Digital Marketing Manager

The Digital Marketing Manager will spearhead the brand’s digital initiatives to strengthen visibility, and build meaningful engagement with key stakeholders - dealers, engineers, contractors, masons and end customers. A strategic thinker with expertise in performance marketing, content, and social media marketing.

Key Responsibilities:

• Formulate and execute an integrated digital marketing roadmap across SEO, SEM, social media, content marketing, and email marketing.
• Lead social media marketing efforts across platforms (Facebook, Instagram, YouTube, LinkedIn, WhatsApp, etc.), focusing on building community engagement, dealer/contractor/engineer/mason connect, and brand storytelling.
• Plan and implement performance marketing campaigns aimed at brand awareness, dealer acquisition, and stakeholder engagement.
• Oversee website management, UX optimization, and digital analytics for performance tracking.
• Conceptualize and roll out influencer tie-ups, regional content, and digital-first brand campaigns.
• Build and scale dealer/contractor/mason/engineer engagement programs through apps, WhatsApp campaigns, and loyalty platforms.
• Benchmark competitor digital presence and identify opportunities for innovation.
• Align digital campaigns closely with sales and regional marketing requirements.

Qualification & Skills:

• MBA/PGDM in Marketing (preferred).
• 4-5 years of proven experience in digital marketing, with a strong focus on performance, social media strategy and execution.
• Expertise in Google Ads, Meta Ads, SEO tools, CRM, and analytics platforms.
• Strong creative, analytical, and communication skills.
• Exposure to digital marketing in building materials, FMCG, or consumer durables is a plus.

Location: