Assistant Manager - Marketing (Customer Lifecycle Management)

As a Loyalty Program Manager, your role will involve designing, developing, implementing, and managing customer loyalty programs. You will be responsible for managing program performance and customer activity reporting, including customer segmentation, program impact, customer demographics, and benefits usage. Based on the analysis, you will recommend adjustments to the program to improve its effectiveness. Key Responsibilities: - Design and manage a communications strategy aimed at attracting, developing, and retaining customers. - Collaborate with marketing analysts to assess the return and profitability of rewards efforts and establish metrics for measuring program success. - Plan and execute end-to-end CRM processes to enhance brand loyalty among existing customers. - Create data-driven and segment-focused marketing campaigns, with accountability for their effectiveness. - Oversee the operations and fulfillment processes of loyalty programs and marketing campaigns. - Analyze customer buying behavior and program statistics to measure results and identify areas for improvement in future strategies. - Maximize customer database collection through various tools and utilize customer data mining and analytics to drive repeat sales. - Manage activities related to events and promotions, including designing and executing customer feedback mechanisms. - Formulate program strategies and campaign plans to enhance customer brand loyalty and program effectiveness. - Collaborate with internal and external groups to deliver meaningful results on time and within budget. Qualifications Required: - 4 to 6 years of experience in a similar role. - Education: MBA/PG diploma or degree with a specialization in Marketing. Key Skills and Attributes: - Detail-oriented and self-motivated. - Good at managing internal and external stakeholders. - Strong communicator with a high attention to detail. - Proficient in using Excel and PowerPoint. - Ability to work in a team environment and handle multiple projects simultaneously. - Knowledge of CRM systems and related technologies.,