644 Marketing Analytics Jobs - Page 11

Requirements 03 years of experience (internships count) Excellent verbal and written communication Familiarity with Canva, HubSpot, or Google Analytics (plus) Willingness to learn in a global marketing space

We are seeking a highly motivated and results-driven Sales Marketing Executive to join our team. This role is responsible for driving business growth by identifying new sales opportunities, building client relationships, and executing marketing campaigns that enhance brand visibility and customer engagement. The ideal candidate has a strong understanding of both sales tactics and marketing strategy, with the ability to deliver measurable results. Key Responsibilities: Sales : Identify and pursue new business opportunities to achieve sales targets. Conduct market research to understand customer needs and industry trends. Build and maintain relationships with new and existing clients. Present, promote, and sell products/services using solid arguments to prospective customers. Prepare and deliver sales reports, forecasts, and pipeline updates to management. Marketing : Develop and implement marketing campaigns across digital and offline channels. Create marketing content such as brochures, email campaigns, social media posts, and landing pages. Coordinate promotional activities, trade shows, and industry events. Monitor and analyze the performance of campaigns and suggest improvements. Collaborate with design, product, and operations teams to support go-to-market initiatives. Qualifications Experience: Bachelors degree in Marketing, Business Administration, or a related field. Proven track record of achieving sales targets and executing successful marketing campaigns. Strong communication, negotiation, and presentation skills. Familiarity with digital marketing tools (eg, Google Ads, email marketing, SEO/SEM). Preferred Skills Experience in B2B or B2C environments. Knowledge of marketing analytics and reporting tools. Creative thinking and a proactive approach to problem-solving. Ability to multitask, work independently, and meet deadlines.

Bachelors degree in Marketing or any related field 6 months to 4 years of proven experience in client servicing or account management within a digital marketing agency. In-depth knowledge of the all round digital marketing ecosystem, marketing strategies and various online channels. Demonstrated success in managing multiple client accounts and driving results. Strong presentation and negotiation skills. Strong time management, organisational abilities, and attention to detail. Strong command of Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) Proficiency in marketing analytics and reporting tools. Key Responsibility - Act as the primary point of contact for assigned client accounts. Build and maintain strong relationships with clients, understanding their needs and objectives. Responding to client inquiries in a timely and professional manner. Coordinate with internal teams (e.g., creative, content, and technical) to deliver marketing projects on time and within budget. Maintaining an accurate record of all existing and potential clients. Monitor campaign performance, analyse data, and provide actionable insights to clients. Prepare regular progress reports and presentations for clients. Identify upselling and cross-selling opportunities to maximise client satisfaction and agency revenue. Stay updated with industry trends and best practices in digital marketing. Assist in preparing proposals and new business pitches.

What youll be doing in your new job: 1. Become an expert in Kvantum marketing analytics platform to perform statistical analysis and modeling as well as engage with Kvantum data science, marketing science & product dev teams to deliver end to end MMM ( Marketing Mix Modeling ) engagements. 2. Leverage understanding of statistical techniques and hypothesis development to design tests/ experiments, analyze data, draw conclusions with actionable recommendations to help Yum! its Brands & Franchisees, and external Fortune 100 companies with data driven decision making. 3. Understand the outcomes of complex MMM and attribution models (AI/machine learning) to support Yum! And external stakeholders along with their media agencies in building strategic media plans. 4. Build powerful brand story using models with business & technology context, latest marketing activities in real-world. 5. Generate predictive models and optimization scenarios to support budget planning. Required skills Master s degree with 4-6 years of experience in business analytics OR bachelor s degree with 4.5+ years of management consulting experience with top tier companies. Good understanding of the statistical models & variables typically used in marketing, customer, category, and/or pricing analytics. Tell a data informed story leveraging MS Power point. Analyze data leveraging various tools - MS Excel, SQL, and/or Python Deliver recommendations to senior leadership. Note: Apart from must haves , If you understand any of these (QSR, CPG, Retail, Aggregators) domains at deeper level and/or you have a knack to analyze any business leveraging data, it will set you apart.

Designation: Marketing Analyst Reports to : Marketing Manager Location: Noida, sector 68 Experience : 5+ years Shift: Will work the night shift in India (7:30pm 4:00am IST) / US timing (8:30am to 5:00pm EST) in accordance with the day shift in the U.S. (timing will change as per daylight saving as needed Department: Marketing & Communications About Acro Service Corporation (Acro) Acro is a leading provider of workforce solutions, including contingent staffing, MSP (Managed Service Provider), VMS (Vendor Management System) consulting, and project-based SOW (Statement of Work) services. With over four decades of excellence, Acro delivers value to public and private sector clients nationwide through service innovation, operational excellence, and a commitment to diversity. Position Summary We are seeking an experienced Marketing Analyst to drive strategic marketing initiatives with ownership over content strategy, digital campaigns, and lead generation. This role requires a seasoned professional who can work closely with US-based teams and efficiently manage the implementation of marketing projects. Key Responsibilities Execute comprehensive content strategies, including whitepapers, case studies, thought leadership articles, and web copy that position Acro as an industry leader Lead multi-channel lead generation campaigns that support sales objectives and drive qualified prospects through the marketing funnel Optimize social media presence across LinkedIn, Twitter, and YouTube to grow engagement, reach, and brand awareness Maintain website to align with strategy, ensuring optimal user experience and lead conversion Manage customer communication programs, including email campaigns, newsletters, and targeted outreach initiatives Lead event marketing efforts from planning through execution, including trade shows, webinars, and industry conferences Collaborate with US Customer Success team to align marketing strategies with customer retention and expansion goals Analyze and report on marketing performance , providing insights and recommendations for campaign optimization Manage marketing calendar and campaign milestones , ensuring timely delivery and budget adherence Support sales enablement through creation of sales tools, presentations, and competitive intelligence KRAs for this role: Strategic customer engagement and lead nurturing programs Prospect database management and segmentation End-to-end event management and execution Website conversion improvement Required Qualifications 5+ years of progressive B2B marketing experience with demonstrated results in lead generation and campaign management Proven expertise in content marketing and ability to create compelling, industry-relevant content independently Strong digital marketing skills including social media strategy, email marketing, SEO, and marketing automation Product marketing experience with ability to develop messaging, positioning, and go-to-market initiatives CRM proficiency (HubSpot preferred) and experience with marketing analytics platforms Excellent project management skills with ability to manage multiple campaigns simultaneously Superior written and verbal English communication skills with ability to create executive-level content Experience working with US-based teams and understanding of American business culture and practices Preferred Qualifications Experience in staffing, HR technology, or workforce solutions industries strongly preferred Familiarity with government contracting and proposal support processes Experience with strategic partner co-branding campaigns Bachelors degree in Marketing, Communications, or Business ; MBA preferred Experience with marketing attribution and ROI measurement Knowledge of B2B sales processes and customer success methodologies What We Offer Opportunity to work with a well-established industry leader with 40+ years of excellence Career growth potential in the expanding workforce solutions market Exposure to diverse client base across public and private sectors Competitive compensation and benefits package Interested candidates can connect with me at https://www.linkedin.com/in/amit-mukherjee-head-talent-acquisition-professional/ or can share their resume at amitm@acrocorp.com

