646 Marketing Analytics Jobs - Page 16

Join us as an ?Analyst-Markets BE BM" The Investment Banking Business Management is a dedicated team under the Investment Banking Business The primary responsibility of this team is to support administrative support for IB EMEA colleagues with respect to travel, expenses and Coupa, To be successful as an ?Analyst-Markets BE BM? The candidate would be supporting the Global Investment Banking Business Management provide administrative support for IB EMEA colleagues with respect to travel, expenses and Coupa, engaging closely with EAs This team is undergoing expansion and there will be an increased volume of T&E to be managed so will require an efficient individual who can manage the workload, You may be assessed on the key critical skills relevant for success in role, such as experience with Respond to/resolve queries, channelling to the appropriate area and escalating where appropriate Basic/ Essential Qualifications Travel and expense management Travel and transport Booking flights, transportation (taxi, train, rental cars, fuel, parking, toll etc ) Food/ Meals Meals, client lunches/ entertainment Accommodation/ hotel Stay booking Client expenses Uploading of invoices on portal for reimbursement within the timeframe Expenses include money spent on food, drinks, and entertainment for clients End to end ownership of raising and closing Pos on COUPA portal Strong communication skills Assist the team with tasks as required Strong team player with willingness to help Ability to work accurately and effectively under pressure whilst remaining calm and composed Proactive, with the ability to think ahead Ability to work independently Work cooperatively with other assistants, in a positive partnership to support each other Desirable Skillsets/ Good To Have Organised, approachable and flexible Able to plan and prioritise own workload, effective time management skills and accustomed to working to tight deadlines under pressure Tact and good judgment in confidential situations; proven experience interacting with senior management Proficiency in Microsoft office suite of products Strong team player with willingness to help; able to work independently Proactive, with the ability to think ahead Excellent attention to detail Able to deal with people competently and confidently at all levels; builds strong relationships with colleagues across the bank Articulate with strong verbal and written communication skills Deals with confidential and private information with integrity and sensitivity and demonstrates tact and good judgement in confidential situations Problem solver who thinks laterally to resolve situations and find the right answers This role will be based out of Nirlon Knowledge Park, Mumbai, Purpose of the role To enable the success of the business and assist senior leaders navigate complex challenges, make informed decisions, and achieve their goals Accountabilities Collaboration with business and senior leadership to develop and implement business strategies that align with organizational goals and regulatory requirements, Liaison between different business units and functions, fostering communication and collaboration, Management and coordination of strategic initiatives, projects, and change management efforts to optimize business processes and strengthen the control environment, Improvement of operational efficiency within the organisation including the identification of areas for improvement, streamlining of processes, and implementation of best practices to enhance productivity and effectiveness, Development of performance reporting for key metrics that reinforce the strategic objectives of the division and support the external commitments made Involvement in aspects of financial analysis and budget management, including assistance in financial planning, forecasting, and monitoring of financial performance against targets, Support to business heads in partnership with HR on hiring, workforce planning, joiner/mover/leaver actions, Analyst Expectations To perform prescribed activities in a timely manner and to a high standard consistently driving continuous improvement, Requires in-depth technical knowledge and experience in their assigned area of expertise Thorough understanding of the underlying principles and concepts within the area of expertise They lead and supervise a team, guiding and supporting professional development, allocating work requirements and coordinating team resources, If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard The four LEAD behaviours are: L Listen and be authentic, E Energise and inspire, A Align across the enterprise, D Develop others, OR for an individual contributor, they develop technical expertise in work area, acting as an advisor where appropriate, Will have an impact on the work of related teams within the area, Partner with other functions and business areas, Takes responsibility for end results of a teams operational processing and activities, Escalate breaches of policies / procedure appropriately, Take responsibility for embedding new policies/ procedures adopted due to risk mitigation, Advise and influence decision making within own area of expertise, Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to Deliver your work and areas of responsibility in line with relevant rules, regulation and codes of conduct, Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisations products, services and processes within the function, Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function, Make evaluative judgements based on the analysis of factual information, paying attention to detail, Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents, Guide and persuade team members and communicate complex / sensitive information, Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation, All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship our moral compass, helping us do what we believe is right They will also be expected to demonstrate the Barclays Mindset to Empower, Challenge and Drive the operating manual for how we behave,

