Marketing Manager

As a dynamic Marketing Manager with a minimum of five years of B2B marketing experience, your role will involve driving brand awareness and lead generation for traceability and circularity design services across Tamil Nadu. You will be responsible for developing and executing integrated marketing campaigns in collaboration with sales, operations, and product teams. Exceptional communication skills in both Hindi and English are essential for engaging diverse stakeholders ranging from municipal clients to corporate partners. Key Responsibilities: - Develop and implement strategic marketing plans to highlight waste traceability and circularity offerings - Craft persuasive content for digital channels, print collateral, presentations, and proposals - Manage end-to-end campaign execution across social media, email, events, and partnerships - Monitor and analyze campaign performance metrics to optimize tactics and maximize ROI - Coordinate with operations and project teams to gather case studies and success stories - Build and maintain relationships with industry associations, media outlets, and key opinion leaders - Organize and represent the company at trade shows, conferences, and client workshops - Collaborate with sales to generate leads, qualify opportunities, and support pipeline growth Required Qualifications: - Bachelor's degree in Marketing, Business, Environmental Science, or related field - 5+ years of marketing experience, preferably within waste management, sustainability, or industrial services - Fluent in Hindi and English, with superior writing and presentation skills in both languages - Only Female candidates preferred - Proficiency in digital marketing tools (e.g., Google Analytics, CRM platforms, marketing automation) - Strong project management skills, with the ability to juggle multiple campaigns simultaneously In this role, you will be based in Tirupur, Tamil Nadu, and occasional travel across the state for client meetings and events is expected. The compensation includes a competitive salary in line with experience (812 lakhs per annum), performance-based incentives, annual bonus, health insurance, training allowance, and flexible work hours. This full-time, permanent position offers opportunities for professional growth in a mission-driven company. Preferred Qualifications: - Prior exposure to circular economy frameworks or traceability technologies - Experience with content creation for technical audiences - Familiarity with Tamil language and local market dynamics in Tamil Nadu - Network within environmental or municipal sectors Competencies & Behaviors: - Strategic thinker with an analytical mindset and data-driven decision-making - Excellent interpersonal skills and ability to work cross-functionally - Results-oriented, proactive problem solver - Adaptable and comfortable in a fast-paced, evolving industry Education: - Bachelor's (Required) Experience: - Waste Management: 5 years (Required) - Digital marketing Tools: 1 year (Required) Language: - Tamil (Required) - English (Required) Work Location: In person,