROI. 4. Content Creation: Develop engaging content for blogs, social media, newsletters, and other marketing materials. Collaborate with designers, writers, and other creatives to produce high-quality content. 5. Market Research and Analysis: Conduct market research to identify trends, opportunities, and competitive landscape. Use data-driven insights to inform marketing strategies and decisions. 6. Lead Generation and Conversion: Implement lead-generation strategies to attract and convert potential customers. Develop and optimize customer journey funnels to improve conversion rates. 7. Event and Campaign Management: Plan and execute marketing events, trade shows, and product launches. Coordinate marketing campaigns from concept to execution and measure their effectiveness. 8. Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources. Track and report on marketing expenditures and campaign performance. 9. Team Leadership: Lead and mentor a team of marketing professionals. Foster a collaborative and innovative work environment. Basic Requirements: Experience: 5-7 years of experience in marketing, preferably in a B2B environment or Startup. Skills: Strong understanding of digital marketing strategies and tools. Excellent communication, writing, and presentation skills. Proficiency in marketing analytics and data interpretation. Creative thinking and problem-solving abilities. Leadership and team management skills.

The Marketing Analyst is responsible for assisting the Marketing Department and Sales as a whole in supporting, measuring, and helping to improve upon efforts to generate business. The Analyst is expected to be a highly motivated and technically astute individual who understands the role research and information plays in aiding and educating to run more informed operations that help the company achieve bookings and revenue goals and is willing to work with the Marketing Team on campaign design and analysis. The Marketing Analyst will work in a multi-country team environment Responsibilities Market research including competitor and industry research, forecasting, and trend analysis Target market identification, sizing, and characteristic building, needs analysis Measurement and analysis of different types of campaigns, sales data, and more Identification and manipulation of industry and company operational data sets from multiple sources Assisting with data-driven marketing strategy and campaign design Generate and present periodic reports to different stakeholders Work with the marketing, sales, and other departments to assist with campaign and sales effectiveness General marketing activities Other tasks as assigned Position Requirements/Education: Degree in Marketing or similar 3 - 5 years experience in similar role Health Information Technology (HIT) and medical revenue cycle management experience preferred Should be open to work in evening shift (5:00pm - 2:15am) Excellent verbal and written English language and communication skills Attention to detail Ability to work in a fast-paced environment with multiple priorities Marketing experience in general with email and digital marketing experience (e.g. Google Adwords) being a plus Experience working with CRM and Marketing applications/platforms. SAP Marketing Cloud, Sales Cloud, Analytics Cloud, or CRM are a plus, although not specifically required Proficient in Microsoft Office/365 applications including PowerPoint and exceptional Excel skills Convinced? Submit your persuasive application now (including desired salary and earliest possible starting date). We create the future of e-health. Become part of a significant mission.

Responsibilities: - Analyse marketing data to identify trends and insights that help with strategic decisions, - Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to marketing campaigns - Publish daily reports on campaign performance and provide actionable recommendations to stakeholders - Work on data structuring and data mapping to ensure data accessibility - Manage and maintain databases to ensure data integrity and accessibility - Work on data and report Automation from various data sources and maintain various database over a period. Requirements: - Bachelor s degree in data Analytics, Statistics, or a related field - 2+ years of experience in marketing analytics or a similar role - Strong proficiency in data analysis tools such as Excel, SQL, and Google Analytics - Experience with data visualization tools like Tableau or Power BI - Excellent communication and presentation skills with the ability to convey complex data insights simply

