646 Marketing Analytics Jobs - Page 15

Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Primary point of contact to stakeholders for MCM Campaign executionMaintain and communicate project plans, manage status meetings and updatesLiaison for supporting functions:digital production, IT, fulfillment, call center, etc.Ensure deliverables follow standards (cookbooks, metrics tagging, standard consent language, etc)Campaign reporting activities, including measurement planning, post launch monitoring, campaign report delivery and communication to key stakeholdersGlobal Engage with International MCM Operations to ensure seamless delivery of global programs to the regionsAt least 4-9 years experience in the following field (level of experience requirements will vary by brand they interface with) Project management Worked in international projects in the capacity of PM Internet Information technology B2C & B2B portal environment Internet Information technology and B2C & B2B portal environment experience should have been around 3 or more of the following:Content Management Exposure in creation of web content for cross functional entities Database management Understand the concept of consumer data being captured in a backend database. Reporting and Tracking Exposure to analyzing web traffic reports using different tracking tools Understand the concept of digital marketing and knowledge about different forms of digital marketing solutions like websites, social media platform, eCommerce, SEO, Marketing What are we looking for Content managementDigital MarketingProgram Project ManagementWritten and verbal communicationAbility to meet deadlinesProcess-orientationAbility to manage multiple stakeholdersAbility to handle disputesDigital Marketing Analytics Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Skill required: Marketing Operations - Social Media Strategies Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The social media specialist is responsible for supporting the management of clients day-to-day social media channels and presence to bring to life clients strategy and business priorities. The role includes social content production and publishing, actively engaging with online communities, analysing social media performance, maintaining compliance and administrative processes. What are we looking for -Education:Bachelor s degree in communications, social media, marketing, or a related field.-Experience:oMinimum of 2 years of experience managing social media for a large and complex organization.oProficiency on social media platforms, leveraging them for successful multi-channel campaigns, showcasing strong publishing instincts and a commitment to high-quality output.oStrong editorial skills, capable of transforming long-form material into captivating, thumb-stopping content.oFoundational knowledge of paid social media and understand what constitutes effective social advertising.-Technical proficiency:oWell-versed in usage of various social media platforms, including (but not limited to) X, Instagram, LinkedIn, YouTube, Facebook, etc. and an understanding of the unique features, algorithms, and audience demographics of each platform.oKnowledge of search engine optimization (SEO) and search engine marketing (SEM).oKnowledge of social media analytics tools such as Google Analytics, Facebook Insights, Twitter Analytics, and Hootsuite Insights.oIn-depth knowledge of Sprinklr and Brandwatch to enhance operational efficiency.oStrong familiarity with SynOps, Dotdigital and Aprimo is a requirement. Digital innovation mindset:Digitally curious and an early adopter of technology and solutions to simplify work and deliver more effective and secure communications. Attributes:oStay current with social media best practices, sharing expertise and developments as a social centre of excellence.oExcel in prioritization as a channel lead, distinguishing compelling stories and confidently rejecting unsuitable content.oEngage confidently with stakeholders at all levels, thriving in presentations and building collaborative relationships, particularly with talent attraction partners. Roles and Responsibilities: -Support the development, curation, and management of compelling, social-first content for owned social channels, including short-form copywriting for social posts and banners. -Support the commissioning and production of graphics, videos, and photography for social content, working with both in-house teams and external agencies, while ensuring cost-effectiveness.-Partner with the external communications team and corporate brand & paid media team to develop innovative and engaging campaign activation strategies across global social media channels.-Foster and manage online communities, responding to comments, messages, and inquiries in a timely and professional manner.-Support effective coordination with key stakeholders to manage feedback and ensure compliance across social media activities.-Support the monitoring, analysis, and reporting of social media performance using social media listening tools to measure effectiveness of campaigns and strategies and drive continuous improvement. Increase utilisation of social media tools (Sprinklr, Brandwatch) to enhance engagement strategies and push digital-first mindset. -Ownership of our message bank - ensuring it is current, approved by legal and reflective of business priorities.-Manage team administrative duties, including account verifications, password updates, guideline revisions, opening new accounts, maintaining Global Teams, processing purchase orders, and handling daily budget administration. Qualification Any Graduation

Skill required: Delivery - Actionable Insights Designation: I&F Decision Sci Practitioner Assoc Mgr Qualifications: Any Graduation Years of Experience: 10 to 14 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Data & AIWe are seeking a highly skilled Insights Consultant in Marketing Analytics to join our team. The ideal candidate will have a strong marketing domain knowledge, expertise in OLAP, SQL, and a knack for deriving insights and storytelling. This role involves performing pre and post-marketing campaign analysis, analyzing campaign effectiveness, and providing recurring insights and analysis across various marketing channels. What are we looking for Insights Consultant Marketing Analytics End-to-End Analysis and Insights Benchmarking and Success Metrics Analytics Measurement Plans Proven experience in marketing analytics, with a strong understanding of OLAP and SQL Expertise in deriving insights and storytelling from data Strong analytical and problem-solving skills Excellent communication and collaboration skills Ability to provide actionable insights and prescriptive recommendations Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures The person requires understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor or team leads Generally, interacts with peers and/or management levels at a client and/or within Accenture The person should require minimal guidance when determining methods and procedures on new assignments Decisions often impact the team in which they reside and occasionally impact other teams Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Qualification Any Graduation

