Marketing Platform Auto Senior Analyst

 About The Role  

Skill required: Marketing Operations - Braze Customer Engagement Platform

Designation: Marketing Platform Auto Senior Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 years

What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designBraze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing.

What are we looking for? ?Initiate, execute and manage multi-channel campaigns and automated flows (email, push, in-app, onsite)?Identify audiences and target groups to deliver the most relevant content for them, to engage, retain and maximize customer lifetime value?Optimize campaign performance through continuous analysis and testing?Improve processes and create efficiency by implementing automation strategies ?Forecast and report on campaign performance ?Collaborate with stakeholders from tech, product, brand, UX, data teams to successfully plan and execute end-to-end projects and campaigns?Routinely test and develop our CRM tools?Report to CRM management regularly on the status of activities/campaigns.

Liquid and SQL knowledge is requiredSolid hands-on experience in CRM or multi-channel marketing.Experience in working with CRM tools (Braze ideally, other tools considered)Good understanding of the tech CRM landscape and main trends in the industry.Analytical skills, ability to work with KPIs and create reports and convert insights into next-step actionsCustomer-centric & strategic mindset, knowledge about how to drive loyalty and retentionCross-department stakeholder managementAbility to work with HTML and CSS.

Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts
 Qualification 
Any Graduation