Senior Marketing Analyst

Role Overview: As a Marketing Analytics Specialist, your primary responsibility will be to analyze marketing campaign data and develop strategies to enhance campaign performance. You will work closely with digital teams to create data-driven roadmaps aligned with market demands. Additionally, you will lead the analysis of complex datasets to extract actionable insights and trends. Key Responsibilities: - Hands-on analysis of marketing campaign data to identify trends, opportunities, and areas for improvement. - Orchestrating multi-channel initiatives across the entire customer buying cycle using key marketing automation platforms. - Implementing robust analytics methodologies to measure and forecast campaign performance. - Analyzing SEO and SEM data to support digital marketing initiatives. - Creating data-driven roadmaps and strategies in collaboration with digital teams. - Developing keyword strategies and search engine marketing plans. - Analyzing pricing data and trends to support competitive pricing strategies. - Evaluating the impact of pricing changes on sales and profitability. - Conducting elasticity studies and scenario modeling for pricing adjustments. - Leading A/B testing and measurement framework for automated marketing efforts. - Providing clear, concise, and actionable reports to stakeholders. - Utilizing advanced statistical techniques for data-driven decision-making. - Direct hands-on experience with marketing tools and techniques. Qualifications Required: - Master's degree in marketing, analytics, or related field preferred. - 7+ years of experience in marketing analytics roles with global exposure. - Hands-on experience with data modeling on marketing and pricing data. Beneficial Skills: - Proficiency in web and digital analytics tools such as Google Analytics and Adobe Analytics. - Experience with pricing data analytics and marketing automation platforms. - Data management and ETL skills using tools like Alteryx. - Experience with ABM tools such as Demandbase, 6Sense, Terminus, and HubSpot. - Proficiency in data visualization and analytics tools like Tableau and Power BI. - Proficiency in Python, SQL, SAS, and SPSS. - Excellent communication and presentation skills. - Analytical storytelling and storyboarding skills. Enjoy a competitive salary and benefits package, opportunities for professional growth and development, a collaborative and dynamic work environment, and access to training programs and resources.,