Skill required: Marketing Operations - Multi Channel Attribution Modelling Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Channel Activation Specialist is responsible for supporting the execution of channel strategies and ensuring seamless activation across multiple sales and distribution channels. This role focuses on driving customer engagement, optimizing channel performance, and collaborating with internal and external stakeholders to deliver on business objectives. The Channel Activation Specialist ensures that all channel activities align with the overall strategy while maintaining a consistent and high-quality customer experience What are we looking for Bachelors degree in Business Administration, Marketing, Communications, or a related fieldExperience3-5 years of experience in channel activation, sales support, or marketing.Experience in managing multi-channel strategies and working with external partners.Familiarity with both digital and traditional activation channels.Proven track record of supporting successful campaigns and initiativesSkills & CompetenciesStrong understanding of channel activation principles and best practices.Proficiency in CRM tools, data analysis software, and project management platforms.Knowledge of digital marketing techniques and tools.Ability to analyze performance data and generate actionable insights.Budget management and resource allocation skills.Excellent communication and interpersonal skills.Strong organizational and project management abilities.Problem-solving skills with a customer-centric approach.Ability to adapt to dynamic market conditions and changing prioritiesCollaborative mindset with a focus on teamwork and relationship-building. Roles and Responsibilities: Support the implementation of channel plans, ensuring alignment with overarching business strategies and customer needs.Collaborate with marketing and sales teams to launch and monitor promotional campaigns and initiatives within the designated channels.Track and analyze channel performance metrics, providing actionable insights to enhance effectiveness and efficiency.Partner with internal teams, external vendors, and distributors to ensure successful activation of channel programs.Manage resources, budgets, and timelines effectively to ensure the smooth execution of channel activities.Gather feedback from customers and partners to identify areas of improvement and innovation in channel execution.Provide guidance and training to channel partners to ensure alignment with brand and operational standards.Ensure all channel activities adhere to regulatory requirements and organizational policies Qualification Any Graduation

Skill required: Delivery - Digital Marketing Analytics Designation: I&F Decision Sci Practitioner Assoc Mgr Qualifications: Any Graduation Years of Experience: 10 to 14 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Data & AIIn digital marketing analytics, you will be involved in processes and technologies that enable marketers to effectively evaluate the success and value of their digital marketing initiatives, identify trends and patterns over time and make data driven decisions. What are we looking for Data Science Problem-solving skills Ability to perform under pressure Ability to establish strong client relationship Ability to manage multiple stakeholders Prioritization of workload Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures The person requires understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor or team leads Generally, interacts with peers and/or management levels at a client and/or within Accenture The person should require minimal guidance when determining methods and procedures on new assignments Decisions often impact the team in which they reside and occasionally impact other teams Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Qualification Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Fleet & Dealer Comms & Campaign Lead ANZ develops and executes integrated marketing campaigns for B2B customers, such as Fleet & Transport, and independent service station operators (Dealers), to enhance brand visibility, engage audiences, and drive business objectives. This role ensures effective multi-channel communication, manages compliance and approvals, and collaborates with internal teams and external partners to deliver seamless campaigns. Additionally, the role is responsible for campaign planning, offer development, and ensuring marketing initiatives align with audience segmentation and business priorities. What are we looking for Ability to interpret performance data, market trends & customer insight to build brands and inform and execute local plans and campaignsAbility to manage multiple campaigns simultaneously, ensuring timely approvals and adherence to compliance requirements.High attention to detail in campaign execution, data accuracy, and creative content review.Excellent stakeholder management and communication skills, ensuring alignment across internal teams and external partners.Problem-solving mindset, proactively addressing campaign or system issues and implementing resolution strategies.Strong analytical skills for interpreting customer data, optimizing audience targeting, and measuring campaign performance.Experience with campaign tracking and reporting tools (Google Analytics, Power BI, Tableau) to assess KPIs and engagement metrics.Experience & Education:8+ years of experience in campaign management, or communications within a fast-paced marketing environmentProven experience in managing approvals, compliance processes, and partner collaborationsStrong background in loyalty programs, audience segmentation, and offer developmentBachelor s degree in Marketing, CommuCommunications, Business, or a related field Roles and Responsibilities: Develop and execute marketing campaigns aligned with business goals, including email, SMS, push notifications, and digital communications. This could include brand marketing campaigns or tactical sales driving incentives and B2B competitions.Adapt and execute campaigns, as needed, for local markets.Act as a key point of contact for internal and external stakeholders, ensuring smooth execution of marketing and communication initiatives.Manage campaign timelines, budgets, and approvals, ensuring compliance with legal, privacy, and regulatory standards.Develop and implement platform specific segments, rules, and offers, ensuring smooth execution across multiple channels.Source and provide creative assets and copy points, coordinating with marketing teams and external agencies to ensure brand consistency.Load, track, and optimize campaign activity in systems Ensure compliance with local laws and internal guidelines, maintaining data integrity and customer privacy standards.Conduct performance analysis, live proof testing, and final production reviews to measure campaign effectiveness and drive improvements.Manage loyalty and partner initiatives ensuring successful implementation and execution.Facilitate issue resolution by coordinating with IT, marketing teams, and external partners, managing corrective actions and system fixes.Lead internal and external approval processes for offers and creative assets, including engagement with partners.Provide detailed briefs to marketing teams, outlining campaign objectives, reporting requirements, and audience insights.Work with agencies or partners to develop and execute events and sponsorship activationsFacilitates end to end offers for B2B customers i.e., associations, fleet customers, etcThis role would oversee and input into budget decisions for Brand & Comms team budgetsThis role plays a key role in the client website in Australia and NZ Tasks would include:oGather requirements from key business stakeholdersoReview & update brand assets, visuals & contentoImprove CX and flow of pagesoBrief agencies or Technology partners Qualification Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Planning & Promotions Specialist is responsible for developing and executing promotional strategies that drive customer engagement, sales growth, and brand visibility. This role involves coordinating promotional activities, aligning with business objectives, and ensuring seamless execution across channels. The specialist will collaborate closely with marketing, sales, and operations teams to deliver effective campaigns and optimize promotional efforts.Role requires Digital Marketing Ads & Promotion creation/designEducation:Bachelors degree in Marketing, Business Administration, or a related field.Certifications in marketing or project management (e.g., PMP, Digital Marketing certifications) are a plus.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for Technical Skills: Proficiency in marketing tools and platforms (e.g., CRM systems, campaign management software).Strong data analysis skills with experience using Excel, Tableau, or similar tools.Knowledge of promotional strategies and sales enablement tools.Strong organizational and project management skills, capable of handling multiple promotions simultaneously.Creative thinker with the ability to develop innovative promotional ideas.Analytical mindset with a focus on data-driven decision-making.Excellent communication and collaboration skills to work effectively across teams.Adaptability and ability to thrive in a fast-paced, dynamic environment.Proven track record of developing and managing successful promotional campaigns.Experience in a fast-paced, multinational organization or industry is preferred. Roles and Responsibilities: Promotional Planning and Execution:oDesign and implement promotional campaigns to achieve business goals such as increased sales, customer acquisition, or product launches.oDevelop promotional calendars and ensure alignment with overall marketing and sales strategies.Campaign Coordination:oCollaborate with cross-functional teams, including marketing, sales, and operations, to ensure timely and effective execution of promotional activities.oOversee the creation of promotional materials and ensure consistency with brand guidelines.Performance Analysis:oMonitor the performance of promotions using key metrics such as ROI, sales lift, and customer engagement.oProvide post-campaign analysis and actionable recommendations to improve future promotional efforts.Budget Management:oManage promotional budgets, ensuring cost efficiency and maximizing return on investment.oWork with finance teams to track expenses and maintain financial accountability for promotional activities.Market and Competitor Insights:oConduct research on market trends, customer preferences, and competitor activities to inform promotional strategies.oIdentify new opportunities for promotions that align with customer needs and business objectives.Stakeholder Communication:oAct as the point of contact for all promotional activities, providing updates and insights to internal and external stakeholders.oEnsure that all teams are informed of promotional goals, timelines, and outcomes. Qualification Any Graduation

