646 Marketing Analytics Jobs - Page 14

Role & responsibilities Technical Consultation: Serve as the POC for clients, guiding them on AppsFlyer implementation, configuration, and best practices. Integration Support: Assist clients in integrating AppsFlyer SDKs, APIs, and partner solutions across iOS, Android, and web environments Appsflyer Services: Assist client with Appsflyer SmartScripts,In-app events,OneLink creation etc Data Analysis & Insights: Help clients interpret attribution data, analyze campaign performance, and optimize their marketing strategies using AppsFlyer insights. Documentation & Knowledge Sharing: Contribute to technical documentation, FAQs, and knowledge base articles to support clients and internal teams. Required Skills & Qualifications: Experience: 5+ years in a technical consulting, solutions engineering, or implementation role within the mobile marketing, AdTech, or MarTech industry. Technical Proficiency: Hands-on experience with AppsFlyer, mobile attribution, mobile SDK integration, REST APIs, and webhooks. Programming Knowledge: Familiarity with JavaScript, Python, or mobile development (Swift/Kotlin) is a plus. Analytical Skills: Strong understanding of marketing analytics, campaign tracking, and data interpretation. Problem-Solving: Ability to troubleshoot complex integration issues and recommend practical solutions. Industry Knowledge: Understanding of mobile ad networks, user acquisition, retargeting, and digital marketing trends. Preferred Qualifications: Previous experience working with AppsFlyer (is must) or similar attribution platforms (Adjust, Branch, Singular, etc.). Experience with MMPs (Mobile Measurement Partners) and their role in the mobile ecosystem. Background in mobile marketing, advertising technology, or SaaS solutions. Preferred candidate profile Immediate to max 15 days local Bangalore candidate preferred

Seeking an experienced Marketing Manager to lead our marketing efforts and develop strategies to promote our financial products and services. Create & execute marketing campaigns, manage our brand, and analyze market trends to drive business growth. Required Candidate profile Dynamic marketing professional with 2–5 yrs experience, strong strategic & execution skills. Willing to work at Aanamala(Pollachi) or Perinjanam(Thrissur) Perks and benefits Competitive salary+ incentives

What you'll do As a Marketing Data Analyst, you will analyze data from multiple marketing channels to assess performance, identify trends, and develop relevant insights. You will create detailed reports and dashboards to track goals and segment audiences to tailor marketing strategies. Your role involves evaluating and optimizing campaign performance, designing testing strategies to enhance channel effectiveness, and providing business intelligence to support customer lifecycle management and Go-To-Market strategies. Additionally, you will collaborate with Sales, Marketing, and Strategy teams on various programs and deliver clear, data-driven recommendations to improve overall marketing efforts. Your responsibilities Analyze Marketing Data & Support Campaign Targeting : Collect, interpret, and analyze data from various marketing channels to identify trends, patterns, and actionable insights. Support marketing teams by providing different lists with the right targeting criteria for campaigns (outbound, digital, and email marketing). Collaborate with Teams : Work closely with Sales, Marketing, Strategy, and Customer Success teams to understand data needs and provide analytical solutions. Campaign Evaluation & Optimization : Evaluate marketing campaign performance, design testing strategies, and provide recommendations to improve effectiveness. Data Quality Assurance : Perform data validation and cleanup to ensure accuracy and reliability of data for reporting and analysis. Build Predictive Models : Develop machine learning algorithms and models (e.g., propensity and value models) to optimize marketing efforts across different products and geographies. Ad-Hoc Analysis & Business Intelligence : Conduct ad-hoc analysis to solve business problems, monitor performance trends, and provide actionable insights to support business decisions. Integrate 3rd Party Data & Fuzzy Matching : Integrate data from external sources and apply fuzzy matching techniques to compare and merge data for a more comprehensive view of customers and prospects. You will report to Director of Prospect Analytics with a team in India, and collaboration with the US team. Must Have 5+ years of experience in Data Analysis. Experience in SQL , Snowflake , and Python on a daily basis. Ability in data analytics , creating relevant insights, and working with cross functional teams

