646 Marketing Analytics Jobs - Page 17

The Marketing Analytics Specialist will play a critical role in supporting the Trimble Demand Generation Teams by playing a pivotal role in shaping the future of Marketing analytics by defining and driving a clear vision for the team, and ensuring its successful implementation. You will be responsible for building the technical foundation and analytics framework to support Marketing and Publishing initiatives, optimizing processes, and aligning data strategies with broader business goals Key Responsibilities: Define, develop and implement the technical foundation and analytics framework for Marketing and Publishing initiatives, including stakeholder collaboration, process optimization, and data strategy alignment. Collaborate with cross-functional teams to define data requirements, objectives, and key performance indicators (KPIs) for user acquisition campaigns, app store or broader publishing strategies . Collaborate with the Marketing Operations team to create and implement data collection strategies for capturing key marketing data from sources like digital ad platforms, e-commerce, marketing automation, product, and other external platforms. Develop and maintain data models & dashboards to organize and visualize marketing data, providing actionable insights to stakeholders. Conduct in-depth analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing, to identify trends, patterns, and opportunities for optimization. Comprehend and possess the capability to perform data modeling for predicting and analyzing Lifetime Value (LTV). Provide guidance, mentorship, and training to junior analysts, fostering a culture of data-driven decision-making and continuous improvement. Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition, incorporating new techniques and tools as appropriate. Requirements: 2-3 years proven experience in marketing analytics, with a focus on customer acquisition in B2B and B2C industries. Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platf orms. Proficient in developing visually compelling and insightful dashboards and scorecards within Domo to track key marketing performance indicators (KPIs). Ability to translate complex marketing data into easily understandable and actionable insights through data visualization best practices. Skilled in customizing Domo cards and dashboards to meet specific stakeholder needs and reporting requirements. Familiarity with data governance and ensuring data accuracy and consistency within Domo dashboards. Adept at identifying trends, patterns, and anomalies in marketing data through visual exploration. High proficiency in statistical analysis (help designing A/B tests and analyze performance to assess marketing campaign effectiveness) High proficiency in data visualization tools like Domo, Saleforce, or Looker, demonstrating the capability to craft engaging and insightful dashboards and reports. Deep understanding of digital marketing channels, performance metrics, and attribution models, with a track record of optimizing user acquisition campaigns for maximum ROI. Excellent communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels of the organization. Strong project management skills and ability to manage multiple priorities and deadlines in a fast-paced environment. Proven experience in mentoring and guiding analysts

Title: Marketing Analytics Specialist Function: Marketing Level: P3 What You Will Do The Marketing Analytics Specialist will play a critical role in supporting the Trimble Demand Generation Teams by playing a pivotal role in shaping the future of Marketing analytics by defining and driving a clear vision for the team, and ensuring its successful implementation. You will be responsible for building the technical foundation and analytics framework to support Marketing and Publishing initiatives, optimizing processes, and aligning data strategies with broader business goals Key Responsibilities: Define, develop and implement the technical foundation and analytics framework for Marketing and Publishing initiatives, including stakeholder collaboration, process optimization, and data strategy alignment. Collaborate with cross-functional teams to define data requirements, objectives, and key performance indicators (KPIs) for user acquisition campaigns, app store or broader publishing strategies . Collaborate with the Marketing Operations team to create and implement data collection strategies for capturing key marketing data from sources like digital ad platforms, e-commerce, marketing automation, product, and other external platforms. Develop and maintain data models & dashboards to organize and visualize marketing data, providing actionable insights to stakeholders. Conduct in-depth analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing, to identify trends, patterns, and opportunities for optimization. Comprehend and possess the capability to perform data modeling for predicting and analyzing Lifetime Value (LTV). Provide guidance, mentorship, and training to junior analysts, fostering a culture of data-driven decision-making and continuous improvement. Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition, incorporating new techniques and tools as appropriate. Requirements: 5-8 years proven experience in marketing analytics, with a focus on customer acquisition in B2B and B2C industries. Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platforms. Proficient in developing visually compelling and insightful dashboards and scorecards within Domo to track key marketing performance indicators (KPIs). Ability to translate complex marketing data into easily understandable and actionable insights through data visualization best practices. Skilled in customizing Domo cards and dashboards to meet specific stakeholder needs and reporting requirements. Familiarity with data governance and ensuring data accuracy and consistency within Domo dashboards. Adept at identifying trends, patterns, and anomalies in marketing data through visual exploration. High proficiency in statistical analysis (help designing A/B tests and analyze performance to assess marketing campaign effectiveness) High proficiency in data visualization tools like Domo, Saleforce, or Looker, demonstrating the capability to craft engaging and insightful dashboards and reports. Deep understanding of digital marketing channels, performance metrics, and attribution models, with a track record of optimizing user acquisition campaigns for maximum ROI. Excellent communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels of the organization. Strong project management skills and ability to manage multiple priorities and deadlines in a fast-paced environment. Proven experience in mentoring and guiding analysts About Trimble : Trimble is a leading provider of advanced positioning solutions that maximize productivity and enhance profitability for our customers. We are an exciting, entrepreneurial company, with a history of exceptional growth coupled with a disciplined and strategic focus on being the best. While GPS is at our core, we have grown beyond this technology to embrace other sophisticated positioning technologies and, in doing so, we are changing the way the world works. Those who successfully lead others to meet our objectives are vital to our organization. Leadership at Trimble is much more than simply exercising assigned authority; we expect our leaders to embrace a mission-focused leadership style, demonstrating the strength of character, intellect and the ability to convert ideas to reality. www.trimble.com