Skill required: Delivery - Digital Marketing Analytics Designation: I&F Decision Sci Practitioner Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Data & AIIn digital marketing analytics, you will be involved in processes and technologies that enable marketers to effectively evaluate the success and value of their digital marketing initiatives, identify trends and patterns over time and make data driven decisions. What are we looking for Data Science Proficiency in Data Modeling, Experimental Design/Analysis, Marketing and/or Business Analytics. Knowledge of Data Science and Machine Learning concepts and algorithms. Experienced with programming languages and Data Science scripting (in Python / R / Scala / Julia) Experience with Cloud Technologies Experience in implementing ethical practices into data science. Negotiation skills Problem-solving skills Adaptable and flexible Results orientation Prioritization of workload Roles and Responsibilities: Utilize advanced statistical and machine learning techniques to address complex business problems Possess the ability to conduct exploratory data analysis and present findings in ways that are meaningful to stakeholders Develop, refine, and implement models that enhance decision-making processes. Perform comprehensive preprocessing of both structured and unstructured data to ensure its quality and relevance Undertake data collection, analysis, and interpretation to extract meaningful insights. Analyze vast datasets to identify trends, patterns, and correlations that contribute to informed decision-making Build, refine, and deploy predictive models and machine-learning algorithms that align with business objectives Collaborate closely with engineering and marketing teams to understand their requirements and integrate data-driven solutions into their workflows Conduct ad-hoc analyses to provide timely and relevant insights, along with actionable recommendations to address pressing business questions Develop and implement machine learning solutions, including audience segmentation, marketing engagement level evaluation, and prioritization of sales engagement with accounts Manage the end-to-end lifecycle of machine learning models, including training, testing, deployment, and continuous improvement Effectively communicate complex findings and insights to both technical and non-technical stakeholders Document methodologies, data sources, and models to ensure transparency and reproducibility Qualification Any Graduation

