Offline Marketing Manager

As a Retail Marketing & LSM (Local Store Marketing) Manager in our organization, you will play a crucial role in developing and executing retail marketing strategies to enhance brand presence and drive footfalls at the local store level. Your responsibilities will include: - **Strategic Marketing Execution:** Develop and implement retail marketing strategies to enhance brand presence and drive footfalls at the local store level. - **Campaign Planning & Execution:** Lead end-to-end planning and execution of marketing campaigns, including promotions, activations, and seasonal offers. - **Merchandising & POP Planning:** Oversee in-store branding, point-of-purchase (POP) materials, and merchandise planning to ensure consistency and effectiveness. - **Local Store Marketing (LSM):** Create hyper-local marketing plans targeting struggling stores with precision marketing and data-driven insights. - **OOH & Digital Marketing:** Develop out-of-home (OOH) and digital marketing strategies to maximize reach and customer conversion in specific locations. - **Google My Business (GMB) Optimization:** Manage GMB listings, reviews, and updates to enhance local store discoverability and improve customer experience. - **Vendor Management:** Collaborate with external vendors and agencies to ensure cost-effective and high-quality execution of marketing initiatives. - **Cost Efficiency & Timely Execution:** Ensure marketing activities are executed within budget and deadlines while maintaining high efficiency. - **Data Management & Reports:** Track, analyze, and report marketing performance metrics, store-level insights, and campaign effectiveness. - **Creative Adaptation for Local Marketing Initiatives:** Customize marketing creatives to align with regional preferences and customer demographics. - **Local Marketing Initiatives Calendar:** Develop and maintain a marketing calendar to ensure timely execution of local campaigns and events. - **Team Leadership:** Lead and mentor a team of marketers, ensuring alignment with brand guidelines and marketing goals. - **Budget Management:** Allocate and optimize marketing budgets across multiple channels for maximum ROI. - **Performance Analysis:** Track and analyze campaign effectiveness, store performance, and customer insights to refine future marketing strategies. **Key Requirements:** - Minimum 10+ years of experience in retail marketing, LSM, or brand management, preferably in retail brands, FMCD, or FMCG sectors. - Proven expertise in campaign planning, merchandise planning, and store-level precision marketing. - Strong knowledge of OOH media, digital marketing, and GMB planning to drive localized impact. - Experience in handling multi-channel marketing initiatives and increasing footfalls through data-driven strategies. - Excellent leadership, communication, and stakeholder management skills. - Ability to analyze market trends and implement innovative marketing solutions. - Proficiency in marketing analytics and tools for campaign tracking and reporting. Joining our team will provide you with an opportunity to work with a leading retail brand, competitive salary and benefits, and a dynamic work environment with growth opportunities.,