For over 30 years, Beghou Consulting has been a trusted adviser to life science firms. We combine our strategic consulting services with proprietary technology to develop custom, data-driven solutions that allow life sciences companies to take their commercial operations to new heights. We are dedicated to client service and offer a full suite of consulting and technology services, all rooted in advanced analytics, to enhance commercial operations and boost sales performance. This position entails leading client projects from conception and execution to delivery of Commercial Data Warehouse (CDW) and Master Data Management (MDM). Additionally, this role works with the business team in US as main point of contact, does research on technical and business requests to provide efficient solutions and guide team members. Well trust you to: Oversees and develops approach and solution components for Data Warehouse projects to ensure methodological soundness; consistently delivers quality client services and drives high-quality deliverables Advises on strategy, team resources, and deadlines, and assumes data investigation and platform configuration tasks as necessary to support internal team and clients Synthesizes findings, develops recommendations, and communicates results to clients and internal teams Provides project leadership for team members regarding process improvements, planned approaches for client requests, or transition of new deliverables Coordinates with diverse teams, including those globally Ensures seamless communication and collaboration with US-based project managers and clients to align project goals and deliverables Design, build, and maintain efficient, reusable, and reliable code Identify the issues, and provide solutions to mitigate and address these issues Continuously expand body of knowledge via research Handle the project efficiently from requirements gathering to development and delivery to project maintenance Lead code and major feature reviews Provide leadership to team, driving a quality mindset, through communication, documentation, and example Comply with corporate quality policies and procedures Ensure all training requirements are completed in a timely manner Youll need to have: Minimum of 7 years experience in the following: At least 5 years of python programming experience including data transformations using Pandas/Pyspark libraries. CDW (Commercial Data Warehouse) experience in US Pharmaceuticals market is strongly preferred. Experience implementing or supporting HCP and HCO data management, and MDM (Master Data Management) in US pharmaceuticals market is preferred. Having experience working on different Python libraries and willing to learn/work on new libraries. Having advanced analytical and problem-solving skills. Understands the business processes and business data used in data transformations. Having knowledge in SQL queries, Snowflake, Databricks, Azure blob storage and AWS. What you should know: We treat our employees with respect and appreciation, not only for what they do but who they are. We value the many talents and abilities of our employees and promote a supportive, collaborative, and dynamic work environment that encourages both professional and personal growth. You will have the opportunity to work with and learn from all levels in the organization, allowing everyone to work together to develop, achieve, and succeed with every project. We have had steady growth throughout our history because the people we hire are committed not only to delivering quality results for our clients, but also to becoming leaders in sales and marketing analytics.

Title: Marketing Analytics Specialist Function: Marketing Level: P3 What You Will Do The Marketing Analytics Specialist will play a critical role in supporting the Trimble Demand Generation Teams by playing a pivotal role in shaping the future of Marketing analytics by defining and driving a clear vision for the team, and ensuring its successful implementation. You will be responsible for building the technical foundation and analytics framework to support Marketing and Publishing initiatives, optimizing processes, and aligning data strategies with broader business goals Key Responsibilities: Define, develop and implement the technical foundation and analytics framework for Marketing and Publishing initiatives, including stakeholder collaboration, process optimization, and data strategy alignment. Collaborate with cross-functional teams to define data requirements, objectives, and key performance indicators (KPIs) for user acquisition campaigns, app store or broader publishing strategies . Collaborate with the Marketing Operations team to create and implement data collection strategies for capturing key marketing data from sources like digital ad platforms, e-commerce, marketing automation, product, and other external platforms. Develop and maintain data models dashboards to organize and visualize marketing data, providing actionable insights to stakeholders. Conduct in-depth analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing, to identify trends, patterns, and opportunities for optimization. Comprehend and possess the capability to perform data modeling for predicting and analyzing Lifetime Value (LTV). Provide guidance, mentorship, and training to junior analysts, fostering a culture of data-driven decision-making and continuous improvement. Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition, incorporating new techniques and tools as appropriate. Requirements: 5-8 years proven experience in marketing analytics, with a focus on customer acquisition in B2B and B2C industries. Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platforms. Proficient in developing visually compelling and insightful dashboards and scorecards within Domo to track key marketing performance indicators (KPIs). Ability to translate complex marketing data into easily understandable and actionable insights through data visualization best practices. Skilled in customizing Domo cards and dashboards to meet specific stakeholder needs and reporting requirements. Familiarity with data governance and ensuring data accuracy and consistency within Domo dashboards. Adept at identifying trends, patterns, and anomalies in marketing data through visual exploration. High proficiency in statistical analysis (help designing A/B tests and analyze performance to assess marketing campaign effectiveness) High proficiency in data visualization tools like Domo, Saleforce, or Looker, demonstrating the capability to craft engaging and insightful dashboards and reports. Deep understanding of digital marketing channels, performance metrics, and attribution models, with a track record of optimizing user acquisition campaigns for maximum ROI. Excellent communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels of the organization. Strong project management skills and ability to manage multiple priorities and deadlines in a fast-paced environment. Proven experience in mentoring and guiding analysts About Trimble : Trimble is a leading provider of advanced positioning solutions that maximize productivity and enhance profitability for our customers. We are an exciting, entrepreneurial company, with a history of exceptional growth coupled with a disciplined and strategic focus on being the best. While GPS is at our core, we have grown beyond this technology to embrace other sophisticated positioning technologies and, in doing so, we are changing the way the world works. Those who successfully lead others to meet our objectives are vital to our organization. Leadership at Trimble is much more than simply exercising assigned authority; we expect our leaders to embrace a mission-focused leadership style, demonstrating the strength of character, intellect and the ability to convert ideas to reality. www.trimble.com