About Ascendeum: We provide AdTech strategy consulting to leading internet websites and apps hosting over 200 million monthly audiences worldwide Since 2015, our consultants and engineers have consistently delivered intelligent solutions that enable enterprise-level websites and apps to maximize their digital advertising returns, About the Role: We are seeking a highly analytical and detail-oriented Offshore Marketing & Data Analyst to support our growing analytics team This role will focus on performance reporting, campaign analysis, and dashboard development across marketing channels You will be responsible for transforming complex data into actionable insights and automated reporting for internal and client stakeholders, Key Responsibilities Collect, analyze, and interpret marketing performance data across paid media, website, and CRM platforms, Build and maintain dashboards in tools like Tableau or Looker for internal teams and client reporting, Use SQL to query structured data sources and generate custom views or data extracts, Work with Google Analytics 4 (GA4) and understand user journey behavior, conversion paths, and attribution logic, Interpret and analyze media metrics Collaborate with internal teams to support campaign tracking implementation and QA of data tags across platforms like Google Tag Manager, Assist in performance audits, pacing analysis, and campaign optimization recommendations, Build data pipelines or transformations using Python (basic scripting and automation), Support ad hoc requests for data and analysis, Required Skills and Qualifications 2+ years in a marketing analytics, business intelligence, or data analyst role, Proficiency in GA4 and understanding of media buying platforms (Google Ads, Meta Ads, DSPs, etc ), Hands-on experience with dashboarding tools such as Tableau, Looker, or Power BI, Strong understanding of media performance metrics and digital KPIs, Proficient in SQL for data extraction, joins, and aggregations, Familiarity with Python for data wrangling and automation, Understanding of tagging and tracking methodologies, including UTM parameters, pixels, and tag managers, Ability to QA marketing tracking setups and identify discrepancies in data, Strong communication and time management skills, with the ability to work autonomously, Thank you for your interest in joining Ascendeum,

About Ascendeum: We provide AdTech strategy consulting to leading internet websites and apps hosting over 200 million monthly audiences worldwide Since 2015, our consultants and engineers have consistently delivered intelligent solutions that enable enterprise-level websites and apps to maximize their digital advertising returns, About the Role: We are seeking a highly analytical and detail-oriented Offshore Marketing & Data Analyst to support our growing analytics team This role will focus on performance reporting, campaign analysis, and dashboard development across marketing channels You will be responsible for transforming complex data into actionable insights and automated reporting for internal and client stakeholders, Key Responsibilities Collect, analyze, and interpret marketing performance data across paid media, website, and CRM platforms, Build and maintain dashboards in tools like Tableau or Looker for internal teams and client reporting, Use SQL to query structured data sources and generate custom views or data extracts, Work with Google Analytics 4 (GA4) and understand user journey behavior, conversion paths, and attribution logic, Interpret and analyze media metrics Collaborate with internal teams to support campaign tracking implementation and QA of data tags across platforms like Google Tag Manager, Assist in performance audits, pacing analysis, and campaign optimization recommendations, Build data pipelines or transformations using Python (basic scripting and automation), Support ad hoc requests for data and analysis, Required Skills and Qualifications 2+ years in a marketing analytics, business intelligence, or data analyst role, Proficiency in GA4 and understanding of media buying platforms (Google Ads, Meta Ads, DSPs, etc ), Hands-on experience with dashboarding tools such as Tableau, Looker, or Power BI, Strong understanding of media performance metrics and digital KPIs, Proficient in SQL for data extraction, joins, and aggregations, Familiarity with Python for data wrangling and automation, Understanding of tagging and tracking methodologies, including UTM parameters, pixels, and tag managers, Ability to QA marketing tracking setups and identify discrepancies in data, Strong communication and time management skills, with the ability to work autonomously, CTC bracket: up to 25 LPA Thank you for your interest in joining Ascendeum,

You will be responsible for the efficient running of the department in line with Hyatt International's Corporate Strategies and brand standards, whilst meeting employee, guest and owner expectations. The Marketing Analyst is responsible to assist the Director of Marketing / Sales or Marketing Manager Strategy to provide the hotels Marketing and Sales employees with internal and external marketing intelligence to support informed decisions that result in an increase in the hotels overall revenues and maximise profitability. Qualifications Ideally with a university degree in Strategic Marketing or Hospitality/Tourism management. An MBA would be an asset. Minimum 2 years work experience as Marketing Manager, Marketing Analyst or other supervisory/managerial work in a hotel. Strategic orientation, as well as good problem solving, administrative and interpersonal skills are a must.

