12 Btl Campaigns Jobs

Job Description: Conduct market research and analysis of competitors and customers Develop marketing strategies to promote products effectively Create and implement strategic marketing plans for product promotion Develop advertising and promotional campaigns for company products, both ATL (Above The Line) and BTL (Below The Line) Efficiently execute the company marketing plan in India using the allocated resources Carry out tactical marketing actions across various channels Required Candidate Profile: Ability to execute marketing plans effectively within India Adequate resource management for marketing initiatives Experience in carrying out tactical marketing actions across different channels

Job Description: Conduct market research and analysis of competitors and customers Develop marketing strategies to promote products effectively Create and implement strategic marketing plans for product promotion Develop advertising and promotion campaigns for company products, both ATL (Above The Line) and BTL (Below The Line) Required Candidate Profile: Experience in developing strategic marketing strategies Branding expertise Profitability evaluation of promotional actions Exposure to international and domestic marketing

You will be responsible for driving brand visibility, execution excellence, and consumer conversion at the point of sale within the assigned region. Your role will involve developing and executing regional trade marketing plans that align with national objectives while tailoring them to local market dynamics, thus bridging the gap between sales and marketing. Your key responsibilities will include developing and executing regional trade marketing plans, identifying market opportunities, and consumer insights to drive regional activation strategies. You will collaborate with sales teams to support revenue and volume targets. In addition, you will design and implement in-store visibility solutions, manage promotions, BTL campaigns, and product launches at regional levels, and customize activation plans for key accounts and distributors. Furthermore, you will work closely with regional sales teams to ensure effective trade campaigns, conduct joint business planning with sales, and track the performance of initiatives. You will also be responsible for monitoring and reporting on trade marketing KPIs, analyzing competitor activities and market trends, and preparing regular performance reviews and action plans. As the Regional Trade Marketing Manager, you will manage regional trade marketing budgets efficiently, track and report promotional spend, and evaluate ROI for all regional initiatives. To be successful in this role, you should have a Bachelor's degree in Marketing, Business Administration, or a related field, with 5-8 years of experience in trade marketing, sales, or brand management. Preferably, you should have experience in FMCG, retail, or similar industries. Moreover, you should have a strong understanding of channel dynamics, shopper behavior, and retail environments, excellent communication, negotiation, and stakeholder management skills, as well as a data-driven mindset with hands-on experience in sales/marketing analytics. Proficiency in MS Excel, PowerPoint, and familiarity with CRM and ERP systems is a plus. The willingness to travel within the region is also required. Key competencies for this role include strategic thinking, execution excellence, collaboration and influence, analytical and problem-solving skills, as well as creativity in retail/channel activation.,

As a Senior Marketing Executive with over 4 years of experience in Marketing, you will play a crucial role in shaping our client's brand, devising impactful campaigns, and leading marketing initiatives that fuse traditional methods with innovative digital strategies. Working in close collaboration with a dynamic team within the fast-paced realm of Branding and Advertising, you will have the opportunity to think strategically, unleash your creativity, and thrive in a collaborative environment. Your responsibilities will include conducting market research to drive sales and business expansion, developing and executing comprehensive marketing strategies encompassing branding and campaign management, crafting and implementing marketing plans across digital and offline platforms, fostering and nurturing relationships with the public and clients, overseeing the brand's social media presence and staying abreast of online trends, managing content and performance across various channels such as social media, website, SEO/SEM, and email marketing, designing ATL, BTL, and digital campaigns aligned with business objectives, monitoring marketing KPIs and delivering reports on campaign performance, enhancing the company website to optimize user experience, refining brand identity and product messaging, and maintaining clear communication with external stakeholders and internal teams. In addition, you will collaborate closely with creative, sales, and project teams to drive successful outcomes. To qualify for this role, you should hold an MBA or PG degree in Marketing, possess at least 4 years of experience in Marketing roles, ideally with exposure to branding, retail, advertising, or BTL/VM, demonstrate proficiency in tools like Meta Ads, Google Ads, Mailchimp, etc., exhibit strong communication, presentation, and team leadership skills, and showcase a creative mindset coupled with a penchant for detail-oriented work. Join us to work with renowned brands on exciting projects, become part of a rapidly expanding Branding & Advertising firm, experience an open and entrepreneurial work culture, avail of training and growth prospects, progress based on merit, collaborate closely with the CEO, and benefit from valuable mentorship opportunities. If you meet the specified qualifications and are eager to excel in the realm of Marketing, we encourage you to apply by submitting your updated resume to resumes@empglobal.ae or through this platform directly. Kindly note that while we value all applications, only shortlisted candidates will be contacted. We appreciate your understanding in this regard.,