As a Data Scientist at IBM, you will uncover and transform insights into creative experiences and business value that matter to our clients. You will analyze data, apply your business knowledge to analyze client business issues, formulate hypotheses and test conclusions to determine appropriate solutions, communicate outcomes, and collaborate on solution development. Our Marketing, Communications & Corporate Social Responsibility (MCC) team is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM’s products and services. As a Marketing Data Scientist & AI Professional, you’ll work collaboratively, as part of a team, on a project that addresses a strategic IBM Marketing business challenge. This role supports our Performance Intelligence team, which is responsible for building intelligence that powers and orchestrates performance across tactics and buyer groups. As a member of the team, you may: Develop scalable analytical solutions that provide data-driven and optimization insights Work with large, complex data sets and extract knowledge or insights to solve difficult, non-routine analysis problems, applying advanced analytical methods as needed Conduct end-to-end analysis that includes industry research, data gathering and requirements specification, processing, analysis, ongoing deliverables, and presentations Communicate informed conclusions and recommendations across the organization's leadership structure Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise 3+ years of relevant data science work experience in complex data querying environments, working with complex data models using Advanced SQL/Python or other query and programming tools to process and analyze data. Advanced knowledge and experience working with large data sets and applying data mining / predictive modeling techniques to extract meaningful insights. Thought leadership in working on functional objectives and shaping a solution. Ability to translate business requirements into technical solution. Familiarity with Microservices architecture, DevOps, deployment processes, and cloud platforms AWS, Azure, IBM Cloud, or Google Cloud. Preferred technical and professional experience Graduate degree in a quantitative discipline (e.g., statistics, data science, computer science, behavioral science, applied mathematics, operations research) or another discipline involving experimental design and quantitative analysis of data is a plus. Experience with statistical analysis such as linear models, multivariate analysis, clustering, time series, mixed model, and Bayesian methods. Relevant work experience in marketing analytics and web analytics is a plus.

Data Scientist - Multi-Touch Attribution (MTA)Job Title: Data Scientist - Multi-Touch Attribution (MTA) Location: Bangalore (3 days work from office) Experience: 3+ years About the Role We are looking for a skilled Data Scientist to lead our Multi-Touch Attribution (MTA) modelling efforts. This role will be instrumental in accurately measuring the impact of each marketing channel and touchpoint on user conversions and business outcomes. You will work closely with marketing, growth, and data engineering teams to develop attribution frameworks, enable budget optimisation, and enhance ROI measurement. Key Responsibilities Develop and implement algorithmic attribution models to quantify the impact of various marketing touchpoints. Apply statistical, probabilistic, and machine learning methods to build MTA models that incorporate online and offline signals. Work with large-scale marketing datasets including impressions, clicks, conversions, and engagement metrics. Partner with marketing teams to improve channel efficiency and campaign planning based on attribution insights. Conduct model validations using holdout experiments and out-of-sample testing to ensure reliability. Automate model scoring and reporting pipelines to provide real-time attribution visibility. Create intuitive dashboards and documentation to communicate findings and influence strategic decisions. Qualifications: 3+ years of experience in data science, marketing analytics, or attribution modelling. Strong hands-on experience with Python, SQL, and relevant data science libraries. In-depth knowledge of MTA techniques such as logistic regression, Shapley values, Markov chains, or time decay. Solid understanding of digital marketing channels and customer journey analytics. Experience with model validation, experimentation design, and lift analysis. Strong problem-solving and communication skills with a product mindset.