*Responsible for end to end business analytics *Responsible for stake holder handling and strategy development *Handling end to end projects Required Candidate profile exp in SAS/SQL/Tableau (writing codes from scratch) Key skills-Strategic development, statistical modelling ,logistics Regression,Predictive modelling,Customer segmentation

Knowledge of sales & Marketing process Knowledge of Product costing & Development Candidate's BG should be from manufacturing industry (Engineering) Candidate will responsible for all the sales and Marketing Activity Data Driven , Sales analytics

Role Overview Build and scale AI-powered ABM programs targeting startup founders and SME promoters. Drive digital acquisition across paid, organic, and conversational channels using automation and analytics. Leverage GenAI tools to personalize outreach, content, and campaigns for better conversion and engagement. What You ll Do Account Based Marketing Identify and segment high-intent target accounts using firmographic + intent data (e.g. funding, revenue, tech stack). Run AI-personalized outbound campaigns using platforms like Lemlist, Twain.ai, and Apollo.io. Build multi-touch nurture journeys across email, LinkedIn, and WhatsApp for CXO-level personas. Digital Acquisition Own paid acquisition (Google, LinkedIn, Meta) with GenAI-led ad creative, landing pages, and keyword strategies. Use AI tools (e.g. AdCreative.ai, Jasper, Mutiny) to dynamically personalize website experiences. Drive SEO and content-led acquisition using tools like SurferSEO, Copy.ai, and ChatGPT workflows. AI and Automation Ops Deploy and test AI tools for lead scoring, persona-based messaging, chatbots, and CRM automation. Build dashboards with marketing analytics to track CAC, CPL, funnel velocity, and campaign ROI. Cross Functional Collaboration Work closely with sales, partnerships, and product to align GTM motions and feedback loops. Conntribute to campaign strategy, creative direction, and messaging. 3 7 years in B2B SaaS/Fintech growth marketing, demand gen, or performance marketing roles Hands-on experience with ABM platforms (6sense, ZoomInfo, Clearbit), outbound tools (Lemlist, Clay), and marketing automation (HubSpot, WebEngage) Proficiency in using or experimenting with GenAI tools for marketing (e.g. Jasper, Twain.ai, ChatGPT workflows) A bias for experimentation, automation, and measurable impact Strong writing skills and creative flair for performance-led copy and campaigns Join a high-growth fintech transforming how businesses access capital in a technology led manner. Hustle with a team that blends capital markets expertise with product-first thinking. Work with senior stakeholders across startups, Corporates, VCs, and financial institutions. Attractive compensation with performance-linked incentives.

Develops and implements online strategies to promote a company or brand, managing various channels like social media, website content, and email marketing They focus on building brand awareness, driving website traffic, and generating sales leads through digital channels This role requires expertise in analytics, strategy, and digital marketing techniques

Responsibilities: * Lead brand strategy & execution * Manage budgets * Analyze market trends & competitors * Prepare reports using Excel & PowerPoint * Collaborate with cross-functional teams on campaigns/schemes * Create schemes/ Campaigns Travel allowance Job/soft skill training Provident fund Mobile bill reimbursements Sales incentives Performance bonus Employee state insurance

Manage social media, create content, write captions, run campaigns, track performance, and align marketing with LTD our AI-based project management tool.