As a Campaign Planning & Execution specialist, you will be responsible for implementing Below-The-Line (BTL) campaigns such as in-store activities, mall activations, exhibitions, roadshows, and more. Your role will involve coordinating with Marketing staff and overseeing branding for various events. You will also play a key role in developing seasonal and occasion-based in-store branding strategies to enhance customer engagement. Additionally, you will be involved in planning and executing store-level promotions aimed at increasing footfalls and driving sales. A crucial aspect of your responsibilities will be to capture leads during exhibitions and effectively hand them over to the CRM/tele-calling teams for further follow-up. This is a Full-time, Permanent position with benefits including food provision, health insurance, and Provident Fund. The ideal candidate should have at least 3 years of experience in event marketing. The work location for this role is in person. Join our team and take your career to the next level in the dynamic world of campaign planning and execution!,

You are a skilled and proactive Marketing Manager with over 4 years of experience in successfully executing and overseeing ATL & BTL campaigns. Your expertise lies in developing and implementing integrated marketing strategies that resonate with consumer behavior and boost brand visibility, ultimately contributing to business growth. Your main responsibilities will include creating and carrying out comprehensive marketing plans encompassing ATL (TV, Radio, Print, Outdoor) and BTL (Events, Activations, In-store promotions, Direct Marketing) channels. You will collaborate closely with creative and media agencies to ensure the timely delivery of campaigns and work hand in hand with the sales team to align marketing initiatives with the company's goals. As a Marketing Manager, you will be in charge of managing marketing budgets effectively, tracking campaign performance, and providing detailed post-campaign analysis reports. Your role will also involve conducting market research and consumer insight studies to identify emerging trends and opportunities for the brand. Additionally, you will coordinate and supervise various BTL activities such as product launches, roadshows, mall activations, trade events, etc., while maintaining brand consistency across all communication platforms. You will take the lead in developing content and creative materials for marketing collaterals and advertising, as well as liaising with vendors and partners for promotional events and merchandise production. If you are ready to take on this challenging yet rewarding role, we invite you to apply for this full-time, permanent position located in person.,

As a Marketing Lead for PhysicsWallah Vidyapeeth in Ranchi, you will play a crucial role in spearheading offline marketing initiatives for our academic centers. PhysicsWallah is dedicated to transforming education through affordable high-quality learning, with PW Vidyapeeth focusing on providing top-tier coaching for competitive exams like JEE and NEET. Your responsibilities will include leading and implementing offline marketing strategies to enhance student acquisition and brand visibility in Ranchi. This will involve planning and overseeing ATL activities such as hoardings, radio campaigns, and newspaper ads, as well as driving BTL campaigns like pamphlet distribution, kiosk setups, and local outreach efforts. You will also be responsible for organizing seminars and workshops in educational institutions, collaborating with academic and counseling teams, tracking campaign performance for optimized ROI, managing vendor relationships and budgets, conducting market research, and building brand trust within the local student and parent community. To excel in this role, you should possess a Bachelor's degree in Marketing, Business Administration, or a related field (an MBA is advantageous), along with 4-7 years of experience in offline marketing, particularly in the education or consumer industry. Your proven expertise in executing ATL & BTL campaigns and educational seminars, as well as a strong network in the education sector of Jharkhand, will be valuable assets. Excellent communication, negotiation, and team management skills are essential, along with a proactive approach to work independently and drive results effectively. If you are a dynamic and driven marketing professional seeking to make a significant impact in the education sector, this role offers a rewarding opportunity to contribute to the growth and success of PhysicsWallah Vidyapeeth in Ranchi.,