Roles & Responsibilities Content Strategy: Develop and implement a cohesive content strategy aligned with marketing objectives and target audience preferences Leverage market research, customer insights, and industry trends to inform content planning. Content Creation: Produce a wide range of compelling and engaging content assets, including blog posts, articles, whitepapers, case studies, eBooks, infographics, videos, webinars, and social media posts. Ensure all content is optimized for SEO and tailored to the needs of specific buyer personas. Content Calendar Management: Maintain a content calendar to ensure consistent delivery of content across all channels Coordinate with internal stakeholders, subject matter experts, and external contributors to gather input and align content production with marketing campaigns and initiatives. Content Distribution: Develop distribution plans to maximize the reach and impact of content assets. Utilize email marketing, social media, paid advertising, influencer partnerships, and other channels to amplify content and drive traffic to owned digital properties. Performance Tracking: Monitor and analyze the performance of content campaigns and assets using relevant metrics and analytics tools Use insights to optimize content strategies, improve engagement, and achieve KPIs such as traffic, leads, conversions, and brand sentiment. Cross-functional Collaboration: Collaborate closely with cross-functional teams, including marketing, sales, product management, and customer success, to support integrated marketing initiatives and align content efforts with overall business goals. Key Skillsets / Requirements: Masters degree in Marketing, Communications, Journalism, or related field. 3+ years of proven experience in content marketing, preferably in the technology. Exceptional writing and editing skills, with a keen eye for detail and accuracy. Strong understanding of SEO best practices and content optimization techniques. Proficiency in content management systems (e.g., WordPress), email marketing platforms and social media management tools. Familiarity with marketing analytics tools (e.g., Google Analytics, HubSpot) and ability to interpret data to drive insights and decision-making. Creative thinker who can generate innovative ideas and translate them into compelling content assets.

The Marketing Analyst plays a key role in supporting the digital marketing team in achieving qualified leads. In this role, you can showcase your ideas to generate more leads that fuel our sales pipeline. Join our Marketing team to add more ideas and achieve the goals. Roles and Responsibilities Ability to understand the industry and identify companies and personas. Assist the campaign outreach team by managing multiple campaigns Identifying the market trends and new opportunities Knowledge of Social Media Marketing Familiar with lead gen ( Seamless.ai , Apollo.io , and Lusha) and campaign tools (YAMM, MailChimp, and other tools) Tool and Technology Management: Familiar with Google Analytics, Looker Studio, Salesforce, etc (Additional) Staying updated on new technologies: Researching and recommending new tools and platforms that can enhance data collection, analysis, and reporting capabilities.

About the Role: We are looking for a dynamic and strategic Marketing Director to lead and scale the marketing efforts for SubcontractorHub , our flagship SaaS platform. The ideal candidate will have deep expertise in B2B SaaS marketing , a strong track record in AI-driven marketing strategies , and the ability to lead high-impact initiatives that drive brand growth and market expansion. Key Responsibilities: Develop and lead the overall marketing strategy for SubcontractorHub, focusing on brand positioning, lead generation, and customer engagement. Drive AI-based marketing initiatives , leveraging tools like generative AI, predictive analytics, and automation to optimize campaigns and content. Collaborate closely with Product, Sales, and Engineering teams to align marketing efforts with business goals. Lead digital marketing, performance marketing, content strategy, and brand storytelling. Analyze market trends, competitor performance, and customer insights to guide strategic decision-making. Manage and mentor a team of marketers and agency partners to execute campaigns efficiently. Track KPIs, report on campaign effectiveness, and iterate strategies for continued growth. Requirements: Proven experience (8+ years) in B2B SaaS marketing , with at least 23 years in a leadership role. Strong understanding and hands-on experience with AI in marketing (e.g., chatbots, personalization, automation, data-driven decision-making). Ability to think both strategically and execute tactically. Experience in scaling brand presence and lead-gen in North American or international markets. Excellent communication, analytical, and leadership skills. Prior experience in a startup or high-growth tech environment is a plus. Preferred Qualifications: Bachelors or Masters degree in Marketing, Business, or a related field. Familiarity with tools like HubSpot, Marketo, Google Analytics, Salesforce, and AI-powered marketing platforms. Experience marketing to construction, Solar, or contractor industries is a bonus. Why Join Us? At ExpansionJS, you’ll be part of a forward-thinking team building products that solve real-world problems. This is a unique opportunity to shape the voice and growth of a disruptive platform in the construction tech space.

Social Media Marketing Manager Full-Time | Immediate Joiner Preferred Location: Udaipur (On-site) Candidates from Udaipur or Nearby Areas Only - WebSenor India | United States | UAE Social Media Marketing Manager Full-Time | Immediate Joiner Preferred Location: Udaipur (On-site) Candidates from Udaipur or Nearby Areas Only Social Media Marketing Manager Full-Time | Immediate Joiner Preferred Location: Udaipur (On-site) Candidates from Udaipur or Nearby Areas Only We re Hiring: Social Media Marketing Manager We re looking for a creative and data-driven SMM Manager to lead our online presence and grow our brand across digital platforms. Key Responsibilities: Develop and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, etc.) Plan and manage content calendars and posting schedules Collaborate with graphic designers and content writers Monitor analytics, generate reports, and optimize campaigns Run paid ad campaigns and manage budgets Stay up to date with trends, tools, and best practices Requirements: Proven experience in social media marketing & management Strong understanding of Instagram, Facebook, LinkedIn algorithms Familiarity with tools like Meta Ads Manager, Canva, and analytics platforms Creativity, strong copywriting skills, and attention to detail Excellent communication and time management Job Details: Employment Type: Full-time Location: Udaipur (On-site only) Experience Required: 1 3 Years Preferred Preference: Candidates from Udaipur or nearby areas Joining: Immediate joiners preferred Apply for this position Allowed Type(s): .pdf, .doc, .docx By using this form you agree with the storage and handling of your data by this website. *

About Straive:- Straive is a market leading Content and Data Technology company providing data services, subject matter expertise, & technology solutions to multiple domains. Data Analytics & Al Solutions, Data Al Powered Operations and Education & Learning form the core pillars of the companys long-term vision. The company is a specialized solutions provider to business information providers in finance, insurance, legal, real estate, life sciences and logistics. Straive continues to be the leading content services provider to research and education publishers. Data Analytics & Al Services : Our Data Solutions business has become critical to our client's success. We use technology and Al with human experts-in loop to create data assets that our clients use to power their data products and their end customers' workflows. As our clients expect us to become their future-fit Analytics and Al partner, they look to us for help in building data analytics and Al enterprise capabilities for them. With a client-base scoping 30 countries worldwide, Straives multi-geographical resource pool is strategically located in eight countries - India, Philippines, USA, Nicaragua, Vietnam, United Kingdom, and the company headquarters in Singapore. Website: https://www.straive.com/ Designation: Data Scientist-Customer Analytics Job Location: Remote Qualifications: BE/ BTech/ ME/ MTech/ MSc Statistics Years of Experience: 5 to 8 years Role and Responsibilities: Marketing & Customer Analytics: Provide processes to measure, manage, and analyze marketing activities. Offer actionable insights and recommendations to optimize marketing ROI and performance efficiency. Use customer behavior data for market segmentation, predictive analytics, direct marketing, site selection, and customer relationship management. Data Science and Analysis: Apply scientific methods, processes, and systems to extract knowledge or insights from various forms of data (structured and unstructured). Employ multivariate statistical techniques such as regression, classification, and segmentation to analyze data. Machine Learning: Design, build, and deploy machine learning models focused on customer behavior, segmentation, churn prediction, recommendation systems, and lifetime value estimation. Collaborate with cross-functional teams (marketing, product, engineering) to identify business challenges and provide data-driven solutions. leverage machine learning techniques to extract insights from customer data, develop predictive models, and drive data-informed decision-making to improve customer engagement, retention, and lifetime value. Required Skills and Expertise: Proficiency in programming languages commonly used in data science such as SQL, Python R and Visualization tools like Power BI, Tableau etc. In-depth knowledge of multivariate statistical techniques, including regression, classification, and segmentation. Ability to analyze and interpret complex data sets. Expertise in handling structured and unstructured data. Skilled in SQL querying with data extraction, transformation, and loading (ETL) processes. Understanding of marketing metrics and the ability to analyze marketing activities. Experience in Consumer Analytics, Customer Analytics or Marketing Analytics working in CPG, FMCG industry would be an added advantage. Experience in providing insights for optimizing marketing strategies and operations. Ability to work effectively within a team, particularly in interdisciplinary settings. Experience in managing projects and delivering results within specified timelines. Strong analytical and problem-solving skills to address complex business and technical challenges. “Straive is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination based on age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, or sexual orientation. We are an inclusive organization and actively promote equality of opportunity for all with the right mix of talent, skills and potential. We welcome all applications from a wide range of candidates. Selection for roles will be based on individual merit alone.

Job Description MAIN PURPOSE OF ROLE: Enable ethical field force to meet regional and team KPIs. Analyze market, category and channel opportunities within territory/area using real-time omnichannel business intelligence to identify opportunities for market share growth at the customer/account level. Leverage business analytics and customer insights to conduct on-going analysis of growth potential throughout the region and create an omnichannel engagement strategy to establish Abbott as the brand of choice throughout the region. Develop and support the execution of account plans using an integrated customer omnichannel engagement strategy. Deploy marketing programs to target customers and accounts via the Medical Reps, including education, execution, and tracking of program impact/success. Observe and provide progressive, real-time coaching and feedback to medical reps on every aspect of the customer engagement process. Accelerate the development of digital knowledge and application in Medical reps through mentoring, coaching and role-modeling. Build and maintain relationships with customers and accounts across digital, remote/virtual and face to face channels to increase awareness and loyalty to Abbott brand products. Collaborate with the training/SFE to Optimize team performance by identifying knowledge and skill gaps in Medical reps across the team and create individual development plans to elevate capabilities across the territory/area.. Provide direct, on-going support to Medical reps in the field through collaborative problem-solving, mentoring, coaching, feedback and escalations. Develop and expand network of KOLs throughout the territory/area, reflecting to influence at all levels of an account (not limited to HCPs). Work cross-functionally with Marketing ,Analytics and SFE to gather and interpret customer and market behavior data, translating omnichannel engagement data into real-world activities DIVISION: ANI International Nutrition LOCATION: India > Mumbai : BKC Building t SIGNIFICANT WORK ACTIVITIES: Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)

