Offline Marketing Manager

Dear All,

Greetings from Rain Cements Ltd (Priya Cement)

Offline Marketing Manager

Location:

Offline Marketing Manager

Roles & Responsibilities

• Build impactful visibility strategies through differentiated ways of offline marketing - hoardings, roadshows, and in-store branding.
• Develop and deploy marketing collaterals (POSM, brochures, signages, display units) across trade touchpoints.
• Design and execute BTL campaigns including dealer meets, mason/contractor engagement programs, and retail activations.
• Conceptualize loyalty and recognition programs for masons/contractors to drive retention and advocacy.
• Collaborate with regional sales teams to ensure marketing activations are aligned to business goals.
• Manage agency/vendor relationships, negotiate costs, and ensure timely, high-quality execution.
• Track ROI, compile performance reports, and recommend improvements.
• Safeguard brand consistency across all offline touchpoints

Preferred candidate profile

• MBA/PGDM in Marketing or related field.
• 4-5 years of experience in BTL/field marketing (cement, paints, tiles, FMCG, or building materials preferred).
• Strong project and vendor management capabilities.
• High travel readiness and ability to work closely with sales teams.

Perks and benefits

Perks and benefits Emoluments will be at par with the best in the industry.