Offline Marketing Manager

Marketing Manager Talent Acquisition & Lead Generation Focus

Location:

About NxtWave

India’s fastest-growing ed-tech startups

NxtWave raised $33 million in 2023 from Greater Pacific Capital.

official partner for NSDC

• Technology Pioneer 2024 by the World Economic Forum, one of only 100 startups chosen globally
• ‘Startup Spotlight Award of the Year’ by T-Hub in 2023
• ‘Best Tech Skilling EdTech Startup of the Year 2022’ by Times Business Awards
• ‘The Greatest Brand in Education’ in a research-based listing by URS Media

024 Forbes India 30 Under 30

650+ districts

Read more about us in the news - Economic Times | CNBC | Yourstory | VCCircle

Role Overview

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Key Responsibilities

Talent Acquisition Marketing

• Develop & execute

  multi-channel campaigns

  to drive top-of-funnel applications for priority roles
• Collaborate with

  TA & Employer Branding

  teams to create compelling outreach assets (videos, emails, landing pages, WhatsApp creatives)
• Manage sourcing-focused campaigns across

  LinkedIn, Meta, Google, and job portals

• Build

  performance dashboards

  to track application flow, quality, and conversion trends

External Revenue & Lead Generation

• Run targeted campaigns to attract

  B2B/B2C leads

  for externally-facing verticals (recruitment services, training programs, assessments)
• Partner with

  Sales/BD

  teams to craft positioning & messaging for outreach
• Own

  email marketing & CRM flows

  for nurturing leads

Offline + Online Integration

• Plan

  on-ground initiatives

  like career fairs, roadshows, partner events, and activation drives
• Create synergy between

  field campaigns

  and

  digital remarketing

  efforts
• Work with

  creative teams & vendors

  to ensure brand consistency and asset quality

What We’re Looking For

• 4–7 years

  of hands-on marketing experience — ideally in recruitment marketing, B2C demand generation, or performance marketing
• Proven ability to

  generate & nurture high-intent leads

  through online and offline channels
• Strong grasp of

  Meta Ads, Google Ads, LinkedIn Campaign Manager, Mailchimp/Sendgrid, analytics platforms

• Experience collaborating with

  recruitment or HR teams

  is a plus
• Thrive in

  fast-paced environments

  with measurable deliverables

Good to Have

• Exposure to

  employer branding

  and

  candidate funnel optimization

• Familiarity with

  CRM/ATS platforms

  (Hubspot, Zoho, Lever)
• Creative eye for

  storytelling & campaign design

Why Join Us?

• Lead

  full-funnel campaigns

  from strategy to execution
• Direct, measurable

  impact on talent quality and revenue

• Work in a

  collaborative, open culture

  with meaningful challenges
• Growth pathways across

  marketing, talent, and business functions