Title: Marketing Analytics Specialist Function: Marketing Level: P2 What You Will Do The Marketing Analytics Specialist will play a critical role in supporting the Trimble Demand Generation Teams by playing a pivotal role in shaping the future of Marketing analytics by defining and driving a clear vision for the team, and ensuring its successful implementation. You will be responsible for building the technical foundation and analytics framework to support Marketing and Publishing initiatives, optimizing processes, and aligning data strategies with broader business goals Key Responsibilities: Define, develop and implement the technical foundation and analytics framework for Marketing and Publishing initiatives, including stakeholder collaboration, process optimization, and data strategy alignment. Collaborate with cross-functional teams to define data requirements, objectives, and key performance indicators (KPIs) for user acquisition campaigns, app store or broader publishing strategies . Collaborate with the Marketing Operations team to create and implement data collection strategies for capturing key marketing data from sources like digital ad platforms, e-commerce, marketing automation, product, and other external platforms. Develop and maintain data models dashboards to organize and visualize marketing data, providing actionable insights to stakeholders. Conduct in-depth analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing, to identify trends, patterns, and opportunities for optimization. Comprehend and possess the capability to perform data modeling for predicting and analyzing Lifetime Value (LTV). Provide guidance, mentorship, and training to junior analysts, fostering a culture of data-driven decision-making and continuous improvement. Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition, incorporating new techniques and tools as appropriate. Requirements: 2-3 years proven experience in marketing analytics, with a focus on customer acquisition in B2B and B2C industries. Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platf orms. Proficient in developing visually compelling and insightful dashboards and scorecards within Domo to track key marketing performance indicators (KPIs). Ability to translate complex marketing data into easily understandable and actionable insights through data visualization best practices. Skilled in customizing Domo cards and dashboards to meet specific stakeholder needs and reporting requirements. Familiarity with data governance and ensuring data accuracy and consistency within Domo dashboards. Adept at identifying trends, patterns, and anomalies in marketing data through visual exploration. High proficiency in statistical analysis (help designing A/B tests and analyze performance to assess marketing campaign effectiveness) High proficiency in data visualization tools like Domo, Saleforce, or Looker, demonstrating the capability to craft engaging and insightful dashboards and reports. Deep understanding of digital marketing channels, performance metrics, and attribution models, with a track record of optimizing user acquisition campaigns for maximum ROI. Excellent communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels of the organization. Strong project management skills and ability to manage multiple priorities and deadlines in a fast-paced environment. Proven experience in mentoring and guiding analysts About Trimble : Trimble is a leading provider of advanced positioning solutions that maximize productivity and enhance profitability for our customers. We are an exciting, entrepreneurial company, with a history of exceptional growth coupled with a disciplined and strategic focus on being the best. While GPS is at our core, we have grown beyond this technology to embrace other sophisticated positioning technologies and, in doing so, we are changing the way the world works. Those who successfully lead others to meet our objectives are vital to our organization. Leadership at Trimble is much more than simply exercising assigned authority; we expect our leaders to embrace a mission-focused leadership style, demonstrating the strength of character, intellect and the ability to convert ideas to reality. www.trimble.com

Type : Internship Duration: 6 months About Team This role rests within the Central Planning and Analytics, part of the Marketing function of Myntra. Roles & Responsibilities Broad responsibilities will include: Own and Manage all aspects of Insights & reporting for Performance Marketing . Using data to drive analytical projects across all complexity levels and to generate key business insights & recommendations to enable decision making Monitor perf spends along with other business KPI & deep-dive analyses for problem-solving sessions will also be a key part of the role Ownership of attribution logic and reporting for easy consumption of insights for senior and middle management Evangelizing and operationalizing the analytical solutions for usage across the team Skills & Experience Should have a minimum career break of 6 months, at present Strong analytical problem-solving skills with appreciation for math and technical skill Minimum 3 - 6 years of experience as Data/Business Analyst in the E-Commerce domain would be preferred Highly proficient in use of Excel, SQL & basic Python Efficient project and stakeholder management skills. Should have demonstrated the ability to work independently in a highly demanding environment with strict deadlines Strong attention to detail and comfortable handling multiple projects Good communication and presentation skills both written and verbal Qualifications B Tech/BE or equivalent from a reputed college.

Overview This role will support the Shopper Marketing team in the tracking of agreed KPIs of shopper marketing campaigns as well as post campaign deep dives to develop recommendations needed to optimise performance and shopper targeting of future campaigns. Using the consistent tracking of KPIs and development of recommendations. This role will need to be highly analytical and can identify growth driving insights as well as having strong communication and collaboration skills. Responsibilities Responsible for working with Shopper Marketing stakeholders and agencies to provide regular reports on campaign performance via the creation of KPIs tracking scorecards Perform post campaign deep dives to unlock insights to feed into the optimization of future campaigns and development of shopper marketing pictures of success across channels. Work in close collaboration with agencies & Shopper team on campaign reporting and assist in budget tracking. Partner with Shopper leads for on-going needs including competitive analysis & creating new best practices Support shopper team in the launch & maintenance of the programming & generate regular and ad-hoc reports through data and customer feedback Create visualizations/dashboards to be used in explaining and clarifying difficult concepts and analytical insights Qualifications An experienced analytics profession in a leading consumer goods company. 6 years+ experience Proven experience in marketing reporting / analytics Familiarity with marketing reporting / marketing & media KPIs High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRi (POS and HH panel), GlobalData, Kantar Worldpanel, etc. Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to address business questions in a robust way that translates to simple outputs Proficient with Power Point and Excel Power Bi or any visualization tool knowledge is good to have