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale unleashing the potential of businesses and people The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter By taking advantage of all structured and unstructured data securing and protecting private information more effectively Elastics complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI What is The Role: Join our Global Sourcing team as a Sr Sourcing Analyst to support the Marketing category You will be responsible to negotiate complex vendor negotiations across a range of marketing services, including research and advisory firms, creative and brand agencies, Public Relations Firms and Search Engine Optimization partners, and Demand Generation Agencies This is an excellent opportunity for someone with a marketing background who is looking for a switch into sourcing, procurement and supply chain We believe that a deep understanding of marketing can unlock better collaboration and more effective vendor partnerships and build exceptional relationships within the organization What You Will Be Doing: Lead contract reviews in close collaboration with Legal, Marketing, and Sourcing teams, ensuring agreements align with business needs and risk frameworks Partner with in-house counsel to navigate complex terms and secure appropriate approvals Work closely with marketing teams to gain a foundational understanding of their goals and ensure procurement strategies support them Align sourcing and contracting efforts with global category strategies and generate regular metrics on spend influence, savings, and vendor utilization Leverage data analysis to provide actionable procurement insights and recommendations Help manage preferred vendor lists and guide teams toward informed, strategic vendor selections Lead quarterly meetings with critical vendors to ensure they are meeting the needs of the business What You Bring: Bachelors or Masters degree in Business, Marketing, or a related field 5 8 years of experience in marketing operations, agency management, procurement, or vendor relationship roles Familiarity with marketing categories such as creative services, research, PR, digital marketing, and demand generation agencies Strong communication, negotiation, and stakeholder management skills High integrity and practical judgment with a solutions-focused mindset Ability to work independently, balance priorities, and build trust across a global organization Be a self-starter with a positive, can-do attitude Must be willing to work on ones own initiative and must be focused on achieving goals Sophisticated contract management skills and the ability to understand and negotiate master service agreements, order forms, SOWs, and various other legal documentation Strong communication, relationship building, influencing, persuasion, negotiation, presentation, conflict resolution and business analysis skills This is a global position and will require some limited travel Work Hours: 1 PM 10 PM IST (EMEA shift), with some flexibility to support global time zones Additional Information We Take Care of Our People: As a distributed company, diversity drives our identity Whether youre looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life Your age is only a number It doesnt matter if youre just out of college or your children are; we need you for what you can do We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do Competitive pay based on the work you do here and not your previous salary Health coverage for you and your family in many locations Ability to craft your calendar with flexible locations and schedules for many roles Generous number of vacation days each year Increase your impact We match up to $2000 (or local currency equivalent) for financial donations and service Up to 40 hours each year to use toward volunteer projects you love Embracing parenthood with a minimum of 16 weeks of parental leave Different people approach problems differently We need that Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic co We will reply to your request within 24 business hours of submission Applicants have rights under Federal Employment Laws and can view the following posters linked below: Family and Medical Leave Act (FMLA) Poster Employee Polygraph Protection Act (EPPA) Poster Elasticsearch develops and distributes technology and information that is subject to U S and other country export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Russia, Syria, the Crimea Region of Ukraine, the Donetsk Peoples Republic (DNR), and the Luhansk Peoples Republic (LNR) If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role Please note that national origin and/or nationality do not affect eligibility for employment with Elastic Please see here for our Privacy Statement

Review and research moderately complex business, operational, and technical challenges that require an in-depth evaluation of variable factors Perform complex to moderately complex analysis on marketing related data Develop and maintain complex Power BI and Tableau dashboards Extract actionable insights from data to inform marketing strategy and drive measurable growth Plan, coordinate, and execute analysis in conjunction with your peers and managers for your primary and secondary stakeholders Clearly communicate key findings and recommendations to stakeholders, translating complex data into actionable business strategies Manage multiple projects simultaneously, ensuring on-time campaign measurement, accurate reporting and effective communication with stakeholders Participate on large cross group projects and mentor less experienced staff B1 Business Analytics Job Description Review and research moderately complex business, operational, and technical challenges that require an in-depth evaluation of variable factors Perform complex to moderately complex analysis on marketing related data Develop and maintain complex Power BI and Tableau dashboards Extract actionable insights from data to inform marketing strategy and drive measurable growth Plan, coordinate, and execute analysis in conjunction with your peers and managers for your primary and secondary stakeholders Clearly communicate key findings and recommendations to stakeholders, translating complex data into actionable business strategies Manage multiple projects simultaneously, ensuring on-time campaign measurement, accurate reporting and effective communication with stakeholders Participate on large cross group projects and mentor less experienced staff Required Qualifications: 2-4 years of experience in dashboarding and analytics Expertise in marketing analytics, with proficiency in tools such as SQL, Python, Advanced Excel, Tableau and Power BI Experience in data visualization and presentation techniques for executive level reporting (Using Tableau, Power BI or any other visualization tool) Experience in Direct and Digital Marketing, with a strong focus on data analytics, A/B testing, multivariate testing, and performance optimization BS/BA degree or higher in a quantitative field such as applied math, statistics, engineering, physics, accounting, finance, economics, econometrics, computer sciences, or business/social and behavioral sciences with a quantitative emphasis Excellent written and verbal communication skills, capable of influencing stakeholders and presenting data-driven recommendations effectively Other Desired Qualifications (at least three) Knowledge and understanding of complex databases Experience in data wrangling and complex SQL writing Knowledge and understanding of Marketing related data (Good to have) 2+ years Python or R (Good to have) 3+ years hands on experience performing data analysis (Good to have) Experience with text mining and text analytics (Good to have) Experience using statistical tools to interpret data sets, identifying correlations, trends and patterns (Good to have) Other Desired Qualifications (any) Experience with iterative development approach (Agile) Experience with source control (GitHub) Experience with issue and project tracking (JIRA) Primary Skills Business Analysis, Business Case Analyses, Data Analytics Shift Time Shift B (India)