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Measurement & Report Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe objective of a reporting analyst is to analyze metrics and design reports to help drive critical business decisions. Reporting analysts contribute to the overall improvement of business reporting by maintaining a company s data systems and implementing processes and initiatives that ultimately increase the effectiveness and integrity of data reporting and documentation. They store data, create reports, analyze reports, create custom reports, and share findings What are we looking for Design business analysis and data recording systems for use throughout the departmentMaintain databases and perform updates as necessary to ensure accuracy. Regularly examine data reports to locate and resolve mistakes throughoutAccurately analyze and collect data for various types of business reports. Create business reports that provide insight into key data points. Communicate the results of data analysis in written and verbal form to managers. Support various departments, including marketing and sales, in reaching their goals through analysis. Monitor data to identify changes in financial and business trends. Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Skill required: Delivery - Marketing Analytics and Reporting Designation: I&F Decision Sci Practitioner Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Data & AIAnalytical processes and technologies applied to marketing-related data to help businesses understand and deliver relevant experiences for their audiences, understand their competition, measure and optimize marketing campaigns, and optimize their return on investment. What are we looking for Python (Programming Language)Structured Query Language (SQL)Machine LearningData ScienceWritten and verbal communicationAbility to manage multiple stakeholdersStrong analytical skillsDetail orientationExpertise in AWS, Azure, or Google Cloud for ML workflows.Hands-on experience with Kubernetes, Docker, Jenkins, or GitLab CI/CDFamiliarity with MLflow, TFX, Kubeflow, or SageMaker.Knowledge of Prometheus, Grafana, or similar tools for tracking system health and model performance.Understanding of ETL processes, data pipelines, and big data tools like Spark or Kafka.Proficiency in Git and model versioning best practices. Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Work closely with data scientists, engineers, and DevOps teams to operationalize MLOptimize ML pipelines for performance, cost, and scalability in production.Automate deployment pipelines for ML models, ensuring fast and reliable transitions from development to production environments Set up and manage scalable cloud or on-premise environments for ML workflows. Qualification Any Graduation

Marketing Data Scientist Role Summary IMEA Regional Marketing is looking for a talented and highly motivated individual to join our team in the role of Marketing Data Scientist. In this role, you will work with marketing and performance managers on translating complex data findings into useful insights that guide decision-making and future marketing investment. You will be responsible for providing useful insights, recommendations, and measurements of marketing campaigns that will drive innovation and efficiency gains for the business. The candidate will define and execute data-driven, analytical solutions to engage our customers and help solve commercial problems. This role is not about crunching numbers, its about finding compelling insights within data and using your exceptional business and communications skills to translate those insights into action. As one of the masterminds behind our data-driven campaign planning, forecasting and analysis, youll spend your time digging into big, complex data sets, customer touch points and journeys. The data will not remain inert in your hands, however, since you’ll use your critical thinking, problem solving and communication skills to influence and drive thoughtful and well-informed decision making with marketing and business leaders. You will work closely with the Campaign Leads and Marketing Managers to create insights that shape the campaign strategy of our product and solutions, optimize content, and assess the impact of various initiatives. You will also be responsible for surfacing key business insights and recommendations in campaign planning and reviews. Our team of entrepreneurial, enthusiastic, and customer-centric marketeers are helping global and customers in the Indian subcontinent, Middle East, and sub-Saharan Africa integrate their domestic and international supply chains to reach their end-customers. You will have the opportunity to partner with marketing, sales, revenue operations, and finance to develop strategies and analytics designed to enable informed decision making and lead efforts to identify gaps in our data to better drive engagement, client acquisition, retention, and revenue. Working in close collaboration with a diverse and dynamic team of colleagues around the world, you will be part of setting the direction for our regional marketing team and collaborating across the organization to measure impact performance on all marketing activations. REQUIRED COMPETENCIES AND SKILLS: Basic Qualifications: Bachelor’s degree is required with emphasis on analytical skills – e.g. E-commerce, Data Science, Statistics, Business, Computer Science, or equivalent practical experience 5 years of experience in a Marketing Operations, Demand Generation, Data Planner, or related role, ideally at a B2B technology company or agency. Demonstrated proficiency in analytical work in marketing/sales, or a business operations and analytics environment, including analyzing data with spreadsheet software (e.g. Excel Sheets) and database query (e.g. SQL) experience Champion of data and visualization with strong, effective presentation and story-telling skills. Demonstrated ability to conduct sophisticated and creative analysis to solve business problems and translate the results into actionable deliverables, clearly-written summaries/presentations, and region-wide communications. Power BI experience and/or related business intelligence tools is highly preferred. Experience with marketing analytics platforms like Google Analytics is a plus CRM: Salesforce Sales Cloud experience with explicit knowledge of leads flow process, data hygiene and reporting dashboards Strong skills in data analysis, statistics, programming (e.g. SQL, R or Python) Strong stakeholder management skills and ability to manage interfaces at all levels in the organisation Strong verbal and written communications skills and ability to articulate complex insights to cross-functional audiences. Digitally savvy. Preferred Qualifications: Experience with marketing analysis and data-backed customer segmentation is a plus. Understanding of digital marketing, digital logistics platforms, and solutions. Business acumen and communication skills; proficiency in translating data into actionable insights and digestible formats for the business. Highly organized with multi-tasking skills; efficient in ambiguous situations. Demonstrated ability to work across organizational boundaries. Knowledge about digital campaign landscape, cloud computing market and technologies Your personality Strong results orientation with a proven track record of flawless execution and strong attention to detail Demonstrated flexibility, creativity and problem-solving skills Comfortable working in a demanding, fast-paced changing environment that is going through high growth Self-motivated, enthusiastic, and organized. Independent contributor and self-starter who takes ownership of assignments and sees them to completion A collaborator who can work across diverse teams and build rapport to gain the trust and confidence from local and international stakeholders. Hands-on, can-do attitude, and willing to propose and try new things Complete integrity with sensitive and confidential information Curious by nature, motivated by learning and by taking on challenges Approachable and social – we’re a colorful and diverse team with big ambitions, high energy who also has plenty of fun along the way Great organizational skills and attention to detail; able to execute and prioritize multiple tasks simultaneously. Team player, but ability to work independently and be a self-starter. Responsibilities: This is a hands-on position; the ideal candidate must be willing to roll-up their sleeves and work directly with large datasets, conduct data analysis, build self-service reporting tools and dashboards in an environment of rapid growth and increasing complexity, and communicate complex business insights in a clear and precise manner. The candidate must be a self-starter with a bias towards independent problem solving, a passion for identifying and eliminating bottlenecks, and has the foresight to anticipate business needs, make tradeoffs, and balance business dynamics despite constraints. The ideal candidate must also earn trust through performance and relationship building, think analytically about business challenges, and have experience in marketing campaign management. Support the full spectrum of regional marketing data analytics activities Monitor and forecast marketing and sales trends as well as analyze customer and prospect data and downstream funnel performance using Salesforce, Power BI, and other tools Deep dive into data to investigate trends, topical issues, uncover insights, and explore new opportunities for our business growth. Analyse small to large and complex data sets using a variety of tools such as Google Analytics, Salesforce Einstein Analytics, SQL , R and BI tools Use CRM tool to track performance and analyze data against monthly goals Integrate emerging technologies (AI-powered tools..etc ) with marketing platforms to: Build and deploy predictive models to forecast customer behaviour, sales trends, and marketing campaign outcomes. Develop custom scripts or tools to automate routine marketing analysis tasks Cross-channel attribution and multi-touchpoint analysis – develop multi-touchpoint attribution models to understand the impact of various marketing channels on conversion. Works closely with marketing teams to develop dashboards, extract and analyze data, find opportunities, and develop solid recommendations to increase and optimize campaign performance Examine campaign return on investment and conduct demand waterfall analysis to improve profitability of campaigns and performance throughout the sales funnel Utilise data-driven insights to enable leadership to optimize budget and resource allocation Understand how data, and content should be used to optimize conversion rates for a digital experience Identify gaps and pioneer new ways to optimize campaign planning and execution and improve data integrity. Help develop and deliver analytics or measurement frameworks that foster a Test & Learn culture Assist in the development of a structure for managing data analysis requests that can be scaled and improved upon ongoing; e.g. automating ongoing BAU reporting Prepare reports and present results to internal collaborators and management Contribute to the Regional Head of Marketing reporting cadence to ensure weekly, monthly, and quarterly reports are completed to meet timelines with data accuracy Facilitate adoption of the reporting standards by consistently applying them in daily work and educating end users on applicable usage/interpretation of different methodologies Partner with internal regional and global stakeholders from cross-functional and products teams, data engineers to capture business requirements, shape data, and set up processes to design and build reporting solutions.

