Job
Description
As a Marketing Analyst at Nasdaq, you will play a crucial role in driving optimization decisions across the marketing function. Using advanced tools, you will derive insights from data to generate critical insights for marketing campaigns. **What you'll be doing:** - **Track:** Utilize the MarTech platform to capture performance data for all marketing activities. Lead attribution decisions to gather highly detailed marketing performance data. - **Analyze and Report:** Regularly study campaign performance data, identify new opportunities, and areas for optimization, and report findings. - **Learn and Grow:** Elevate marketing analytics by leveraging advanced analytics techniques and eventually incorporating Machine learning techniques. **What we're looking for:** - If you're a Marketing enthusiast with a passion for working with data, Nasdaq wants to hear from you. - **Hands-On Experience:** Demonstrate your skills as a data analyst, preferably within a fast-paced environment, and seek a new challenge. - **Technical Proficiency:** Highly skilled in SQL and Python, capable of working independently with SQL and No-SQL data. - **Cloud Expertise:** Proficient in working with data hosted on the AWS cloud platform, familiar with tools like Athena, RDS, EC2, and Sagemaker. - **Storytelling:** Ability to create clear and compelling reports and dashboards using Visualization tools, MS Office suite, and online tools. - **Machine Learning and Data Modeling:** Experienced in training models using Classic Machine Learning algorithms, with a track record of deploying models in production. - **Communication:** Effective communication skills in spoken and written English to articulate ideas clearly. - **Attribution:** Understanding of attribution across multiple touchpoints, UTM params, and conversion paths, including conducting quality assurance on attribution models and maintaining documentation of attribution rules and logic. **Why you'll love working here:** Nasdaq is a vibrant and entrepreneurial company that values initiative, challenges the status quo, and encourages intelligent risk-taking. The culture fosters a sense of connection, support, and empowerment for all employees. - **Career Growth:** Opportunities to level up technical and professional skills through mentorship and impactful projects. - **Innovative Culture:** Be part of a team that values fresh ideas and creativity, bringing new perspectives to the table. - **Vibrant Office:** Based in the vibrant Affluence office in Bangalore, one of Nasdaq's largest offices offering a culturally and technically vibrant environment. - **Attractive Compensation:** Recognition of hard work with competitive compensation, bonuses, equity grants, comprehensive health and wellness programs, and resources for career growth and achievement. **Education Required:** Bachelors Degree in Computer Science **Experience Required:** At least 4 years **Proficiency required:** SQL, Python, AWS, PowerBI, MS Office Suite, Classical Machine Learning If you are passionate about marketing analytics and seek a challenging yet rewarding opportunity, Nasdaq welcomes you to join the team.,