Roles & Responsibilities: Managing and driving the Business performance through various business analytical reports Liaising with product function of HDFC Bank (Parent company) Digitalising Product journeys and API integration with multiple empanelled vendors Handle communication for new product launch within the organization. Introduction and improvement of policies and processes with respect to existing product portfolio. Assist with analysis of MIS and prepare data and provide data analytics to Sales & Operations team and Management. Reconciliation of Payout MIS for the Business sourced Work closely with the L&D team to design training modules to enable the sales force on the new product variants to ensure better sourcing and business conversion. Liaison with stakeholders and drive towards sales force transformation. Analysis of market share data and provide inputs to the senior management and sales team to enhance and improve business performance Driving various initiatives with the objective of improving sales force efficiency. Assist sales team and drive business through performance trackers, marketing activities for sales team. Design enablers / new contests/campaigns to enhance the sales force productivity in the organization. Desired candidate: Candidates having prior experience with BFSI will be preferred. Excellent at written and verbal communication skills. Excellent Power point and Advanced Excel Skills preferred. Understanding of Liability products. Interested candidates can send their resume at kajal.kori@hdfcsales.co.in

Help grow our brand and generate leads through strategic digital marketing campaigns and content creation. 2+ years of experience in digital marketing SEO, SEM, and social media marketing expertise Content creation and analytics skills Experience with marketing automation tools

SFMC/Pardot Developer2 Requirement Analysis and Feasibility Study. Understanding of business requirements and B2B Marketing automation implementation through Salesforce Pardot. Design, implement, and monitor for automated campaigns across email and web, Application designing, enhancements, building, validations and deployments. Creating Pardot complex journeys through various Engagement Programs. Working on Email module with email template creation, content configuration, personalization, sender profile setup and test send validations. Configuring landing Pages with personalization and dynamic content to be used for various marketing purposes. Form building activities to configure and setup enriched forms to capture lead data used during B2B communications. Implementing Custom redirects required for various business needs. Prospect management, Prospect field configurations and visitor data management. Configuring Automation Rules and Segmentation lists based on prospect categorizations and to be used in various marketing communications. User management, role creation, and group configuration for Pardot business users. Application Integrations, Data Migration and co-ordination with other Business teams like Salesforce CRM for enabling data flow between both the platforms. Quality assurance including unit testing and creation of project technical knowledge repository. Coordinating with team members regarding technical knowledge transfer and assistance. Communicate project outcomes to client-side project stakeholders, Conduct user training and actively promote user adoption of Pardot, Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics. Experience in reporting and analyzing campaign activity using Pardot reports, B2B Marketing Analytics (desirable), and can make recommendations to the business. Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.

Skill required: Delivery - Business Analytics Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Data & AIAs a Data Analyst, you will play a crucial role in extracting, analyzing, and interpreting complex data sets to uncover meaningful patterns and trends. You will collaborate with various teams to provide actionable insights that support strategic decision-making. What are we looking for Data Extraction and Cleaning Business Insights Digital Marketing Analytics Data Analysis Adaptable and flexible Written and verbal communication Commitment to quality Ability to work well in a team Agility for quick learning Data Visualization Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Qualification Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Email Marketing with Marketo.Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Marketo What are we looking for Adobe Marketo Engage - Certified Ability to manage multiple stakeholdersAbility to perform under pressureAgility for quick learningCollaboration and interpersonal skillsCommitment to quality Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Integration projects with Marketo (mandatory) Nurture based builds with Marketo (mandatory)Train onshore and client stakeholders on the nurture-based skills (mandatory) Qualification Any Graduation