Immediate joiners preferred .. Job Title: Data & Analytics Strategy Executive Experience: Minimum 2+ Years Location: Remote [Hybrid later] (Pune / Coimbatore / chennai / Mumbai / Gurugram / Bengaluru) Type: Full-Time Shift : 12:30 PM to 9:30 PM Afternoon shift Role Overview: Analyst will use in-depth knowledge in Technical Analytics skills and an understanding of media channel based KPIs to help campaign reporting, measurement along with providing insights & recommendations Key Responsibilities Analyze media spend, ROI, and performance metrics across key digital platforms such as Google Ads, Facebook/Instagram, DCM, DV360 and translating data into actionable insights. Develop and maintain advanced dashboards and reports that provide actionable insights and visualizations to stakeholders at different levels of the organization. Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines Skills and experience: Minimum 2-5 years of experience as a Marketing Analyst. Strong experience with Digital Media Data across Search, Social, Display, Programmatic media and strong understanding of Digital KPIs. Understanding of marketing funnels and relevant KPIs. Knowledge of selected programming languages (e.g., SQL) In-depth knowledge of relational databases (e.g., Snowflake, GCP) Analytical & problem-solving skills. Strong written and oral communication skills. Expertise in designing new dashboards, identifying the right metrics, layout. Exposure to Tableau. Good-to-have: Other Visualization tools like Power BI and Looker Studio, GCP, Datorama etc. Interested share resume on dhanashree.chitre@weareams.com