Salary: 30 to 45 LPA Exp: 8 to 11 years Location: Bangalore/Gurgaon Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools, ETL etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and BI tools. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 6-10 years of experience in Data Analytics or related field with expertise in Banking Analytics, Business Intelligence, Campaign Analytics, Marketing Analytics, etc. . Strong proficiency in tools like Tableau for data visualization; Advance SQL knowledge preferred. Experience working with big data technologies like Hadoop ecosystem (Hive), Spark; familiarity with Python programming language required.

Develop and execute comprehensive marketing strategies to achieve business objectives and revenue targets. Lead and manage the marketing team, providing guidance, direction, and support to ensure the successful implementation of marketing plans. Oversee the development of the company's brand identity, positioning, and messaging to effectively communicate value propositions to target audiences. Manage the creation and execution of integrated marketing campaigns across multiple channels, including digital, social media, email, events, and traditional media. Analyse market trends, consumer behaviour, and competitor activity to identify opportunities for growth and innovation. Collaborate with cross-functional teams, including sales, product development, and customer support, to align marketing efforts with overall business objectives. Monitor and report on the performance of marketing campaigns, using data and analytics to optimize strategies and tactics for maximum impact. Manage marketing budgets and allocate resources effectively to achieve desired outcomes within budgetary constraints. Build and maintain relationships with external partners, agencies, and vendors to support marketing initiatives and enhance brand visibility. Bachelors degree in marketing, Business Administration, or related field. Master's degree preferred. Minimum of 5+ years of experience in marketing leadership roles, preferably in Accounting/Outsourcing sector. Proven track record of developing and executing successful marketing strategies that drive business results. Strong leadership and management skills, with the ability to motivate and inspire cross-functional teams. Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders. Strategic thinker with a data-driven approach to decision-making and problem-solving. Proficiency in marketing analytics tools, CRM systems, and digital marketing platforms.

Route to market Analytics Consulting (Sales, Distribution, B2B, E Commerce, Trade promotion etc) for Fortune 500 CPG and Retail clients globally Formulate the Analytics strategy, vision, and execution plan for RTM/Sales transformation for CPG and Retail companies, leveraging Digital and technology. Conceptualizing and designing analytics services in the RTM area for CPG and Retail companies. Lead teams to deliver Route to market Analytics consulting projects for leading CPG and Retail clients. Aid in Business Development and shaping proposals in the RTM area. Build Relationships with Industry RTM leaders and help build RTM capability/Practice at Fractal Experience of deploying RTM Analytics applications with both Traditional Trade and Modern Trade markets. Other skills /experience (preferred) would be Digital Commerce, RGM, Supply Chain and product management principles. Success Profile: - You have a demonstrated track record of leading and delivering RTM analytics engagements within new and existing CPG/Retail accounts for pure play analytics services, while consistently achieving or exceeding quarterly and annual goals. You have strong commercial acumen that you can execute on to manage and grow revenue. You are an effective and credible storyteller with a strong ability to map client challenges to internal capabilities and can link those conversations back to business outcomes. You have excellent written, verbal, and formal presentation skills allowing you to engage client audiences ranging from technical implementers up through Business and Technology C-levels. You thrive in a collaborative team atmosphere, while defining issues/hypotheses, performing complex analysis, and assisting with preparation and recommendations of solution alternatives. You have demonstrated experience of leading large teams located globally, and are seen as a natural people leader, while effectively managing account growth goals. Qualifications And Skills M.B.A. or Post graduation in a relevant field (Business Analytics, Operations Research, Economics) Overall experience of 8-10 years preferred with deep knowledge on RTM and Sales Analytics Proven track record and desire to drive client relationships and sales activities and, over time, drive account/practice growth Excellent communication skills, both oral and written Ability to think on his/her feet and engage with both the business and analytical community Comfortable with ambiguity in a cross-functional environment Willingness to work with a geographically distributed team structure in an extremely fast-paced and challenging environment Self-driven individuals with an appetite for rapid career growth and a can-do attitude are most likely to succeed in this role

Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets. An ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence. Please visit Fractal | Intelligence for Imagination for more information about Fractal Key Responsibilities: - Route to market Analytics Consulting (Sales, Distribution, B2B, E Commerce, Trade promotion etc) for Fortune 500 CPG and Retail clients globally Formulate the Analytics strategy, vision, and execution plan for RTM/Sales transformation for CPG and Retail companies, leveraging Digital and technology. Conceptualizing and designing analytics services in the RTM area for CPG and Retail companies. Lead teams to deliver Route to market Analytics consulting projects for leading CPG and Retail clients. Aid in Business Development and shaping proposals in the RTM area. Build Relationships with Industry RTM leaders and help build RTM capability/Practice at Fractal Experience of deploying RTM Analytics applications with both Traditional Trade and Modern Trade markets. Other skills /experience (preferred) would be Digital Commerce, RGM, Supply Chain and product management principles. Success Profile: - You have a demonstrated track record of leading and delivering RTM analytics engagements within new and existing CPG/Retail accounts for pure play analytics services, while consistently achieving or exceeding quarterly and annual goals. You have strong commercial acumen that you can execute on to manage and grow revenue. You are an effective and credible storyteller with a strong ability to map client challenges to internal capabilities and can link those conversations back to business outcomes. You have excellent written, verbal, and formal presentation skills allowing you to engage client audiences ranging from technical implementers up through Business and Technology C-levels. You thrive in a collaborative team atmosphere, while defining issues/hypotheses, performing complex analysis, and assisting with preparation and recommendations of solution alternatives. You have demonstrated experience of leading large teams located globally, and are seen as a natural people leader, while effectively managing account growth goals. Qualifications And Skills M.B.A. or Post graduation in a relevant field (Business Analytics, Operations Research, Economics) Overall experience of 8-10 years preferred with deep knowledge on RTM and Sales Analytics Proven track record and desire to drive client relationships and sales activities and, over time, drive account/practice growth Excellent communication skills, both oral and written Ability to think on his/her feet and engage with both the business and analytical community Comfortable with ambiguity in a cross-functional environment Willingness to work with a geographically distributed team structure in an extremely fast-paced and challenging environment Self-driven individuals with an appetite for rapid career growth and a can-do attitude are most likely to succeed in this role

We are looking for a dynamic Marketing Analyst to support our Business Operations team in driving process efficiency, campaign performance insights, and marketing intelligence. You will play a key role in gathering, analyzing, and interpreting digital marketing and operational data to support informed decision-making across teams. Key Responsibilities Market & Competitor Research: Conduct qualitative and quantitative research on market trends, consumer behavior, and competitors strategies to support campaign planning and strategy development. Competitor Analysis: Monitor competitor products, services, pricing, and go-to-market strategies to help shape positioning. Performance Reporting: Analyze marketing data (Google Analytics, Meta Ads, CRM platforms) to track KPIs and provide actionable insights to internal teams. Operations Support: Identify inefficiencies and gaps in internal operations processes; assist in streamlining workflows using data-driven approaches. Client Reporting Dashboards: Build and maintain dashboards and reports to communicate campaign performance and ROI. Campaign Optimization Support: Collaborate with the digital marketing team to analyze A/B test results, ad performance metrics, and recommend optimizations. CRM & Automation Monitoring: Extract data from CRMs like GoHighLevel, HubSpot, or Zoho for funnel performance reviews and lead tracking. Trend Forecasting: Assist the leadership team by forecasting trends and identifying business opportunities using analytics tools. Skills Required Proficiency in Excel, Google Sheets, and Data Visualization tools (e.g., Data Studio) Familiarity with Google Analytics, Meta Ads Manager, and SEO tools Basic knowledge of CRM tools (e.g., GoHighLevel, HubSpot). Strong understanding of digital marketing funnels and KPIs . Strong analytical and problem-solving skills. Excellent communication and presentation skills. Ability to manage multiple projects simultaneously with attention to detail. Qualifications Bachelors degree in Business Analytics, Marketing MBA in Marketing 2- 3 years of experience in a similar analyst role, preferably in a digital marketing agency environment. Work Mode : Remote Timings : 10.30 am to 7.30 pm