About the company: Orange Health is India s leading on-demand diagnostics lab for urban Indian consumers and is positioned as the fastest diagnostics lab in India. We were recognized as the Diagnostics Startup of the Year 2025*.* Launched in January 2021, Orange Health Labs is amongst the most loved brands in the healthcare sector, with over 30,000 reviews and the highest rating on Google for all its facilities across the country, and an NPS close to 90! Orange Health Labs is among the best places to work, with a team of 1,000+ people across the company. We believe in treating colleagues with respect and investing in their growth for the long term. You can learn more about our work culture on our careers page and LinkedIn page . Our vision is supported by some of the world s leading investors like Accel, General Catalyst, Y Combinator, Bertelsmann India, Amazon, and other marquee names. We have been recognised as a Future Unicorn for two consecutive years by Hurun India . About the Role: As a Performance Marketing Specialist you will own the strategy, execution, and optimization of performance channels including Google Ads, Meta, and programmatic platforms. You will work closely with creative, product, and analytics teams to drive measurable growth, improve ROAS, and deliver data-backed insights. The ideal candidate is analytical, detail-oriented, and thrives in a fast-paced, test-and-learn environment. Why join us? Market competitive salary with bi-annual increments. Great stock option policy with rights to exercise 10 years post exit. Well known for a collaborative culture with a top 10% rating on Glass door. Fastest-growing health tech company in India with marquee investors. Opportunity to build a product that will have a significant impact on peoples health and well-being. Roles and Responsibilities: Plan, execute, and optimize paid marketing campaigns across channels such as Google Ads( Search, Performance max, Demand Gen and App), Meta, Affiliates & New channels Track and analyze campaign performance using Google Analytics 4 (GA4), Mixpanel, and Appsflyer Develop actionable insights using Looker Studio dashboards, customer cohorts, and funnel analysis Drive omnichannel strategies by integrating CRM tools, store visits data, and offline attribution models Own the revenue goals for D2c, and Develop performance-driven strategies to acquire customers, increase ROI, and achieve Revenue, CAC s, and ROAS targets. Conduct A/B testing for creatives, copy, audiences, and landing pages to identify the most effective combinations. Analyze campaign performance using tools like Google Analytics, Mixpanel and marketing dashboards to generate actionable insights. Collaborate cross-functionally with Brand, content, design, engineering and product teams to align messaging and ensure a seamless user journey. Manage media budgets effectively to maximize return on investment and allocate spend based on performance trends. Report daily/weekly/monthly performance metrics to stakeholders, highlighting key results, learnings, and optimization opportunities. Stay up to date with industry trends, platform updates, and best practices in digital advertising and marketing analytics. Mentor junior team members, work with external affiliate partners, ensuring high-quality execution and adherence to best practices. Skills We are looking For: Google Ads Mastery Managed Search, Display, Shopping, and YouTube Ads campaigns end-to-end. Implemented Smart Bidding strategies such as Target CPA (tCPA) and Target ROAS (tROAS) Used ad extensions and audience targeting to enhance ad performance. Conducted A/B testing to optimize creatives and targeting. Set up conversion tracking using GA4, Google Tag Manager (GTM), and Google Ads Tag. Meta Ads (Facebook & Instagram) Built full-funnel strategies covering TOFU, MOFU, and BOFU stages. Created and targeted Custom Audiences and Lookalike Audiences. Ran Dynamic Product Ads (DPA) for eCommerce to drive conversions. Data & Analytics Proficiency Handled multi-touch attribution and end-to-end tracking setup. Used Google Tag Manager (GTM) for custom event tracking. Analyzed user behavior and funnels via Google Analytics 4 (GA4). Leveraged Mixpanel for funnel analysis, retention metrics, and user cohort analysis. Used Appsflyer for mobile attribution, deep linking, and uninstall tracking. Applied attribution models like first-click, last-click, and data-driven attribution. Built performance dashboards using Data Studio (Looker Studio). Analyzed key business metrics such as ROI, ROAS, CAC, and LTV.

About the company: Orange Health is India s leading on-demand diagnostics lab for urban Indian consumers and is positioned as the fastest diagnostics lab in India. We were recognized as the Diagnostics Startup of the Year 2025*.* Launched in January 2021, Orange Health Labs is amongst the most loved brands in the healthcare sector, with over 30,000 reviews and the highest rating on Google for all its facilities across the country, and an NPS close to 90! Orange Health Labs is among the best places to work, with a team of 1,000+ people across the company. We believe in treating colleagues with respect and investing in their growth for the long term. You can learn more about our work culture on our careers page and LinkedIn page . Our vision is supported by some of the world s leading investors like Accel, General Catalyst, Y Combinator, Bertelsmann India, Amazon, and other marquee names. We have been recognised as a Future Unicorn for two consecutive years by Hurun India . About the Role: As a Performance Marketing Specialist you will own the strategy, execution, and optimization of performance channels including Google Ads, Meta, and programmatic platforms. You will work closely with creative, product, and analytics teams to drive measurable growth, improve ROAS, and deliver data-backed insights. The ideal candidate is analytical, detail-oriented, and thrives in a fast-paced, test-and-learn environment. Why join us? Market competitive salary with bi-annual increments. Great stock option policy with rights to exercise 10 years post exit. Well known for a collaborative culture with a top 10% rating on Glass door. Fastest-growing health tech company in India with marquee investors. Opportunity to build a product that will have a significant impact on peoples health and well-being. Roles and Responsibilities: Plan, execute, and optimize paid marketing campaigns across channels such as Google Ads( Search, Performance max, Demand Gen and App), Meta, Affiliates & New channels Track and analyze campaign performance using Google Analytics 4 (GA4), Mixpanel, and Appsflyer Develop actionable insights using Looker Studio dashboards, customer cohorts, and funnel analysis Drive omnichannel strategies by integrating CRM tools, store visits data, and offline attribution models Own the revenue goals for D2c, and Develop performance-driven strategies to acquire customers, increase ROI, and achieve Revenue, CAC s, and ROAS targets. Conduct A/B testing for creatives, copy, audiences, and landing pages to identify the most effective combinations. Analyze campaign performance using tools like Google Analytics, Mixpanel and marketing dashboards to generate actionable insights. Collaborate cross-functionally with Brand, content, design, engineering and product teams to align messaging and ensure a seamless user journey. Manage media budgets effectively to maximize return on investment and allocate spend based on performance trends. Report daily/weekly/monthly performance metrics to stakeholders, highlighting key results, learnings, and optimization opportunities. Stay up to date with industry trends, platform updates, and best practices in digital advertising and marketing analytics. Mentor junior team members, work with external affiliate partners, ensuring high-quality execution and adherence to best practices. Skills We are looking For: Google Ads Mastery Managed Search, Display, Shopping, and YouTube Ads campaigns end-to-end. Implemented Smart Bidding strategies such as Target CPA (tCPA) and Target ROAS (tROAS) Used ad extensions and audience targeting to enhance ad performance. Conducted A/B testing to optimize creatives and targeting. Set up conversion tracking using GA4, Google Tag Manager (GTM), and Google Ads Tag. Meta Ads (Facebook & Instagram) Built full-funnel strategies covering TOFU, MOFU, and BOFU stages. Created and targeted Custom Audiences and Lookalike Audiences. Ran Dynamic Product Ads (DPA) for eCommerce to drive conversions. Data & Analytics Proficiency Handled multi-touch attribution and end-to-end tracking setup. Used Google Tag Manager (GTM) for custom event tracking. Analyzed user behavior and funnels via Google Analytics 4 (GA4). Leveraged Mixpanel for funnel analysis, retention metrics, and user cohort analysis. Used Appsflyer for mobile attribution, deep linking, and uninstall tracking. Applied attribution models like first-click, last-click, and data-driven attribution. Built performance dashboards using Data Studio (Looker Studio). Analyzed key business metrics such as ROI, ROAS, CAC, and LTV.