About Zscaler Serving thousands of enterprise customers around the world including 40% of Fortune 500 companies, Zscaler (NASDAQ: ZS) was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. As the operator of the world’s largest security cloud, Zscaler accelerates digital transformation so enterprises can be more agile, efficient, resilient, and secure. The pioneering, AI-powered Zscaler Zero Trust Exchange™ platform, which is found in our SASE and SSE offerings, protects thousands of enterprise customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Named a Best Workplace in Technology by Fortune and others, Zscaler fosters an inclusive and supportive culture that is home to some of the brightest minds in the industry. If you thrive in an environment that is fast-paced and collaborative, and you are passionate about building and innovating for the greater good, come make your next move with Zscaler. Zscaler has an incredible story to tell, and our Marketing team is committed to sharing it in compelling and expressive ways. Our storytellers, analysts, strategists, and designers are attentive and dedicated to teaching our audience to think about cybersecurity like they never have before. You’ll collaborate with diverse, creative people around the globe to hone the Zscaler brand, increase awareness and demand, support partnerships, and drive home big wins for the world’s cloud security leader and our customers worldwide. We're looking for a Sr. Analyst, Marketing Strategy & Analytics to join our team based in Bangalore. Reporting to the Senior Manager of Marketing Analytics, you will be responsible for: Analyzing data from various sources to produce actionable marketing insights Evaluating marketing campaigns by measuring metrics like lead conversion rates, pipeline generation, ROI, and RoAS Optimizing or creating Tableau dashboards to track marketing campaign performance and inform strategies Developing regular metric reports on campaign performance with improvement hypotheses Integrating account-level insights from multiple sources including marketing automation tools, CRM systems (SFDC), and Snowflake What We're Looking for (Minimum Qualifications) Bachelor’s degree with 3-5 years in analytics, data analysis, or consulting Proficiency in aggregating, organizing, and analyzing large datasets using SQL and Snowflake Understanding of marketing technology platforms like Google Analytics, Salesforce CRM, Marketo, and Segment Experience with visualization tools like Salesforce and Tableau, focusing on design and user experience What Will Make You Stand Out (Preferred Qualifications) Hands-on experience with SFDC, Marketo, Snowflake, Python, and R 1-2 years in data science for experimental designs and hypothesis testing Experience with data pipeline tools for automating data extraction from various platforms and APIs #LI-Hybrid #LI-AM7 At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure. Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including: Various health plans Time off plans for vacation and sick time Parental leave options Retirement options Education reimbursement In-office perks, and more! By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines. Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws. See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link. Pay Transparency Zscaler complies with all applicable federal, state, and local pay transparency rules. Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

Job Title - S&C Global Network - AI - CDP - Marketing Analytics - Manager Management Level: 7-Manager Location: Bengaluru, BDC7C Must-have skills: Web Analytics Tools Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. Professional & Technical Skills: - Relevant experience in the required domain.- Strong analytical, problem-solving, and communication skills.- Ability to work in a fast-paced, dynamic environment. T echnical Skills: Must have: GA4/GA360, or/and Adobe Analytics/Customer Journey Analytics Google Tag Manager, and/or Adobe Launch/AEP Web SDK, and/or Tealium iQ and/or any Tag Manager Tool Tableau, and/or Power BI, and/or Looker, and/or any Visualization tools Advance level SQL Advance level JavaScript and jQuery Basic HTML Experience on debuggers like Adobe Launch debugger, Omnibug, Charles, Browser stack, etc. Good to have: AEP-RTCDP and/or Tealium and/or Segment and/or Lytics and/or any Customer Data Platform (CDPs) Adobe Target and/or Optimizely or any personalization or A/B testing tool Any Marketing destinations like Google Ads, DV360, Adobe Audience Manager, etc. Soft Skills: Strong problem-solving skills Good team player Attention to details Effective communication skills Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. WHATS IN IT FOR YOU As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods, and applications for digital marketing, web/mobile analytics, customer data platform, personalization and now GEN AI. From data to analytics and insights to actions, our forward-thinking consultants provide analytically informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance. What you would do in this role An Analyst/Consultant/Manager for Web Analytics serves as the day-to-day marketing technology point of contact and helps our clients get measure value out of their investment into their digital assets by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers. Key Duties and Responsibilities: Be a platform expert in one or more leading Tag Management platforms. Deep developer level expertise on Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ. Developer level expertise for Visualization tools e.g. Tableau, Power BI, Looker, etc. Dashboard development using any of these tools. Provide deep domain expertise in our clients business and broad knowledge of digital marketing together with a Marketing Strategist industry. Deep expert level knowledge of GA360/GA4, Adobe Analytics/Customer Journey Analytics. End-to end configuration of these tools for digital assets. Assess and audit the current state of a clients marketing technology stack (MarTech) together with a solutions architect. Perform technical analysis & design for analytics-related initiatives. Define requirements for web or app digital analytics implementation/reporting dashboard. Conduct stakeholder interviews and gather business requirements. Translate business requirements into BRDs, technical specifications, tagging guide, data layer design documents, SDR. Coordinate with website developers for Analytics integration, datalayer implementation. Implement tags for websites/apps using tag managers inclusive of any custom implementations, custom JavaScript, web scraping, tag manager configuration from start to end. Diagnose and troubleshoot analytics implementation and platform configuration issues. Perform end-to-end QA testing forintegrations. Manage ad pixels, third-party tags for digital campaigns. Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis. Root cause analysis, creating actionable insights using Web Analytics Reporting tools or Visualization tools Work with/as the Solution Architect to strategize, architect, and document a scalable Web Analytics implementation (websites/apps), tailored to the clients needs. Able to integrate multiple Martech tools. Ensure analytics are consistently implemented across digital properties. Provide hands-on support and platform training for our clients. Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc. Project management expertise for sprint planning. Who we are looking for B Tech/M Tech from reputed engineering colleges Masters/M Tech in Computer Science At least 4+ years of relevant work experience of reporting and tag management across web/mobile analytics platforms inclusive of aspects like technical analysis, design and development At least 4+ years of relevant work experience in marketing, consulting, or analytics At least 5+ years of experience working in an agency environment Subject matter expert in any one multi-channel marketing hubs by Adobe Experience Platform, Google, Tealium. At least 1 years of dashboard development experience with visualization tools like Tableau, Power BI, Looker, etc. Strong understanding of implementation of consent management platforms e.g. Sourcepoint, OneTrust on digital assets Must have developer experience with tag management platforms like Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ. Certification in any one is must Must have developer and reporting experience with web analytics tools like Google Analytics or Adobe Analytics/Customer Journey Analytics inclusive of building custom reports. Certification in Adobe Analytics/Google Analytics is a must Experience in requirement gathering, solution design, tag implementation and audits, Martech tools integration Experience in defining measurement frameworks for websites/app, suggesting KPIs to track, driving strategy for customer engagement Business intelligence expertise for insights, actionable recommendations. Strong hands-on with advanced JavaScript and jQuery. Able to develop custom tags/scripts using tag managers Basic understanding of HTML is a must. Experience in Postman APIs is a plus. Strong experience in ETL, data aggregation and transformation using SQL is a must Experience debugging with browser developer tools like Adobe Launch debugger, Omnibug, Charles, Browser stack, etc. Experience in mobile analytics implementations is a nice to have Experience with A/B testing tools is a plus. Good to have knowledge on personalization tools like Adobe Target, Optimizely Good to have knowledge on CDPs like AEP-RTCDP, Tealium, Segment, Lytics Good to have exposure to Gen AI Good to have knowledge of any marketing destinations like Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc. Proficient in Excel, MS word, PowerPoint, etc. Qualification Experience: 12-14Years Educational Qualification: Any Degree