1.Digital Marketing Manager -Min 5 Yrs Exp 2.Digital Marketing Executive:- Min 2 Yrs Exp Solid knowledge of website & marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush,etc.) Required Candidate profile Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.Evaluates emerging technologies.

Key Responsibilities : - Develop and implement comprehensive marketing strategies to increase the firm's brand awareness and generate high-quality leads. - Conduct market research to identify potential clients, industry trends, and competitive landscape. - Create engaging content for various marketing channels, including social media, website, email campaigns, and press releases. - Collaborate with the firm's Partners and Content Creation team to develop targeted marketing campaigns and support lead generation efforts. - Manage and optimize digital marketing initiatives, including SEO, SEM, and PPC campaigns. - Track, analyse, and report on marketing performance metrics to assess the effectiveness of campaigns and make data-driven decisions. - Identify and communicate with key industry stakeholders, contacts, and potential clients to enhance and build relationships of the firm in the market. - Organize and participate in industry events, webinars, and conferences to promote firm's services and network with potential clients. - Stay updated with the latest marketing trends and technologies and leverage the same to ensure our strategies remain innovative and effective. Qualifications : - Bachelor's/ Master's degree in Business Administration with a specialization in Marketing, Commerce or a related field. - 5+ years of experience in marketing, preferably in the consulting or professional services industry. - Proven track record of developing and executing successful marketing campaigns. - Proven track record of generating leads and enhancing business visibility. - Strong understanding of digital marketing, including SEO, SEM, PPC, and social media marketing specifically LinkedIn and websites. - Excellent written and verbal communication skills. - Exceptional interpersonal skills and the ability to build and maintain relationships with diverse stakeholders. - Highly organized with strong project management skills. - Proficiency in marketing analytics tools and softwares. - Creative thinker with the ability to develop innovative marketing strategies. - Ability to work independently and as part of a team in a fast-paced environment. - Excellent interpersonal skills. Location- Delhi NCR, Bangalore, Chennai, Pune, Kolkata, Ahmedabad, Mumbai, Hyderabad

Location: Noida, Uttar Pradesh, India Posted Date: 05/09/2025 Were excited youve considered to Be More with iQor From Customer Interactions to Product Support, well help you reach, stretch and realize your potential Grow More with your own customized career path Learn More with award-winning training Earn More with industry-leading compensation And Care More in a culture that treats you like family and gives back to your community A world of opportunity is waiting Lets get started! Job Summary The Marketing Operations Specialist will serve as the backbone of our marketing efforts, ensuring seamless processes, data-driven decision-making, and the effective use of marketing technology (martech) You will play a key role in integrating tools, optimizing workflows, and supporting marketing campaigns to align with our strategic goals to grow and win new business Experience in the BPO industry is a plus, helping us better connect with our core audience This role will not have any direct reports, but this is expected to evolve as our marketing campaigns grow in complexity This role will report into the Director of Sales Enablement based in the U S on Eastern Standard Time Key Responsibilities Manage and optimize the marketing tech stack, ensuring all tools are integrated and used effectively Develop and maintain dashboards and reports to track the performance of marketing campaigns, ABM initiatives, and overall marketing effectiveness Provide regular reporting and insights to the marketing and leadership teams, highlighting trends, opportunities, and areas for improvement Oversee marketing processes to improve efficiency, scalability, and quality across campaigns Collaborate with cross-functional teams, including sales, product marketing, and customer success, to streamline operations Maintain and analyze marketing data, providing actionable insights to inform campaign strategies and measure ROI as well as ensuring data accuracy and integrity across systems Support Account-Based Marketing (ABM) initiatives to drive engagement with key accounts Develop and document workflows, processes, and best practices for marketing operations Assist with marketing activities tailored to the BPO industry, including lead generation, event marketing, and customer retention strategies Must be available to work in Eastern Standard Time Zone (U S ), a hybrid schedule can be considered Qualifications 2+ years of experience in marketing operations or a related field Familiarity with martech tools such as CRM systems (e g , Salesforce, HubSpot), marketing automation platforms (e g , HubSpot), sales intelligence and ABM platforms (e g , ZoomInfo, 6Sense, Demandbase), analytics tools (e g , Google Analytics, Databox, HubSpot), SEO/SEM platforms (e g , SEMRush), sales enablement platforms (e g , Highspot, Seismic, Allego) Proficient understanding of the BPO industry and ideal customer profiles that buy from BPOs Strong analytical skills and proficiency in data interpretation and reporting Excellent organizational skills with a keen eye for detail and process optimization Ability to work collaboratively across teams and manage multiple priorities effectively Strong communication skills and a proactive mindset Preferred Qualifications Experience with ABM strategies and campaigns Advanced proficiency in creating and interpreting marketing analytics dashboards and reports Experience using analytics tools like Google Analytics, Databox, or similar platforms Ability to present complex data in a clear and actionable format to stakeholders Knowledge of data privacy regulations (e g , GDPR, CCPA) Background in supporting global marketing campaigns What We Offer A collaborative and inclusive work environment Opportunities for professional growth and development The chance to contribute to a dynamic team driving innovation in CX Include remaining benefits typically included in India JDs iQor com

