Posted:3 days ago|
Platform:
On-site
Full Time
We are Hiring for a Fintech Startup based out in Bangalore location.
Responsibilities:
● Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a detailed understanding of channel operations.
● Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.
● Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.
● Perform forecasting and predictive analysis for the various business units.
● Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.
● Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline contribution.
● Own marketing attribution modeling and recommend budget allocation across channels.
● Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.
● Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.
● Support A/B testing, personalization, and campaign optimization with actionable data insights.
● Conduct competitive and industry benchmarking to guide growth strategy.
Requirement:-
● 3–5 years experience as a Marketing Analyst/Business Analyst in SaaS, Fintech, or B2B organisations.
● Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Heap, or Userpilot.
● Hands-on experience with CRM & marketing automation platforms (HubSpot, Salesforce, Clevertap).
● Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.
● Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle metrics.
● Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for leadership.
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