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Home
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Jobs in bengaluru
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Akya Retail
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Offline Marketing Manager

Offline Marketing Manager

5 - 10 years

|

10 - 14 Lacs

Posted:2 days ago| Platform:

Apply

Skills Required

btl marketing offline marketing btl activation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Summary:

Key Responsibilities:

Plan and execute
BTL campaigns
including in-store activations, mall promotions, events, exhibitions, and roadshows
Drive
store-level marketing
initiatives to increase walk-ins and conversions
Coordinate with vendors, malls, event partners, and internal teams for seamless execution
Manage campaign budgets, timelines, and ROI tracking
Execute local partnerships, community activations, and hyperlocal marketing efforts
Analyze campaign performance and present insights and improvement plans
Ensure brand consistency across all offline touchpoints

Requirements:

Proven experience in
BTL / offline marketing
(retail, fashion, lifestyle preferred)
Strong execution and vendor management skills
Hands-on experience with events, activations, and promotions
Good analytical, communication, and coordination skills
Ability to work in a fast-paced retail environment

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