Job Summary: We are seeking a dynamic and strategic Marketing Manager with strong FMCG experience to lead our brand and marketing efforts. The ideal candidate will play a key role in developing and executing 360-degree marketing strategies that drive product visibility, market share, and consumer loyalty. You will be responsible for managing product launches, brand positioning, market research, and promotions across traditional and digital channels. Key Responsibilities: Develop and execute brand strategies and marketing plans for FMCG product categories Lead end-to-end product marketing initiatives including new product development, launch, and lifecycle management Analyze market trends, consumer behavior, and competitor activity to inform strategy Plan and execute ATL & BTL campaigns (TV, radio, print, in-store, activations, etc.) Drive digital marketing activities including social media, influencer campaigns, SEO/SEM, and e-commerce integration Collaborate with cross-functional teams sales, supply chain, R&D, and creative to ensure cohesive brand execution Manage trade marketing activities and promotions to drive in-store visibility and sales Oversee marketing budgets, forecast spending, and ensure cost-efficiency Monitor brand performance KPIs, sales growth, and ROI metrics, and make data-driven adjustments Work with research agencies for consumer insights, brand health studies, and product testing Qualifications: Bachelors or Masters degree in Marketing, Business, or related field 8-10 years of marketing experience, preferably within an FMCG environment Proven success in brand management and product marketing Strong understanding of shopper marketing and retail execution Experience with media planning and digital marketing platforms Excellent communication, leadership, and analytical skills Ability to work in a fast-paced, results-driven environment. Preferred Skills: Hands-on experience with tools like Nielsen, Google Analytics, etc. Strong commercial acumen and creativity. Experience working with distributors, retailers, and modern trade channels.

Job Category: Watches & Wearables - Marketing Department: Marketing - Titan Job Description: To assist in the development the brand strategy implement, track and optimize branding communications initiatives in the to enhance the brand engagement among the target customers as per the brand strategy and business requirements. Process Contributions: PRODUCT + COMMUNICATIONS: Strategy Development: Annual marketing plan: Undertake marketing / customer research to understand the brand positioning, trends, insights, gaps and strengths. Liaise with the agencies to provide inputs in the development of the marketing calendar, budget and plan for the year. COMMUNICATIONS: Brand Marketing plan and calendar: Develop the marketing brief aligned to the marketing strategy and brief the empaneled agencies for the development of the marketing plan. Evaluate the creative plan and media plan developed by the agencies and provide recommendations to ensure its alignment with the brand and business requirements. COMMUNICATIONS: Marketing plan execution: Liaison with the creative agencies in the development of the collaterals / content/ shoot aligned to the marketing plan. Provide recommendations on the content / selection of celebrities / product shoot, etc. to ensure its alignment to the brand guidelines and business requirements. Coordinate with the media agencies for the placement and communication of the content in the digital / social media channels as per the agreed plan. COMMUNICATIONS: Performance monitoring: Evaluate the performance of the branding initiatives / campaigns vis a vis the plan and undertake action planning and course corrections as per the requirements. Evaluate the BTL campaigns collaterals to ensure its alignment with the branding strategy. COMMUNICATIONS: Brand management: Vendor / Agency management: Identify and shortlist vendors based on their capability / offerings aligned to the business requirements Provide support on development of statement of work and the price as per the requirements. Evaluate the vendors / agencies for the performance against agreed statement of work and undertake appropriate actions. PRODUCT: Product Management: New Product Development: Review the product brief developed and present the brief to the design team for the development of the concept. Evaluate and finalize the design concept / technical design concept and provide recommendations to ensure its alignment with the product requirements. Brief the NPD on the product to anchor the creation of the prototype and determine insourcing & outsourcing decisions. Oversee the prototype development, review & monitor the prototype development at each stage and finalize on the prototype. PRODUCT: Product Management: Pricing & inventory management: Liaison with the NPD team to determine the production price for products to ensure that price is within the agreed price range and garner required approvals / appropriate actions in case of deviations. Agree on the overall quantity with the NPD team and supply chain team for mass production. PRODUCT: Product Management: Go to Market Strategy: Determine the Go To Market strategy viz. branding, collaterals, packages, etc. of the developed product and ensure its executed as per the strategy. Liaison with the visual merchandising team for brief of VM team, approval of the design concept and sample at various stages and ensure the execution as per the plan. PRODUCT: Product Management: Portfolio Management: Undertake periodic modifications in the price of the products basis the market analysis, competitor analysis, inflation, product performance and business requirements. Determine the inventory plan for various products and sign off on the production plan aligned to the product calendar and business requirements. Ensure that the inventory is available at the right time in the various channels as per the plan and undertake appropriate actions. Develop the activation pricing mechanism in liaison with the sales team for the portfolio basis the product performance and business environment and garner the required approvals. PRODUCT: Product Management: Product Performance Monitoring: Monitor the performance of the newly introduced product and the existing product portfolio to optimize the performing inventory. Provide recommendations on the products basis the product performance for incremental product improvements and killing of poor performing SKUs. Provide inputs on the activation plans ensure the execution of the plan to boost the sales especially for poor performing products. If you are a dynamic and results-driven individual with a passion for marketing and the watches and wearables industry, we encourage you to apply for this exciting opportunity at Titan. Join our team and be a part of our journey to success. Work Experience Education: MBA form a premier college preferably in marketing. Relevant Experience: 5 - 6years of experience in digital marketing in similar industry. Behavioral Skills: Business savvy Entrepreneurial drive Nurture relationship Influence for impact Accountability Believes in people Curious Is passionate about categories and products Knowledge: Latest trends and technology in marketing space Category / product knowledge