We are looking for an experienced Liaison Manager to manage regulatory interactions with customs, DGFT, and other government agencies. The ideal candidate should have a strong background in handling government compliance and regulatory affairs. Key Responsibilities: Liaise with customs, DGFT, and other regulatory bodies for approvals and compliance. Ensure smooth coordination with government agencies for necessary clearances. Handle documentation and submissions related to import/export regulations. Keep up to date with government policies affecting API manufacturing and trade. Address regulatory concerns and resolve issues proactively. Analyse information on various databases and present monthly. Competitive analysis to management. Desired profile of the candidate: Team worker with excellent Excel and Powerpoint skills.

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for Experiencein CRM, Digital campaign and content analysis, insights & reporting Working knowledge of SQL, Tableau, Power BI, Qliksense, Python or R Good knowledge of excel Experience in marketing analytics, data analysis, or a similar role. Strong problem-solving skills and attention to detail. Good communication skills with ability to manage client-facing responsibilities Ability to work with and lead large globally networked and virtual teams Ability to wrangle data to generate meaningful insights to answer key business questions Ability and experience in storytelling with data and create a coherent story to answer business questions Strong experience on storytelling using PowerPoint An understanding of Marketing KPIs Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisions Create and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders. Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scope Use data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders. Liaise with onshore and in-market analytics leads for project plan execution Analyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualification Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Loyalty Advisor will be responsible for driving the development and execution of customer loyalty programs, focusing on strengthening customer relationships, enhancing brand loyalty, and increasing customer lifetime value. This role requires a combination of strategic thinking, customer insights, and operational excellence. The advisor will work cross-functionally with marketing, data analytics, and customer service teams to design, implement, and monitor loyalty initiatives that engage customers, foster brand advocacy, and drive business performance. What are we looking for Technical Skills: Customer Relationship Management (CRM) Systems:Experience with CRM platforms (e.g., Salesforce, HubSpot, or similar tools) to track and analyze customer data and interactions. Digital Marketing Tools:Familiarity with digital marketing and loyalty program software, including email automation platforms, mobile apps, and reward management systems. Project Management:Proven ability to manage multiple projects simultaneously, ensuring timely delivery and alignment with business objectives. Core Competencies:Customer-Centric Mindset:Strong focus on delivering superior customer experiences and fostering long-term loyalty. Analytical Thinking:Ability to interpret data and customer feedback to drive decision-making and program enhancements. Communication Skills: Excellent verbal and written communication skills, with the ability to influence stakeholders and collaborate effectively across departments. Problem-Solving:Strong problem-solving skills to identify challenges and develop effective solutions. Attention to Detail:High attention to detail, ensuring accuracy in customer communications, reports, and program elements. Innovation & Creativity:Ability to think outside the box, bringing fresh ideasExperience:3-5 years of experience in customer loyalty, CRM, or marketing roles, preferably within a large-scale consumer-focused organization. Proven track record in managing loyalty programs or customer engagement initiatives, with a demonstrated impact on customer retention and satisfaction. Experience working with cross-functional teams to execute integrated campaigns and loyalty strategies. Knowledge of the energy sector or other customer-focused industries is a plus but not essential. Education:Bachelors degree in Business, Marketing, Communications, or a related field. A Masters degree in Business Administration (MBA) or Marketing is an advantage. Additional certifications in digital marketing, customer experience, or CRM platforms are desirable. Roles and Responsibilities: Loyalty Program Management:Oversee the day-to-day operation and continuous optimization of loyalty programs, ensuring alignment with business objectives and customer needs. Customer Engagement:Develop and implement personalized customer journeys to drive engagement through loyalty channels, utilizing insights from data analytics to enhance offerings. Strategic Planning:Contribute to the strategic direction of loyalty initiatives, recommending new programs or modifications based on market research, customer behavior, and competitor analysis. Cross-Functional Collaboration:Work closely with marketing, data analytics, sales, and customer service teams to ensure seamless execution of loyalty campaigns and initiatives. Performance Tracking & Reporting:Monitor key metrics such as customer retention, participation rates, and ROI. Provide regular reports and insights to leadership on program performance. Customer Feedback & Continuous Improvement:Gather customer feedback, identify pain points, and suggest improvements to enhance the customer experience with loyalty offerings. Compliance & Data Security:Ensure all loyalty program activities comply with data protection and privacy regulations (e.g., GDPR) while maintaining high standards for customer confidentiality and security. Qualification Any Graduation