Role Overview: We are seeking an experienced and dynamic Marketing Manager to lead the marketing efforts of our dental hospital in Hyderabad. The ideal candidate will be responsible for developing, implementing, and executing strategic marketing plans to attract new patients, retain existing ones, and strengthen the hospital's brand presence in the market. The role requires a deep understanding of healthcare marketing, digital and traditional marketing channels, and excellent communication and leadership skills. Key Responsibilities: 1. Marketing Strategy & Planning: o Develop and implement comprehensive marketing strategies to increase patient volume and revenue. o Conduct market research to identify trends, opportunities, and competitive landscape. o Plan and execute integrated marketing campaigns across digital, social media, print, and other channels. 2. Brand Management: o Enhance brand visibility and reputation of the hospital through various marketing and PR activities. o Maintain consistency in hospital branding across all marketing materials and channels. 3. Digital Marketing: o Manage online marketing efforts, including SEO, SEM, social media, email marketing, and website management. o Analyze digital marketing metrics and optimize campaigns for better performance and ROI. 4. Patient Engagement & Retention: o Develop and implement patient engagement programs to enhance patient satisfaction and loyalty. o Collaborate with the patient care team to improve the overall patient experience. 5. Event Management: o Plan and organize community outreach programs, dental health camps, and other events to promote the hospitals services. o Coordinate with external agencies and partners for event planning and execution. 6. Partnerships & Collaboration: o Build and maintain relationships with local businesses, community organizations, and other healthcare providers for cross-promotional opportunities. o Work with insurance companies and other partners to create co-branded marketing initiatives. 7. Team Management: o Lead and mentor the marketing team to achieve departmental and organizational goals. o Coordinate with other departments to ensure seamless communication and execution of marketing strategies. 8. Budget Management: o Prepare and manage the marketing budget to maximize resource utilization. o Monitor expenditures and optimize cost-effectiveness of marketing activities. 9. Reporting & Analytics: o Track, measure, and report on the performance of marketing campaigns. o Provide insights and recommendations based on data analysis to improve marketing effectiveness. Qualifications & Skills: Education: Bachelors degree in Marketing, Business Administration, or a related field. Masters degree is a plus. Experience: 10+ years of marketing experience, with at least 5 years in a managerial role, preferably in the healthcare or dental industry. Skills: o Strong knowledge of digital marketing and social media platforms. o Excellent communication, presentation, and interpersonal skills. o Proven ability to lead, manage, and motivate a team. o Analytical mindset with proficiency in marketing analytics and tools. o Ability to work under pressure and meet tight deadlines. Why Join Us? Opportunity to be part of a leading dental hospital in Hyderabad. A dynamic and supportive work environment with opportunities for growth and development. Competitive salary and benefits package

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together Responsibilities Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads, and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.) Deliver actionable audience and optimization-based insights at agreed-upon cadence. Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals Understand performance objectives and KPIs to develop successful optimization recommendations Proactively learn advanced trading and optimization techniques across all preferred platforms Strictly adhere to agreed quality and delivery timelines. Qualifications • A full-time graduate degree (Mandatory) 2 to 3 years of experience in managing programmatic campaigns (e.g. Amazon DSP, DV360 or TTD) Hands-on experience using DSPs to build and optimize campaigns across various inventory. Preferred experience – On Dv360/TTD/Amazon DSP General troubleshooting skills and strong attention to detail Working knowledge of digital marketing: display, video, social and marketing analytics A Team player & creative thinker with proven technical and analytical aptitude. Good with MS Excel and PowerPoint, who can demonstrate his/her ability to organize and consolidate multiple data sources for analysis.

Overview Location: Bangalore, Hyderabad, Chennai, Coimbatore Experience: 2-4 years Skills: DV360 - DSP having end to end campaign knowledge. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this Responsibilities Successfully managing the day-to-day performance of campaigns on DV360. Deal Management and troubleshooting expert, who can set up & investigate inventory sources like private, preferred & other deals in different DSP - TTD & DV360. Deal monitoring and reporting in SSP along with Deal Hygiene and Health checks • Supply Path Optimization (SPO) regarding clearing price, volume, and technology (DSP/SSP integration) Able to ideate successful audience segmentation aimed at reaching a client goal. Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization. Able to make compelling arguments based on data and results for more client data access. Working with the agency team to develop best-in-class solutions based on available tech. Communicates day-to-day format, screen, and inventory performance to clients and agencies as needed. Qualifications A full-time graduate degree (Mandatory) Minimum 2-4 years of experience in managing programmatic campaigns for large clients. Hands-on experience using DSPs to build and optimize campaigns across various inventories for large-scale clients. Preferred experience with Google platforms. General troubleshooting skills and strong attention to detail. Working knowledge of digital marketing: display, video, social, and marketing analytics. Proven technical and analytical aptitude, with a curiosity for testing and innovation. Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

5+ years of experience in data management, marketing operations, sales operations • Familiarity with CRM systems Adobe analytics and data management tools like Interested candidates share on purnima.prometheus@gmail.com or whtsapp 9220927729