Why this role exists We need a handson analytics leader to design, automate and evangelise holistic marketingmeasurement frameworks that: Quantify the true incremental impact of every media dollar (Meta, Google, YouTube, CTV, affiliates, influencers, retention promos). Turn raw tradingplatform data and martech signals into crisp, actionable insights for the Csuite, Trading Ops, Product and Investor Relations. Enable smarter budget allocation, faster testandlearn cycles and bulletproof business cases for new channels or tactics. Key Responsibilities Measurement Strategy Architect and codify Hola Primes omnichannel performancemeasurement playbook (MMM, attribution, lift tests, testvscontrol, brand & search lift, funnel analytics). Define the canonical KPI hierarchy impressions clicks fundedaccount conversions profitshare payouts and the guardrails for each stage. Solution Development Prototype and productionize analytics solutions (SQL/Python/R) that stitch adplatform signals with firstparty trading data. Build interactive dashboards in Tableau, Power BI, Looker/Looker Studio that surface ROI, LTV/CAC, retention cohorts, payout velocity and incremental revenue. Leverage marketing APIs (Google Ads API, Meta Marketing API, YouTube Data & Analytics APIs, Google Analytics Data API, etc.) to automate data extraction, campaign optimisation and realtime performance feedback loops. Insight & Storytelling Translate complex stats into boardready narratives and campaign postmortems. Partner with Performance Marketing, Product, Retention and Finance to recommend spend shifts, creative optimizations and new growth loops. CrossFunctional Leadership Work daytoday with Product, Data Engineering and MarTech to activate clean data feeds. Upskill marketers on experimentation bestpractices, new BI tools and advanced measurement methods. Process & Automation Identify manual painpoints and drive tooling/BI & APIintegration enhancements to cut reporting lag. Champion agile ritualsuser stories, sprint reviews, OKRsto keep analytics roadmaps on track. Tech Stack Youll Use Databases / Warehouses: Snowflake, BigQuery, Postgres Languages: SQL, Python, R Visualisation & BI: Tableau, Power BI, Looker / Looker Studio (Data Studio) Marketing & External APIs: Google Ads API, Meta Marketing API, YouTube Data API, Google Analytics Data API, TikTok Marketing API, LinkedIn Ads API Experimentation & Marketing Tools: Google CM360, Meta Experiments, Firebase/GA4, Optimizely Collaboration & Agile: JIRA, Asana, Git, Slack Preferred candidate profile 46 years in digitalmarketing analytics, mediameasurement consulting or retail/fintech BI. Proven mastery of incrementality & lift studies, MMM/econometrics, attribution modelling, A/B & multivariate testing. Handson SQL + Python (or R) for data wrangling, statistical modelling and rapid POC builds. Demonstrated expertise building and maintaining dashboards in Tableau and/or Power BI (Looker a plus). Experience integrating and automating marketing data via Google Ads, Meta, YouTube and other advertising APIs. Comfortable joining adplatform, web, app and backend trading data; experience with Snowflake/BigQuery preferred. Track record influencing nonanalytics stakeholdersable to sell the story, not just the stats. Experience in fintech, trading, brokerage or highly regulated performancemarketing environments is preferred. Thrive in highvelocity, agile teams; you plan with OKRs and ship in sprints. Whats in it for you Direct line of sight to Clevel decisions and multimilliondollar media budgets. An open canvas to build the analytics stack you’ve always wanted—no red tape. Global exposure: shape growth levers across 175+ markets and multiple asset classes. Competitive compensation, performance bonus, and the chance to work alongside a passionate, data-obsessed marketing squad.

Option 1: 2-year degree from an accredited university in Marketing , Public Relations , Business Administration , or related major. 4 years of experience in sales , marketing , digital , or related professional area. Hospitality marketing or digital advertising experience preferred. Option 2: 4-year bachelor's degree in Marketing , Public Relations , Business , or related major. 2 years of experience in sales , marketing , digital , or related professional area. Hospitality marketing or digital advertising agency experience preferred.

Join EKSAQ as a Marketing Manager in Hyderabad! Lead strategic campaigns, drive growth, manage a dynamic team, and shape our brand in the EdTech space. Bring your 8+ years of experience to empower K-12 education through innovation and impact.

Roles & responsibilities Analytics & Business Intelligence: Build and maintain comprehensive analytics dashboards using tools like Tableau, Power BI, or Google Analytics Develop KPI frameworks and performance metrics for marketing campaigns, lead generation, and student acquisition Create automated reports for stakeholders including conversion funnels, ROI analysis, and attribution modeling Conduct advanced analytics including predictive modeling for student enrollment forecasting Monitor and analyze competitor digital presence and market trends Data Management & Integration Work with IT to establish data pipelines connecting Salesforce, Application Center, and advertising platforms Ensure data quality, consistency, and accuracy across all marketing systems Create unified customer data platform for 360-degree view of student journey Performance & Marketing Automation: Design and implement marketing automation workflows across lead lifecycle from awareness to enrollment Manage and optimize Salesforce CRM system including lead scoring, nurturing campaigns, and sales pipeline automation Develop automated reporting systems for real-time campaign performance monitoring Analyze marketing funnel performance and identify optimization opportunities Technology & Vendor Management: Evaluate and implement new marketing technology solutions Manage relationships with technology vendors and ensure optimal platform utilization Preferred candidate profile MBA or equivalent from a reputed institute 3-7 years of post-qualification work experience in Marketing Analytics, Marketing Automation, Tech or Business Intelligence preferably in: Higher Education, EdTech, Corporate Education, Online Learning Platforms, Technology companies, SaaS platforms, Digital Marketing Agencies, Management Consulting firms with focus on data analytics and marketing technology