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Digital Mktg Advisory Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years Language - Ability: English(International) - Proficient About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designEncompasses a set of technologies that enable the process of collecting & analyzing user behavioral activities with different marketing touch points, to reach on a web site or a mobile app with the ultimate aim of enhancing the targeted business goals. It comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives, by measuring performance. What are we looking for Google AdsDigital MarketingDigital Marketing CampaignsCampaign ManagementCampaign OptimizationsAbility to manage multiple stakeholdersAbility to meet deadlinesCommitment to qualityResults orientationStrong analytical skills Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Job Title - Marketing Automation B2C Senior Manager (Sprinklr) | The Strategy & Consulting Global Network Song Practice | Marketing Transformation Management Level :06 - Senior Manager Location:Delhi / Mumbai /Pune/ Bangalore / Gurgaon / Hyderabad Must have skills: Digital Marketing, B2C marketing, social marketing, Sprinklr Marketing Good to have skills: Customer Experience Management, digital Marketing and strategies, social media marketing, design and implement Campaign Management/MarTech/AdTech solutions Job Summary : The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Unlock the Power of Customer Experience with Sprinklr Marketing & MarTech Solutions Join our Strategy & Consulting GN-Song team, where we partner with leading global clients to transform customer engagement across sales, service, and marketing. As a Senior Manager, you will play a strategic role in designing, implementing, and optimizing Sprinklr Marketing solutions while driving broader MarTech and AdTech initiatives Roles & Responsibilities: Lead the implementation and optimization of Sprinklr Marketing, leveraging its AI-driven automation for campaign execution, content planning, and omnichannel engagement. Integrate Sprinklr Social Listening with marketing platforms (Adobe Experience Cloud, Salesforce Marketing Cloud, Unica, and CDPs) to create data-enriched, sentiment-driven campaigns that enhance personalization and engagement. Utilize Sprinklrs AI-powered Social Listening to analyze consumer sentiment, monitor brand perception, and extract actionable insights, feeding them into marketing automation workflows for real-time campaign optimization. Assess marketing performance across email, social media, SEO/SEM, digital advertising, and web analytics, leveraging AI and predictive analytics to refine strategies. Develop and execute omnichannel campaign strategies, ensuring insights from social listening influence content creation, audience segmentation, and media spend allocation. Advise clients on MarTech/AdTech stack optimization, ensuring seamless integration between Sprinklrs Unified CXM platform and leading marketing automation tools for end-to-end campaign orchestration. Design AI-driven customer engagement frameworks, leveraging Sprinklrs (or other equivalent) real-time consumer insights to trigger contextual marketing actions across digital channels. Collaborate with cross-functional teams and ecosystem partners (technology providers, marketing agencies, and internal stakeholders) to drive scalable and insight-driven marketing solutions. Drive business development and thought leadership, shaping client proposals and identifying new opportunities that leverage Sprinklrs Social Listening and Marketing capabilities in conjunction with enterprise MarTech ecosystems. Professional & Technical Skills: - Must To Have Skills: Understanding MarTech/AdTech Platforms and integrations - Strong understanding of customer experience management and marketing automation - Cross functional collaboration - Campaign automation, content planning, Sprinklr marketing & Social Listening Additional Information: Proven working experience (12+ Years) in digital marketing and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare etc.) Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Proficient with implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms and Cloud Platforms Deliver and execute on technical design solutions, customizing where required, using Adobe Experience Cloud or Salesforce Marketing Cloud Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe Journey Optimizer, Adobe Experience Platform, Pega decisioning, SFMC Strong experience in leading and managing email, social media listening, and/or display advertising campaigns. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Adobe analytics, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Ability to use insights for campaign and strategy optimization About Our Company | AccentureQualification Experience: Minimum 12 year(s) of experience is required Educational Qualification: Bachelor + MBA