Roles & Responsibilities: Managing and driving the Business performance through various business analytical reports Liaising with product function of HDFC Bank (Parent company) Digitalising Product journeys and API integration with multiple empanelled vendors Handle communication for new product launch within the organization. Introduction and improvement of policies and processes with respect to existing product portfolio. Assist with analysis of MIS and prepare data and provide data analytics to Sales & Operations team and Management. Reconciliation of Payout MIS for the Business sourced Work closely with the L&D team to design training modules to enable the sales force on the new product variants to ensure better sourcing and business conversion. Liaison with stakeholders and drive towards sales force transformation. Analysis of market share data and provide inputs to the senior management and sales team to enhance and improve business performance Driving various initiatives with the objective of improving sales force efficiency. Assist sales team and drive business through performance trackers, marketing activities for sales team. Design enablers / new contests/campaigns to enhance the sales force productivity in the organization. Desired candidate: Candidates having prior experience with BFSI will be preferred. Excellent at written and verbal communication skills. Excellent Power point and Advanced Excel Skills preferred. Understanding of Liability products. Interested candidates can send their resume at kajal.kori@hdfcsales.co.in

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Digital Mktg Advisory New Associate Qualifications: Any Graduation Years of Experience: 0 to 1 years Language - Ability: English(International) - Proficient About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designEncompasses a set of technologies that enable the process of collecting & analyzing user behavioral activities with different marketing touch points, to reach on a web site or a mobile app with the ultimate aim of enhancing the targeted business goals. It comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives, by measuring performance. What are we looking for Google AdsDigital MarketingDigital Marketing CampaignsCampaign ManagementCampaign OptimizationsAbility to establish strong client relationshipAbility to manage multiple stakeholdersCommitment to qualityStrong analytical skillsDetail orientation Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your primary interaction is within your own team and your direct supervisor In this role you will be given detailed instructions on all tasks The decisions that you make impact your own work and are closely supervised You will be an individual contributor as a part of a team with a predetermined, narrow scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Skill required: Marketing Operations - Account Management Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designUnderstanding client requirements for multichannel Campaign/content and cascading tasks to content authors/art workers etc. Managing and triaging tickets to relevant teams as per agreed timelinesEnsuring Standards and Data Privacy Compliance for every CampaignMaintain high quality standards for the campaign delivery and ensure timelines are met with Quality Execute Projects in line with project management principles of Communication, Stakeholder management, Risk & Issue Management etc. Ensure Process, Metrics & Reporting compliance for every Campaign throughout the various stages of campaign journey & deliveryAbility to prioritize tasks and complete assignmentsBachelors degree, willing to work across different shiftIn this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client. What are we looking for Excellent Communication SkillsManaging and triaging tickets to relevant teams as per agreed timelinesExperience with digital marketing background, project management skills and exposure in managing international clients preferredShould have experience on working on Work orchestration platforms like JIRA, Workfront, D365 etcUnderstands the concept of digital marketing and knowledge about different forms of digital marketing solutions like websites, social media platform , eCommerce, SEO, mobile marketingExperience on campaign and content management platforms will be added advantageAny certification in Project Management skills will also be an added advantageHighly organized, detail oriented, and results focused. Should be proactiveMust have an ability to effectively handle tight deadlines and multiple projectsManaging client expectations with regards to quality and timelinesWorking with different teams to get the project completed by meeting the required quality standardsExperience in handling Microsoft Office production (Excel, PowerPoint, Word, Project)Quick learner and ability to highlight risks and issuesAbility to honor commitments and deadlines on assigned tasks Roles and Responsibilities: Will be responsible for demand management and scope managementCompliance and regulatory requirements adherenceCo-ordinate with various stakeholders for multiple projects simultaneouslyTimely & appropriate communication to all stakeholders. Provide support to the onshore teamConstantly update campaign status to stakeholders and red flag if there are any issuesProactively create mitigation and action plans to resolve risks, issues and align them with stakeholders. Create, maintain and communicate project plans, revise them as appropriate to meet changing needs and requirements of the Marketing teamManage status meetings, updates. Share Minutes of Meeting promptlyLead Business discussions and manage client expectations on the project and is able to negotiate/align on plansFollow ups with Marketing Manager for the required feedback/approvalsSuggest improvement ideas to current processes based on developed expertiseParticipate in team initiatives and actively contribute to team success Qualification Any Graduation

Skill required: Delivery - Customer Insight & Marketing Analytics Designation: I&F Decision Sci Practitioner Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Data & AIProcess by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for Data Science Adaptable and flexible Agility for quick learning Ability to work well in a team Commitment to quality Results orientation Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Qualification Any Graduation

Job Description: Responsibilities: Analyze marketing data to optimize campaigns, customer segmentation, and performance metrics. Conduct A/B testing to evaluate marketing strategies and user experiences. Develop and maintain dashboards in Power BI for tracking key performance indicators (KPIs). Utilize SQL to extract, manipulate, and analyze large datasets for actionable insights. Monitor and report on website and campaign performance using Google Analytics. Collaborate with cross-functional teams to provide data-driven recommendations. Requirements: Proficiency in SQL, Excel, A/B Testing, Power BI, and Google Analytics. Strong analytical skills and ability to interpret complex datasets. Experience with digital marketing channels, customer segmentation, and campaign tracking. Ability to communicate insights effectively to both technical and non-technical stakeholders. Skills Required: Marketing Analytics, SQL,A/B testing, Power BI, Google Analytics, Communication Tableau, Dashboard, Data Pipeline, Web Analytics, Amplitude