1. Skilled in SAS, SQL and Automation. Would prefer if the candidate has experience in visualization tools like Power BI/Qlik/Tableau. 2. Good knowledge of Banking domain (specifically Credit Risk Analytics Domain). 3. The candidate should have excellent written and verbal communication skills 4. Good stakeholder management skills 5. Experience in Marketing Analytics especially tracking Have work experience of working on data science problems. Experience of working in Banking and Credit Risk, Statistics modeling techniques like liner and logistic regression, decision tree and random forest Exposure to IFRS9 model development with parameters like PD, EAD, LGD, understanding of Application and Behavioral Scorecard Development Understanding of collections and recoveries business aspects Good knowledge of SAS and SQL Good communication Skills

Job Description. Job Title: Sr. Data Analyst. Location: Remote. Department: Data & Analytics. Who You Are. Bachelor's degree in a relevant field such as computer science, mathematics, statistics, or a related discipline. A master's degree is a plus.. 5+ years of experience in data analysis or a similar role, preferably in the technology, marketing, or SaaS industry.. Proficiency in SQL and experience with data manipulation, extraction, and analysis using SQLbased tools.. Strong programming skills in Python, R, or other relevant languages for data analysis and statistical modeling.. Experience with data visualization tools such as Tableau, Power BI, or similar platforms.. Solid understanding of statistical analysis techniques and their practical application.. Familiarity with cloud-based data platforms (e.g., AWS, Google Cloud Platform) and their associated services.. Excellent problem-solving skills and ability to work with large and complex datasets.. Strong communication and presentation skills, with the ability to convey complex ideas to both technical and non-technical audiences.. Proven ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously.. Experience with email marketing, digital marketing analytics, or customer analytics is a plus.. Knowledge of data privacy and security regulations (e.g., GDPR, CCPA) is desirable.. What You'll Do. Utilize advanced data analytics techniques to extract actionable insights from large and complex datasets.. Collaborate with stakeholders to identify and define key business questions and objectives.. Design and develop data models, algorithms, and visualizations to effectively communicate findings and recommendations to both technical and non-technical stakeholders.. Conduct thorough analysis of customer and market data to identify trends, patterns, and opportunities for business growth.. Collaborate with product teams to develop and optimize data-driven product features and enhancements.. Work closely with data engineering teams to ensure data integrity, quality, and availability for analysis.. Provide mentorship and guidance to junior analysts, fostering their professional growth and development.. Stay up to date with industry trends and emerging technologies in data analytics and contribute innovative ideas to enhance our analytical capabilities.. Support the development and implementation of data governance practices and policies.. Collaborate with internal teams to define and track key performance indicators (KPIs) and metrics.. Show more Show less

Strong background in SQL, Python, R, Tableau/ Google analytics/Power BI Exp working on metrics such as retention, churn, engagement and marketing analytics. Excellent visualization skills Mail us- info@a1selectors.com

Salesforce Sales Cloud and Marketing Cloud , specializing in pipeline analysis, data extraction, and marketing performance optimization . This role will be responsible for tracking the impact of marketing efforts on pipeline growth, ensuring data accuracy, and driving strategic insights through advanced analytics and automation. Key Responsibilities: Monitor and analyze the marketing pipeline within Salesforce Sales Cloud and Marketing Cloud , tracking lead movement across all funnel stages. Develop and optimize dashboards in Salesforce and BI tools to provide real-time visibility into pipeline performance, conversion rates, and revenue impact. Extract, transform, and analyze data from Salesforce Sales Cloud and Marketing Cloud using APIs, data exports, and automation tools . Assess marketing effectiveness by analyzing campaign performance, attribution models, and lead conversion metrics within Salesforce. Monitoring data integrity across CRM, analytics, and marketing platforms, identifying data inconsistencies. Collaborate cross-functionally with marketing and sales teams to provide data-driven recommendations for improving pipeline efficiency. Support forecasting and goal setting , leveraging historical data and predictive analytics to establish benchmarks for lead generation and pipeline performance. Qualifications: Experience working with Salesforce Sales Cloud and Marketing Cloud , including data extraction, API usage, and automation . Strong analytical skills with expertise in CRM reporting, data visualization tools Power BI, or similar, Ability to play with raw/big data data using excellent skills in at least one of SQL/Python/Pyspark. Understanding of marketing attribution, lead scoring, and campaign tracking . Familiarity with pipeline forecasting models and revenue impact analysis. Ability to translate complex data into actionable insights for marketing and sales teams. Key Competencies >3 years of experience in BtoB marketing performance measurement Financial acumen Strong analytical mindset Knowledge of BtoB marketing. Experienced in analytical & performance reporting tools (PowerBI, Google Analytics) Collaborator and team player. Fluent in English Maersk is committed to a diverse and inclusive workplace, and we embrace different styles of thinking. Maersk is an equal opportunities employer and welcomes applicants without regard to race, colour, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, pregnancy or parental leave, veteran status, gender identity, genetic information, or any other characteristic protected by applicable law. We will consider qualified applicants with criminal histories in a manner consistent with all legal requirements. We are happy to support your need for any adjustments during the application and hiring process. If you need special assistance or an accommodation to use our website, apply for a position, or to perform a job, please contact us by emailing .