Job Title :Marketing and Customer Analytics Manager | Strategy & Consulting Global Network Song Practice Management Level :7 - Manager Location :Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune Must Have Skills :Marketing Analytics, Digital Analytics, Web Analytics, CJA, Adobe Analytics, Google Analytics, techno-functional and project management experience Good to Have Skills :Tag Management Platforms (GTM, Adobe Launch, Tealium), Visualization Tools (Tableau, PowerBI, Google Data Studio), Firebase, Appsflyer Job Summary As a Marketing and Customer Analytics Manager, you will lead the design, implementation, and optimization of analytics solutions for clients. Your role will involve conducting user experience assessments, managing data processes, and delivering actionable insights to improve marketing initiatives and customer journeys. Roles & Responsibilities : Conduct user experience assessments on websites/apps and provide recommendations to optimize analytics stacks. Gather business requirements and translate complex functional, technical, and business needs into architectural designs and solution blueprints. Manage processes for capturing, storing, using, and tracking online activity data from multiple channels. Use consultative skills, business knowledge, and technical expertise to integrate analytics technologies into clients digital platforms and achieve business results. Analyze integration aspects between web analytics and allied systems like websites, apps, campaign managers, audience managers, Firebase, and tag managers. Plan and design digital analytics/clickstream data inclusion in customer 360 views and provide frameworks, solutions, architectures, and roadmaps for clients. Understand customer journeys and current trends to provide recommendations for improving marketing initiatives, personalization, and advertising strategies. Identify, scope, and partner with technology solution providers and marketing agencies to deliver tailored solutions. Work with technology teams to orchestrate and implement integrations, including API-based integrations. Understand and convey the impact of regulations like HIPAA, CCPA, and GDPR on marketing channels. Mobilize and organize across multiple stakeholders and projects with strong project management skills. Drive business development efforts and thought leadership in the digital marketing platform space. Professional & Technical Skills : Must Have Skills: Proficiency in marketing fundamentals, digital marketing, web analytics, and customer analytics. Strong knowledge of website/app and marketing analytics tools like Adobe Analytics, Adobe Target, Google Analytics, Adobe CJA, NetInsight, Appsflyer, WebTrends, Optimizely, SEMRush, and Firebase. Hands-on experience in delivering and executing technical/functional design solutions. Good to Have Skills: Experience with tag management platforms (GTM, Adobe Launch, Tealium), Ads conversion pixels, DMPs, and visualization tools like Tableau, PowerBI, and Google Data Studio. Knowledge of marketing analytics concepts, including customer segmentation, attribution modelling, and campaign optimization. Additional Information : Proven working experience (8+ years) in developing and executing data-driven marketing, web, and customer analytics across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services. Strong understanding of collaboration between web/app analytics and other marketing, advertising, and personalization technologies. Preferred but not mandatory:Experience working with Ads Data Hub, ad platforms, and their APIs (e.g., Google API, Facebook Conversion API). At least 4-5 years of hands-on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience Good consulting, techno-functional and project management experience is preferred. Excellent oral and written communication skills About Our Company |Accenture Qualification Experience :Minimum 8 years of experience required Educational Qualification :MBA from a Tier 1 institute with a bachelors degree in marketing, statistics, or a related field

Skill required: Delivery - Marketing Analytics and Reporting Designation: I&F Decision Sci Practitioner Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Analytical processes and technologies applied to marketing-related data to help businesses understand and deliver relevant experiences for their audiences, understand their competition, measure and optimize marketing campaigns, and optimize their return on investment. What are we looking for Marketing Analytics Storytelling with data Insights generation Visualization Adaptable and flexible Ability to handle disputes Ability to work well in a team Problem-solving skills Ability to manage multiple stakeholders Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Qualification Any Graduation

Skill required: Delivery - Marketing Operations Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Data & AIA version of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and analysis. It is the conceptual framework that defines all processes supporting marketing strategy and tactics. What are we looking for Customer Insight & Marketing Analytics Marketing Insights Adaptable and flexible Ability to work well in a team Agility for quick learning Commitment to quality Written and verbal communication Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Qualification Any Graduation