Job Summary Contribute to the long-term growth of Abbott Nutrition products in territory by increasing awareness among Health Care Professionals on the important role of nutrition in improving quality of life, and the superiority of Abbott products to competitor brands. Gain new business and grow existing business through a omnichannel, customer engagement strategy that builds HCP confidence in and loyalty to Abbott brand products. Develop and sustain the knowledge, customer engagement skills, and business acumen of Medical reps to build a high performing ethical sales team. Develop KOL relationships to promote the Abbott brand and influence the perception of Abbott products as the brand of choice, by HCPs in all specialties and at all levels. Core Job Responsibilities Enable ethical field force to meet regional and team KPIs Analyze market ,category and channel opportunities within territory/area using real-time omnichannel business intelligence to identify opportunities for market share growth at the customer/account level Leverage business analytics and customer insights to conduct on-going analysis of growth potential throughout the region and create an omnichannel engagement strategy to establish Abbott as the brand of choice throughout the region Develop and support the execution of account plans using an integrated customer omnichannel engagement strategy Deploy marketing programs to target customers and accounts via the Medical Reps, including education, execution, and tracking of program impact/success Observe and provide progressive, real-time coaching and feedback to Medical reps on every aspect of the customer engagement process Accelerate the development of digital knowledge and application in Medical reps through mentoring, coaching and role-modeling Build and maintain relationships with customers and accounts across digital, remote/virtual and face to face channels to increase awareness and loyalty to Abbott brand products Collaborate with the training/SFE to Optimize team performance by identifying knowledge and skill gaps in Medical reps across the team and create individual development plans to elevate capabilities across the territory/area Provide direct, on-going support to Medical reps in the field through collaborative problem-solving, mentoring, coaching, feedback and escalations Develop and expand network of KOLs throughout the territory/area, reflecting to influence at all levels of an account (not limited to HCPs) Work cross-functionally with Marketing ,Analytics and SFE to gather and interpret customer and market behavior data, translating omnichannel engagement data into real-world activities

Position Summary This Requisition is for Employee Referral Campaign and JD is Generic. Position Summary: Build scalable, effective programs to improve communication between Life Sciences companies and their customers. Job Responsibilities We are seeking a high-energy and innovative leader to join our Omnichannel Centre of Excellence to develop new, specialized capabilities for Axtria, and to accelerate the companys growth by supporting our clients omnichannel marketing strategies. Axtria CustomerIQTM is the most advanced omnichannel-driven customer engagement solution for the life sciences industry. It enables personalized interactions, at scale to optimize commercial activity. Axtria CustomerIQTM combines the power of AI/ML-based analytics with a unique knowledge of the customer journey to recommend Next Best Experiences (NBX) through Next Best Action (NBA) recommendations, significantly improving the interaction between the life sciences company and its customers. Axtria CustomerIQTM provides a complete, continuous 360 view of the customer while automating and optimizing the efficiency of both sales and marketing channels, driving higher revenue. Education Fellow Programme - Engineering Work Experience Following are the skills we hire for Our Omni Channel Team. You experience could be a fit for one of the relevant skills. Specific JD for relevant skills will be discussed by Recruiters. Data Engineer: 5- 8 years experience in data engineering, consulting, and/or technology implementation roles. Responsible for omnichannel data engineering engagements that leverage Axtrias custom data management platform or clients own technology stacks. Drive integration of traditional & digital marketing data to create a 360-degree view of the customer. Data Scientist: 5-8 years of experience in the entire model development pipeline from ideation to deployment, testing & monitoring, and different ML architectures (e.g., supervised, unsupervised, reinforcement learning, etc. Responsible for the end-to-end deployment of predictive models including scoping, testing, implementation, maintenance, tracking, and optimization of predictive models and executing statistical and data mining techniques (e.g., hypothesis testing, machine learning, and retrieval processes) on large data sets to identify trends, figures, and other relevant information. Business Analyst: 5-8 years of experience in marketing analytics. The primary role is to gather business requirements related to omnichannel marketing processes, built-in Axtrias proprietary CustomerIQ technology platform, or in clients selected decision engine technologies. Success in the role will lead to additional responsibilities to engage and advise clients, guide CustomerIQ product feature designs, develop new processes and standards, innovate new algorithm approaches, and more. Behavioural Competencies Customer focus Problem solving Learning on the fly Drive for result Technical Competencies AIML ML Data Science Python Lifescience Knowledge ML Ops MMx Marketing Mix Pharma Data Analytics

