Offline Marketing Manager

Company Description

Aouraa Production & Entertainment is a New Delhi-based Celebrity and Event Management company founded in 2010. Specializing in celebrity management, wedding planning, corporate events, and live concerts, we strive to create successful and memorable events for our clients.

Job Title: Marketing Manager (Minimum Experience: 3+ Years)

We are seeking an innovative and results-driven Offline Marketing Manager to lead the planning and execution of marketing strategies that enhance brand visibility, drive customer engagement, and generate business growth. The ideal candidate will have a strong understanding of offline marketing channels and excellent communication skills.

Minimum Experience: 3+ Years

Key Responsibilities:

• Develop and execute offline marketing strategies to support brand goals and business growth.
• Plan and manage BTL (Below The Line) activities such as events, exhibitions, mall activations, roadshows, sponsorships, and brand tie-ups.
• Coordinate with vendors, agencies, and partners for event setups, printing, fabrication, and logistics.
• Oversee outdoor media planning — hoardings, transit media, retail branding, and signage.
• Collaborate with the creative team to develop engaging marketing collateral (flyers, standees, brochures, etc.).
• Drive local marketing campaigns and community engagement programs to increase brand visibility.
• Manage budgets for offline campaigns and ensure maximum ROI.
• Track campaign performance through lead generation, footfall, and engagement metrics.
• Negotiate and manage contracts with event partners, media agencies, and external vendors.
• Work closely with the digital marketing and sales teams to ensure 360° integrated marketing campaigns.
• Stay updated on industry trends, competitor activities, and emerging offline marketing opportunities.

Lead Generation & Client Engagement

• Identify offline opportunities for lead generation and engagement.
• Train and support the sales team with branding materials and event resources.
• Ensure all on-ground interactions reflect luxury service standards.

Skills & Qualifications

Required:

• 3–6 years of experience in offline marketing, event marketing, or hospitality marketing.
• Knowledge of the wedding and luxury event industry (or strong willingness to learn).
• Strong communication, negotiation, and relationship-building skills.
• Excellent project management and multitasking abilities.
• Creative mindset with a keen eye for visual branding.
• Proficiency in Microsoft Office & basic design coordination skills.

Preferred:

• Experience working in wedding planning, hospitality, luxury retail, or event production.
• Established network of vendors, venues, and marketing partners.
• Understanding of décor styling, booth design, and experiential marketing.

Job Type: Full-time

Pay: ₹28,000.00 - ₹50,000.00 per month

Work Location: In person