Company Description Sunrise India, established in 2017, is a leading medium-sized enterprise specializing in renewable energy solutions with a focus on solar projects. Operating primarily in Bihar, Jharkhand, and Gujarat, we offer a range of solar solutions for homes to large-scale industrial setups. Role Description This is a full-time on-site role for a Sales Marketing Executive located in Bengaluru. The Sales Marketing Executive will be responsible for market planning, market research, communication, sales, and marketing activities on a day-to-day basis. Qualifications Market Planning and Market Research skills Strong Communication skills Sales and Marketing skills Experience in the renewable energy industry is a plus Ability to work independently and collaboratively Bachelor's degree in Marketing, Business, or related field key responsibility for marketing executive : Market Research and Analysis: Conduct research to identify target audiences, market trends, and competitors to inform marketing strategies. Campaign Planning and Execution: Develop, implement, and manage marketing campaigns across various channels such as digital, print, and events. Content Creation : Collaborate with the content team to create engaging promotional materials including brochures, social media content, newsletters, and advertisements. Brand Management : Ensure consistency in the company's brand messaging and maintain a positive brand image. Performance Tracking: Monitor and analyze the effectiveness of marketing campaigns using metrics and KPIs, providing reports and recommendations for improvement. Collaboration : Work closely with sales, product, and creative teams to align marketing efforts with business objectives. Customer Engagement: Manage customer communications and engagement activities to enhance loyalty and customer satisfaction. Budget Managemen t: Assist in managing the marketing budget and ensuring optimal resource allocation. Event Coordination: Organize and participate in promotional events, trade shows, and exhibitions to increase brand visibility. Digital Marketing Management : Oversee social media platforms, email marketing, SEO, and online advertising initiatives.