Assistant Manager - Marketing (Customer Lifecycle Management)

As a Customer Loyalty Program Manager, your role will involve designing, developing, implementing, and managing the customer Loyalty program. You will be responsible for managing program performance and customer activity reporting, including customer segmentation, program and campaign level impact, customer demographics, and benefits usage. Based on the analysis, you will recommend reasoned adjustments to the program. Key Responsibilities: - Develop and manage a communications strategy focused on attracting, developing, and retaining customers. - Collaborate with marketing analysts to evaluate the return and profitability of rewards efforts and establish metrics for measuring program success. - Plan and execute end-to-end CRM processes to enhance brand loyalty among existing customers. - Design and execute data-driven, segment-focused marketing campaigns, and assess their effectiveness. - Oversee the operations and fulfillment processes of the programs and marketing campaigns. - Analyze customer buying behavior and program statistics to measure results and implement improvements for future strategies. - Ensure maximum database collection of customers through various tools and utilize customer data mining & analytics to drive repeat sales. - Manage activities related to events and promotions, including designing and executing customer feedback mechanisms. - Formulate program strategies and campaign plans to enhance customer brand loyalty and program effectiveness. - Collaborate with cross-functional internal and external groups to deliver meaningful results within the set budget and timeline. Qualifications Required: - 4 to 6 years of experience in a similar role. - Education: MBA/PG diploma or degree with a focus on Marketing. Key Skills and Attributes: - Detail-oriented and self-motivated individual with strong stakeholder management skills. - Effective communicator with proficiency in Excel and PowerPoint. - Ability to work in a team environment on multiple projects simultaneously. - Knowledge of CRM systems and related technologies.,