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Analytics and Modeling Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designEncompasses a set of technologies that enable the process of collecting & analyzing user behavioral activities with different marketing touch points, to reach on a web site or a mobile app with the ultimate aim of enhancing the targeted business goals. It comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives, by measuring performance. What are we looking for Analysis and ReportingDashboard ReportingData ReportingFinancial Management ReportingMarketing Analytics and Reporting Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Job Title - S&C GN - Data Science Consultant Location:Bengaluru, Gurugram, Mumbai, Kolkata, Pune, Chennai, Hyderabad Must have skills:Machine Learning, Deep Learning, Gen AI, NLP, Python, R, AI, SQL Good to have skills: Experience in Graph Neural Networks (GNNs) for complex relational data modelling. Expertise in LLM Optimization, including fine-tuning, prompt engineering, and efficient deployment of Large Language Models. A track record of scientific publications or intellectual property generation demonstrating expertise in AI and data science. We are an innovative Data Science team specializing in the Contact Center domain, dedicated to transforming customer interactions through data-driven intelligence. As part of the Marketing Analytics team, we focus on optimizing contact center operations by leveraging machine learning, natural language processing (NLP), and advanced analytics. Our work involves analyzing customer conversations, predicting user behavior, and enhancing self-service capabilities to reduce call transfers and improve satisfaction. We build conversational AI models, real-time recommendation systems, and predictive analytics solutions that drive meaningful business impact. By integrating AI-driven insights with marketing strategies, we enable proactive customer engagement, personalized experiences, and operational efficiencies across various touchpoints. If you're passionate about applying data science to solve real-world customer experience challenges, this is the team for you! Professional & Technical Skills: As part of our Data Science team, you will play a key role in leveraging Generative AI and Machine Learning to enhance customer experiences and optimize contact center operations. Your responsibilities will include: Developing and fine-tuning Generative AI models to improve customer interactions, automate responses, and enhance self-service capabilities. Building and deploying ML models for various use cases, including intent classification, sentiment analysis, and predictive analytics . Customer segmentation and behavioral analysis to identify patterns, personalize recommendations, and drive targeted engagement strategies. Optimizing conversational AI workflows by improving intent recognition, response generation, and real-time decision-making . Analyzing large-scale customer interaction data to extract actionable insights and refine business strategies. Collaborating with cross-functional teams including engineering, product, and marketing to integrate AI-driven solutions into existing platforms. This role offers the opportunity to work on cutting-edge AI and data science techniques , driving real-world impact in the contact center space. About Our Company | AccentureQualification Experience & Educational Qualification: PhD with 2+ years of relevant experience, OR. Masters degree with 3+ years of experience, OR Bachelors degree with 4+ years of experience.

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Strategy Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for Experiencein CRM, Digital campaign and content analysis, insights & reportingWorking knowledge of SQL, Tableau, Power BI, Qliksense, Python or RGood knowledge of excelExperience in marketing analytics, data analysis, or a similar role.Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work with and lead large globally networked and virtual teamsAbility to wrangle data to generate meaningful insights to answer key business questionsAbility and experience in storytelling with data and create a coherent story to answer business questionsStrong experience on storytelling using PowerPointAn understanding of Marketing KPIsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shiftsAnalyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisionsCreate and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders.Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scopeUse data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders.Liaise with onshore and in-market analytics leads for project plan executionAnalyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualification Any Graduation