Job Title - S&C GN - Data Science Consultant Location:Bengaluru, Gurugram, Mumbai, Kolkata, Pune, Chennai, Hyderabad Must have skills:Machine Learning, Deep Learning, Gen AI, NLP, Python, R, AI, SQL Good to have skills: Experience in Graph Neural Networks (GNNs) for complex relational data modelling. Expertise in LLM Optimization, including fine-tuning, prompt engineering, and efficient deployment of Large Language Models. A track record of scientific publications or intellectual property generation demonstrating expertise in AI and data science. We are an innovative Data Science team specializing in the Contact Center domain, dedicated to transforming customer interactions through data-driven intelligence. As part of the Marketing Analytics team, we focus on optimizing contact center operations by leveraging machine learning, natural language processing (NLP), and advanced analytics. Our work involves analyzing customer conversations, predicting user behavior, and enhancing self-service capabilities to reduce call transfers and improve satisfaction. We build conversational AI models, real-time recommendation systems, and predictive analytics solutions that drive meaningful business impact. By integrating AI-driven insights with marketing strategies, we enable proactive customer engagement, personalized experiences, and operational efficiencies across various touchpoints. If you're passionate about applying data science to solve real-world customer experience challenges, this is the team for you! Professional & Technical Skills: As part of our Data Science team, you will play a key role in leveraging Generative AI and Machine Learning to enhance customer experiences and optimize contact center operations. Your responsibilities will include: Developing and fine-tuning Generative AI models to improve customer interactions, automate responses, and enhance self-service capabilities. Building and deploying ML models for various use cases, including intent classification, sentiment analysis, and predictive analytics . Customer segmentation and behavioral analysis to identify patterns, personalize recommendations, and drive targeted engagement strategies. Optimizing conversational AI workflows by improving intent recognition, response generation, and real-time decision-making . Analyzing large-scale customer interaction data to extract actionable insights and refine business strategies. Collaborating with cross-functional teams including engineering, product, and marketing to integrate AI-driven solutions into existing platforms. This role offers the opportunity to work on cutting-edge AI and data science techniques , driving real-world impact in the contact center space. About Our Company | AccentureQualification Experience & Educational Qualification: PhD with 2+ years of relevant experience, OR. Masters degree with 3+ years of experience, OR Bachelors degree with 4+ years of experience.

Skill required: Marketing Operations - Campaign Management Designation: Marketing Platform Auto Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Channel Activation Manager is responsible for driving the effective execution of channel strategies to optimize customer engagement and maximize business performance. This role focuses on operationalizing go-to-market plans, managing cross-channel initiatives, and ensuring that campaigns and activities deliver measurable results. The Channel Activation Manager plays a critical role in bridging strategy and execution, working collaboratively with internal teams and external partners to achieve channel objectives. What are we looking for Expertise in channel marketing and activation strategies. Proficiency in using CRM systems, marketing automation tools, and analytics platforms. Strong project management skills with the ability to manage multiple initiatives simultaneously. Knowledge of digital marketing techniques, including social media, email campaigns, and e-commerce. Financial skills to manage budgets and analyze return on investment (ROI).Excellent communication and presentation skills. Strong analytical and problem-solving abilities. Ability to collaborate and build relationships across diverse teams and stakeholders. Creative thinking with a customer-centric approach. Organizational skills and attention to detail. Bachelors degree in Marketing, Business Administration, or a related field; an advanced degree is a plus.5+ years of experience in channel marketing, sales, or activation roles. Proven track record of managing successful channel activation campaigns.Experience working in cross-functional environments with internal teams and external partners. Familiarity with both traditional and digital marketing channels. Roles and Responsibilities: Lead the activation of channel marketing campaigns across multiple platforms and touchpoints, ensuring alignment with strategic objectives. Develop and implement initiatives to enhance the efficiency and effectiveness of channel activities. Work closely with sales, marketing, and product teams to ensure seamless integration and execution of channel plans. Monitor and evaluate the performance of channel activities using key performance indicators (KPIs), providing actionable insights for continuous improvement. Oversee the allocation and utilization of resources to deliver channel activities within budget. Collaborate with external partners and vendors to ensure high-quality execution of channel activation initiatives. Ensure that all channel activities are designed to enhance the customer experience and drive satisfaction. Identify and implement new tools, technologies, and approaches to improve channel activation processes. Qualification Any Graduation

For over 30 years, Beghou Consulting has been a trusted adviser to life science firms. We combine our strategic consulting services with proprietary technology to develop custom, data-driven solutions that allow life sciences companies to take their commercial operations to new heights. We are dedicated to client service and offer a full suite of consulting and technology services, all rooted in advanced analytics, to enhance commercial operations and boost sales performance. Purpose of Job As an Associate Developer in the Delivery team, you will begin your career supporting the implementation and configuration of the Mainsail platform for life sciences clients. Working alongside experienced consultants and developers, you will assist in front-end updates, data setup, and module configuration. This role is designed for early-career professionals (0-6 months of experience) who are ready to build foundational delivery and technical skills in a real-world project environment. Well trust you to do: Support module-level front-end configuration using HTML and CSS templates Assist in minor UI adjustments, form creation, and style updates Participate in data preparation, validation, and basic SQL query execution Collaborate with consultants to understand business requirements and delivery objectives Contribute to internal project documentation and issue tracking Learn platform capabilities and delivery best practices through hands-on tasks Youll need to have: Basic knowledge of HTML and CSS (able to read and make simple edits) Exposure to JavaScript fundamentals (no coding expected independently) Foundational SQL for data review and validation Curiosity to learn C#/.NET environments for better API and data workflow comprehension Eagerness to learn and contribute to team delivery Clear communication and willingness to ask questions Familiarity with documentation tools such as Excel or Word What you should know: We treat our employees with respect and appreciation, not only for what they do but who they are. We value the many talents and abilities of our employees and promote a supportive, collaborative, and dynamic work environment that encourages both professional and personal growth. You will have the opportunity to work with and learn from all levels in the organization, allowing everyone to work together to develop, achieve, and succeed with every project. We have had steady growth throughout our history because the people we hire are committed not only to delivering quality results for our clients but also to becoming leaders in sales and marketing analytics.

