Offline Marketing Manager

The Offline Marketing Manager will lead all on-ground and trade marketing initiatives to drive brand preference, strengthen stakeholder engagement, and enhance retail visibility.

Key Responsibilities:

• Build impactful visibility strategies through differentiated ways of offline marketing - hoardings, roadshows, and in-store branding.
• Develop and deploy marketing collaterals (POSM, brochures, signages, display units) across trade touchpoints.
• Design and execute BTL campaigns including dealer meets, mason/contractor engagement programs, and retail activations.
• Conceptualize loyalty and recognition programs for masons/contractors to drive retention and advocacy.
• Collaborate with regional sales teams to ensure marketing activations are aligned to business goals.
• Manage agency/vendor relationships, negotiate costs, and ensure timely, high-quality execution.
• Track ROI, compile performance reports, and recommend improvements.
• Safeguard brand consistency across all offline touchpoints.

Qualification & Skills:

• MBA/PGDM in Marketing or related field.
• 4-5 years of experience in BTL/field marketing (cement, paints, tiles, FMCG, or building materials preferred).
• Strong project and vendor management capabilities.
• High travel readiness and ability to work closely with sales teams.

Location:

About the Company

Headquartered in India, RAIN Industries is a multinational, Fortune India 150 manufacturing company, and we are among the top 10 publicly listed companies in Hyderabad. We are a leading vertically integrated producer of carbon, cement, and advanced materials with manufacturing facilities in eight countries across three continents.

RAIN’s subsidiary companies Rain Carbon Inc. and Rain Cements Limited, are industry leaders in their respective sectors. We are always looking for talented people to join our global organization who bring both a deep passion for their work and a constant commitment to professional excellence.

Rain Cements Limited (RCL) is a wholly owned subsidiary of Rain Industries Limited, a multinational, Fortune India 150 company, and a leading conglomerate in Hyderabad, Telangana, India. Priya Cement is the brand owned by RCL, known for its trusted quality of cement since 1986. Rain Industries originally began as a cement manufacturing company, and was formerly known as Priyadarshini Cement, Ltd. Today, Priya Cement is one of the most popular brands in South India, having serviced thousands of dealers, and supplied millions of tons of quality cement over the past few decades.

The total cement manufacturing capacity of the Company is 4 million metric tons (MT) per annum. Rain Cements Limited manufactures both 53 Grade Ordinary Portland Cement (OPC) & Portland Pozzolana Cement (PPC) and markets its product under the brand name "PRIYA CEMENT". The Company has strengthened its product and introduced various quality measures and services in line with market competition and is one of the premium brands.

Rain Cements Limited has a wide marketing network with more than 2000 Dealers in the States of Telangana, Andhra Pradesh, Tamil Nadu, Pondicherry, Karnataka, Kerala, Maharashtra, Goa and Odisha. Rain Cements Limited is certified under ISO 9001:2015, ISO 14001:2015 & ISO 45001:2018 by independent, third-party accreditation.

Website: https://www.priyacement.com

RAIN is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.