Role & responsibilities Purpose of the Admission Officer- Sales & Marketing role: Admission officer is responsible for lead generation through variety of marketing activities resulting in counselling and enrolling the students. As an Admission Officer- Sales & Marketing, you are expected to: 1. Generate admissions by conducting Above the Line (ATL) & Below The Line (BTL) marketing activities such as- seminars in schools, open seminars in town & residential spots.2. Contribute towards set targets by doing school visits for meeting principals, coordinators & management personals for business development.3. Ensure a delightful customer experience while going for home visits to counsel students and parents & close admissions.4. Capitalize on business opportunities by liaising with local tuition teachers.5. Ensure adherence to internal process and compliances. To be successful in the Admission Officer- Sales & Marketing role you are required to have: 1. Ability to handle customers in an empathic & patient manner.2. Must have strong sales persuasion skills.3. Excellent networking and presentation skills to conduct seminars.4. Proficiency in Microsoft Office and writing emails, & comfortable while working on software related to sales & services.5. Fluency in English and Regional Language.6. Comfortable for traveling and public speaking.

Key Responsibilities: Generate admissions through ATL and BTL marketing activities such as seminars in schools and residential areas Achieve targets via school visits and business development meetings with key stakeholders Conduct home visits to counsel students and parents, leading to successful enrollments Identify and capitalize on business opportunities by liaising with local tuition teachers Ensure compliance with internal processes and operational standards Role Requirements: Calm, empathetic, and persuasive customer handling Strong networking and seminar presentation skills Fluent in English and regional language Willingness to travel and engage in public speaking Must Attitude: Customer orientation Ownership and accountability Result-driven mindset Emotional intelligence and teamwork Qualifications: Bachelor's degree required Preferred: BTech, MBA, or Master's in Psychology/Education Experience: Prior counseling or career guidance experience Background in B2C sales across any industry Key Interactions: External: Students, parents, schools, ATL & BTL vendors Internal: Academic & non-academic teams, student support, sales & ops teams

Key Responsibilities: Generate admissions through ATL and BTL marketing activities such as seminars in schools and residential areas Achieve targets via school visits and business development meetings with key stakeholders Conduct home visits to counsel students and parents, leading to successful enrollments Identify and capitalize on business opportunities by liaising with local tuition teachers Ensure compliance with internal processes and operational standards Role Requirements: Calm, empathetic, and persuasive customer handling Strong networking and seminar presentation skills Fluent in English and regional language Willingness to travel and engage in public speaking Must Attitude: Customer orientation Ownership and accountability Result-driven mindset Emotional intelligence and teamwork Qualifications: Bachelor's degree required Preferred: BTech, MBA, or Master's in Psychology/Education Experience: Prior counseling or career guidance experience Background in B2C sales across any industry Key Interactions: External: Students, parents, schools, ATL & BTL vendors Internal: Academic & non-academic teams, student support, sales & ops teams