For over 30 years, Beghou Consulting has been a trusted adviser to life science firms. We combine our strategic consulting services with proprietary technology to develop custom, data-driven solutions that allow life sciences companies to take their commercial operations to new heights. We are dedicated to client service and offer a full suite of consulting and technology services, all rooted in advanced analytics, to enhance commercial operations and boost sales performance. Purpose of Job As a Team Lead in the Delivery stream, you will oversee the execution of Mainsail platform implementations across multiple modules or workstreams. You are expected to combine technical depth in front-end and data delivery with leadership skills to guide a team of developers, ensure delivery quality, and align work with client goals and platform architecture. Well trust you to: Lead the technical delivery for assigned Mainsail modules or integrated solution areas Guide developers in building and configuring UI using HTML, CSS, and JavaScript Review and approve SQL-based configurations and data integration logic Participate in requirement gathering and technical design discussions with stakeholders Own delivery timelines, scope alignment, and risk mitigation within the delivery pod Perform code reviews, provide mentorship, and ensure adherence to delivery standards Liaise with functional consultants, project managers, and engineering teams to ensure cross-functional alignment Drive reusable patterns, documentation, and best practices within the delivery team Youll need to have: Expert-level HTML, CSS with deep understanding of responsive UI patterns Strong JavaScript skills for driving custom UI logic, interactivity, and client-specific workflows Advanced SQL and ability to debug data logic across staging and reporting layers Leadership and people management in a fast-paced delivery environment Ability to understand and review service behaviour in .NET applications, especially during issue triaging or sprint coordination Ability to architect module-level solutions within the constraints of a configurable platform Proactive communication and stakeholder handling Structured mentoring of junior developers and analysts What you should know: We treat our employees with respect and appreciation, not only for what they do but who they are. We value the many talents and abilities of our employees and promote a supportive, collaborative, and dynamic work environment that encourages both professional and personal growth. You will have the opportunity to work with and learn from all levels in the organization, allowing everyone to work together to develop, achieve, and succeed with every project. We have had steady growth throughout our history because the people we hire are committed not only to delivering quality results for our clients but also to becoming leaders in sales and marketing analytics.

For over 30 years, Beghou Consulting has been a trusted adviser to life science firms. We combine our strategic consulting services with proprietary technology to develop custom, data-driven solutions that allow life sciences companies to take their commercial operations to new heights. We are dedicated to client service and offer a full suite of consulting and technology services, all rooted in advanced analytics, to enhance commercial operations and boost sales performance. Purpose of Job As a Software Developer in the Delivery team, you will work on implementing and customizing Mainsail modules to meet client-specific business needs. You will contribute to UI configuration, functional testing, and client data integration tasks. You ll collaborate with consultants and senior developers to translate requirements into reliable, scalable delivery components. Well trust you to: Develop and configure front-end components using HTML, CSS, and templating standards Assist with integrating dynamic elements and adjusting UI behaviour using JavaScript Write and execute SQL scripts for data preparation and validation tasks Participate in internal requirement reviews and implementation walkthroughs Troubleshoot issues during testing and support defect resolution Maintain structured documentation for delivery tasks and technical references Youll need to have: Working knowledge of HTML and CSS (capable of independent modifications) Basic JavaScript proficiency (able to follow and adjust existing logic) SQL for querying and transforming data Familiarity with .NET-based API structures and request/response patterns is a plus Attention to detail and structured problem-solving Collaboration with multi-functional delivery teams Ability to work with technical documentation and templates What you should know: We treat our employees with respect and appreciation, not only for what they do but who they are. We value the many talents and abilities of our employees and promote a supportive, collaborative, and dynamic work environment that encourages both professional and personal growth. You will have the opportunity to work with and learn from all levels in the organization, allowing everyone to work together to develop, achieve, and succeed with every project. We have had steady growth throughout our history because the people we hire are committed not only to delivering quality results for our clients but also to becoming leaders in sales and marketing analytics.

For over 30 years, Beghou Consulting has been a trusted adviser to life science firms. We combine our strategic consulting services with proprietary technology to develop custom, data-driven solutions that allow life sciences companies to take their commercial operations to new heights. We are dedicated to client service and offer a full suite of consulting and technology services, all rooted in advanced analytics, to enhance commercial operations and boost sales performance. Purpose of Job As a Senior Software Developer in the Delivery team, you will take ownership of module-level implementations within the Mainsail platform and act as a technical lead for assigned workstreams. You are expected to independently deliver UI and data integration components, troubleshoot delivery issues, and mentor junior developers while upholding delivery quality. Well trust you to: Lead module-level UI configuration using HTML, CSS, and JavaScript across Mainsail components Independently write, test, and optimize SQL queries to support data flows and reporting layers Troubleshoot UI and data issues across integrated modules; drive root cause analysis Translate business requirements into scalable and maintainable delivery solutions Review work delivered by Associate and Software Developers for quality and adherence to standards Contribute to delivery documentation, knowledge repositories, and reusable templates Collaborate with functional consultants and engineering teams to align technical design with business goals Youll need to have: Strong proficiency in HTML5 and CSS3 with ability to build reusable UI components Intermediate to advanced JavaScript for configuring dynamic front-end behaviour Proficiency in SQL for transformation, validation, and optimization Exposure to C#/.NET backend logic and service behaviour is beneficial for functional alignment and debugging Ability to understand system configurations and platform boundaries Ownership mindset and accountability for timelines and quality Strong communication skills for cross-functional collaboration Mentorship and review of junior team members work What you should know: We treat our employees with respect and appreciation, not only for what they do but who they are. We value the many talents and abilities of our employees and promote a supportive, collaborative, and dynamic work environment that encourages both professional and personal growth. You will have the opportunity to work with and learn from all levels in the organization, allowing everyone to work together to develop, achieve, and succeed with every project. We have had steady growth throughout our history because the people we hire are committed not only to delivering quality results for our clients but also to becoming leaders in sales and marketing analytics.