You are a strategic thinker passionate about driving solutions in financial analysis. You have found the right team. As a Planning & Analysis Associate in our Finance team, you will spend each day defining, refining and delivering set goals for our firm. You will be providing real-time insights to Cards & Connected Commerce leadership on Business Performance, Annual operating plans, Standard financial reporting, Bespoke analysis, Investment decision, Marketing analytics, Card P&A, Card Forecasting Modelling and Financial Analytics. You will be the part of the group helps senior executives understand, manage, forecast and plan the financial profitability of the business. You will be responsible for managing the monthly and quarterly forecast, CCAR Stress testing, earnings press release process, and annual budget/mid-year forecast reporting. Job Responsibilities Coordinate the budgeting and forecasting process for the business. Develop, consolidate, and present insightful and robust qualitative and quantitative financial analysis, including annual budget and quarterly/monthly forecast variances. Serve as a liaison between Firm-wide P&A, lines of business, Functional Finance teams, and other support teams to provide impactful reporting, planning, and insightful analyses. Produce presentations, analysis, and supporting materials for key internal clients, including senior management; participate in and support ad-hoc special projects and requests as needed. Conduct "deep dive" analyses on key issues impacting clients to determine root cause and propose solutions. Collaborate with business partners across P&A, lines of business, and the firm to ensure the timely, accurate, and effective delivery of recurring and ad-hoc initiatives. Build and maintain strong relationships with key business stakeholders firm-wide, Functional Finance, and lines of business teams. Required qualifications, capabilities, and skills Graduation in Finance, Economics, Accounting Self-starter who is able to work in a fast paced, results driven environment Sound judgment, professional maturity and personal integrity, strong work ethic, proactive and results-oriented, and ability to manage multiple tasks simultaneously. Candidate must be comfortable with frequently changing priorities. Team oriented, inquisitive, critical thinker who anticipates questions from internal clients and senior management Ability to comprehend and clearly communicate complex concepts and maintain composure in a fast-paced, dynamic environment Excellent organizational, management, and both verbal and written communication skills Strong quantitative, analytical, and problem solving skills. Ability to navigate multiple data sets and synthesize into cohesive presentation and recommendations Strong technical and analytical skills, including Excel, PowerPoint, Essbase. Preferred qualifications, capabilities, and skills (CFA, CPA, MBA a plus). Minimum 6 years of overall experience , at least years of relevant FP&A experience, preferably in the financial services industry

About the Role Introduction This is a compelling opportunity to lead the marketing function at Oxford University Press (OUP) India, a globally respected institution committed to delivering high-quality educational resources. As Marketing Director, you will play a pivotal role in shaping the future of English, STEM, and Digital education across India. This role offers the chance to drive meaningful impact through strategic leadership, data-driven decision-making, and innovative campaigns that align with OUPs mission and values. It’s an exciting time to join a purpose-driven organization that values excellence, collaboration, and customer-centricity. Opportunity – As Director of Marketing, you will: Design and implement comprehensive marketing strategies to acquire new customers and grow revenue across all product lines. Lead initiatives to enhance customer retention and satisfaction, ensuring consistent revenue from existing users. Oversee customer service excellence, aiming for high Net Promoter Scores (NPS) and long-term loyalty. Drive brand visibility through strategic campaigns and partnerships, particularly in English language learning, STEM, and digital innovation. Leverage analytics and consumer insights to inform product development, pricing, and marketing decisions. Build and lead a high-performing marketing team, fostering a culture of growth, accountability, and innovation. Your work will directly influence OUP India’s growth trajectory and reinforce its leadership in the education sector. About You Essential Criteria Master’s Degree (MBA) in Marketing from a Tier-1 institution. Minimum 15 years of marketing experience, including at least 5 years in a senior leadership role. Proven success in customer acquisition and retention strategies. Strong leadership and team development capabilities. Advanced analytical skills and experience using data to drive decisions. Excellent communication and stakeholder engagement skills. Deep understanding of digital marketing tools and platforms. Familiarity with the Indian education sector and market dynamics. Experience in managing customer service functions and achieving high satisfaction metrics. Ability to manage multiple projects in a fast-paced environment. Salary Dependent on skills and experience.