Responsibilities: * Develop marketing strategies using analytics tools * Monitor campaign performance and optimize results * Collaborate with cross-functional teams on product launches Provident fund

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Digital Mktg Advisory New Associate Qualifications: Any Graduation Years of Experience: 0 to 1 years Language - Ability: English(International) - Proficient About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designEncompasses a set of technologies that enable the process of collecting & analyzing user behavioral activities with different marketing touch points, to reach on a web site or a mobile app with the ultimate aim of enhancing the targeted business goals. It comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives, by measuring performance. What are we looking for Google AdsDigital MarketingDigital Marketing CampaignsCampaign ManagementCampaign OptimizationsAbility to establish strong client relationshipAbility to meet deadlinesAbility to work well in a teamCommitment to qualityDetail orientation Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your primary interaction is within your own team and your direct supervisor In this role you will be given detailed instructions on all tasks The decisions that you make impact your own work and are closely supervised You will be an individual contributor as a part of a team with a predetermined, narrow scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Digital Mktg Advisory Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years Language - Ability: English(International) - Proficient About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designEncompasses a set of technologies that enable the process of collecting & analyzing user behavioral activities with different marketing touch points, to reach on a web site or a mobile app with the ultimate aim of enhancing the targeted business goals. It comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives, by measuring performance. What are we looking for Google AdsDigital MarketingDigital Marketing CampaignsCampaign ManagementCampaign OptimizationsAbility to establish strong client relationshipAbility to meet deadlinesAbility to work well in a teamCommitment to qualityDetail orientation Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Educational Bachelor of Engineering Service Line Enterprise Package Application Services Responsibilities A day in the life of an Infoscion As part of the Infosys consulting team, your primary role would be to actively aid the consulting team in different phases of the project including problem definition, effort estimation, diagnosis, solution generation and design and deployment You will explore the alternatives to the recommended solutions based on research that includes literature surveys, information available in public domains, vendor evaluation information, etc. and build POCs You will create requirement specifications from the business needs, define the to-be-processes and detailed functional designs based on requirements. You will support configuring solution requirements on the products; understand if any issues, diagnose the root-cause of such issues, seek clarifications, and then identify and shortlist solution alternatives You will also contribute to unit-level and organizational initiatives with an objective of providing high quality value adding solutions to customers. If you think you fit right in to help our clients navigate their next in their digital transformation journey, this is the place for you! Additional Responsibilities: Ability to work with clients to identify business challenges and contribute to client deliverables by refining, analyzing, and structuring relevant data Awareness of latest technologies and trends Logical thinking and problem solving skills along with an ability to collaborate Ability to assess the current processes, identify improvement areas and suggest the technology solutions One or two industry domain knowledge Technical and Professional : 2+ years of experience with minimum 1 SAP Marketing or Emarsys implementation project experience. Planning and executing Implementation / Integrate / Support activities with respect to SAP Marketing / Emarsys Cloud. Create and conduct presentations/workshops/demos on system functionality to the client Customizations in SAP Marketing / Emarsys Cloud. Integration tasks of the SAP Marketing / Emarsys Cloud with other SAP, SAP Cloud and Non-SAP applications and able to work with APIs. Segmentation and Campaign management, content management, Data Upload. Marketing Resource Management, Marketing Lead Management, In-depth Marketing Analytics. Work with Odata/Standard APIs, enhancements and building custom OData services. Extensibility and adaptation in SAP marketing / Emarsys Cloud. Preferred Skills: Technology-SAP Functional-SAP C4HANA-SAP Marketing Cloud

