Performance Marketing Consultant

PLEASE NOTE: This is a 1-year contractual/secondment role. Please apply only if this opportunity aligns with your career aspirations.

Job Title: Performance Marketing Consultant - Liquid IV, India

Work Location: Mumbai HQ, Contractual

Job Function: Beauty & Wellbeing, Marketing

About the Role:

Drive performance marketing excellence for Indias most innovative hydration brand. Youll create high-converting creative assets at scale while optimizing campaigns across all digital channels to maximize growth and profitability.

Key Responsibilities:

• Develop and execute high-performing creative assets across digital platforms
• Optimize campaign performance through data-driven testing and iteration
• Manage multi-channel performance marketing campaigns (paid social, search, programmatic)
• Analyze performance metrics and implement optimization strategies
• Collaborate with cross-functional teams to align marketing initiatives with business goals
• Stay current with platform trends and emerging marketing opportunities

What Were Looking For:

• 5+ years in performance marketing with D2C brand experience
• Proven track record of scaling campaigns and improving ROAS
• Strong analytical skills with proficiency in marketing analytics tools
• Creative mindset with understanding of consumer psychology
• Experience with major advertising platforms (Meta, Google, Amazon)
• Knowledge of Indian market dynamics and consumer behavior

Preferred Qualifications:

• Health/wellness category experience
• Understanding of attribution modeling and testing methodologies
• Creative tool proficiency (Adobe Creative Suite, Figma)