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services.We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together Responsibilities Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD Able to ideate successful audience segmentation aimed at reaching a client goal Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities Able to make compelling arguments based on data and results for more client data access Working with agency team to develop best-in-class solutions based on available tech Communicates day-to-day format, screen, inventory performance to clients and agencies as needed Understands and can describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. Qualifications 6 to 9 years of experience in managing programmatic campaigns for large clients Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics Able to proficiently describe all possible KPIs and how they fit into the customer journey Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

Direct Responsibilities Develop and execute performance-driven digital marketing strategies aligned with business growth objectives, focusing on ROI and customer acquisition for B2B and B2C Manage, optimize, and scale paid media campaigns across Google Ads, Meta (Facebook/Instagram), programmatic platforms, finance related websites and affiliate channels, ensuring efficient spend and high returns. Utilize marketing analytics tools (e.g., Google Analytics, MMPs, LMS, other Martech tools) to track and analyze campaign performance, generating insights that inform optimization strategies. Conduct in-depth market, audience, and competitive research to identify high-impact opportunities and emerging trends across digital platforms. Continuously optimize campaign targeting, creatives, bidding strategies, and landing page experiences to improve key performance indicators such as CPAO, ROAS, and LTV. Monitor and analyze the performance of digital marketing performance focused campaigns using analytics tools, MMP, LSM etc and provide actionable insights and recommendations for improvement. Stay updated with the latest trends and best practices in digital marketing, SEO, SEM, and social media marketing. Collaborate closely with creative, product, and data teams to ensure campaign alignment, seamless execution, and messaging consistency across channels. Own performance reporting with clear dashboards and regular updates on campaign performance, budget utilization, and actionable insights. Optimize website and app funnels, landing pages, and CTAs for better conversion rate and user journey performance. Manage and coordinate with external performance agencies or platform partners, ensuring delivery on campaign goals and KPIs. Contributing Responsibilities Support brand marketing and organic initiatives with data and performance insights. Share performance learnings with internal stakeholders to influence product development, CRM strategies, and lifecycle marketing. Assist in testing and implementing new marketing tools, automation platforms, and growth hacks. Help create a culture of experimentation and rapid iteration, using A/B testing and conversion rate optimization frameworks Relevant candidates please share your updated resume on Lakshmi.Veliath@sharekhan.com with subject - CV for Digital Marketing.

Company: Oliver Wyman Description: Oliver Wyman is now looking to bring onboard a Marketing Intelligence Specialist! This role can be based in our Mumbai or Gurugram office. About the Role: We are seeking a highly organized and detail-oriented Marketing Intelligence Specialist to join our dynamic marketing team at Oliver Wyman, a leading management consulting firm. This role is ideal for someone with 5 years of experience in a marketing or analytical role, preferably in a professional services environment. The ideal candidate will be comfortable working with data, enjoy project management, and possess a strong analytical mindset. As a Marketing Intelligence Specialist, you will play a key role in tracking, measuring, and reporting on marketing performance, helping stakeholders interpret data to make informed decisions. You will be responsible for managing dashboards, compiling reports, and assessing the impact of PR, media, and digital marketing efforts. Additionally, you will oversee the end-to-end project management of marketing content, ensuring seamless collaboration across teams. This role requires excellent attention to detail, strong interpersonal skills, and a keen ability to synthesize data into meaningful insights. You should also be proactive in staying updated on industry trends and marketing performance metrics. Key Responsibilities: Marketing Analytics & Reporting Proactively analyze and interpret marketing data from multiple sources to track performance and impact. Maintain and update dashboards that visualize marketing impact across industries, teams, and functions. Track and report on PR and media successes, compiling insights for leadership. Monitor digital marketing analytics, ensuring data is structured for meaningful interpretation. Work with colleagues to act on the insights and optimize campaigns accordingly. Prepare reports and newsletters that highlight marketing successes and impact for various stakeholders. Stay informed on trends in marketing measurement and performance to enhance reporting strategies. Project Management & Content Coordination Manage content projects end-to-end, from ideation to writing, design, and final publishing. Coordinate across multiple contributors and teams (writers, designers, digital specialists) to ensure timely execution. Oversee budget tracking for marketing initiatives. Ensure consistency and accuracy in marketing reports and materials. Stakeholder Engagement & Collaboration Liaise with remote and cross-functional teams to gather insights and data. Understand the varying needs of stakeholders across markets to tailor reports accordingly. Act as the central point of contact for reporting and marketing impact analysis. Skills & Qualifications: Required 5 years of experience in a marketing or analytical role, preferably in professional services or a similar environment. Strong analytical and data interpretation skillscomfortable working with metrics, dashboards, and reports. Excellent attention to detail and ability to synthesize complex data into clear insights. Proven project management experience, with the ability to coordinate multiple workstreams. Proficiency in digital analytics tools (Google Analytics, social media insights, etc.). Strong interpersonal skills, with experience liaising with remote teams. A keen learner who stays updated on marketing performance trends. Preferred Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo). Familiarity with content management systems and digital publishing. Basic understanding of budget tracking and financial reporting. Ability to copywrite Why Join Us At Oliver Wyman, youll be part of a forward-thinking marketing team that values data-driven decision-making and impactful storytelling. This role offers an opportunity to work on high-visibility projects, develop a deep understanding of marketing performance measurement, and collaborate with top professionals in the consulting space. If youre passionate about data, insights, and marketing impact, wed love to hear from you! At Oliver Wyman, we lead with heart - we love what we do and have fun while we do it! We also strive for breakthroughs by questioning, seeking diverse perspectives, and finding powerful and sustainable solutions . If you share these values and want to work as one and own our impact at the same time, be brave and achieve the amazing with us! Were individuals who are self-starting, motivated, energetic, entrepreneurial about what we do We have the common aspiration to have an impact, leave a legacy and change the world. We have no interest in running a steady-state business. We want to build, grow and shape the environment around us We value an environment where every member of Oliver Wyman is encouraged and expected to voice his or her opinion We believe that to create a true meritocracy we need to remove artificial barriers to opportunity We value people whose lives balance work and non-work activities because we believe they are both more interesting colleagues and are able to make better contributions to the Firm. We push ourselves hard to deliver excellence, but we also work to extract the maximum benefit from the flexibility of a project-based business. We provide the ability to take career breaks for personal or family reasons. We fundamentally value each others time and are sensitive to how it is used. We are an output not input-based culture, have respect for peoples personal decisions, and believe that one's workload must be sustainable. We seek balance for ourselves and our colleagues. Oliver Wyman, a business of Marsh McLennan (NYSEMMC), is a management consulting firm combining deep industry knowledge with specialized expertise to help clients optimize their business, improve operations and accelerate performance. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businessesMarsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit oliverwyman.com, or follow on LinkedIn and X. Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, caste, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one anchor day per week on which their full team will be together in person.

Role & responsibilities Roles and Responsibilities: Borrower/customer/marketing strategy analytics experience Experience in SQL, Direct Mail Analytics, Campaign Analytics, Channel Management, DM Client facing role, requires strong communication skills Independently drive the projects, leading teams of 1-3 analysts Able to work in fast pace continuously evolving environment Preferred candidate profile: Masters or bachelors degree in math, statistics, economics, computer engineering or analytics related field from top-tier universities with strong record of achievement, solid analytical ability, and an entrepreneurial hands-on approach to work 6+ years of consulting, analytics delivery experience mandatory in finance/payments/banking domain Very strong analytical skills with the demonstrated ability to research and make decisions based on the day-to-day and complex customer problems required Hands-on experience of analytical tools such as SQL & SAS is mandatory Good knowledge of visualization tools such as Tableau is preferred Good knowledge of SQL : Mandate: Strong hands-on SQL, Direct Mail Analytics, Campaign Analytics, Marketing Analytics, DM Notice period: Immediate joiners to max 15 days only. Location: Gurgaon/ Bangalore Work Mode: Hybrid

Salary: 25 to 40 LPA Exp: 7 to 11 years Location: Bangalore/Gurgaon Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools, ETL etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and BI tools. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 6-10 years of experience in Data Analytics or related field with expertise in Banking Analytics, Business Intelligence, Campaign Analytics, Marketing Analytics, etc. . Strong proficiency in tools like Tableau for data visualization; Advance SQL knowledge preferred. Experience working with big data technologies like Hadoop ecosystem (Hive), Spark; familiarity with Python programming language required.

Salary: 20 to 35 LPA Exp: 3 to 8 years Location: Pune/Bangalore/Gurgaon(Hybrid) Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and BI tools. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 3-8 years of experience in Data Analytics or related field with expertise in Banking Analytics, Business Intelligence, Campaign Analytics, Marketing Analytics, etc. . Strong proficiency in tools like Tableau for data visualization; Advance SQL knowledge preferred. Experience working with big data technologies like Hadoop ecosystem (Hive), Spark; familiarity with Python programming language required.

Salary: 20 to 35 LPA Exp: 3 to 8 years Location: Gurgaon(Hybrid) Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and BI tools. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 3-8 years of experience in Data Analytics or related field with expertise in Banking Analytics, Business Intelligence, Campaign Analytics, Marketing Analytics, etc. . Strong proficiency in tools like Tableau for data visualization; Advance SQL knowledge preferred. Experience working with big data technologies like Hadoop ecosystem (Hive), Spark; familiarity with Python programming language required.