Lead the growth strategy and user acquisition for our platform. Hands-on experience in performance marketing, funnel optimization, revenue enablement, user acquisition, and sales strategy. Startup experience is preferred. Salary up to 25 LPA++

Job Summary: This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. The key responsibilities will include the following Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness. Provide expert advice on selecting the most suitable B2B marketing automation platform. Gather business requirements, design process & solution for implementation of marketing automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, Pardot Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, Pardot Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact Develop documentation and training materials to support ongoing platform usage and skill development. Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments. Aside from client delivery, the selected candidate will also drive business development efforts.

Role mission We are seeking a data-driven SaaS and Performance Marketing Analytics Manager with a strong background in Account-Based Marketing (ABM) analytics to join the Digital Energy marketing team. This role will be instrumental in optimizing our demand generation efforts, providing insights into account engagement, and driving performance across our ABM and paid media programs. The ideal candidate is skilled at analyzing campaign results, developing insights and action plans to deliver continued performance, and aligning metrics with business goals in a B2B environment, especially within targeted ABM campaigns. They should also foster an analytical, high-performance culture based on a deep understanding of user behavior and the ability to leverage data-driven insights to optimize campaign conversions. Main responsibilities Analyze and optimize multi-channel paid media campaigns (LinkedIn, Google Ads, display, etc.) with a focus on ROI and pipeline contribution from target accounts. Develop and maintain dashboards and reports that measure performance marketing effectiveness across ABM tiers and named accounts. Track engagement across the full funnel, from impression to closed-won, using tools like Salesforce, Demandbase, or similar platforms. Identify trends, gaps, and opportunities in account-level behavior, channel attribution, and campaign performance. Collaborate with sales, ABM, and demand gen teams to define KPIs, measurement frameworks, and attribution logic for account-based initiatives. Conduct A/B tests, audience segmentation analysis, and lead conversion assessments to guide marketing investments and campaign strategy. Develop behavior insights by leveraging internal and 3rd-party data resources to monitor account insights and enhance campaign effectiveness. Partner with relevant teams to enhance data accuracy, pipeline tracking, and lead/account scoring models. Analyze performance to refine strategies for maximum ROI and provide business reviews. Skills with proficiency level and experience Bachelor s degree in marketing, or related field.

We are seeking a highly analytical and creative PPC Specialist to manage our Pay-Per-Click (PPC) advertising campaigns. The ideal candidate should have a proven track record of success in managing PPC campaigns across multiple platforms, as well as a deep understanding of digital marketing analytics and conversion rate optimization. Key Responsibilities: Develop and implement PPC strategies across various platforms (Google Ads, Bing Ads, Facebook Ads, etc.) Conduct keyword research and analysis to identify high-value opportunities. Monitor and adjust campaign budgets to ensure maximum ROI. Analyze campaign data and provide regular reporting and insights to the marketing team and clients. Create and optimize ad copy, landing pages, and ad groups for maximum performance. Required Skills and Qualifications: Strong analytical skills and experience with digital marketing analytics tools (Google Analytics and Google Tag Manager) Excellent written and verbal communication skills Proven track record of driving results and achieving campaign objectives

A Sprinkr Anayst is a professiona responsibe for managing and optimizing the use of Sprinkr, a socia media management and customer experience patform. Their primary focus is on utiizing Sprinkr's toos and features to enhance a company's socia media presence, engagement, and customer interactions. The roe invoves a combination of technica proficiency, strategic thinking, and strong communication skis. Key Responsibiities: Patform Management: Administer and configure Sprinkr patform settings to aign with the organization's socia media goas. Stay updated on the atest Sprinkr features and functionaities and recommend updates to enhance efficiency. Data Anaysis: Anayze socia media data using Sprinkr anaytics toos to derive actionabe insights. Generate reports and dashboards to measure the performance of socia media campaigns and activities. Campaign Execution: Pan, impement, and manage socia media campaigns using Sprinkr toos. Coaborate with marketing and content teams to ensure campaigns aign with overa business objectives. Set up and manage Googe Marketing Patform and the different aspects of Googe Ad campaigns, incuding Campaign Manager 360, Search Ads 360, Adwords, YouTube, DoubeCick, Foodight, and Googe Dispay Network among others. Deveop PPC strategies to enhance onine visibiity and brand awareness. Lead and optimize dispay campaigns for mutipe devices. Continuousy anayze and optimize ad campaigns for improved performance. Required education Bacheor's Degree Preferred education Master's Degree Required technica and professiona expertise Proven experience in socia media management, with a focus on Sprinkr. Strong anaytica skis and the abiity to interpret socia media data. Famiiarity with socia media trends, patforms, and best practices. Technica proficiency in using Sprinkr toos and features. Understanding of customer experience and engagement strategies At east 2 to 3 years of experience in Googe Ads and search engine marketing. Knowedge of marketing anaytics toos, such as Googe Anaytics and Adobe Anaytics Knowedge of GTM (Googe Tag Manager) and impementing Googe Anaytics, FB Pixes and a other marketing pixes using GTM Abiity to set up and manage ad campaigns on socia media channes, such as Meta, X, Instagram, and YouTube among others Preferred technica and professiona experience Strong communication skis necessary to ead conversations with the cient to understand their Googe ad campaign needs and expectations, and taior soutions accordingy. Proficiency in deveoping and impementing a programmatic ad strategy in DV360. Abiity to test and adopt new Googe ads toos, based on avaiabiity and feasibiity.