Job Title - S&C GN - Data Science Consultant Location:Bengaluru, Gurugram, Mumbai, Kolkata, Pune, Chennai, Hyderabad Must have skills:Machine Learning, Deep Learning, Gen AI, NLP, Python, R, AI, SQL Good to have skills: Experience in Graph Neural Networks (GNNs) for complex relational data modelling. Expertise in LLM Optimization, including fine-tuning, prompt engineering, and efficient deployment of Large Language Models. A track record of scientific publications or intellectual property generation demonstrating expertise in AI and data science. We are an innovative Data Science team specializing in the Contact Center domain, dedicated to transforming customer interactions through data-driven intelligence. As part of the Marketing Analytics team, we focus on optimizing contact center operations by leveraging machine learning, natural language processing (NLP), and advanced analytics. Our work involves analyzing customer conversations, predicting user behavior, and enhancing self-service capabilities to reduce call transfers and improve satisfaction. We build conversational AI models, real-time recommendation systems, and predictive analytics solutions that drive meaningful business impact. By integrating AI-driven insights with marketing strategies, we enable proactive customer engagement, personalized experiences, and operational efficiencies across various touchpoints. If you're passionate about applying data science to solve real-world customer experience challenges, this is the team for you! Professional & Technical Skills: As part of our Data Science team, you will play a key role in leveraging Generative AI and Machine Learning to enhance customer experiences and optimize contact center operations. Your responsibilities will include: Developing and fine-tuning Generative AI models to improve customer interactions, automate responses, and enhance self-service capabilities. Building and deploying ML models for various use cases, including intent classification, sentiment analysis, and predictive analytics . Customer segmentation and behavioral analysis to identify patterns, personalize recommendations, and drive targeted engagement strategies. Optimizing conversational AI workflows by improving intent recognition, response generation, and real-time decision-making . Analyzing large-scale customer interaction data to extract actionable insights and refine business strategies. Collaborating with cross-functional teams including engineering, product, and marketing to integrate AI-driven solutions into existing platforms. This role offers the opportunity to work on cutting-edge AI and data science techniques , driving real-world impact in the contact center space. About Our Company | AccentureQualification Experience & Educational Qualification: PhD with 2+ years of relevant experience, OR. Masters degree with 3+ years of experience, OR Bachelors degree with 4+ years of experience.

Skill required: Marketing Operations - Marketing Research Analysis Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The B2B Marketing Concepts Analyst will support Clients business-to-business marketing efforts by analyzing market trends, customer insights, and competitive landscapes to identify innovative marketing concepts. This role will focus on delivering actionable insights and strategies that drive Clients B2B growth and enhance customer relationships.Role requires Digital Marketing Ads & Promotion creation/designIn this role, you will be expected to leverage marketing research analytics to use a set of processes to link the producers, customers, and end users to the marketer through information, which will be used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. What are we looking for oProficiency in data analysis tools (e.g., Excel, Tableau, or Power BI).oExperience with CRM platforms and marketing automation tools.oStrong research and analytical capabilities.oStrategic thinker with an analytical mindset.oExcellent problem-solving skills and attention to detail.oStrong communication and presentation skills.oAbility to work independently and collaboratively across teams.oAdaptability to dynamic business environments.oExperience in the energy sector or a global organization is a plus.Education:oBachelors degree in Marketing, Business Analytics, Economics, or a related field. A masters degree is a plus. Roles and Responsibilities: Analyze market trends, customer needs, and competitor activities to identify new marketing opportunities for Clients B2B offerings.Develop data-driven recommendations for marketing strategies, product positioning, and customer engagement.Collaborate with product and sales teams to translate insights into effective marketing concepts and campaigns.Monitor the performance of B2B marketing initiatives and provide recommendations for optimization.Conduct qualitative and quantitative research to understand customer pain points and preferences.Prepare detailed reports and presentations for senior stakeholders, highlighting key findings and actionable insights.Stay updated on industry trends and best practices in B2B marketing. Qualification Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Marketing and Channel Activation Specialist is responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth across multiple channels. This role focuses on optimizing marketing initiatives, ensuring seamless activation across digital and traditional platforms, and enhancing channel performance to maximize business impact. The Specialist will collaborate with cross-functional teams, including sales, product management, and digital marketing, to create integrated campaigns and deliver a consistent brand experience. What are we looking for Technical Skills: Strong understanding of channel marketing and activation strategies.Proficiency in campaign management and marketing.Knowledge of consumer insights, market research, and segmentation.Experience with performance tracking and analytics platforms.Familiarity with trade marketing and retail activation tactics.Competencies:Strategic thinker with a data-driven approach to marketing.Strong communication and stakeholder management skills.Ability to manage multiple projects in a fast-paced environment.Creative problem-solving skills and adaptability to market changes.Detail-oriented with excellent organizational and execution capabilities.Experience & Education:Experience:3-5 years of experience in marketing activation, channel marketing, or a related role.Proven track record of executing successful marketing campaigns across various channels.Experience working with cross-functional teams and external partners.Education:Bachelors degree in Marketing, Business, Communications, or a related field. Roles and Responsibilities: Develop and execute marketing activation plans across multiple channels, including retail, digital, social media, and partner networks.Collaborate with sales and channel teams to drive customer engagement and increase market penetration.Implement targeted marketing campaigns that align with business objectives and customer insights.Manage channel marketing initiatives, ensuring effective execution and alignment with brand strategy.Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.Work closely with creative teams to develop compelling marketing content and promotional materials.Ensure consistency in messaging and branding across all activation touchpoints.Support the development of trade marketing strategies to enhance channel partner engagement.Stay updated on industry trends, competitor activities, and emerging marketing technologies. Qualification Any Graduation