Roles & Responsibilities: Managing and driving the Business performance through various business analytical reports Liaising with product function of HDFC Bank (Parent company) Digitalising Product journeys and API integration with multiple empanelled vendors Handle communication for new product launch within the organization. Introduction and improvement of policies and processes with respect to existing product portfolio. Assist with analysis of MIS and prepare data and provide data analytics to Sales & Operations team and Management. Reconciliation of Payout MIS for the Business sourced - incentives calculation Work closely with the L&D team to design training modules to enable the sales force on the new product variants to ensure better sourcing and business conversion. Liaison with stakeholders and drive towards sales force transformation. Analysis of market share data and provide inputs to the senior management and sales team to enhance and improve business performance Driving various initiatives with the objective of improving sales force efficiency. Assist sales team and drive business through performance trackers, marketing activities for sales team. Design enablers / new contests/campaigns to enhance the sales force productivity in the organization.

Responsibilities * Assist Marketing & Sales Teams with HubSpot tools * Optimize email marketing campaigns with analytics insights * Lead performance marketing strategies on HubSpot platform. * Social Media Automation to nurture leads * HTML templates Health insurance House rent allowance

Experience: 2 to 8 years Responsibilities 1) Drive data-driven insights to optimize marketing strategies, improve customer targeting, and enhance campaign performance 2) Analyze large datasets, tracking key performance metrics, and providing actionable insights to drive Marketing decisions that supports business growth, customer engagement, and overall marketing for the Banking s Retail and Commercial products 3) Develop and maintain dashboards and reports to track key performance indicators (KPIs) and business metrics 4) Work with the clients and stakeholders to assist in setting the marketing analytics roadmap and present the analytical insights Required Qualifications, Capabilities and Skills 1) Degree in Accounting, Commerce, Economics, Statistics / Mathematics, or Marketing 2) Post Graduate finance, economics or accounting qualifications, Marketing requirement Desired Experience 1) Experience in Banking sector (Retail or Commercial banking) and banking products 2) Background in Marketing analytics to be able to drive marketing decisions for the bank 3) Advanced proficiency in SQL and experience working with large, complex datasets 4) Strong experience with Excel reporting and data visualization tools (Tableau, Power BI) 5) Experience in leading teams and direct client stakeholder management Desirable Skills 1) Knowledge of marketing and financial metrics (CPL, CPA, CLTV, ROI, NPV, etc.) and experience optimizing marketing campaigns based on performance data 2) Hands on Development experience in python/py-spark/ SAS 3) Experience with advanced analytics techniques including regression analysis and customer segmentation, to extract actionable insights from customer and marketing data

Commercial Data Science Predictive Analytics Overview: In this vital role, you will collaborate with business partners, service owners, and IS peers to develop predictive models and insights for the US Commercial Organization. This position will drive business impact through advanced analytics techniques aligned with Amgen's mission of helping patients access the therapies they need. This is a Flexible Commuter role to the Amgen India office, with on-site work expected 23 days a week. Primary Responsibilities: Collaborate with multi-functional teams to derive insights that drive business value. Identify business needs and propose analytics-based solutions. Develop and deploy frameworks to monitor campaign performance and tactics at a granular level. Lead measurement and tracking of omnichannel CX enablement initiatives. Support development of data science models, prototypes, and proof of concepts to test omnichannel strategies. Effectively communicate analysis concepts, progress, and results to leadership and business stakeholders. Basic Qualifications: Doctorate degree OR Master's degree with 46 years of data science and/or analytics experience OR Bachelor's degree with 68 years of data science and/or analytics experience OR Diploma with 1012 years of data science and/or analytics experience Preferred Qualifications: Experience in campaign measurement, marketing analytics, and resource optimization, ideally in the pharmaceutical domain Programming experience in Python, R, or SAS Familiarity with machine learning libraries like scikit-learn, MLlib, or TensorFlow Experience working with large datasets and distributed computing tools such as Spark and Hive Ability to clearly and practically communicate analytical findings A passion for continuous learning and keeping up with developments in advanced analytics Experience in the biotech/pharma industry

Job Responsibilities: Implement and manage marketing automation initiatives using our instance of Salesforce Marketing Cloud, ensuring seamless execution of emails, forms, journeys, automations, and Cloud Page landing pages. Utilize basic creative services skills, including Photoshop and Illustrator, for image resizing and minor edits, in addition to leveraging Canva.com or Adobe Express for straightforward creative tasks. Ensure marketing campaigns are executed with minimal layers, promoting efficiency and agility in campaign deployment. Report directly to the Omnichannel Leader/Manager of Channel Activation, contributing to the overall success of our digital marketing efforts. Participate in the continuous improvement of our marketing automation processes, adopting innovative solutions and practices to enhance campaign effectiveness. Support the team in achieving client success, working collaboratively to exceed expectations and deliver superior solutions. Key Competencies & Qualifications: Education: Bachelor's degree in business, marketing, or a similar discipline. Experience: 2-4 years in marketing automation or related fields, with a preference for candidates familiar Salesforce Marketing Cloud. Strong communication skills, with the ability to interact directly and effectively with stakeholders. Resourceful, critical thinker with a proactive approach to problem-solving. Basic knowledge of creative services, including Photoshop, Illustrator, Canva.com, or Adobe Express.