Marketing & Engagement Lead

At Edwisely, we're not building another LMS. LMS is for the 1990s. We are creating Intelligent Learning Infrastructure (ILI) an AI-powered transformation layer that changes how faculty teach and how students learn, chapter by chapter, class by class. We're a challenger brand redefining Higher Education. And now, we need someone bold enough to tell this story to the world.

Marketing & Engagement Lead

• Think like a marketer, not just a digital marketer.

  (What to say, not just which tool to use.)

• Create daily relevance.

  Posts, short-form videos, narratives that cut through the noise.

• Engage with our audience.

  Build trust with faculty, colleges, and industry leaders.

• Shape Edwiselys voice.

  Category-defining, contrarian, and unapologetically bold.

owning the brand voice of a category creator.

What Youll Do:

• Build and own a

  weekly content calendar

  across LinkedIn, Instagram, X, and YouTube Shorts.
• Write

  engaging copy

  (with ChatGPT as your co-pilot, not your crutch).
• Ideate and produce

  short-form videos

  (cutting founder talks, events, product demos).
• Run

  faculty and college success stories

  that showcase real impact.
• Spark and manage

  audience engagement

  (comments, DMs, reshares).
• Track, learn, and adapt based on engagement metrics no vanity numbers.
• Work directly with the founders to

  position Edwisely as Beyond LMS

  .

You'll Thrive If You...

• Believe in

  storytelling more than tool-using.

• Are bold, witty, and can write copy that provokes thought.
• Can edit a 30-sec video reel as easily as draft a 300-word thought-leadership post.
• Have a natural sense of

  what works online

  (not just what looks good).
• Love fast-paced startups and aren't afraid to experiment.
• Understand the difference between

  marketing strategy

  and

  digital execution

  .

Requirements

• 1- 4 years in Marketing/Content/Social roles.
• Strong portfolio of social media posts, blogs, or videos.
• Hands-on with Canva/Figma and short-form video editing tools.
• Comfort with AI tools (ChatGPT, Jasper, etc.) to speed execution.
• Excellent written English; crisp, witty copywriting.

Why Join Us?

• Be part of the

  AI transformation of Higher Ed

  in India & beyond.
• Work directly with founders your work shapes the category.
• No red tape. If its bold and impactful, well ship it.
• Build a portfolio that screams: “I built a category, not just a brand.”

Apply if you’re ready to make Edwisely the loudest voice in Higher Ed transformation.

satish@edwisely.com