For over 30 years, Beghou Consulting has been a trusted adviser to life science firms. We combine our strategic consulting services with proprietary technology to develop custom, data-driven solutions that allow life sciences companies to take their commercial operations to new heights. We are dedicated to client service and offer a full suite of consulting and technology services, all rooted in advanced analytics, to enhance commercial operations and boost sales performance. Purpose of Job You will play a pivotal role in translating user needs, wireframes, and product goals into beautifully crafted, usable, and scalable interfaces. You will lead the visual design process across multiple initiatives, shape our design language, and work closely with cross-functional teams to ensure that everything we deliver meets the highest standards of design excellence, motion integration, and user delight. Well trust you to: Apply foundational and advanced Visual design principles to deliver elegant, intuitive interfaces Design consistent, scalable, and on-brand visuals that align with product goals and user expectations Translate wireframes into high-fidelity Prototypes using Figma or Adobe XD Collaborate with interactive designers to create subtle animations, transitions, and micro-interactions that enhance usability Maintain and evolve the design system and visual identity across web and mobile platforms Work closely with UX designers, developers, and product managers to ensure seamless execution of designs Ensure that design quality remains high throughout the development cycle through effective handoffs and regular QA Provide mentorship to junior designers, reviewing their work, and elevating visual quality across the board Define Visual guidelines and storytelling best practices for implementation across teams Youll need to have Deep knowledge of UI/UX design principles: layout, hierarchy, typography, grids, responsiveness, and accessibility Strong visual storytelling ability through iconography, color systems, and visual hierarchy Collaboration and communication with cross-functional teams (Product, Engineering, Business) Keen attention to interaction detail, motion enhancements, and feedback responsiveness Leadership and mentorship within a design team context What you should know: We treat our employees with respect and appreciation, not only for what they do but who they are. We value the many talents and abilities of our employees and promote a supportive, collaborative, and dynamic work environment that encourages both professional and personal growth. You will have the opportunity to work with and learn from all levels in the organization, allowing everyone to work together to develop, achieve, and succeed with every project. We have had steady growth throughout our history because the people we hire are committed not only to delivering quality results for our clients but also to becoming leaders in sales and marketing analytics.