Skill required: Marketing Operations - Digital Project Management Designation: Marketing Engagement Associate Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Market Engagement Manager (MEM) serves as a single point of contact who is accountable towards local market for driving digital outcomes from demand through service, geared towards delivering locally lead MCM campaigns based on local insights and nuances derived from campaign interaction data and market trends. What are we looking for Knowledge of Pharma industry and marketing in highly regulated environmentsMulti-channel marketing experienceAbility to understand and translate marketing analytics reportsPlatform experience (especially AEM, Adobe Campaign)Marketing Account Management experience (client-facing)In-depth understanding of GSK Digital Delivery processes, digital tactics and capabilitiesKnowledge of GSK global, regional and local digital objectives and strategyConnected across Digital Delivery teams and GSK stakeholder groupsAwareness of digital trendsCultural awareness and international experienceRelationship management Communications & Executive ReportingDigital Project Delivery (Web, Social, Mobile)Digital Analytics Digital Strategy Roles and Responsibilities: Regular touch points (weekly/monthly) with LOC brand and MCM leads, as well at a more strategic level (e.g. quarterly) to support and provide input on the overall local brand strategy plan.End-to-end orchestration to ensure delivery of campaigns including localization of global templates.Extracting relevant assets from Library and providing them to LOC brand and MCM leads for considerationDriving service adoption, local insights, MCM expertise & best practice guidance Translating analytics and performance reports into meaningful recommendations to optimize campaigns on-the-fly as well as input into future campaign strategiesEnsures translation of assets to local markets and completion of campaigns briefing documentCoordination touchpoint with strategic and print agencies, as well as with medical and regulatory for reviewsCreates and maintains a close business relationship with the local client marketing lead and team, including regular travel to client site in for business meetingsWorks with a LOC brand teams for prioritization & adaptation when priorities changeInterfaces with offshore Digital Project Managers who manage actual execution to ensure correct priority and service levels for the local marketEnsures service reports and campaign reports delivered on time to local market clientFacilitate service introduction & change confirmation focusing on local market opportunitiesGovernance management to provide scheduling, management reporting inputs and action tracking associated with Service Governance Qualification Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.Develop and execute social media strategies to increase brand awareness and engagement across platforms.Create, curate, and manage published content (images, video, written) that is consistent with the brand voice and strategy.Monitor, listen and respond to users in a "Social" way while cultivating leads and sales.Analyze key metrics and tweak strategy as neededImplement SEO strategies to improve organic search rankings and drive website traffic.Conduct keyword research, competitive analysis, and technical SEO audits.Optimize website content, metadata, and structure to enhance visibility and user experience.Monitor and report on SEO performance and provide actionable insights.Analyze consumer data and generate insights to inform marketing strategies and decision-making.Prepare and present regular reports on campaign performance, consumer behavior, and market trends.Collaborate with cross-functional teams to leverage data-driven insights for continuous improvement.Manage and optimize CRM systems to nurture and retain customers.Develop and execute targeted email marketing campaigns to drive engagement and sales.Segment customer databases and personalize communication strategies.Track and analyze CRM metrics to measure campaign effectiveness and drive optimizationDesign, implement, and manage customer loyalty programs to increase customer retention and lifetime value.Develop rewards and incentives that resonate with target audiences.Collaborate with marketing and sales teams to promote loyalty programs. What are we looking for Develop and execute D2C (Direct-to-Consumer) commerce strategies to drive online sales.Manage e-commerce platforms and optimize the user shopping experience.Coordinate promotional campaigns and product launches to maximize sales.Analyze sales data and customer feedback to identify opportunities for growth. Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation

1. Strategic Overview & Governance Act as a central supervisory authority for all hospitality marketing initiatives across properties. Review annual marketing plans, budgets, campaign calendars, and brand collaterals shared by respective property teams or marketing agencies. 2. Performance Monitoring & Analytics Monitor KPIs such as occupancy trends, and digital performance metrics (traffic, conversion, RoAS). Conduct regular marketing audits, benchmark performance, and recommend course corrections or strategic shifts where needed. Present performance insights and recommendations to senior leadership. 3. Brand Consistency Ensure consistent brand image across all guest-facing and digital touchpoints in sync with brand philosophy. Guide the development and use of corporate brand assets and content, ensuring quality and alignment with premium positioning. 4. Advisory to Property Marketing Teams Serve as an internal consultant to property-level marketing leads or agency partners, offering strategic direction and marketing best practices. Help teams leverage the right mix of traditional and digital tools to achieve visibility and commercial success. 5. Online Reputation & Review Management Supervision Montor & review reputation performance of all properties across platforms like TripAdvisor, Google Reviews, Booking.com, MakeMyTrip, etc. Guide property marketing teams to ensure timely responses, sentiment tracking, guest feedback loops, and service recovery communication. Benchmark review scores across competitors and provide strategic input to enhance ratings and guest perceptions. Monitor Social Listening Reports and escalate issues or patterns that may impact brand equity. 6. Innovation & Market Intelligence Stay updated on trends in hospitality marketing, guest behavior, luxury travel, and digital disruption. Recommend innovative ideas and pilot initiatives for group-wide marketing excellence. 7. Hands on understanding of Hospitality marketing Understanding of SEO, Social Media management Understanding of mystry audit, online reputation management, review management Understanding of Performance marketing on travel agreegator platforms and overall performance management

Skill required: Marketing Operations - Digital Project Management Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designOverseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm.Proactive and self-motivated individual with a passion for brand building.Adaptable and open to feedback with a continuous improvement mindset.Ability to think creatively and innovatively.Strong organizational and time-management skills.Experience working in fast-paced and dynamic environments. What are we looking for Brand Strategy Development:Develop and execute comprehensive brand strategies that align with the companys objectives and values.Market Research:Conduct market research to identify trends, customer needs, and competitive landscape.Campaign Management:Plan, execute, and oversee marketing campaigns across various channels including digital, print, and social media.Content Creation:Collaborate with creative teams to develop compelling content that resonates with the target audience.Brand Consistency:Ensure consistency in brand messaging and visual identity across all marketing materials and platforms.Performance Analysis:Analyze campaign performance data and generate insights to optimize future marketing efforts.Budget Management:Manage brand marketing budgets and allocate resources effectively to maximize ROI.Cross-Functional Collaboration:Work closely with sales, product development, and other departments to ensure alignment on brand initiatives.Vendor Management:Manage relationships with external vendors and agencies to ensure quality and timely delivery of services.Innovation:Stay updated on industry trends and emerging technologies to implement innovative marketing solutions. Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation

What is #LifeatAF? How can we crystalize its DNA into one eye-catching sentence for you? Our culture is defined by our people! Everyone is an approachable professional, tenacious and versatile, a challenging team member, and a respected and valued mentor. Here at AppsFlyer, it s all about the people, each and everyone of us has our own speciality, a unique flavor that we bring to the table. We are all driven individuals whose interests are just as diverse as we are. You could say we re #PeopleObsessed. When we say obsession, we mean we will do everything to make you feel those AF vibes; whether it s company breakfasts, happy hours and parties, our connection to each other is always a core focus. Do you believe in personalized service? Do you understand the value of trust, accessibility and the personal touch when it comes to cultivating business relationships? Then you just might be the right candidate for one of our Customer Success Manager positions. This is an opportunity to be AppsFlyer s eyes and ears with the clients. Help them work through their issues. Be ahead of the curve by sharing new product releases or content relevant to their business. Listen to their feedback to help the Product and R&D team innovate new features. Ultimately, you re there to ensure that our customers are more successful. What you will do: Ensure that the client gets value from AppsFlyer platform Provide client with best practices on Mobile marketing Train clients on AppsFlyer, drive feature adoption and enhance product stickiness. Be the clients voice inside AppsFlyer Drive upsell and cross-sell opportunities with clients Deliver business review to decision makers and c-level executives Assist with closure of new logos and ensure smooth onboarding experience What you have: 3+ years of experience with digital marketing / analytics / product management Excellent program management skills Excellent communication skills Experience with tools like: Salesforce, Asana, Slack Bonus Points: Preferred experience in servicing SaaS products Preferred experience with mobile advertising / analytics landscape in India. Preferred engineer with post-graduation in business management Being recommended by an AppsFlyer employee As a global company operating in 19 countries across 25 offices, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners. As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In. Oren Kaniel, CEO

Exp: 7 to 15 years Location: Only Gurgaon Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools etc. Role and Responsibilities: - Primary day-to-day client contacts and often interact with C-level executives. - Is primary client day-to-day contact & ensures client needs are well understood, defined & met - Serves as the primary interface between senior client management and senior leadership (VPs and SVPs) - Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions and ensure client satisfaction with strong business driving results - Manages / leads 1-2 engagement/ projects with different team structures and service delivery models. Responsible for driving revenue generating from these accounts - Leads project teams of 3-6 consultants or more, and/ or Team Lead and Analysts in all aspects of project execution - Plays critical role in defining the problem, structuring the solution, and executing against it - Clearly defines project deliverables, timelines and methodology laying out the project plan - Owns the execution of the project, with on time delivery every time, ensuring all project goals are met - Manages team members, including definition of objectives, oversight of execution and evaluation of performance - Provides thought leadership and delivers business insights to identify and resolve complex issues critical to their clients' success - Candidate Profile: - 7+ years of experience comprising analytics service delivery, consulting, solution design and client management - Experience and strong knowledge of the analytics service industry with focus on B2C & Omni-channel retail across customer lifecycle and customer journey - Demonstrable leadership ability, superior problem solving and people management skills - Excellent listening, written communication and presentation skills - Experience / exposure to marketing, operations, sales, merchandizing and supply chain, retail strategy, project management, cost reduction, and business development for Retail and Media organizations - Master's degree in management, data science, economics, mathematics, operations research or related analytics areas; candidates with BA/BS degrees in the same fields from the top tier academic institutions are also welcome to apply

Role Overview: EssentiallySports is seeking a Growth Product Manager who can scale our web platform's reach, engagement, and impact. This is not a traditional marketing roleyour job is to engineer growth through product innovation, user journey optimization, and experimentation. Youll be the bridge between editorial, tech, and analyticsturning insights into actions that drive sustainable audience and revenue growth. Key ResponsibilitiesOwn the entire web user journey from page discovery to conversion to retention. Identify product-led growth opportunities using scroll depth, CTRs, bounce rates, and cohort behavior. Optimize high-traffic areas of the sitelanding pages, article CTAs, newsletter modulesfor conversion and time-on-page. Set up and scale A/B testing and experimentation pipelines for UI/UX, headlines, engagement surfaces, and signup flows. Collaborate with SEO and Performance Marketing teams to translate high-ranking traffic into engaged, loyal users. Partner with content and tech teams to develop recommendation engines, personalization strategies, and feedback loops. Monitor analytics pipelines from GA4 ? Athena ? dashboards to derive insights and drive decision-making. Introduce AI-driven features (LLM prompts, content auto-summaries, etc. ) that personalize or simplify the user experience. Use tools like Jupyter, Google Analytics, Glue, and others to synthesize data into growth opportunities. Who you are4+ years of experience in product growth, web engagement, or analytics-heavy roles. Deep understanding of web traffic behavior, engagement funnels, bounce/exit analysis, and retention loops. Hands-on experience running product experiments, growth sprints, and interpreting funnel analytics. Strong proficiency in SQL, GA4, marketing analytics, and campaign managementUnderstand customer segmentation, LTV analysis, cohort behavior, and user funnel optimizationThrive in ambiguity and love building things from scratchPassionate about AI, automation, and building sustainable growth enginesThinks like a founder: drives initiatives independently, hunts for insights, moves fastA team player who collaborates across engineering, growth, and editorial teams. Proactive and solution-oriented, always spotting opportunities for real growth. Thrive in a fast-moving environment, taking ownership and driving impact.