Marketing Analyst

About the job:

We are seeking a Marketing Analyst (3+ years experience) with strong expertise in AI-driven analytics and automation. The ideal candidate is not only data-driven but also proficient in leveraging AI tools to optimize campaigns, generate insights faster, and improve decision-making. You’ll play a critical role in analyzing marketing performance, customer behaviour, and market trends to fuel Growth School’s growth journey.

Responsibilities:

• Collect, analyze, and interpret data across campaigns, CRM, paid ads, social, and web analytics.
• Leverage AI-powered tools (ChatGPT, GenAI analytics platforms, AI dashboards) for faster insights, reporting, and trend forecasting.
• Build and automate dashboards/reports to track KPIs, campaign performance, and ROI.
• Conduct competitor and market research using both traditional and AI-driven methods.
• Drive customer acquisition, retention, and engagement through data-backed strategies.
• Partner with cross-functional teams (Content, Product, Sales) to align insights with business objectives.
• Lead experimentation, A/B testing, and predictive modelling initiatives.

Annual Salary: ₹12,00,000 - ₹15,00,000

Qualifications:

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or related field.
• 3+ years of experience in marketing analytics, growth strategy, or business intelligence.
• Strong analytical skills with proficiency in marketing analytics tools (e.g., GA4, HubSpot, Tableau, Power BI).
• Familiarity with AI/GenAI platforms for marketing insights.
• Experience in building dashboards, running experiments, and delivering actionable recommendations.
• Ability to translate data into strategies that impact growth and revenue.
• Collaborative mindset with experience working across teams.

Skill Required:

• Marketing Analytics
• Data Analysis
• AI Tools
• Data Visualization
• A/B Testing
• SQL
• GA4
• HubSpot
• Tableau
• AI Marketing
• PowerBI
• GenAi

Job Type: Full-time

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year

Benefits:

• Flexible schedule
• Leave encashment
• Paid time off

Education:

• Bachelor's (Required)

Experience:

• Marketing automation: 3 years (Required)
• A/B testing: 3 years (Required)
• HubSpot: 3 years (Required)
• Market analysis: 3 years (Required)
• Tableau: 3 years (Required)

Location:

• Bengaluru, Karnataka (Required)

Work Location: In person