Conduct detailed market research (primary & secondary) across industries Analyze consumer behavior, industry trends, and competitor activity Collaborate with stakeholders and internal teams to drive business objectives

Role: Data Analyst Experience: 3+ Years Location: Remote Mode : Remote (Night shift - New York Timing) Description : Excellent quantitative skills and comfort with tools such as SQL, Excel, Python, Hive, Spark etc. Proficiency with Tableau or other dashboard building tools and JIRA. Excellent organizational skills and attention to detail. Background in AdTech or Ad Platforms Strong experience with SQL and ETL pipeline building

Responsibilities: * Lead digital marketing strategies & campaigns * Manage Google AdWords, SEO & social media * Analyze market trends & customer insights * Develop lead generation plans * Execute email campaigns

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Promotions and POS Marketing Advisor leads the development, execution, and optimization of promotional campaigns and POS marketing strategies for client operations. This role ensures that promotional initiatives align with client business objectives, drive customer engagement, and enhance in-store experiences.Role requires Digital Marketing Ads & Promotion creation/designAn area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for Technical Skills: Advanced knowledge of marketing and POS management tools.Strong analytical skills to evaluate campaign performance and customer behavior.Expertise in retail marketing and promotional strategy.Proficiency in Microsoft Office Suite and data visualization tools.Core Competencies:Strategic Thinking:Ability to align marketing initiatives with business goals.Customer-Centric Approach:Focus on delivering value and enhancing customer experience.Leadership:Ability to lead cross-functional teams and manage complex projects.Collaboration:Build strong relationships with stakeholders and external partners.Problem-Solving:Proactively identify challenges and deliver effective solutions.Proven track record of managing successful promotional campaigns and POS strategies.Experience in collaborating with cross-functional teams and external agencies. Roles and Responsibilities: . Strategic Campaign Development:Design and implement promotional campaigns that align with client marketing and sales objectives.Collaborate with product, sales, and digital teams to ensure a seamless customer experience.2. POS Marketing Strategy:Develop and execute strategies for POS marketing materials across client retail network.Oversee the creation, production, and distribution of POS materials, ensuring consistency with client brand guidelines.3. Performance Analysis:Monitor and evaluate the effectiveness of promotional and POS marketing initiatives.Leverage data and customer insights to refine strategies and improve ROI.4. Stakeholder Collaboration:Work closely with regional managers, marketing teams, and external agencies to deliver impactful campaigns.Act as a key advisor on POS marketing best practices and innovations.5. Budget and Resource Management:Manage budgets for promotional campaigns and POS materials, ensuring cost efficiency and high-quality output.Negotiate with suppliers and agencies to achieve optimal results within budget constraints.6. Compliance and Innovation:Ensure all marketing initiatives comply with regulatory requirements and client sustainability goals.Identify and implement innovative POS marketing trends and technologies. Qualification Any Graduation

Job Title - GN - SONG - MT - Salesforce Marketing Cloud - Analyst Management Level: 11/ Analyst Location: Bangalore Must have skills: Salesforce Marketing Cloud Good to have skills: Pardot Job Summary : Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Functional Consulting, Salesforce marketing platform ecosystem. You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. Roles & Responsibilities: As part of the team, you will drive the following Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce Experience supporting projects on developing business case for campaign strategies, technology solutions Supported platform assessment, conduct fit gap analysis and map platform capabilities to business requirements Document client requirements, understand their business goals, target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness. Well versed with end-to-end marketing processes and campaign life cycle. Monitoring trends, analyzing data, to optimize marketing campaigns. Professional & Technical Skills: Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting and techno-functional experience is preferred. Experience in working with middle to senior management levels within existing organization / client organizations. Excellent oral and written communication skills Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and / or experience in client facing roles. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Additional Information: Overall experience of 2+ years in understanding marketing campaigns with at least 1+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with functional, industry and client facing experience MBA from a tier 1 or 2 college. Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Experience with CRM, marketing software, channel integration, real time decisioning is desirable. Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel. Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. Ability to use insights for campaign and strategy optimization. Ability to establish and build on working relationships effectively. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us atAbout Our Company | Accenture About Accenture Strategy & Consulting : Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit https://www.accenture.com/us-en/Careers/capability-network Accenture Global Network | Accenture in One Word come and be a part of our team. Qualification HDC2 Experience: Minimum 2+ year(s) of experience is required Educational Qualification: MBA/PGDM from a tier 1 or 2