The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role and responsibilities: Understand the business model on why things are the way they are, ask relevant questions and get them clarified Breakdown complex problems in small solvable components, to be able to identify problem areas in each component Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making Facilitate the implementation of new or improved business processes and systems Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects Prescribe suitable solutions with an understanding in limitations of toolsets and available data Fetch and analyze data from disparate sources and drive meaningful insights Provide recommendations on the business rules for effective campaign targeting Interpret analytical results and provide insights; present key findings and recommended next steps to clients Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models Audit deliverables ensuring accuracy by critically examining the data and reports against requirements Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices Actively work on audience targeting insights, optimize campaigns and improve comm governance Technical and Functional Skills: B Tech / BE / BSc / MBA degree or equivalent professionalDegreewith 10+ years of experience in marketing analytics or performance marketing professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization Reporting - Data Extraction tools, Advanced Excel, CRM Analytics, Campaign Performance Marketing, Analytics knowledge Campaign Analytics Strong in numerical and analytical skills. Strong in Advanced Excel (prior experience with Google sheets is an added plus) 10 years of relevant experience in analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data Very Strong in SQL execution Advanced knowledge in using Power Bi reporting tool Experience in marketing analytics or performance marketing, concepts around campaign operations shall be clear like how does a paid media marketing works, campaigns acquisition, reactivations, cross-selling, brand awareness, measure and optimize the campaigns etc., Comfortable working autonomously with broad guidelines Passion for data andanalytics for marketing and eagerness to learn Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches Manage regular reporting and ad-hoc data extract from other departments. Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing Experience with Google sheet/Excel Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in campaign performance marketing and CRM MMM, A/B testing, attribution modeling is a plus Working knowledge of analytical/statistical techniques Experience in Hadoop environment Hive, Presto is a plus Experience in Python/R

Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Plan, design, execute large scale marketing automation programs over channels such as email, SMS, Push, CRM, web etc. Design new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights. Conduct marketing automation vendor assessment Conduct clients Campaign/Marketing automation capability assessment and provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine. Gather business requirements, designing process & solution for implementation of marketing and advertising solutions. Design functional architecture (Integration with peripheral systems like Datasources, Activation channels etc.), implementation support, for campaign engines such as Adobe, Braze etc. Derive insights for campaign, work on Campaign attribution and strategy optimization Drive business development efforts and thought leadership in the marketing automation space. Other Skills/Optional Lead discovery and design workshops with clients to map the marketing processes, configure, test, and deploy marketing processes in clients Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront and Develop use cases to increase adoption of Workfront to solve problems not yet identified by the client. Develop project plans, design documents, roadmaps, templates, layouts, queues, reports, and other project artifacts that align with the defined requirements and provide demos to teams considering implementing Workfront. Bring your best skills forward to excel at the role: Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Preferable: Configure, test, and deploy marketing processes in clients Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront. Collaborate with business and technical stakeholders to understand how a clients Workfront instance has been configured and provide post go live consulting to newly implemented customers. Professional & Technical Skills: - Relevant experience in the required domain.- Strong analytical, problem-solving, and communication skills.- Ability to work in a fast-paced, dynamic environment. Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Ability to use insights for campaign and strategy optimization. Good to have 3+ years Workfront/Jira experience Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, Braze Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Adobe Journey Optimizer, Marketo, Adobe Experience Platform, Braze etc.. Good to have exposure to other Campaign tools like Pega decisioning, SFMC, etc. Good to have experience in leading and managing email, social media, and/or display advertising campaigns and in optimizing landing pages and user funnels Experience with A/B and multivariate experiments. Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Good to be Proficient with implementation of MarTech platforms like Adobe Experience Cloud and experience of AdTech platforms, Data visualization platforms and Cloud Platforms etc. Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure.